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How We Deliver                                   Build a strong marketing foundation.
Unique Approach
Target Audiences
  High-Volume Manufacturing
  The Custom Shop
Third-Party Validation
Print Distribution
2013 Editorial Calendar
  Wood & Wood Products
  CWB & CLOSETS

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Digital Opportunities
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Mechanical Specifications
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                                    2013 media kit
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                              VANCE PUBLISHING CORPORATION   400 KNIGHTSBRIDGE PKWY   LINCOLNSHIRE, IL 60069   WOODWORKINGNETWORK.COM   1.847.634.2600
WWN Staff
How We Deliver
                                                                                                                                                                  WWN Staff
Unique Approach
Target Audiences
                              sales staff                                               editorial staff
  High-Volume Manufacturing                 Steve Reiss                                                    Bill Esler                                            Rich Christianson
  The Custom Shop                           VP/Publishing Director                                         Associate Publisher                                   Associate Publisher
                                            Vance Woodworking Network                                      CWB Editor-in-Chief                                   WoodworkingNetwork.com
Third-Party Validation
                                            1.847.634.4354                                                 847.415.8027                                          Editor-at-Large
Print Distribution                          sreiss@vancepublishing.com                                     besler@vancepublishing.com                            1.847.415.8024
                                                                                                                                                                 rchristianson@vancepublishing.com
2013 Editorial Calendar
  Wood & Wood Products
  CWB & CLOSETS                             Laurel Didier                                                  Karen Koenig                                          Michaelle Bradford
                                            VP/Group Publisher                                             W&WP/Red Book                                         CLOSETS Managing Editor
RED BOOK Resource Guide                     AZ, BC, CA, CO, MT, NM, OK,                                    Editor-in-Chief                                       1.847.415.8057
Digital Opportunities                       OR, TX, UT, WA                                                 1.847.634.4366                                        mbradford@vancepublishing.com
                                            1.847.634.4365
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                                            Fax 1.847.634.4374
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WWN Events                                  Renee Stritar
                                            Sales & Communications Manager
AWFS Fair                                   IA, IL, IN, KY, MB, MI, MO, MN, OH,
                                            ON, PA, PQ, SD, WI
Mechanical Specifications
                                            1.847.634.4362
Publisher’s Clause                          Fax 1.847.634.4374
                                            rstritar@vancepublishing.com                support staff
                                            Jim Karwowski                                                  Mike Curran                                           Katie Georgas
                                            Territory Sales Manager                                        eProduct Manager                                      Web Editor
                                            AL, AR, CT, FL, GA, LA, MA, MD, ME,                            1.847.415.8054                                        1.847.415.8039
                                            MS, NC, NH, NJ, NY, SC, TN, VA, VT                             Fax 1.847.634.4374                                    Fax 1.847.634.4373
                                            1.847.634.4341                                                                                                       kgeorgas@vancepublishing.com
                                                                                                           mcurran@vancepublishing.com
                                            Fax 1.847.634.4374
                                            jkarwowski@vancepublishing.com

                                                                                                           Ellen Roundtree
                                                                                                           Administrative Assistant
                                                                                                           1.847.415.8030
                                                                                                           Fax 1.847.634.4374
                                                                                                           eroundtree@vancepublishing.com




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                                                                                                                                            2013 Woodworking
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            2                          VANCE PUBLISHING CORPORATION               400 KNIGHTSBRIDGE PKWY    LINCOLNSHIRE, IL 60069       WOODWORKINGNETWORK.COM               1.847.634.2600
websites
WWN Staff
How We Deliver
                                                                                                                                                                                                                                                                 How We Deliver
Unique Approach
Target Audiences
  High-Volume Manufacturing
                                                                                                                                                                                                                                                                                                                                                                                                             magazines
  The Custom Shop                                                                                                                                                                                                                                                                                                                                                                            NOVEMBER 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 NOVEMBER 2012




                                                                                                                                                                                                                                                                                                                                                      Miter
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Third-Party Validation                                                                                                                                                                                                                                                                                                                                                                                                         WOODWORKINGNETWORK.COM




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Closet
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Print Distribution                                                                                 reference                                                                                                                                                                                                                                                                                       Miter Saws                                                                   Arrive
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                                                e-newsletters
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2013 Editorial Calendar




                                                                                                     RED BOOK
                                                                                                                                                       MARCH 2012                                                $50




                                                                                                     MARCH 2012 VOL. 117 NO. 2
  Wood & Wood Products
                                                                                                                                                                                                                                                                                                                                                                                                                     Amish Country Woodshop p.32
                                                                                                                                                          WoodworkingNetwork.com                   RedBookOnline.com
                                                                                                                                                                                                                                                                                                                                                                                                                     Cabinets and Closets Expo p.14
                                                                                                                                                                                                                                                                                                                                                                                                                     Straightline Designs p.58

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        CLOSETSDAILY.COM



  CWB & CLOSETS

RED BOOK Resource Guide
Digital Opportunities
  RED BOOK Banners                                                                                                                                                  Resource Guide For Best Practices
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                                                                                                                                                                                                                                                                                                                                                                          KCMA CAbinet
                                                                                                                                                                                                                                                                              Wood Component mAnuFACturers AssoCiAtion 2012-2013
                                                                                                                                                                                                                                                                                                                                     29TH EDITION
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  SPECIAL EDITION

                                                                                                                                                                                                                                                  Wood Components
                                                                                                                                 coverwwp0312.indd 1                                                                   3/6/2012 3:35:10 PM




  eNewsletter Banners                                                                                                                                                                                                                             Buyer’s Guide                                                                                                           CertifiCAtion progrAMs
                                                                                                                                                                                                                                                                                                                                                                          setting standards for Quality, sustainability
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                                                                               WO
                                                                                  OD

                                                                                                                                                        awards &                                                                                                                                                                                                                                                                                                                Become a
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  CMA Certified
                                                                                                                                                       recognition
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Cabinet Maker

Mechanical Specifications                                                                                                                                                                                                                         technology partners p. 10                                    PHOTO COURTESY OF ARMSTRONG CABINETS




                                                                                Strategies for Success                                                                                                                                                    YO UR SO URCE F O R CO MPO NENT S • WWW.WO O D CO MPO NENT S.O RG
                                                                                                                                                                                                                                                                                                                                                                                                                          SPONSORED BY:




                                                                                                                                                                                                                                                                                                                                                                                                                          PUBLISHED BY:




