Need a few social media marketing tips for the holiday season? Your customers are online, and they’re connecting with family and friends through social sites like Facebook, Twitter, Instagram and Pinterest. As a retailer, you need to be where your shoppers are. How do you do this? Run contests and coupons directly on your social sites, and your website! Here are 12 social contest ideas to give your holiday marketing the boost it deserves. Read more: blog.wishpond.com

1. 12 Holiday Contest Ideas
Last minute social marketing for retailers

3. Why Social
Contests &
Coupons?

4. Big brands are doing it...
...you can too

5. With social contests & coupons,
you can:
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get immediate sales
drive traffic to your ecommerce store
generate email leads
reach your market where they are everyone's on social
● deepen your brand loyalty
● and lots more

6. Use Social Contests on:
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Facebook
Twitter
Instagram
Pinterest
eCommerce sites
Website/ blog

7. Make a Contest in:
5
minutes

8. 12 Holiday
Contest Ideas

9. 1
Sweepstakes

11. ● Sweepstakes are easy to enter
● Run a sweepstakes a day for the
holidays = increased engagement
● Make your giveaway inclusive by
offering many winners, with a
small prize each (for example, 100
winners of a $25 gift card)

12. 2
Photo Contest

14. ● Make photo contest holiday
themed & related to lifestyle
● Festive theme ideas:
Christmas trees, home decor, home-made baked
goods, holiday vacations, etc.
● Include voting - to get more
engagement with friends and
family

15. 3
Instagram
Photo Contest

17. ● People on Instagram love to share
their photos
● Make daily contests to increase
excitement
● Use a contest-specific hashtag to
spread your campaign reach

18. 4
Vote Contest

20. ● Vote contests are easy to enter
● Make your vote contests festive and a bit controversial - to motivate
participants
● Topic ideas:
“fake tree vs. real tree”; “turkey vs. ham”; “gift
card vs. wrapped gift” (to get; to give); “eggnog vs.
hot chocolate”; “vacation to visit family; host
family; travel somewhere warm”, etc.

21. 5
Essay Contest

23. ● Make a short word count limit keep them easy to read
● Make your essay contest topics
emotionally meaningful
● Topics ideas:
“What do the holidays mean to you”; “Share your
best recipe of ____”; “Share a charitable moment
this season”, “Dear Santa letters”

24. 6
Coupons

26. ● People love to get a deal at this
time of year
● Make coupons available for your
Facebook Fan, Twitter followers
and website visitors
● Make your coupons mobile enabled

27. 7
Group Coupons

29. ● Encourage more participants with
group coupons
● Make steep discounts, or free
products available to get more
participants
● Run a new group discount daily

30. 8
Refer a Friend

32. ● Entice your customers to market
your contest for you
● Give great deals and prizes to
entrants who refer the most friends
to sign up
● Email-gate and Like-gate your
refer a friend contests to drive
leads

33. 9
Photo Caption
Contest

35. ● Caption contest are a lot of fun - and
are easy to enter
● Use holiday related images, and
keep it related to your brand
lifestyle
● Photos of animals and kids generate
lots of captioning engagement

36. 10
Music Contest

38. ● Let your participants enter via a
recording on their computer, or
through soundcloud
● Make your music contest holiday
themed: Get participants to sing Christmas
Carols - to spread the festive cheer
● Email-gate your contest for lead
generation

39. 11
Pin It to Win It

41. ● Pinterest users love to repin
● Incentivize repins by hosting a Pin
It to Win It contest, with a holiday
related prize
● Cross-promote your Pinterest
contest on your Facebook Page
with a Pinterest tab

42. 12
Video Contest

44. ● Make your video contests fun and
festive
● Give away a big prize, to
encourage the effort it takes to
make a video
● Make your video contest optimized
for mobile

45. Get your Facebook Contest
ebook - it’s FREE!

46. Thank you for viewing!
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