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Connecting With
  Customers
Using The Power of Social Media
   to Enhance Your Business




        Whitney Hoffman
      Hoffman Digital Media
Changing Landscape

Everyone can create their own channel of
communication- often inexpensively.

Everyone can market their own ideas.

The problem lies in building the right network
or ecosystem for that communication.
Changing Landscape

People find out about you long before you ever
meet....or not.

Reputation management is more important
than ever, and it’s Global

You Only Control Part of the Equation
The Web Controls
 the Other Side
Imagine all your friends got phones for
                the first time...


Are you going to sit around all day waiting for a
                     letter?


  Or are you going to go out and get a phone?
The New Telephone




The New Coffee Shop/Water Cooler
Two types of Social
   Media Calls


Incoming- Listening

Outgoing- Conversations and Engagement
Mobile

Quick Facts from Pew
(Pew Internet.org)

By 2020, they predict that
a mobile device will be the
primary connection tool
for most people in the
world.
Contact Info:
Whitney Hoffman
Hoffman Digital Media

LDpodcast@gmail.com
Hoffmandigitalmedia@gmail.com
Twitter: @whitneyhoffman, @ldpodcast
Facebook: Whitney Hoffman
Google Voice: (302) 482-4599
Mobile: (302) 562-6507

URL: www.whitneyhoffman.com

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DedoDel, Economic Dev. Office Evening Presentation

  • 1. Connecting With Customers Using The Power of Social Media to Enhance Your Business Whitney Hoffman Hoffman Digital Media
  • 2. Changing Landscape Everyone can create their own channel of communication- often inexpensively. Everyone can market their own ideas. The problem lies in building the right network or ecosystem for that communication.
  • 3. Changing Landscape People find out about you long before you ever meet....or not. Reputation management is more important than ever, and it’s Global You Only Control Part of the Equation
  • 4. The Web Controls the Other Side
  • 5.
  • 6.
  • 7. Imagine all your friends got phones for the first time... Are you going to sit around all day waiting for a letter? Or are you going to go out and get a phone?
  • 8. The New Telephone The New Coffee Shop/Water Cooler
  • 9. Two types of Social Media Calls Incoming- Listening Outgoing- Conversations and Engagement
  • 10. Mobile Quick Facts from Pew (Pew Internet.org) By 2020, they predict that a mobile device will be the primary connection tool for most people in the world.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Contact Info: Whitney Hoffman Hoffman Digital Media LDpodcast@gmail.com Hoffmandigitalmedia@gmail.com Twitter: @whitneyhoffman, @ldpodcast Facebook: Whitney Hoffman Google Voice: (302) 482-4599 Mobile: (302) 562-6507 URL: www.whitneyhoffman.com

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