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                                                                                                                                                                                                                                                                                       P U B L I SH E D B Y:



                                                                                                                                                                                                                                                                                                                                                         Photo courtesy of Omega Cabinetry



                                                                                                                                                                                                                                                                                                                                                                                                                                                        cma_cover_2012.indd 1                                                             2/27/2012 2:09:31 PM




                                                                                                                                                                                                                                                                                                                                                            events
                                                                                                                                                                                                                                                           Cabinets
                                         services                                                                                                                                                                                                         &Closets                   Conference & Expo
                                                                                                                                                                                                                                                                                                                                                                                                             SUMMIT2012




                                                                                                                                                                                                                                                social media
                                        CUSTOM MARKET        eMEDIA CONSULTATION             VIDEOS & WEBCASTS
                                           RESEARCH




                              a multimedia company                                                                                                                                                                                                                 click
                              Woodworking Network gives professional woodworkers                                                                                                                                                                 HERE
                              a home by providing information, education, inspiration                                                                                                                                                          2013 Woodworking
                                                                                                                                                                                                                                               Network Prospectus
                              and community when, where and how they want it.
            3                      VANCE PUBLISHING CORPORATION    400 KNIGHTSBRIDGE PKWY                                                                           LINCOLNSHIRE, IL 60069                                                   WOODWORKINGNETWORK.COM                                                                                                                                                1.847.634.2600
WWN Staff
How We Deliver
                                                                                                                     Unique Approach
Unique Approach
Target Audiences
  High-Volume Manufacturing   TARGETED
  The Custom Shop
Third-Party Validation
                              Target your message to the specific audience YOU want—the largest professional woodworking community.
Print Distribution
2013 Editorial Calendar
  Wood & Wood Products
  CWB & CLOSETS               ENGAGED
RED BOOK Resource Guide       Connect with your audience how, when and where THEY want.
Digital Opportunities
  RED BOOK Banners
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WWN Events                    TRUSTWORTHY AND COMMITTED
AWFS Fair                     A company with 75+ years of industry involvement, a team with 130+ years of industry experience.
Mechanical Specifications
Publisher’s Clause

                              VALIDATED
                              3rd party guarantees that you are reaching the audience you are paying for.



                              CUTTING EDGE
                              Progressive thinking coupled with the industry’s best and most comprehensive suite of online capabilities,
                              solutions and support services.




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                                                                                                                    2013 Woodworking
                                                                                                                    Network Prospectus



            4                    VANCE PUBLISHING CORPORATION   400 KNIGHTSBRIDGE PKWY   LINCOLNSHIRE, IL 60069   WOODWORKINGNETWORK.COM   1.847.634.2600
WWN Staff
How We Deliver
                                                                                                                                      Target Audiences
Unique Approach                              JULY 2012 | $10                                                                           High-Volume Manufacturing
Target Audiences
  High-Volume Manufacturing
  The Custom Shop
Third-Party Validation                                                        WOODWORKINGNETWORK.COM



Print Distribution                                                                                                     Wood & Wood Products
2013 Editorial Calendar
  Wood & Wood Products
                                            IWF 2012                  p28
                                                                                                                       The only media devoted exclusively to the
                                                                                                                       information needs of woodworking executives
                                            Cutting-Edge Technology
  CWB & CLOSETS
                                                                                                                       and production managers in the mass-produced
RED BOOK Resource Guide
                                                                                                                       secondary wood manufacturing market.
Digital Opportunities
  RED BOOK Banners                                                                                                     On a global scale, Wood & Wood Products covers news,
  Website Banners                                                                                                      trends and production techniques of volume producers.
  eNewsletter Banners

WWN Events
AWFS Fair
Mechanical Specifications
Publisher’s Clause                                                          17 Exclusive Housing Study
                                                                            26 Lighting with LED
                                                                            33 WCMA Special Section




                                         An audience of over 31,000, Wood & Wood Products is the only publication exclusively
                                         speaking to the largest production manufacturers in the wood products sector.




                              “Wood & Wood Products gives us a fresh perspective                                                         click
                              of the wood industry.”                                                                                  HERE
                                                                                                                                    2013 Woodworking
                                                               —Alan Blough, President, RCF Corporation                             Network Prospectus



            5                     VANCE PUBLISHING CORPORATION        400 KNIGHTSBRIDGE PKWY             LINCOLNSHIRE, IL 60069   WOODWORKINGNETWORK.COM       1.847.634.2600
WWN Staff
How We Deliver
                                         NOVEMBER 2012
                                                                                                                                          NOVEMBER 2012        Target Audiences
                                                                                                                                                                                  The Custom Shop
Unique Approach
                              Miter
                              Saws
Target Audiences                                                    WOODWORKINGNETWORK.COM

  High-Volume Manufacturing
  The Custom Shop
Third-Party Validation
                                                                                                          Closet
                                                                                                          Modules
Print Distribution
                                               Miter Saws                                                 Arrive                                            CLOSETS
2013 Editorial Calendar                                                                                   Hardware for the Ages                             The only industry publication
                                                                                                          Get on HGTV
  Wood & Wood Products                                                                                                                                      devoted solely to inspiring, educating
  CWB & CLOSETS
                                                                                                                                                            and connecting manufacturers and
RED BOOK Resource Guide
                                                                                                                                                            designers of home organization and
Digital Opportunities                                                                                                                                       storage solutions.
  RED BOOK Banners
                                                               Amish Country Woodshop p.32
  Website Banners                                              Cabinets and Closets Expo p.14
  eNewsletter Banners                                          Straightline Designs p.58


WWN Events                                                                                                                           CLOSETSDAILY.COM



AWFS Fair
Mechanical Specifications                           Custom Woodworking Business
Publisher’s Clause                                  Exclusively dedicated to the professional owners and operators of custom
                                                    woodworking shops, providing practical information to help run profitable
                                                    businesses. CWB’s audience produces unique architectural millwork,
                                                    custom cabinetry, and residential as well as commercial interior projects.




                                                          Growing & Evolving the custom wood interiors market, CLOSETS and CWB uniquely
                                                          deliver the converging audiences of closets, cabinets and custom woodworkers—the
                                                          largest audience in the wood products media, totalling 47,000.




