Curious about the Facebook Ad CTR of different industries? How about the difference between Facebook conversions in Canada vs the US? Or how about the efficacy of ad rotation in combating Facebook ad blindness? These questions and many more are answered in this, 'A Bunch of Random Facts about Facebook Ads'. Check it out and Share it 'Round!

1. A Bunch of
Random Facts
About Facebook Ads

3. Did you know?

4. A recent BIA/Kelsey report suggests that the social ad market may reach
$11 billion by 2017,
up from
$4.7 billion in 2012

5. The same report indicates that the social ad market is young
and growing. Of many advertiser’s budgets, it represents only
1-10 percent

6. And while mobile represents
12 percent
of people’s time spent consuming media,
only 3 percent
of United States advertising budgets is spent on mobile.

7. This represents a
$20 billion opportunity
in the United States alone

8. Facebook Ad
CTR and CPM
by Industry

9. $1.89
$1.39
$1.39
CTR
.92%
CPM
.50%
.38%
.07%
Telecoms
Retail
Publishing
$.16
Advertising

10. Canada vs USA:
Head to Head on
Facebook Ads

11. Canada
USA
$1.26
0.05%
$0.64
$0.00
$0.50
$1.00
$1.50
Average Cost of Page Like
0.07%
$2.00
0.00%
0.02%
0.04%
0.06%
Average Page Like Rate
0.08%

12. Ad Rotation to
Combat Ad
Fatigue: Does it
Work?

13. Campaign Performance Using Rotation Strategy
vs Not: Direct Response Campaigns
35%
CPC
Cost-PerClick
0%
CTR
Conversion
Rate
34%
Direct response advertisers who use creative rotation
produce 35% higher CTRs at 34% lower CPC.

14. Campaign Performance Using Rotation Strategy
vs Not: Fan Acquisition Campaigns
60%
Cost-PerFan
0%
CTR
CPC
Conversion
Rate
75%
Fan acquisition campaigns using creative rotation
produce 60% higher CTRs at 74% lower Cost per fan

15. Custom
Audiences

16. “Facebook advertising has
become less about targeting a
specific type of person and
more about targeting a specific
type of buyer. Custom
audiences allow us to retarget
website visitors and customers
with amazing efficiency and
accuracy.”
- Chase Wells, Director of
Performance Marketing at
WebTrends

17. On average, Custom Audiences targeting has a
14% lower cost-per-click
and a
64% lower cost-perconversion
than category or interest-based targeting alone.

18. Additionally, Facebook Ads with Custom Audience targeting had
387% greater
conversion rates
than ads using only demographic targeting options.

19. Mobile Ad ROI:
iOS vs Android

20. 2013 Q1
2013 Q2
2013 Q3
Average
162%
-10%
While advertising on iOS brings retailers 162% more revenue than they
spend, advertising on Android returns 10% less than the cost of the ads.

21. “Retailers are realizing significantly greater return from
audiences on iOS than audiences on Android. For the
first three quarters of 2013, revenue-per-click on iOS
averaged 6.1 times higher than Android and ROI
averaged 17.9 times higher than Android.”
- Nanigans

22. sources:
● http://www.salesforcemarketingcloud.com
● http://www.marinsoftware.com
● http://www.venturebeat.com
● http://www.nanigans.com

23. Get the Facebook Ads Ebook
it’s FREE!

24. Thank you for viewing!
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