Learn how to use creative sponsorships to maximize the revenue generated by your tournament. For a coach or athlete, nothing beats winning a tournament. For tournament committees and managers, efficiently running a tournament and creating an incredible experience are the highest priorities. For communities and benefitting organizations, it’s about making money. We put together this guide highlighting creative sponsorship opportunities to maximize your tournament revenue.

1. MAXIMIZE TOURNAMENT
REVENUE WITH
SPONSORSHIPS
Learn how to use creative sponsorships to
maximize the revenue generated by your
tournament.
For a coach or athlete, nothing beats winning a tournament. For
tournament committees and managers, efficiently running a
tournament and creating an incredible experience are the highest
priorities. For communities and benefitting organizations, it’s about
making money. We put together this guide highlighting creative
sponsorship opportunities to maximize your tournament revenue.

2. Title Sponsor
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Title sponsorship is connecting a sponsor brand to the branding
of your event. The sponsor’s branding is combined with the official
logo to be used in all places that the logo appears. The sponsor’s
logo would be prominent in marketing pieces like a website, email
and print. It also would be included in all apparel.
Sponsor Bar
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Include your sponsor’s logo in a sponsor bar that appears in the
footer of every webpage. This representation will be viewable on
every webpage of the site. Depending on logo sizing, this is a great
place to include 5-8 logos.

3. Event Guide
Host Hotel
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People need to book rooms. Teams
book a lot of rooms. The Host Hotel
is the top billing hotel and includes
features like photo gallery, top real
estate & promo offering. Work with
the Host Hotel to include integrated
features like displaying Social Stream
in the lobby, playing your broadcasted
games in the on-site restaurant etc.
Featured Hotels
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Featured hotels are displayed after
your Host Hotel and should promote
up to three hotels. Include a logo/photo
with a longer description and a link to
their booking website.
More Hotels
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Text based listings of hotels including
their address and phone number in the
description.

4. Event Guide
Official Restaurant
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It’s not always the easiest thing to get
seating arranged for teams. Work with
a local restaurant to be prepared for
large groups, feature them as your
official restaurant and drive customers
to them.
Featured
Restaurants
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Featured restaurants are displayed
after your Official Restaurant
and should promote up to three
restaurants. Include a logo/photo with
a longer description. Possibly a special
offer or special seating options.
More Restaurants
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Text based listings of restaurants,
including their address and phone
number in the description.

5. Event Guide
Featured Attractions
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Visitors to your city need things to do
when games aren’t going on. Shopping,
leisure time, exercising and exploring
are all things that visitors will be
looking to do.
Official Retail Store
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Equipment breaks, skates need to be
sharpened, uniforms can rip. A great
sponsorship opportunity with your
local retailer is to have their store
information prominently featured in
your Event Guide.

6. Sport Ngin Exclusives
Schedules / Tourney Page
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The schedules, standings and scores pages will generate some of the highest
page views during your events. This timely traffic is great for sponsors who
would benefit from the concentrated traffic and is selling a “buy now” product. An
example would be a “Come see Star Wars 8 , Now playing at Lakes 10 5pm, 7pm
and 9pm”.

7. Sport Ngin Exclusives
Broadcast Partner
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Quite possibly the highest value sponsorship on your website (as determined
through page views and time spent watching) will be your live video streams
through Broadcast. Full page ads are an incredibly valuable sponsorship not only
for connecting with participants, but also for targeting viewers from all over.

8. Sport Ngin Exclusives
Mobile App Sponsor
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While your mobile app will include
an extended sponsorship for your
title sponsor, you can also include a
“presented by” or “mobile app brought
to you by” sponsor to your mobile app
splash screen and home screen.

9. Sport Ngin Exclusives
Social Stream
Advertising
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Photo Ads
Send sponsored photo ads through
Social Stream to increase sponsor’s
brand exposure, short term promos or
simply communicate with those who
are a part of your event.
Text Ads
Sponsored posts are short text based
ads that can be sent through Social
Stream.

10. From youth to the pros, thousands of sports
organizations around the world run on Sport Ngin.
sportngin.com
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