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Candace Klein - Presentation Venture Capital Conference and Workshop
1. Secrets of
The 5-Minute Pitch
Candace Klein,
Founder & CEO of Bad Girl Ventures and SoMoLend
2.
3.
4.
5. Personal Story
• Three most important things that make you
better fit to run this company than anyone else
• Vulnerability
• Personality
• An excercise
6. Key Topics
• The Products or Services
• The Market
• Sales Strategy
• Management Team
• IP /Patents/Barriers for Future Competitors
• Ownership and Control
• Summary Financial Info
• Capital Needs
7. Where to Start…
•An overview of the company
– Uniqueness of product or service
– The problem it solves!
– Competitors (current & future) their products and
strategies
– Unfair competitive advantage
8. Market & Strategy
• The Market
– The target market and target customer
– The size and growth rate of the market
• Sales Strategy
– The channels to be used to go to market
– Sales strategies
9. Leaders & IP
• Management Team
– Senior managers, and their relevant
skills/experience
– Any open positions, and the key skills needed
– Advisors (but only the good ones)
• Intellectual Property-- significant patents
or other key intellectual property
10. Owners & Projections
• Ownership and Control
– Board of Directors
– Capitalization table
• Summary Financial Information
– Five year projections
– Exit scenarios
11. $$$
• Capital Needs
– Funds already invested by management and
outsiders (who are they)
– Current capital needs
– Projected use of funds
– Future financing plans (“Capital Access
Plan”)
– Pre-money valuation of the Company
and terms of the current offering
13. Pitfalls
• No exit plan
• “no competition”
• Jargon/acronyms
• Too many words per slide/no graphics
• Not telling how you’ll make money
• Unrealistic projections
• “If I just capture 1% of the market…”
• Reading slides
• Mistakes/misspellings (not mispellings)
14. Were you listening???
What do investors look for
in your presentation?
Canaan Pitchbook
