1. A2 Media
Welcome back for the final 8
teaching weeks…..

2. Aims
• To offer feedback for evaluation for G324.
• To introduce Section A Theoretical Evaluation
Question - 1 (a)

3. G324 Evaluations
• Alex Booth – No final products or evaluation
• Hannah and Liam – no q3 and unfinished q4
• Jonny Baron – no paths on prezi and missing 2
questions
• Sophie Gilroy – incorrect order on blog.
Missing one evaluation question.
• Brett Egan – incorrect order on blog

4. G324 Evaluations
• Jack and Josh – weak question 4
• Elisha, Alicia and Adam – Videos on prezi for
q3 wont work – spelling errors on q4.

5. Section A1. (a)
• Question 1(a) requires candidates to describe and evaluate their skills
development over the course of their production work, from Foundation
Portfolio to Advanced Portfolio. The focus of this evaluation must be on
skills development, and the question will require them to adapt this to
one or two specific production practices.
• Digital Technology
• Creativity
This is are the areas welook
These the area we will will
• Research and planning look at this week
at today!!!
• Post-production
• Using conventions from real media texts

6. Applying a simple structure:
Digital Technology
Starter
Define digital technology and re-call digital technologies
across the course.

7. Pre- Production Blogs
• You used www.blogger.com to organise your
planning materials. Blogger is an example of Web
2.0 technology (O’Reilly, 2004). This means that
the technology is interactive – audiences can post
and edit content on the blogs – it links to the idea
of two-way communication, communication is
no longer linear (one way). Web 2.0 software is
collaborative.

8. • In terms of your 2 minute film opening it
means that audience feedback was posted
along with tutor comments.
• You also uploaded planning materials and
evaluations to your weblog. You used iMovie
or Final Cut to edit short videos and audio
files that had been recorded on the Flash mic
or the Sony Hard Drive cameras (Hardware).
Movie Maker introduced you to
timelines, dissolve and fade
transitions, titles and the layering of audio
over images.

9. Production Hardware AS
You all used iMac computers to create your film openings.
Before you began filming for your sequence you used the Sony hard
drive camcorders (? Mega pixels) to practice filming for your
prelim task.
You then uploaded the video footage using a USB cable to the
desktop computers.
You then used the software discussed to edit this footage. This initial
task helped you learn basic editing and framing skills in terms of
shot types.

10. Some of you used the TV Studio.
The studio is equipped with Sony
HD cameras, green screen and
lights.
You MAY have also used our Nikon
D80 stills camera.

11. Production/Post Production
Software AS
• Adobe Photoshop (image manipulation)
The image manipulation program allowed you to
manipulate graphics to create titles and company
logos for your film. You used crop tools such as
Marquee (magic wand), Lassos, and colour
converters such as Red Eye Corrector, Colour
Variations, Colour Dropper, Dodge and Burn.

12. iMovie
You used iMovie to create an animatic for your film sequence.
You may have also used iMovie to create examples of
test footage.
Live Type
Some of you used Live Type on the Mac computers to
create interesting titles for your film opening.
Once you had manipulated the effect, size and colour
of your title you then needed to render out the
title for use in Final Cut.

13. Final Cut
• You used Final Cut to edit your 2 minute film
sequence.
• You used the basic features of the software
package and used razor and in/out markers to
edit footage.
• You may have used some effects and
transitions.
• You may have also used the TEXT under VIDEO
GENERATORS

14. Garageband
• Some of you used Garageband to create your
soundtrack or to record sound effects for your
film (narration/foley).
• Some of you used the Flash Mic to record the
sound and then imported the MP3 file using a
USB cable into the software.
• Once completed the sound had to be exported to
iTunes before dragging onto the audio track in
Final Cut.

15. Software and Hardware
A2
As filmmaker and designer Mark Towse (2002) details
digital video (DV) to be one of the most important
advancements in motion picture technology since
television. Film and video production is now not only
done rich film production companies, but can be done in
the home owing to cheap software and hardware.
Final Cut. You edited footage on a
timeline and this enhanced your
knowledge of layering various video
footage and audio that was far
superior to iMovie and you used more
intricate techniques compared to your
film sequence.

16. To capture the digital video from a your hard drive
camera a USB cable was used.
Some of you imported into iMovie first and then dragged
the quicktime files into Final Cut and some of you
have to use Stream Clip to batch convert your files
into dv file type which is preferred by Final Cut.

17. For A2 your music video had to be lip synced
and cut to the beat. To achieve this you used
markers both on your video and audio.
The non-linear editing software allowed you to
edit footage. Consider some of the edits you
achieved – cross cuts, match on action, jump cuts
etc.
To cut this footage you most commonly used the
Razor tool in Final Cut and the in/out points on
the clip viewer window.

18. You didn’t have access to special effects
package such as Adobe After Effects, but you
heavily utilised the Video Effects and
Video Transitions bins in Final Cut.
Many of you used the following:
-Colour corrector
-Chroma Key
-Strobe
-Blur
If you cannot remember the effects which you used
go back to your master edit file or your blog.

19. You used blogs throughout the
planning, construction, evaluation of your A2
coursework.
For your ancillary products you also used:
Adobe Photoshop
Nikon D80
- Consider how you manipulated images once you had
conducted your photoshoot for your ancillary texts.
Give specific examples of the tools used to manipulate
the image.

20. Q1a) Structure...
It is possible to teach some essay structure for these
options if we structure a plan to the three elements of
the production process (which is what the whole
question is essentially asking you to
evaluate).
- Pre-Production
- Production
- Post-Production

21. Marks and Timing
•All that does seem a lot for you to write in
30 minutes.
•But to get the marks you need examples
from your work.
•So – could limit the examples to 3 per
section (e.g. 3 digital technologies at AS at
pre-production stage and at A2 3
development examples)

22. Applying a simple structure:
Digital Technology
AS A2
Pre-Production

23. Applying a simple structure:
Digital Technology
AS A2
Production

24. Applying a simple structure:
Digital Technology
AS A2
Post-Production

25. Marks and Timing
•In terms of essay introductions for 1a), use a
three part structure
1. Answer or give point of view to question.
2. Outline briefly what they made across
both years.
3. Explain to the examiner how they are
going to structure their essay.

26. Essay question.
• June 2011
• Post essay onto blog under a new tab.