                                      “The articles are very helpful in optimizing                                                                                click
                                      our business.” —Frederick Haas, President, Grace Designs, Inc.                                                           HERE
                                                                                                                                                             2013 Woodworking
                                                                                                                                                             Network Prospectus



            6                                   VANCE PUBLISHING CORPORATION                    400 KNIGHTSBRIDGE PKWY            LINCOLNSHIRE, IL 60069   WOODWORKINGNETWORK.COM     1.847.634.2600
WWN Staff
How We Deliver
                                                                                                           Third-Party Validation
Unique Approach                                                                                                                                           Print
Target Audiences
  High-Volume Manufacturing
  The Custom Shop
Third-Party Validation
Print Distribution
2013 Editorial Calendar
  Wood & Wood Products
  CWB & CLOSETS

RED BOOK Resource Guide
Digital Opportunities
  RED BOOK Banners
  Website Banners                                                                                              We belong to Business
  eNewsletter Banners
                                                                                                               Publications Audit (BPA) to
WWN Events
AWFS Fair
                                                                                                               provide third party proof of
Mechanical Specifications                                                                                      our audience.
Publisher’s Clause




                                            BPA, a not-for-profit founded in 1931, is controlled by companies that purchase
                                            media—every major national advertising agency is a paid member so they can
                                            have proof of audience.



                                                                   Cabinetmaker and FDM have not been members of BPA since 2010.




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                                 2012 BPA STATEMENT               2012 BPA STATEMENT                              2013 Woodworking
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            7                 VANCE PUBLISHING CORPORATION   400 KNIGHTSBRIDGE PKWY   LINCOLNSHIRE, IL 60069    WOODWORKINGNETWORK.COM   1.847.634.2600
WWN Staff
How We Deliver
                                                                                                                       Print Distribution
Unique Approach                                                                                                                          By the Numbers
Target Audiences
  High-Volume Manufacturing   Production Woodworkers
  The Custom Shop
Third-Party Validation
                              W&WP print distribution: 27,583*
Print Distribution
2013 Editorial Calendar
  Wood & Wood Products
  CWB & CLOSETS                               Custom Woodworkers
RED BOOK Resource Guide                       CWB print distribution: 35,712*
Digital Opportunities
  RED BOOK Banners
                                              Closets print distribution: 13,577
  Website Banners
  eNewsletter Banners

WWN Events
AWFS Fair                                     Total Woodworking Network Print Distribution: 76,872
Mechanical Specifications
Publisher’s Clause

                                              Cabinetmaker / FDM Production and Custom Woodworkers:  29,177**




                                                       *W&WP and CWB print distribution is audited / verified by BPA, 6/12
                                                      **CMFDM print is not externally verified and is based on their claims only




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                                                                                                                    2013 Woodworking
                                                                                                                    Network Prospectus



            8                    VANCE PUBLISHING CORPORATION   400 KNIGHTSBRIDGE PKWY   LINCOLNSHIRE, IL 60069   WOODWORKINGNETWORK.COM    1.847.634.2600
WWN Staff
How We Deliver                   february
                                                                                                                                   2013 Editorial Calendar
Unique Approach                  ad close 1/9    Factory of the Future
                                 art due 1/16    Special Report: State of the Woodworking Industry
Target Audiences                                 Tooling Tips
  High-Volume Manufacturing                      New in Furniture Components
  The Custom Shop                                Cabinets & Closets Conference & Expo, Edison, NJ, Feb 27-Mar 1
                                 march
Third-Party Validation           ad close 1/30   Red Book: Resource Guide to Best Practices
                                 art due 2/6
Print Distribution
2013 Editorial Calendar
  Wood & Wood Products           may
  CWB & CLOSETS                  ad close 4/9    Cabinet Manufacturing: Trends & Technology
                                 art due 4/16    Sanding & Finishing
RED BOOK Resource Guide                          Edgebanding Innovations
                                                 Hot Hardware
Digital Opportunities                            LIGNA HANNOVER, Germany, May 6-10
  RED BOOK Banners               JUNE                                                                                               august
  Website Banners                ad close 5/8    AWFS Guide to New Products                                                         ad close 7/10      Lean Manufacturing: Productivity &
  eNewsletter Banners            art due 5/15    Manufacturing for Healthcare                                                       art due 7/17       Profitability
                                                 CNC Machining Trends                                                                                  Millwork & Fixtures Fabrication
WWN Events                                       Lumber & Veneer                                                                                       Rough Mill Optimization
AWFS Fair                                                                                                                                              Decorative Overlays
                                 JULY                                                                                               september
Mechanical Specifications        ad close 6/5    AWFS At-Show Issue (AWFS, Las Vegas, NV, July 24-27                                ad close 8/8       WOOD 100: Strategies for Success
                                 art due 6/12    Exclusive Report: Housing’s Impact on the Wood Products Industry                   art due 8/15       ComDust: Prevention & Issue Update
Publisher’s Clause                               Panel Processing Techniques                                                                           Software Solutions
                                                 Moisture Meters
                                                 **Special Section: WCMA
                                                 SHOW EXTRA: Daily AWFS coverage delivered on the show floor!                       OCTOBER
                                                                                                                                    ad close 9/4       Sustainable Manufacturing
                                                                                                                                    art due 9/11       Supply Chain & Logistics
                                                                                                                                                       WMS At-Show Issue
                                                                                                                                                       Cabinet Components
                                                                                                                                                       WMS 2013, Toronto, Ontario, Oct 24-26
                                                                                                                                    decEMBER
                                                                                                                                    ad close 11/1      Wood Industry Market Leaders
                                                                                                                                    art due 11/8       Resurgence of Manufacturing in America
                                                                                                                                                       CNC for Solid Wood
                                                                                                                                                       Material Handling




                              Thank you for your consideration! We look forward to                                                                       click
                              exploring ways to grow our partnership!                                                                                 HERE
                                                                                                                                                    2013 Woodworking
                                                                                                                                                    Network Prospectus



