By empowering regular people with the sensibility that their voice matters and can make a difference, social media technologies have forever changed the way people communicate and act online, changed sustainability communication for the better.

1. #CSR Communication Tutorial #1
THE KEYSTORYTELLING TIPS
FOR SOCIAL MEDIA &
SUSTAINABILITY

2. LEARNING
COMMUNITY
SOCIAL MEDIA TRANSPARENCY
& AUTHENCITY
SUSTAINABILITY DIALOGUE
SHARE THE INNOVATION
SAME VALUES CREATIVITY
COLLABORATION
INSTANTANEITY

3. THEY ARE BECOMING
MAINSTREAM
IN TODAY’S BUSINESS

4. SOCIAL MEDIA USE
EX P LODED IN
CORPORATE
COMMUNICATIONS

5. 73 % OF
FORTUNE 500 COMPANIES
ARE NOW ACTIVE ON

6. BUT WHAT ABOUT
#SUSTAINABILITY
COMMUNICATION

7. WE ANALYZED
400
GLOBAL PUBLICLY
LISTED COMPANIES

8. AND ASSESSED MORE THAN
2000
CORPORATE SITES &
SOCIAL MEDIA CHANNELS

9. 176 MAJOR COMPANIES ALLOCATED
SOCIAL MEDIA CHANNELS
TO THEIR SUSTAINABILITY DIALOGUE
COMPANIES
SOCIAL
RESOURCES

10. OF THE 100 BEST ONES
11
from
France
11,5
48 from the
were UK
from the
US

11. TWITTER & FACEBOOK WERE FAVOURITE
CHANNELS FOR SUSTAINABILITY COMMUNICATION
YOUTUBE WAS 3RD
1
2 3

12. Of the 100 companies
included in this year’s Index:
70 HAD DEDICATED
SUSTAINABILITY
BLOGS
OR
MAGAZINES

13. 4 HAD SHARABLE
SUSTAINABILITY REPORTS
4 DEDICATED IPAD APPS

14. 15 HAD PINTEREST PAGES

15. NEW SUSTAINABILITY
SOCIAL MEDIA
COMMUNICATION
TRENDS ARE
EMERGING….

16. MAGAZINE MENTALITY
LIKE GE OR LEVI’S

17. APPLICATIONS OR
INTERACTIVE GAMES
LIKE OPOWER OR UNILEVER

18. NEW SOCIAL CHANNELS LIKE
INSTAGRAM FOR STARBUCKS PINTEREST FOR PHILIPS

19. SOCIAL & WEB-FRIENDLY REPORTS
AS POWERED BY THE WIZNESS PUBLISHER

20. WANT TO LEARN MORE ? DISCOVER THE
SOCIAL MEDIA SUSTAINABILITY INDEX
http://bit.ly/ZjpZ3P
POWERED BY