Targeted outreach to niche social networks may prove advantageous for your cause. We will share with you why you should use niche networks, where you can find them, and how you can use them to promote and market your efforts.

1. ‘ It’s a small world after all!’ How to use niche social networks to spread your message Twitter: #10NTC , #nichenetworks

4. How to outreach to niche communities If you are targeting a specific passion, interest If your audience is in a specific location If your audience has already an established community Location Existing Community Passion/Specific Interest Quality over Quantity If you are looking for quality

9. Interest-based: Wildlife Watcher WildObs.com

12. Stepping stones for successful niche network Don’t focus on the tool Leverage other social networks Listen and reciprocate Engage Go where your community is Impermanent networks such as Twitter Keep experimenting Listen and learn from your community needs Empower your top members Can you devote enough time to engage with the community?

13. Niche networks are time-consuming Is this the right fit with your organization’s strategy? Hidden challenges Interaction happens where people are Don’t expect people on Facebook to automatically come to your site!

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