            9                        VANCE PUBLISHING CORPORATION               400 KNIGHTSBRIDGE PKWY            LINCOLNSHIRE, IL 60069       WOODWORKINGNETWORK.COM                   1.847.634.2600
WWN Staff
How We Deliver
                                                                                                                                                             2013 Editorial Calendar
Unique Approach
Target Audiences
  High-Volume Manufacturing
  The Custom Shop
                              January
Third-Party Validation        ad close 11/30   Design Portfolio Award Winning Projects Cabinet & Closets Expo Preview
                              art due 12/7     Wood Component Sources                  Million Dollar Closets
Print Distribution                             CNC’s Practical for Any Shop            Top Accessories
                                               Cabinet & Closets Expo Preview
2013 Editorial Calendar
  Wood & Wood Products        FEBRUARY
  CWB & CLOSETS               ad close 1/9     Commercial Casework                     Cabinets & Closets Expo Guide
                              art due 1/16     Veneers                                 10 Latest Hardware Innovations
RED BOOK Resource Guide                        Cutting Tools                           Panel Trends: Texture, Color
                                               Cabinet & Closets Expo Guide            Cabinets & Closets Conference & Expo
Digital Opportunities                          **CMA Certification                         Edison, NJ, Feb 27-Mar 1
  RED BOOK Banners            MARCH                                                                                                         JUNE
  Website Banners             ad close 1/30                                                                                                 ad close 5/8      AWFS Guide to New Products              Garages & Accessories Showcase
  eNewsletter Banners         art due 2/6      Red Book: Resource Guide to Best Practices                                                   art due 5/15      Dust Collection and Spark Detection     Doors and Drawers
                                                                                                                                                              **CMA Education                         Wall Storage
WWN Events                                                                                                                                                                                            KBIS Design Trends & Video
AWFS Fair
                              APRIL                                                                                                         JULY
Mechanical Specifications     ad close 3/8     Fastest Growing Custom Woodshops        Spring Cleaning: Trends for the Season               ad close 6/5      AWFS Show Issue                         Mastering Master Closets
                              art due 3/15     Cabinet Software                        Electrical Management: LED, Chargers, Dockers        art due 6/12      Automated Cuts & Fences                 Modular Closet Systems
Publisher’s Clause                             Finishing Equipment and Supplies        Top Shelf Awards                                                       Panel Saws                              Design & Production Software
                                               Lumber and Material Options             K/BIS, New Orleans, LA, Apr 19-21
                                                                                                                                                              SHOW EXTRA: Daily AWFS coverage delivered on the show floor!
                                                                                                                                            AUGUST
                                                                                                                                            ad close 7/10     Outsourcing Components                  Multi Functional Rooms
                                                                                                                                            art due 7/17      Design Software                         Murphy Beds
                                                                                                                                                              Edgebanding Technology                  Drawers and Drawer Organizers
                                                                                                                                                              Jobsite Tools

                                                                                                                                            OCTOBER
                                                                                                                                            ad close 9/4      Architectural Woodwork                  Closets Top 20 Designers
                                                                                                                                            art due 9/11      Case Goods Hardware                     Craft Rooms
                                                                                                                                                              Commercial Project Software             Surface Options
                                                                                                                                                              Cutting Tools
                                                                                                                                                              WMS 2013, Toronto, Ontario, Oct 24-26
                                                                                                                                            NOVEMBER
                                                                                                                                            ad close 10/11    CNCs for the Custom Shop                Celebrity’s Closets
                                                                                                                                            art due 10/18     Bench Top Tool Innovations              Stunning Showrooms
                                                                                                                                                              Sanding Equipment and Supplies          Sporting Equipment Storage
                                                                                                                                                              Moisture Meters




                                               Thank you for your consideration! We look forward to                                                                            click
                                               exploring ways to grow our partnership!                                                                                      HERE
                                                                                                                                                                        2013 Woodworking
                                                                                                                                                                        Network Prospectus



            10                                           VANCE PUBLISHING CORPORATION               400 KNIGHTSBRIDGE PKWY             LINCOLNSHIRE, IL 60069        WOODWORKINGNETWORK.COM                  1.847.634.2600
WWN Staff
How We Deliver
                                                                                                                                                                   Resource Guide
Unique Approach                                                                                                            The most comprehensive source
Target Audiences                                                                                                                   for tools, tips & supplies
  High-Volume Manufacturing
  The Custom Shop
                              Defining and sharpening the cutting edge of the woodworking




                                                                                                                                  RED BOOK
                                                                                                                                                                                    MARCH 2012                                                $50


Third-Party Validation
                              industry, Red Book is a must-have multimedia resource invaluable




                                                                                                                                  MARCH 2012 VOL. 117 NO. 2
Print Distribution            to large production companies, small custom businesses, and
2013 Editorial Calendar       everyone in between.                                                                                                                                     WoodworkingNetwork.com                   RedBookOnline.com



  Wood & Wood Products
  CWB & CLOSETS                  •	Articles on best-practices including Q & A’s
RED BOOK Resource Guide          •	Directory of Manufacturers
                                 •	Glossary of Woodworking Terms
Digital Opportunities
  RED BOOK Banners
                                 •	Complete Listing of Industry-Specific Associations
  Website Banners                •	Guide to Woodworking Educators and Programs
  eNewsletter Banners            •	Comprehensive Calendar of National and International
WWN Events                       •	Trade Shows and Association Meetings
AWFS Fair
Mechanical Specifications                                                                                                 NEW!
                                                                         EMAIL: Red Book Alert
Publisher’s Clause
                                                                                                                     Listing of
                                                                         is a unique vehicle for
                                                                         promoting your products                    woodworking                                                                  Resource Guide For Best Practices
                                                                         and services to 25,000+                        apps                                                                                     Scan for
                                                                                                                                                                                                                 FREE

                                                                         potential customers.                                                                                                                    E-NEWSLETTER




                                                                                                                                                               PRINT: The Red Book printed guide
                                                                                                                                                              coverwwp0312.indd 1                                                                   3/6/2012 3:35:10 PM




                                                                                                                                                               is the industry’s most comprehensive
                                                                                                                                                               source for trends, advice and how-to’s
                                                                                                        RED BOOK ALERT                                         exclusive to woodworkers.
                                                                                                         SCHEDULE PDF
                                  ONLINE: Enhanced listing
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                                  business through video, audio,
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                                  “I found the advertorials and case studies filled with                                          click
                                  valuable information.” —Debra Behring, JB Cutting Inc.                                       HERE
                                                                                                                             2013 Woodworking
                                                                                                                             Network Prospectus



