Christmas and New Year is arguably the most important time of the year for retailers looking to generate sales, 6 quick retail tips to boost holiday sales http://www.smil-player.co.uk/2013/11/27/what-can-a-retailer-do-differently-in-the-run-up-to-the-holiday-season/

1. What Can A Retailer
Do Differently In The
Run Up To The Holiday
6 EASY
METHODS
TO TRY
Season?
Christmas and the New Year are arguably the most important part of
the year for retailers in generating sales.
John Lewis is purported to have spent £7m on their seasonal TV Christmas advert to bring
the masses to its stores. Once there what happens? Not everyone is John Lewis or can
afford to be, so how can you boost Your holiday sales?
List your BEST selling / most profitable item to drive
up sales. With strategic placements in the store
research has shown that sales on featured items
advertised on digital signboards can increase by 15%
Offer special deals / bargains – spread the word
and make money
If you have a loyalty programme advertise it – give
customers an added incentive to sign up to your
newsletter
Get advertising from specific brands /
manufacturers etc and make use of the advertising
space
You have the screen – so now tell your customers
Your story Your way. What makes you different?
Engage your customers – by giving them helpful
information like live updates on weather, stocks,
news you can help build a better customer
experience and journey in your store.
All of the above is easily achieved with a lower total cost of
ownership in comparison to traditional paper signage and gives
everyone the ability to flexibly and reliably add a dynamic
interaction to the retail experience.
Find out more about digital signage products
at www.smil-player.co.uk