4. Marketing The Band…

5. If we were to receive the £250,000
contract with your record label we
would invest the money in:
A Myspace page will also allow us
to give free samples of the bands
music, and see how popular the
song is by looking at the amount of
views it receives.
For example, girl group ‘The
Saturdays’ have a ideal myspace
layout with the features we will also
look to use.
Features Highlighted.

6. Web pages- Giving us a wider audience and help build a reputation for the band.
Things such as You tube will broadcast the Fleurbelles around the world. You Tube, allows
us to upload music onto the world wide web and people can listen for free, this will
push the reputation of the band further. The popularity of the band can be determined
by the amount of hits the song gets. Also this use of free promotion in turn helps the
concert sales as band popularity will have already risen to hopefully high levels.

7. This band is made up of 5 girls, all quite PUNKY and
quirky in appearance, but at the same time, they
are VERY ATTRACTIVE. Generally they have
behaved in public (they have done some public
work in the local area – gigging in pubs and clubs
and a spot or two on the local radio stations)
although this could be an issue in the future. They
play their own instruments and write their own
material. They have been gigging in Glasgow where
they hail from and have a fairly working class
background. They already have a loyal following,
mostly created through a GIRLS NETWORK and
word of mouth. This needs formalising but is
a strong aspect to follow up for them. The girl’s
ages are 19-23. They are all single. Their music is
fast paced generally and their lead singer has a
husky voice (rather than a reedy or ‘thinner’
sound). They have a drummer, a bassist, a
guitarist, a lead singer and a violinist. Their lyrics
focus on feminist issues. They are FEISTY and not
tame although they could be channelled to a wider
audience than they now enjoy. Their single to be
marketed is called “Don’t fit in your space”.

9. The Fleurbelles style and charisma is very
versatile and can therefore suit very much all
people within the age range of 10 – 30, meaning
places in which they can perform or promote are
pretty much endless. To begin with we will be doing
the obvious gigs and small time performances at the
likes of clubs…as well as being able to promote at
small time events/places such as shopping centre's.
Once the band has built reputation and a bigger fan
base, we can start to look at the likes of warm up
acts for current artist that of course suit our target
audience as a source for promotion and to allow
the girls to get a great feel for the high performance
lifestyle.

10. The Fleurbelles can also promote themselves
with gigs.
Gigs draw in vast amounts of people and this
will be key to promoting our band as the girls
can sing in front of thousands and if all goes
well increase their fan base.
Things such as V Festival, Reading Festival are
very good places to get the ball rolling for the
girls as not only fans but also members of
record labels also attend these gigs.
So this is perfect for the Fleurbelles.