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For whom is the production intended?
Where is it presented?
Is it one unique presentation, or is it's lifetime several years?
Which format to choose? – storytelling with help of a voice-over...  or better let the actors do the story?  – do we use animation...  or prefer speci a l music for storytelling? – follow the genesis of the new product... or show it's different applications? ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
all details are written down for the production – when capturing interviews, we can't fill all the details   – when using a voiceover or actors, we can create the full detailed story (copywriting) – a storyboard or moodboard can be helpfull: this gives a visual impression of the successive scenes ,[object Object],[object Object]
[object Object],[object Object]

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