Let's talk about B2B Marketing Myths

1. Let’s Talk about B2B Inbound Marketing Myths
For whatever reason, many B2B corporations
believe that having a website and interactive social
media is a waste of time.
It is unclear if they assume that the only people
who use the internet are retail consumers or if they
are blind to the fact that their company is selling
something to someone somewhere.
Regardless of the rationale, there are important
reasons to debunk some of the inbound marketing
myths and help B2B companies grow.
Inbound Marketing for B2B is Unproven or Unreliable
If that premise were true, every marketing agency in the world would forfeit their websites,
content creation and social media sites immediately.
If you wanted to find a marketing firm with experience in virtual marketing, it is unlikely that
you are going to check the Yellow Pages – even if you still have a phone book with yellow
pages. Likewise, no one is going to look for your products and services in a physical phone book.
Pay per Click Advertising is the Most Effective Mode of Driving Leads
When pay per click was first initiated as an advertising method, it did a good job of driving
potential leads into sites. Over the last few years, however, people are more annoyed by these
ads than are intrigued by them.
Studies done over the last 6-months show that 92% - 96% of people prefer to use organic
searches to find the services that they want: there is only 0.2% click-through rate on display ads
that result in conversions.
For the record, Pay per Call is NOT the same as pay per click. Wesley Yuhn of Media Oasis and
his team came up with the innovative mobile marketing strategy called Pay per Call that has set

2. the marketing world on fire. According to Mr. Yuhn, this strategy can be implemented for B2B
marketing as well as retail.
Generating Thought Leadership Will Increase Quality Leads
Do you even know what the term “thought leadership” means in your industry?
It could include a lot of attributes, including
• Sharing information designed to solve specific problems
• Presenting the material in written and visual forms
• Ensuring that the material is accurate and clear
• Addressing potential as well as current issues common to your industry
Creating Great Content Lures Leads
The fallacy in this myth is that not many businesses have budget or avenues available to afford
“great content”; the value of content is judged by the reader, not the writer, and that content –
good or mediocre – must generate product interest that could be converted into sales leads.
Social Media is a Waste of Resources for B2B Marketing
Do you know that companies that use blogs, LinkedIn and Facebook generate an average of 67%
more leads than B2B marketing strategies that don’t? Unlike retail establishments who are
interacting with the general public, B2B companies interact in a slightly different way.
• Employees on the front line are encouraged to post comments, answer questions and raise
issues that could become a potential problem and submit suggestions that would resolve
issues for customers and the company alike.
• Sales reps that use the company’s Facebook site are able to create relationships with
potential clients, generating a level of trust according to how well informed and
trustworthy the information that they share turns out to be.

3. • In spite of the fact that everyone believes that they can “write” at least good content, most
people are unable to do so on a consistent and continuous basis. For this reason, hiring
an expert at B2B Inbound Marketing strategies can save you both time and money.