The presentation is an overview of the Wetu system and how it can be used by Suppliers, Tour Operators and Travel Agents to improve their business

1. Empowering the Travel Industry
in the Digital Age

2. THE IMPORTANCE OF CONTENT
Modern shoppers want
Rich, Interactive, Engaging Content
If you do not supply Content they will go
elsewhere to find it
@WetuAfrica

3. THE INDUSTRY IS HERE TO STAY
The Industry is here to stay but it does
need to adapt and compete better.
The biggest challenge to improve the
travellers online buying experience
@WetuAfrica

4. OUTDATED CONTENT DISTRIBUTION MODEL
SUPPLIERS DISTRIBUTION
Via the Internet
• Email
VERY TIME CONSUMING
• Library
• Dropbox
Trade Shows / Sales Reps
• Disk / Flash Drive
TOUR OPERATOR
@WetuAfrica

5. OUTDATED CONTENT DISTRIBUTION MODEL
1000s of Suppliers
SUPPLIERS
TOUR OPERATORS
100s of Tour Operators

6. DISSAPPEARING CONTENT
SUPPLIER OPERATOR AGENT CLIENT
ABC TEXT
ABC TEXT ABC TEXT
IMAGES IMAGES IMAGES
VIDEOS MAPS
VIRTUAL TOURS ACTIVITIES
MAPS
IN-DEPTH INFO
ROOM INFO
ACTIVITIES
The longer they spend researching the
more chance they will find something
else or change his mind

7. CONTENT MANAGEMENT & DISTRIBUTION
Content is never going to travel along the
industry channels using this model
It simply has to change!!

8. THE CHALLENGE
How do simplify this content model?
How do you get Content to travel along
the industry channels and into the Sale ?

9. WETU’S SOLUTION
To do this we have:-
1. Created an Open Database
2. Developed Technology to:-
• Make content easily accessible and simple to
use & distribute
• Create engaging digital sales & marketing
material for the industry channels

10. OUTDATED CONTENT DISTRIBUTION MODEL
1000s of Suppliers
SUPPLIERS
TOUR OPERATORS
100s of Tour Operators

11. SIMPLIFIED CONTENT DISTRIBUTION
SUPPLIERS
DMO IDS
GDS OTA
TOUR
AGENTS
OPERATORS
ONE STOP CONTENT SHOP

12. CONTENT DISTRIBUTION
WETU has developed numerous ways for
suppliers to distribute their content to
the industry.

13. CONTENT DISTRIBUTION TOOLS
Content API
• Website (via CMS or Direct)
Content Widget
• Website
• Blog
• Social Media

14. CONTENT DISTRIBUTION TOOLS
Content API
• Website (via CMS or Direct)
Content Widget
• Website
• Blog
• Social Media
iBrochures (re-brandable)
• Physical Distribution of Content
• Sales Tool for Tour Operators & Agents

15. NECESSARY TOOLS FOR SUPPLIERS
Wetu also allows you to create numerous
modern sales and marketing tools.

16. FACEBOOK APP
Facebook Apps

17. DIGITAL SALES CATALOGUE

18. MOBILE WEBSITES
www.kensingtonplace.co.za

19. EMPOWERING THE TRADE
Providing Engaging Rich Interactive Buying
Experience
IMPORTANT ISSUES
• Quick & Easy Access
• Simple to Use
• Can be passed on (Re-brandable)
• Empowers the person selling

20. MARKETING & SALES TOOLS
Providing Engaging rich interactive buying experience
Google Maps  Enhanced Google Maps
ENHANCED GOOGLE MAP

21. MARKETING & SALES TOOLS
PAPER ITINERARY
VIRTUAL ITINERARY

22. MARKETING & SALES TOOLS
Brochures  iBrochures

23. MARKETING & SALES TOOLS
Catalogues  Virtual Catalogues

24. TRAVEL ITINERARY OF THE FUTURE

25. ITINERARY APP: TRAVEL DOCUMENTS ON MOBILE
Download the Itinerary App from iTunes / Google Play and enter the personal
code ON6H1V

26. TRAVEL ITINERARY OF THE FUTURE
Download the Itinerary App from iTunes / Google Play and enter the personal
code ON6H1V

27. WETU ITINERARY BUILDER
ITINERARY BUILDER
VIRTUAL ITINERARY PAPER ITINERARY ITINERARY APP PRICING TEMPLATE
ONE INPUT – MULTIPLE OUTPUTS

28. WETU NOW
Tour Operators
• 70+ Tour Operators (clients)
• 100s of Tour Operators & Agents freely accessing
Content
Suppliers
• 450+ Luxury Suppliers (Upgraded Listing)
• 2000 free managed listing (8000+ properties in Wetu)
• Managing Content for Nightsbridge (3000+ properties)
Distribution
• 700 + unique visitors each day (growing each week)
• Majority outside of Africa

29. PRODUCTS – HOW TO USE WETU

30. TOUR OPERATORS: HOW TO USE WETU