The 18-34 year old demographic is far and away the most important, and unique, segment of your market. They have a far higher consumption of digital content, are more connected to mobile and social than any other demographic. As such, they represent the future of online marketing. Do you understand this demographic? Do you know what that future is going to look like? Check out this comprehensive presentation, helping you understand the all-important millennial demographic. Check out this presentation to stay ahead of the curve and ahead of your competitors.

1. Marketing to
Millennials
The How, The What
and the Wherefore

3. Did you know?

4. In the month of
November, Millennials
spent
96 hours
(or 4 full days) online.

5. Average Monthly Time Spent in Hours per User by Media
Platform
96.0
87.0
65.9
57.2
58.9
49.1
42.9
43.6
35.2
Age 18-34
Age 35-54
Total Digital
Desktop
Age 55+
Mobile

6. Nearly one out of every five millennials are mobile-only
users. Compared to 5% of 35-54 year olds and 3% of 55+
Age 18-34
16%
Age 35-54
67%
20%
Age 55+
18%
75%
42%
0%
10%
20%
Desktop Only
5%
55%
30%
40%
50%
60%
70%
80%
Desktop + Mobile
3%
90% 100%
Mobile Only

7. Smartphone Use

8. U.S. Smartphone Use by Age Demographic
Age 18-34
81%
Age 35-54
Age 55+
68%
40%
More than 4 out of every 5 Millennials have a
smartphone, compared to only 2 out of 5 people 55+

9. Social Network
Usage

10. U.S. Use of 7 Leading Social Networks
100%
91%
85%
80%
60%
46%
40%
39%
30%
27% 27%
27%
17%
20%
33%
32%
19%
26%
5%
0%
Age 18-34
Facebook
Instagram
Twitter
Age 35-54
Tumblr
Pinterest
LinkedIn
Snapchat

11. U.S. Total Billions of Minutes: Facebook vs All Other Leading
Social Networks in November, 2013
67.8
21.5
20.7
7.5
2.1
59.1
Facebook
18-34
All Others
35-54
55+

12. Percent Share of Total Minutes Spent on Social (U.S.)
Age 18-34
76
Age 35-54
89
3
Age 55+
91
2
0%
10%
Facebook
20%
Instagram
30%
10
40%
Twitter
50%
60%
Tumblr
70%
80%
Pinterest
6
90%
4
3
100%
LinkedIn
Despite Millennials spending a lower percentage of their time
on Facebook than the other age groups, it’s important to
note that this is still more time overall. 76% of a Millennial’s
time spent on Facebook is, in fact, substantially more than
91% of a 55+ individual’s.

13. TV Viewing
Behavior

14. Millennials TV Use as Compared to the General Adult
Population
Used On-Demand at least 10
times in last 30 days
119
Prefers watching TV shows on
Internet
110
Skips ads when watching
recorded TV shows
106
Always watches TV shows online
103
National
Average

15. Millennials are harder than any other age demographic to
reach with TV advertising, as they watch more TV online
than any other demographic, skip more ads when watching
recorded TV, and have more subscriptions to TiVO, Netflix,
etc than any other age group.
10%
Does NOT skip ads
when watching
recorded
TV Shows
90%
Do skip ads when
watching recorded
TV Shows

16. My question…
Who are these 10% of
people who DON’T skip the
commercials when watching
recorded tV?
I mean… Right?

17. U.S. Monthly Online Videos per Viewer
355.9
259.4
Age 18-34
Age 35-54
178.4
Age 55+

18. special thanks to:
The ComScore.com Whitepaper Marketing to Millennials:
5 Things Every Marketer Should Know

19. Get the Facebook Ads Ebook it’s FREE!

20. Thank you for viewing!
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