            11                           VANCE PUBLISHING CORPORATION   400 KNIGHTSBRIDGE PKWY   LINCOLNSHIRE, IL 60069    WOODWORKINGNETWORK.COM                                                                   1.847.634.2600
WWN Staff
How We Deliver
                              RedBookOnline.com                                                                              Digital Opportunities
                              The most comprehensive resource for woodworking
Unique Approach               machinery, supplies and services.
Target Audiences
  High-Volume Manufacturing   At your fingertips through keyword searches and product
  The Custom Shop             categories are detailed listings of more than…
Third-Party Validation
                                •	2,000 manufacturers and exclusive distributors                        Red Book Alert
Print Distribution
                                •	600 product categories
2013 Editorial Calendar         •	160 woodworking associations                                          This high-value opportunity promotes your
  Wood & Wood Products          •	150 site selection and economic development agencies                  company’s products to 25,000+ woodworkers.
  CWB & CLOSETS
                                •	70 education facilities and
RED BOOK Resource Guide                                                                                 Each issue of Red Book Alert highlights a specific machine or
                                •	23 downloadable machinery and supply specification charts
                                                                                                        supply category such as:
Digital Opportunities
  RED BOOK Banners                                                                                        •	Hardware                            •	Finishing Equipment & Materials
  Website Banners
  eNewsletter Banners                                                                                     •	Cutting Tools                       •	Dust Collection
WWN Events
                                                                                                          •	Wood Components                     •	Panel Processing Equipment
                                                                                                          •	Gluing, Laminating & Veneers        •	Solid Wood Machining
AWFS Fair
                                                                                                          •	Software                            •	Wood Waste Utilization
Mechanical Specifications
                                                                                                          •	CNC Routers                         •	Sanding & Abrasives
Publisher’s Clause
                                                                                                                                                Advertise in Red Book Alert:
                                                                                                                                                  •	120x240 banner,
                                                                                                                                                  •	Image and press release
                                                                                                                                                  •	Website link, email and
                                                                                                                                                    phone number
                              Upgrade to an enhanced listing:                                                                                     •	ONLY $500

                                •	Company logo and photos
                                •	Your listing at the top of search results page                                                                        RED BOOK ALERT
                                •	Videos, audio and photos on your company                                                                               SCHEDULE PDF
                                  profile page
                                •	ONLY $850/year!




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                                                                                                                                   2013 Woodworking
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            12                               VANCE PUBLISHING CORPORATION      400 KNIGHTSBRIDGE PKWY   LINCOLNSHIRE, IL 60069   WOODWORKINGNETWORK.COM          1.847.634.2600
WWN Staff
How We Deliver
                                                       728x90
                                                       $40 CPM                                                                   Digital Opportunities
Unique Approach
Target Audiences
  High-Volume Manufacturing
  The Custom Shop
Third-Party Validation                                                                                                                                      Website Banners
Print Distribution
2013 Editorial Calendar
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            13                             VANCE PUBLISHING CORPORATION           400 KNIGHTSBRIDGE PKWY    LINCOLNSHIRE, IL 60069   WOODWORKINGNETWORK.COM        1.847.634.2600
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            16                VANCE PUBLISHING CORPORATION   400 KNIGHTSBRIDGE PKWY   LINCOLNSHIRE, IL 60069   WOODWORKINGNETWORK.COM   1.847.634.2600
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            17                                     VANCE PUBLISHING CORPORATION      400 KNIGHTSBRIDGE PKWY       LINCOLNSHIRE, IL 60069     WOODWORKINGNETWORK.COM                  1.847.634.2600
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2013 ww nmk_interactive

