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What is Internet Marketing
Strategies and Tactics Applied on the Internet to Support an
Organization’s Overall Online Marketing Objectives.

Benefits of Internet Marketing:
• Driving targeted traffic to a Web site and converting visitors
   to customers at the highest rate
• Customer retention
• Establishing brand-awareness
• Effective Sales Performance
• Create 2-Way Communicative marketing
• Diversified Revenue Generation
Channels Covered In Internet
            Marketing



  Search           Search
                                  Social      E-Mail
  Engine           Engine
                                 Marketing   Marketing
Optimization   Advertising(PPC
What is Search Engine
              Optimization
Search engine optimization (SEO) is the process of improving the
visibility of a website or a web page in search engines via the
"natural" or un-paid ("organic" or "algorithmic") search results.
Why we Use SEO?

•      SEO Increases your website Traffic
•      Take your website to top without paying anything to Search
       engine
•      Search engine optimization campaign can increase the number
       of visitors for your website for the targeted keyword(s) or
       phrase.
•      it will increase the visibility of your website in search engines.
•      Once a website obtains position through a SEO campaign, it
       should stay there for long term
Where We can Check the Result of
             SEO




                       SEO Results
Search Engine Optimization
       Process
There are basic 2 Steps
1) Onpage Optimization
 a) Analysis
 b) Keyword Research
 c) Meta tag Creation
 d) Content & image Optimization
 e)Sitemap Creation
 f) W3c Validation & Broken Links
g) Analytics Setup and Tracking
2) Offpage Optimization
a) Directory Submissions
b) Article Submissions
c) PR Submissions
d) Social Bookmarking
e) Forum Posting
f) Classified Submissions
What is Search Engine Advertising

Search Engine Advertising, or PPC, is a form of Internet
marketing that seeks to promote on search engine result pages
through the use paid placement.

Why we use PPC
1)    Results come Fast
2)    Cost is easy to Control
3)    We can decide what keywords to bid on
4)    We write the ads according to our services/ products and offers
5)    Visitors are targeted users only
6)    Promote Short Term Events
Where We can Check the
PPC Activities                          Results of PPC
Campaign Setup
keyword Research
Ad Copy Development
Bid Setup
Landing Page
Implementation of conversion Tracking
code

PPC Maintenance
Landing Page Optimization
CTR Analysis
Keyword Refinement
Bid Refinement

Reporting
Weekly Campaign Performance Report



                                                         PPC Results
What is Social Marketing?
Social media optimization (also known as SMO or social
SEO) is the methodization of social media activity with
the intent of attracting unique visitors to website
content. SMO is one of many online methods of website
optimization. One of the many other methods is search
engine optimization or SEO.

Why we Use SMO
1) Increase the ability to link to your website
2) Create a way to make bookmarking and tagging your
   content simple
3) Find other websites that will benefit from using your link
4) Help your content get to the maximum number of people
   possible
Social Media Activities
•   Facebook Setup
•   Twitter Setup
•   Flickr setup
•   You tube set up
•   LinkedIn set up
•   MySpace a/creation
•   Other 50 social profile website
    account creation
•   Video Promotions on another
    video sites
•   Social bookmarking ( technocreti ,
    delicious and others)
•   Blog updates and promotion
     Facebook daily
    updates/engagement
•   Twitter daily
    updates/engagement
•   Flickr daily updates /engagement
•   You tube updates /engagement
•   LinkedIn daily updates and
    promotion
What is Email Marketing?
E-mail marketing is a form of direct marketing which uses
electronic mail as a means of communicating commercial or
fundraising messages to an audience.
Why We use Email Marketing
1) It’s really easy and simple to use
2) Its Draws more web Traffic because we can embed links of our website and
special offers in the mailer
3) It keeps customer in the loop: Putting out monthly or weekly emails about
specials and business updates is one of the best ways to keep customers coming
back time after time.
4) It’s cheap. With email marketing, you don’t have to pay for printing and
postage.
5) It’s fast. Sending an email takes almost no time at all
6) It builds relationships. Keeping in touch with customers and potential clients
on a regular basis is the best way to do relational marketing.
Email Marketing Process

