The document discusses the habits of today's "comsumer", which is defined as a consumer who is no longer passive. It outlines 8 habits of comsumers: 1) They are internet savvy; 2) They value communication; 3) They want to understand information; 4) They are community-driven; 5) They will compare options; 6) They will create options if none exist; 7) They demand authenticity and transparency; 8) They will commit to brands that embrace these habits. The document encourages readers to consider if they exhibit these comsumer habits.

1. 8 Habits Of Today’s
Consumer
The
COMsumer
By Shirley Williams
Dec 3, 2012 1
Shirley Williams

2. • To destroy or expend by use.
• To eat or drink up; devour.
• To destroy, as by decomposition.
• To spend wastefully.
• To absorb; engross.
• To undergo destruction.
• To use, or use up, consumer
goods.
Definition of “Consume” 2
Shirley Williams

3. ü Not Passive
ü Not Constrained
ü Not intimidated
Today’s Consumer No Longer Just Consumes
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Shirley Williams

4. Proposal:
Today’s Consumers are Comsumers.
Comsumers have 8 Com Habits.
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Shirley Williams

5. 1. They are dot com savvy
• A comsumer is internet
savvy
• They know how to research
and leverage the social
web to their advantage.
8 Com Habits 5
Shirley Williams

6. 2. They communicate
• A comsumer values
communication and
expects to have a
conversation.
8 Com Habits 6
Shirley Williams

7. 3. They want to comprehend
• A comsumer wants to understand
what an organization and what
their brand stands for.
• They want to understand
information they are receiving.
• They will go to great lengths to
ensure that they are understood.
8 Com Habits 7
Shirley Williams

8. 4. They are community-driven
• A comsumer values their
network and community.
• They will seek and trust
information and
recommendations from their
networks or community.
8 Com Habits 8
Shirley Williams

9. 5. They compare
• A comsumer will do their
homework on products,
services and the associated
organization.
• They value information and will
conduct the comparative
analysis prior to “consuming” a
service or product.
8 Com Habits 9
Shirley Williams

10. 6. They compose
• A comsumer will collaborate
and/or create options when
others are not satisfactory or
does not exist.
• They want options and when
none is available they will
compose them.
8 Com Habits 10
Shirley Williams

11. 7. They command
• Comsumers are empowered
and command authenticity,
transparency and straight-talk.
• They want to be involved in
the marketplace.
• They are driving change in the
market in all sectors.
8 Com Habits 11
Shirley Williams

12. 8. They commit
• When the above 7 habits are
demonstrated, the comsumer
is committed to their market.
• Consumers are also
committed to the brand that
embrace these habits in the
form of loyalty.
8 Com Habits 12
Shirley Williams

13. Are you a Comsumer?
Shirley Williams
socialmediapearls.com
@williampearl
Thank You 13
Shirley Williams