  • 1. WWN Staff How We Deliver Build a strong marketing foundation. Unique Approach Target Audiences High-Volume Manufacturing The Custom Shop Third-Party Validation Print Distribution 2013 Editorial Calendar Wood & Wood Products CWB & CLOSETS RED BOOK Resource Guide Digital Opportunities RED BOOK Banners Website Banners eNewsletter Banners WWN Events AWFS Fair Mechanical Specifications Publisher’s Clause 2013 media kit click HERE 2013 Woodworking Network Prospectus VANCE PUBLISHING CORPORATION 400 KNIGHTSBRIDGE PKWY LINCOLNSHIRE, IL 60069 WOODWORKINGNETWORK.COM 1.847.634.2600
  • 2. WWN Staff How We Deliver WWN Staff Unique Approach Target Audiences sales staff editorial staff High-Volume Manufacturing Steve Reiss Bill Esler Rich Christianson The Custom Shop VP/Publishing Director Associate Publisher Associate Publisher Vance Woodworking Network CWB Editor-in-Chief WoodworkingNetwork.com Third-Party Validation 1.847.634.4354 847.415.8027 Editor-at-Large Print Distribution sreiss@vancepublishing.com besler@vancepublishing.com 1.847.415.8024 rchristianson@vancepublishing.com 2013 Editorial Calendar Wood & Wood Products CWB & CLOSETS Laurel Didier Karen Koenig Michaelle Bradford VP/Group Publisher W&WP/Red Book CLOSETS Managing Editor RED BOOK Resource Guide AZ, BC, CA, CO, MT, NM, OK, Editor-in-Chief 1.847.415.8057 Digital Opportunities OR, TX, UT, WA 1.847.634.4366 mbradford@vancepublishing.com 1.847.634.4365 RED BOOK Banners kkoenig@vancepublishing.com Fax 1.847.634.4374 Website Banners ldidier@vancepublishing.com eNewsletter Banners WWN Events Renee Stritar Sales & Communications Manager AWFS Fair IA, IL, IN, KY, MB, MI, MO, MN, OH, ON, PA, PQ, SD, WI Mechanical Specifications 1.847.634.4362 Publisher’s Clause Fax 1.847.634.4374 rstritar@vancepublishing.com support staff Jim Karwowski Mike Curran Katie Georgas Territory Sales Manager eProduct Manager Web Editor AL, AR, CT, FL, GA, LA, MA, MD, ME, 1.847.415.8054 1.847.415.8039 MS, NC, NH, NJ, NY, SC, TN, VA, VT Fax 1.847.634.4374 Fax 1.847.634.4373 1.847.634.4341 kgeorgas@vancepublishing.com mcurran@vancepublishing.com Fax 1.847.634.4374 jkarwowski@vancepublishing.com Ellen Roundtree Administrative Assistant 1.847.415.8030 Fax 1.847.634.4374 eroundtree@vancepublishing.com click HERE 2013 Woodworking Network Prospectus 2 VANCE PUBLISHING CORPORATION 400 KNIGHTSBRIDGE PKWY LINCOLNSHIRE, IL 60069 WOODWORKINGNETWORK.COM 1.847.634.2600
  • 3. websites WWN Staff How We Deliver How We Deliver Unique Approach Target Audiences High-Volume Manufacturing magazines The Custom Shop NOVEMBER 2012 NOVEMBER 2012 Miter Saws Third-Party Validation WOODWORKINGNETWORK.COM Closet Modules Print Distribution reference Miter Saws Arrive Hardware for the Ages e-newsletters Get on HGTV 2013 Editorial Calendar RED BOOK MARCH 2012 $50 MARCH 2012 VOL. 117 NO. 2 Wood & Wood Products Amish Country Woodshop p.32 WoodworkingNetwork.com RedBookOnline.com Cabinets and Closets Expo p.14 Straightline Designs p.58 CLOSETSDAILY.COM CWB & CLOSETS RED BOOK Resource Guide Digital Opportunities RED BOOK Banners Resource Guide For Best Practices Scan for FREE E-NEWSLETTER special projects Website Banners KCMA CAbinet Wood Component mAnuFACturers AssoCiAtion 2012-2013 29TH EDITION SPECIAL EDITION Wood Components coverwwp0312.indd 1 3/6/2012 3:35:10 PM eNewsletter Banners Buyer’s Guide CertifiCAtion progrAMs setting standards for Quality, sustainability PROFILES Published by CMA & Custom Woodworking Business WWN Events AWFS Fair WO OD awards & Become a CMA Certified recognition Cabinet Maker Mechanical Specifications technology partners p. 10 PHOTO COURTESY OF ARMSTRONG CABINETS Strategies for Success YO UR SO URCE F O R CO MPO NENT S • WWW.WO O D CO MPO NENT S.O RG SPONSORED BY: PUBLISHED BY: Publisher’s Clause P U B L I SH E D B Y: Photo courtesy of Omega Cabinetry cma_cover_2012.indd 1 2/27/2012 2:09:31 PM events Cabinets services &Closets Conference & Expo SUMMIT2012 social media CUSTOM MARKET eMEDIA CONSULTATION VIDEOS & WEBCASTS RESEARCH a multimedia company click Woodworking Network gives professional woodworkers HERE a home by providing information, education, inspiration 2013 Woodworking Network Prospectus and community when, where and how they want it. 3 VANCE PUBLISHING CORPORATION 400 KNIGHTSBRIDGE PKWY LINCOLNSHIRE, IL 60069 WOODWORKINGNETWORK.COM 1.847.634.2600
  • 4. WWN Staff How We Deliver Unique Approach Unique Approach Target Audiences High-Volume Manufacturing TARGETED The Custom Shop Third-Party Validation Target your message to the specific audience YOU want—the largest professional woodworking community. Print Distribution 2013 Editorial Calendar Wood & Wood Products CWB & CLOSETS ENGAGED RED BOOK Resource Guide Connect with your audience how, when and where THEY want. Digital Opportunities RED BOOK Banners Website Banners eNewsletter Banners WWN Events TRUSTWORTHY AND COMMITTED AWFS Fair A company with 75+ years of industry involvement, a team with 130+ years of industry experience. Mechanical Specifications Publisher’s Clause VALIDATED 3rd party guarantees that you are reaching the audience you are paying for. CUTTING EDGE Progressive thinking coupled with the industry’s best and most comprehensive suite of online capabilities, solutions and support services. click HERE 2013 Woodworking Network Prospectus 4 VANCE PUBLISHING CORPORATION 400 KNIGHTSBRIDGE PKWY LINCOLNSHIRE, IL 60069 WOODWORKINGNETWORK.COM 1.847.634.2600
  • 5. WWN Staff How We Deliver Target Audiences Unique Approach JULY 2012 | $10 High-Volume Manufacturing Target Audiences High-Volume Manufacturing The Custom Shop Third-Party Validation WOODWORKINGNETWORK.COM Print Distribution Wood & Wood Products 2013 Editorial Calendar Wood & Wood Products IWF 2012 p28 The only media devoted exclusively to the information needs of woodworking executives Cutting-Edge Technology CWB & CLOSETS and production managers in the mass-produced RED BOOK Resource Guide secondary wood manufacturing market. Digital Opportunities RED BOOK Banners On a global scale, Wood & Wood Products covers news, Website Banners trends and production techniques of volume producers. eNewsletter Banners WWN Events AWFS Fair Mechanical Specifications Publisher’s Clause 17 Exclusive Housing Study 26 Lighting with LED 33 WCMA Special Section An audience of over 31,000, Wood & Wood Products is the only publication exclusively speaking to the largest production manufacturers in the wood products sector. “Wood & Wood Products gives us a fresh perspective click of the wood industry.” HERE 2013 Woodworking —Alan Blough, President, RCF Corporation Network Prospectus 5 VANCE PUBLISHING CORPORATION 400 KNIGHTSBRIDGE PKWY LINCOLNSHIRE, IL 60069 WOODWORKINGNETWORK.COM 1.847.634.2600