 List Creation and
   Management         Segmentation
                                        Analysis
                                          &
                                       Reporting
  Deliverability     Marketing Goals
THANK YOU

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Internet Marketing, SEO, PPC Company In Toronto

  • 1. What is Internet Marketing Strategies and Tactics Applied on the Internet to Support an Organization’s Overall Online Marketing Objectives. Benefits of Internet Marketing: • Driving targeted traffic to a Web site and converting visitors to customers at the highest rate • Customer retention • Establishing brand-awareness • Effective Sales Performance • Create 2-Way Communicative marketing • Diversified Revenue Generation
  • 2. Channels Covered In Internet Marketing Search Search Social E-Mail Engine Engine Marketing Marketing Optimization Advertising(PPC
  • 3. What is Search Engine Optimization Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Why we Use SEO? • SEO Increases your website Traffic • Take your website to top without paying anything to Search engine • Search engine optimization campaign can increase the number of visitors for your website for the targeted keyword(s) or phrase. • it will increase the visibility of your website in search engines. • Once a website obtains position through a SEO campaign, it should stay there for long term
  • 4. Where We can Check the Result of SEO SEO Results
  • 5. Search Engine Optimization Process There are basic 2 Steps 1) Onpage Optimization a) Analysis b) Keyword Research c) Meta tag Creation d) Content & image Optimization e)Sitemap Creation f) W3c Validation & Broken Links g) Analytics Setup and Tracking 2) Offpage Optimization a) Directory Submissions b) Article Submissions c) PR Submissions d) Social Bookmarking e) Forum Posting f) Classified Submissions
  • 6. What is Search Engine Advertising Search Engine Advertising, or PPC, is a form of Internet marketing that seeks to promote on search engine result pages through the use paid placement. Why we use PPC 1) Results come Fast 2) Cost is easy to Control 3) We can decide what keywords to bid on 4) We write the ads according to our services/ products and offers 5) Visitors are targeted users only 6) Promote Short Term Events
  • 7. Where We can Check the PPC Activities Results of PPC Campaign Setup keyword Research Ad Copy Development Bid Setup Landing Page Implementation of conversion Tracking code PPC Maintenance Landing Page Optimization CTR Analysis Keyword Refinement Bid Refinement Reporting Weekly Campaign Performance Report PPC Results
  • 8. What is Social Marketing? Social media optimization (also known as SMO or social SEO) is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of many online methods of website optimization. One of the many other methods is search engine optimization or SEO. Why we Use SMO 1) Increase the ability to link to your website 2) Create a way to make bookmarking and tagging your content simple 3) Find other websites that will benefit from using your link 4) Help your content get to the maximum number of people possible
  • 9. Social Media Activities • Facebook Setup • Twitter Setup • Flickr setup • You tube set up • LinkedIn set up • MySpace a/creation • Other 50 social profile website account creation • Video Promotions on another video sites • Social bookmarking ( technocreti , delicious and others) • Blog updates and promotion Facebook daily updates/engagement • Twitter daily updates/engagement • Flickr daily updates /engagement • You tube updates /engagement • LinkedIn daily updates and promotion
  • 10. What is Email Marketing? E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. Why We use Email Marketing 1) It’s really easy and simple to use 2) Its Draws more web Traffic because we can embed links of our website and special offers in the mailer 3) It keeps customer in the loop: Putting out monthly or weekly emails about specials and business updates is one of the best ways to keep customers coming back time after time. 4) It’s cheap. With email marketing, you don’t have to pay for printing and postage. 5) It’s fast. Sending an email takes almost no time at all 6) It builds relationships. Keeping in touch with customers and potential clients on a regular basis is the best way to do relational marketing.
  • 11. Email Marketing Process List Creation and Management Segmentation Analysis & Reporting Deliverability Marketing Goals