The document outlines the Cooperative Forest Fire Prevention (CFFP) program, also known as the Smokey Bear program. It details the history and creation of Smokey Bear in 1944 to promote wildfire prevention. It also describes the various components of the CFFP program, including public service advertising, educational materials, commercial licensing, maintaining Smokey Bear's image, and awards. The overall goal is to create and maintain public awareness of wildfire prevention.

1. 2B-01-P101-
EP

2. Lesson Objectives
• Utilize the CFFP program and name its
various components
• Explain the history of Smokey Bear and
the policies for the program
• Implement a Smokey Bear program
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EP

3. Introduction
• The Cooperative Forest Fire Prevention
(CFFP) program, commonly known as the
Smokey Bear program, was created to
maintain a public awareness of the need
to prevent wildfires.
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4. Introduction
• The program is managed by the Forest
Service with the Advertising Council, Inc.
and the National Association of State
Foresters.
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5. History of Smokey Bear
• The guardian of the forest has been a part
of the American scene for so many years
it is hard to remember when he first
appeared.
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6. History of Smokey Bear
• Dressed in a ranger’s hat, belted blue
jeans, and carrying a shovel, he has been
the recognized wildfire prevention symbol
since 1944.
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7. History of Smokey Bear
• Today, Smokey Bear is a highly
recognized advertising symbol and is
protected by Federal law. PL 82-359 as
amended by PL 92-318. He even has his
own private Zip Code – 20252.
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8. “History of
Smokey Bear”
Video
Presentation
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9. Smokey Bear Milestones
• The 40th Birthday
Celebration - 1984
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10. Smokey Bear Milestones
• The 50th Birthday
Celebration - 1994
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11. Smokey Bear Milestones
• The 60th Birthday
Celebration - 2004
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12. CFFP Program Objectives
• Create and maintain a
public awareness about
wildfire prevention.
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13. CFFP Program Policy
• The program provides a framework which
can be expanded upon.
• Using Smokey Bear for wildfire prevention
messages stimulates active support.
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14. CFFP Program Policy
• The official Forest Service policy and
guidelines can be found in FSM Chapter
3110, Cooperative Fire Prevention (CFFP)
and FSH 5109.18, Chapter 20.
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15. CFFP Program Responsibilities
• CFFP Committee
• The Ad Council
• Washington Office – Forest Service
• Regions and Area/USDA Forest Service
• State Foresters
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16. CFFP Committee
• 3 State Foresters
• The Ad council
• USDA – Forest Service
• Meets 3 times a year
• Sets direction
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17. The Ad Council
• Has a professional Advertising firm
• Work is reviewed before production
• Quality is critical
• Foote, Cone & Belding
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18. USDA Forest Service
• Administers the program
• Responsive to wildland fire prevention
needs of all parties
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19. Regions and Areas - USFS
• Assigns primary responsibility for program
coordination.
• Facilitates resolution of issues, concerns,
implements programs of work, activities,
and serves as liaison to the WO.
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20. State Foresters
• Each State Forester must assign
responsibility for managing the CFFP
program. This may differ from state to
state.
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21. CFFP Program
Components
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22. Five Major Components
• Public Service Advertising
• Campaign and educational activities
• Commercial licensing
• Image and appearance
• Awards and recognition
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23. Public Service Advertising
• Presents messages to the public
• Collateral materials
• Ad Council creates and produces PSA
• Foote, Cone & Belding
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24. Media
• Radio and television
• Newspaper and magazines
• Other media
• Field production
• Resale prohibited
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25. Campaign/Educational Materials
• Created to reinforce fire prevention
• Campaign materials feature a wide range of
material opportunities
• Designed for all age groups
• NASF
• Distribution
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26. Field Production - Campaign Materials
• Encouraged
• Can meet a specific need
• High standards apply
• Insure uniformity of Smokey’s image
• Only approved artwork can be used
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27. Educational Activities and Materials
• Remind children of fire prevention
responsibilities
• Work with teachers
• Old material should not be distributed
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28. Commercial Licensing
• Communicates Smokey’s message
• Maintain the integrity as a National symbol
• Ensure products maintain standards of
high quality
• Generate funds
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29. Licensing Policy
• The Director of A&FM, USDA-Forest
Service is responsible for approving
commercial licensing activities.
• Day-to-day administration is contracted to
a licensing contractor.
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30. Licensing Policy
• The use of Smokey Bear as a proprietary brand
name is prohibited.
• Symbol will always be used in conjunction with
an approved fire prevention message.
• All licensed products will display the official logo.
• Unauthorized use is punishable by law.
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31. Licensing Policy
• Application/approval procedure
• Official logo
• All products are approved prior to
production
• The PMS color system is standard
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32. Licensing Policy
• Smokey cannot endorse a product.
• He may appear with a product, but his
message is always wildfire prevention.
• Violations
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33. Image and Appearance
• Official approved artwork
• Costume
• Acquisition and use
• Appearances
• Care and maintenance
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34. Image and Appearance
• Security and disposal
• Trademark protection
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35. Character Appearance Guidelines
• The costumed character’s popular image
can be utilized in many ways to focus
attention to fire/life safety education
programs.
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36. Character Appearance Guidelines
• 1-2 years old
• 2-4 years old
• 4 years old
• 5 years old
• 6-8 years old
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37. Character Appearance Guidelines
• 9-13 years old
• 13-21 years old
• Adults
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38. Character Appearance Guidelines
• School programs
• Large crowds
• Special education children
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39. Awards and Recognition
• Objective
• Policy
• Description
• Selection criteria
• Nomination process
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40. Awards and Recognition
• Other awards
• Selection process
• Source of supply
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41. Lesson Objectives
• Be able to utilize the CFFP program and
name its various components
• Explain the history of Smokey Bear and
the policies for his program
• Implement a Smokey Bear program
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