Fleadh Cheoil na hEireann Cavan

1. Fleadh Cheoil na h-Eireann Cavan,
(2010 – 2012)
Presentation to Cavan / Monaghan Leader
Conference
‘Social, Cultural and Economic Benefits of Festival and
events to the Community’
Eoin Doyle, Director of Services, Cavan County Council

2. Fleadh Cheoil na-Eireann
- In Context
• Largest Cultural Music Festival in the world
• 294,000 visitors from across the globe over 9 days
• 10,000 competitors
• 216 events
– Music, Drama, Arts, Film, Food, Craft, Dance, Exhibitions, Lectures,
Concerts
• 1408 Volunteers
• Major international and national publicity. 300 media visitors
- New York Times, Sky, BBC, UTV, RTE, Irish America
TV, radio and print - RTE Nationwide, John Creedan ‘Drive Time’,
Lyric FM
- Twitter, Facebook, 207,000 Website ‘hits’
• €35m cash injection to local economy.
• ‘Fringe’ events:- Cavan / Monaghan Leader Arts & Crafts Fair,
Peace III initiatives, Arts (63 No.)

3. Fleadh Cheoil na h-Eireann in context
- Who is involved?
• Comhaltas Ceoltoirí Eireann
• Cavan County Council:- Leadership
• Cavan Chamber Commerce
• Cavan / Monaghan Leader
• Gardaí, HSE, Civil Defence, IFI
• Sponsors:- Liberty Insurance, Fáilte Ireland,
Quinn Manufacturing, Eirgrid , Oxigen
Heritage Council, DOEHLG, Fóras na Gaelige,
Peace III, EPA, Arts Council

4. Fleadh Executive Committee
Chair Jack Keyes, County Manager
Committees
• Finance Clár
• Health & Safety Youth
• Scoil Eigse Church Services
• Events Seachtain na hEigse
• Marketing/P.R. IT
• Catering Logistics
• Camping Green / Access
• Accommodation Volunteers
• Seachtain na Gaelige Heritage

5. Cavan County Council:
Objectives:- Economic, Social &
Cultural
 Community Leadership.
“We have the confidence to know that we can deliver major
initiatives of quality, on an international scale”
Jack Keyes, County Manager
 Promote Traditional Arts, Culture and Heritage of County Cavan.
 Demonstrate our sense of community place and tradition.
 Work in a strategic partnership with Comhaltas, Fáilte Ireland,
Heritage Council and Local Community.
 Branding. “Let Cavan Surprise You”.

6. Challenges in hosting Festivals
 Leadership
 Community buy-in
 Maximising Public Relations potential.
Domestic and International.
 Finance
 Health & Safety

7. Fleadh Legacy:-
Branding Cavan.
Branding objective
• Build on momentum of Fleadh.
• Establish Cavan as a “First choice for great visitor experience”
• Cavan to be recognised as “a district destination with a unique heritage,
culture, energy and people”.
• Supporting enterprise, tourism, cultural and heritage development
“Come to Cavan – you will see an Ireland that will make
you Proud”
John Murray RTE Radio 1
“History here is just one thing after another”. Branding Workshop. Martin
Gaffney
“This is Cavan”. A statement of confidence.

12. Conclusion
• Fleadh experience has had major
Economic, Social and Cultural benefits for
Cavan
• ‘Fleadh’ as driver for Tourist and Cultural
initiatives
• Successful partnership between State and
Community groups.