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    Electric Vehicle Charging

              Laura Williams
     Madison Gas and Electric Company
             October 4, 2012
Vehicle Charging Activities
2



    • MGE network of public charging stations
      —   26 charging stations at 16 locations
      —   19 of 26 were co-funded by US DOE Stimulus Grant
    • Monitoring charging patterns
      —   At public stations
      —   At home
    • Collecting driver attitudes/perceptions
    • Testing pricing structures for vehicle charging
MGE Charging Stations
3
4




    4
MGE Charging Station
5




                           5
Charging Station Use
6


                 Percent of Total
                             Percent of Total Sessions at Each Station
                   Sessions at
                  Each Station
                      0%                              Aldo Leopold Fitchburg Library
                                    Willy Street West      1%             3%
                                           7%                                 Greenway Station
                                                                                     7%
                      Willy Street East
                             9%
                                                                                        Henry Vilas Zoo
        Terrace Ave., Middleton                                                              10%
                 3%
             Lake St. Ramp
                  2%



       Princeton Club East                                                                   Hy-Vee
               10%                                                                            10%




                     Pinnacle
                        5%                                                              Madison College
                                                                                              8%
                      Overture Ramp
                           5%
                                                                                 Madison Public
                         Monona Community Center                               Library, Monroe St.
                                                      MGE Main Office                   2%
                                  3%
                                                          15%
MGE Station Use*
7




    Stations                 Sessions   kWh     Unique Users   kWh/Session

    Total for 26
                               1,897    8,473       106            4.5
    stations


    *January 1 through September 2012
Next Steps
8



    • Continue to gather and analyze data
    • Implement at-home charging rates test
    • Recommend and implement rates
      —   At-home charging
      —   Public station charging
    • Provide customer service for PHEV stakeholders
      —   residential and business customers
      —   Vehicle dealerships, charging infrastructure providers
      —   Permitting agencies, local units of government
9




    Thank You
    lwilliams@mge.com
      608-252-7131
    www.mge.com/ev

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Electric Vehicle Charging in the Madison Area

  • 1. 1 Electric Vehicle Charging Laura Williams Madison Gas and Electric Company October 4, 2012
  • 2. Vehicle Charging Activities 2 • MGE network of public charging stations — 26 charging stations at 16 locations — 19 of 26 were co-funded by US DOE Stimulus Grant • Monitoring charging patterns — At public stations — At home • Collecting driver attitudes/perceptions • Testing pricing structures for vehicle charging
  • 4. 4 4
  • 6. Charging Station Use 6 Percent of Total Percent of Total Sessions at Each Station Sessions at Each Station 0% Aldo Leopold Fitchburg Library Willy Street West 1% 3% 7% Greenway Station 7% Willy Street East 9% Henry Vilas Zoo Terrace Ave., Middleton 10% 3% Lake St. Ramp 2% Princeton Club East Hy-Vee 10% 10% Pinnacle 5% Madison College 8% Overture Ramp 5% Madison Public Monona Community Center Library, Monroe St. MGE Main Office 2% 3% 15%
  • 7. MGE Station Use* 7 Stations Sessions kWh Unique Users kWh/Session Total for 26 1,897 8,473 106 4.5 stations *January 1 through September 2012
  • 8. Next Steps 8 • Continue to gather and analyze data • Implement at-home charging rates test • Recommend and implement rates — At-home charging — Public station charging • Provide customer service for PHEV stakeholders — residential and business customers — Vehicle dealerships, charging infrastructure providers — Permitting agencies, local units of government
  • 9. 9 Thank You lwilliams@mge.com 608-252-7131 www.mge.com/ev