  • 6. WWN Staff How We Deliver NOVEMBER 2012 NOVEMBER 2012 Target Audiences The Custom Shop Unique Approach Miter Saws Target Audiences WOODWORKINGNETWORK.COM High-Volume Manufacturing The Custom Shop Third-Party Validation Closet Modules Print Distribution Miter Saws Arrive CLOSETS 2013 Editorial Calendar Hardware for the Ages The only industry publication Get on HGTV Wood & Wood Products devoted solely to inspiring, educating CWB & CLOSETS and connecting manufacturers and RED BOOK Resource Guide designers of home organization and Digital Opportunities storage solutions. RED BOOK Banners Amish Country Woodshop p.32 Website Banners Cabinets and Closets Expo p.14 eNewsletter Banners Straightline Designs p.58 WWN Events CLOSETSDAILY.COM AWFS Fair Mechanical Specifications Custom Woodworking Business Publisher’s Clause Exclusively dedicated to the professional owners and operators of custom woodworking shops, providing practical information to help run profitable businesses. CWB’s audience produces unique architectural millwork, custom cabinetry, and residential as well as commercial interior projects. Growing & Evolving the custom wood interiors market, CLOSETS and CWB uniquely deliver the converging audiences of closets, cabinets and custom woodworkers—the largest audience in the wood products media, totalling 47,000. “The articles are very helpful in optimizing click our business.” —Frederick Haas, President, Grace Designs, Inc. HERE 2013 Woodworking Network Prospectus 6 VANCE PUBLISHING CORPORATION 400 KNIGHTSBRIDGE PKWY LINCOLNSHIRE, IL 60069 WOODWORKINGNETWORK.COM 1.847.634.2600
  • 7. WWN Staff How We Deliver Third-Party Validation Unique Approach Print Target Audiences High-Volume Manufacturing The Custom Shop Third-Party Validation Print Distribution 2013 Editorial Calendar Wood & Wood Products CWB & CLOSETS RED BOOK Resource Guide Digital Opportunities RED BOOK Banners Website Banners We belong to Business eNewsletter Banners Publications Audit (BPA) to WWN Events AWFS Fair provide third party proof of Mechanical Specifications our audience. Publisher’s Clause BPA, a not-for-profit founded in 1931, is controlled by companies that purchase media—every major national advertising agency is a paid member so they can have proof of audience. Cabinetmaker and FDM have not been members of BPA since 2010. click HERE 2012 BPA STATEMENT 2012 BPA STATEMENT 2013 Woodworking Network Prospectus 7 VANCE PUBLISHING CORPORATION 400 KNIGHTSBRIDGE PKWY LINCOLNSHIRE, IL 60069 WOODWORKINGNETWORK.COM 1.847.634.2600
  • 8. WWN Staff How We Deliver Print Distribution Unique Approach By the Numbers Target Audiences High-Volume Manufacturing Production Woodworkers The Custom Shop Third-Party Validation W&WP print distribution: 27,583* Print Distribution 2013 Editorial Calendar Wood & Wood Products CWB & CLOSETS Custom Woodworkers RED BOOK Resource Guide CWB print distribution: 35,712* Digital Opportunities RED BOOK Banners Closets print distribution: 13,577 Website Banners eNewsletter Banners WWN Events AWFS Fair Total Woodworking Network Print Distribution: 76,872 Mechanical Specifications Publisher’s Clause Cabinetmaker / FDM Production and Custom Woodworkers:  29,177** *W&WP and CWB print distribution is audited / verified by BPA, 6/12 **CMFDM print is not externally verified and is based on their claims only click HERE 2013 Woodworking Network Prospectus 8 VANCE PUBLISHING CORPORATION 400 KNIGHTSBRIDGE PKWY LINCOLNSHIRE, IL 60069 WOODWORKINGNETWORK.COM 1.847.634.2600
  • 9. WWN Staff How We Deliver february 2013 Editorial Calendar Unique Approach ad close 1/9 Factory of the Future art due 1/16 Special Report: State of the Woodworking Industry Target Audiences Tooling Tips High-Volume Manufacturing New in Furniture Components The Custom Shop Cabinets & Closets Conference & Expo, Edison, NJ, Feb 27-Mar 1 march Third-Party Validation ad close 1/30 Red Book: Resource Guide to Best Practices art due 2/6 Print Distribution 2013 Editorial Calendar Wood & Wood Products may CWB & CLOSETS ad close 4/9 Cabinet Manufacturing: Trends & Technology art due 4/16 Sanding & Finishing RED BOOK Resource Guide Edgebanding Innovations Hot Hardware Digital Opportunities LIGNA HANNOVER, Germany, May 6-10 RED BOOK Banners JUNE august Website Banners ad close 5/8 AWFS Guide to New Products ad close 7/10 Lean Manufacturing: Productivity & eNewsletter Banners art due 5/15 Manufacturing for Healthcare art due 7/17 Profitability CNC Machining Trends Millwork & Fixtures Fabrication WWN Events Lumber & Veneer Rough Mill Optimization AWFS Fair Decorative Overlays JULY september Mechanical Specifications ad close 6/5 AWFS At-Show Issue (AWFS, Las Vegas, NV, July 24-27 ad close 8/8 WOOD 100: Strategies for Success art due 6/12 Exclusive Report: Housing’s Impact on the Wood Products Industry art due 8/15 ComDust: Prevention & Issue Update Publisher’s Clause Panel Processing Techniques Software Solutions Moisture Meters **Special Section: WCMA SHOW EXTRA: Daily AWFS coverage delivered on the show floor! OCTOBER ad close 9/4 Sustainable Manufacturing art due 9/11 Supply Chain & Logistics WMS At-Show Issue Cabinet Components WMS 2013, Toronto, Ontario, Oct 24-26 decEMBER ad close 11/1 Wood Industry Market Leaders art due 11/8 Resurgence of Manufacturing in America CNC for Solid Wood Material Handling Thank you for your consideration! We look forward to click exploring ways to grow our partnership! HERE 2013 Woodworking Network Prospectus 9 VANCE PUBLISHING CORPORATION 400 KNIGHTSBRIDGE PKWY LINCOLNSHIRE, IL 60069 WOODWORKINGNETWORK.COM 1.847.634.2600
  • 10. WWN Staff How We Deliver 2013 Editorial Calendar Unique Approach Target Audiences High-Volume Manufacturing The Custom Shop January Third-Party Validation ad close 11/30 Design Portfolio Award Winning Projects Cabinet & Closets Expo Preview art due 12/7 Wood Component Sources Million Dollar Closets Print Distribution CNC’s Practical for Any Shop Top Accessories Cabinet & Closets Expo Preview 2013 Editorial Calendar Wood & Wood Products FEBRUARY CWB & CLOSETS ad close 1/9 Commercial Casework Cabinets & Closets Expo Guide art due 1/16 Veneers 10 Latest Hardware Innovations RED BOOK Resource Guide Cutting Tools Panel Trends: Texture, Color Cabinet & Closets Expo Guide Cabinets & Closets Conference & Expo Digital Opportunities **CMA Certification Edison, NJ, Feb 27-Mar 1 RED BOOK Banners MARCH JUNE Website Banners ad close 1/30 ad close 5/8 AWFS Guide to New Products Garages & Accessories Showcase eNewsletter Banners art due 2/6 Red Book: Resource Guide to Best Practices art due 5/15 Dust Collection and Spark Detection Doors and Drawers **CMA Education Wall Storage WWN Events KBIS Design Trends & Video AWFS Fair APRIL JULY Mechanical Specifications ad close 3/8 Fastest Growing Custom Woodshops Spring