Katrina Collier's presentation http://www.winningimpression.com/blog/speaking-engagements/ to the Recruitment Society event, Social Media What's New For 2014 http://www.recsoc.org/event/social-media-whats-new-for-2014/

1. 7 Reasons Matters To
Your Social Media & Recruitment

2. Source: Global Web Index
It’s growing
fast!
Google+ now has 359m
active monthly users
• It’s a connected service
• Android activation is
increasing user numbers

3. Source: http://janrain.com
Who are you
looking for?

4. Easy to search
& contact
Add people to Circles,
creating new ones as
you go.
People in your Circles
can see the information
you share to that Circle.
If they add you back,
your updates will
appear in their feed.

5. Create a status update,
remove ‘Your Circles’ and
use + to add the name of the
user you’d like to send a
private message to.
Selecting a specific Circle
will mean the people in that
circle can see your update, if
they look.
Keeping the circle under 100
members will allow you to
send an email – use
courteously.

6. Great
Communities
Many Google+ users don’t complete their profiles so
look for candidates in Communities.

7. Transparent,
spam & advert free

8. Hangouts for
interviews
Private & free video
conferencing, up
to 9 participants.

9. Hangouts
On Air
Free, public video meetings,
up to 10 participants.

10. Valuable content
Hangouts on air are published on YouTube creating free & valuable content. For SEO,
ensure your YouTube channel is connected to your company pages.

11. Company
Pages
Claim your Google+
company pages and get
reviewed.
Recommended reading:
searchenginewatch.com/arti
cle/2293053/Google-
Places-for-Business-vs.-
Google-Local

12.  This is what appears in Google search
results.
 Click for reviews.

13. Bufferapp works
for company pages
Bufferapp.com is a scheduling tool so you can space out your updates.

14. Personal Profiles
& Authorship
Create a personal
profile and inject your
personality with your
cover photo and details.

15. Add your information, link back to your
website & services and other profiles.

16. +1s are like ‘likes’ on
Facebook. Add them to your
profile so people can see your
interests & expertise.
Make sure to add a +1 button to your
website’s pages and blog posts.

17. Do Share
To schedule updates
to personal profiles.
Authorship & Author Rank
Build rank & trust based on the content
that you write on the web.
Recommended reading
plus.google.com/authorship

18. Katrina Collier
Speaker, Trainer & Writer
Social Media in Recruitment & Job Search
WinningImpression.com +44 7917 880 711
Twitter: twitter.com/WinningImpress
LinkedIn: linkedin.com/in/katrinacollier
Google+: plus.google.com/u/0/107369558531297280036