Cleaning: Trends for the Season ad close 6/5 AWFS Show Issue Mastering Master Closets art due 3/15 Cabinet Software Electrical Management: LED, Chargers, Dockers art due 6/12 Automated Cuts & Fences Modular Closet Systems Publisher’s Clause Finishing Equipment and Supplies Top Shelf Awards Panel Saws Design & Production Software Lumber and Material Options K/BIS, New Orleans, LA, Apr 19-21 SHOW EXTRA: Daily AWFS coverage delivered on the show floor! AUGUST ad close 7/10 Outsourcing Components Multi Functional Rooms art due 7/17 Design Software Murphy Beds Edgebanding Technology Drawers and Drawer Organizers Jobsite Tools OCTOBER ad close 9/4 Architectural Woodwork Closets Top 20 Designers art due 9/11 Case Goods Hardware Craft Rooms Commercial Project Software Surface Options Cutting Tools WMS 2013, Toronto, Ontario, Oct 24-26 NOVEMBER ad close 10/11 CNCs for the Custom Shop Celebrity’s Closets art due 10/18 Bench Top Tool Innovations Stunning Showrooms Sanding Equipment and Supplies Sporting Equipment Storage Moisture Meters Thank you for your consideration! We look forward to click exploring ways to grow our partnership! HERE 2013 Woodworking Network Prospectus 10 VANCE PUBLISHING CORPORATION 400 KNIGHTSBRIDGE PKWY LINCOLNSHIRE, IL 60069 WOODWORKINGNETWORK.COM 1.847.634.2600
  • 11. WWN Staff How We Deliver Resource Guide Unique Approach The most comprehensive source Target Audiences for tools, tips & supplies High-Volume Manufacturing The Custom Shop Defining and sharpening the cutting edge of the woodworking RED BOOK MARCH 2012 $50 Third-Party Validation industry, Red Book is a must-have multimedia resource invaluable MARCH 2012 VOL. 117 NO. 2 Print Distribution to large production companies, small custom businesses, and 2013 Editorial Calendar everyone in between. WoodworkingNetwork.com RedBookOnline.com Wood & Wood Products CWB & CLOSETS • Articles on best-practices including Q & A’s RED BOOK Resource Guide • Directory of Manufacturers • Glossary of Woodworking Terms Digital Opportunities RED BOOK Banners • Complete Listing of Industry-Specific Associations Website Banners • Guide to Woodworking Educators and Programs eNewsletter Banners • Comprehensive Calendar of National and International WWN Events • Trade Shows and Association Meetings AWFS Fair Mechanical Specifications NEW! EMAIL: Red Book Alert Publisher’s Clause Listing of is a unique vehicle for promoting your products woodworking Resource Guide For Best Practices and services to 25,000+ apps Scan for FREE potential customers. E-NEWSLETTER PRINT: The Red Book printed guide coverwwp0312.indd 1 3/6/2012 3:35:10 PM is the industry’s most comprehensive source for trends, advice and how-to’s RED BOOK ALERT exclusive to woodworkers. SCHEDULE PDF ONLINE: Enhanced listing opportunities will promote your business through video, audio, imagery, and a place at the top of web search results. “I found the advertorials and case studies filled with click valuable information.” —Debra Behring, JB Cutting Inc. HERE 2013 Woodworking Network Prospectus 11 VANCE PUBLISHING CORPORATION 400 KNIGHTSBRIDGE PKWY LINCOLNSHIRE, IL 60069 WOODWORKINGNETWORK.COM 1.847.634.2600
  • 12. WWN Staff How We Deliver RedBookOnline.com Digital Opportunities The most comprehensive resource for woodworking Unique Approach machinery, supplies and services. Target Audiences High-Volume Manufacturing At your fingertips through keyword searches and product The Custom Shop categories are detailed listings of more than… Third-Party Validation • 2,000 manufacturers and exclusive distributors Red Book Alert Print Distribution • 600 product categories 2013 Editorial Calendar • 160 woodworking associations This high-value opportunity promotes your Wood & Wood Products • 150 site selection and economic development agencies company’s products to 25,000+ woodworkers. CWB & CLOSETS • 70 education facilities and RED BOOK Resource Guide Each issue of Red Book Alert highlights a specific machine or • 23 downloadable machinery and supply specification charts supply category such as: Digital Opportunities RED BOOK Banners • Hardware • Finishing Equipment & Materials Website Banners eNewsletter Banners • Cutting Tools • Dust Collection WWN Events • Wood Components • Panel Processing Equipment • Gluing, Laminating & Veneers • Solid Wood Machining AWFS Fair • Software • Wood Waste Utilization Mechanical Specifications • CNC Routers • Sanding & Abrasives Publisher’s Clause Advertise in Red Book Alert: • 120x240 banner, • Image and press release • Website link, email and phone number Upgrade to an enhanced listing: • ONLY $500 • Company logo and photos • Your listing at the top of search results page RED BOOK ALERT • Videos, audio and photos on your company SCHEDULE PDF profile page • ONLY $850/year! click HERE 2013 Woodworking Network Prospectus 12 VANCE PUBLISHING CORPORATION 400 KNIGHTSBRIDGE PKWY LINCOLNSHIRE, IL 60069 WOODWORKINGNETWORK.COM 1.847.634.2600
  • 13. WWN Staff How We Deliver 728x90 $40 CPM Digital Opportunities Unique Approach Target Audiences High-Volume Manufacturing The Custom Shop Third-Party Validation Website Banners Print Distribution 2013 Editorial Calendar Wood & Wood Products Woodworkingnetwork.com posts on average 21 CWB & CLOSETS new articles a day. No one else even comes close! RED BOOK Resource Guide Digital Opportunities 300x250 RED BOOK Banners $45 CPM Website Banners “As a woodworker in a one-man shop it’s easy to become ‘isolated’ from the eNewsletter Banners world. Although that’s not necessarily a bad thing, learning about what’s going WWN Events on in the wood world through your web and print sources is great and simple.” AWFS Fair —eugster96@xxx.xxx 120x240 Mechanical Specifications $25 CPM Thank you for bringing many of these issues of over-regulation to our attention. Publisher’s Clause —dmzehr@xxx.xxx 120x600 $40 CPM Excellent informative news articles. Always several topics that interest me in 120x240 Video Sponsorship each issue. I like the infusion of “Wood Science & Technology” in most articles. $25 CPM (your video here) —hausknwa@xxx.xxx Banner Ad Specifications Ads can be supplied as .gif, .jpeg or .png files. Ads 100,000 impressions/month that contain flash must have click-thru tags embedded. File size limit: 40k WoodworkingNetwork.com has grown into an click industry news and content powerhouse. Put us HERE 2013 Woodworking to work powering YOUR marketing program! Network Prospectus 13 VANCE PUBLISHING CORPORATION 400 KNIGHTSBRIDGE PKWY LINCOLNSHIRE, IL 60069 WOODWORKINGNETWORK.COM 1.847.634.2600
  • 14. WWN Staff How We Deliver Digital Opportunities Unique Approach Target Audiences High-Volume Manufacturing The Custom Shop Third-Party Validation eNewsletter Banners Print Distribution 2013 Editorial Calendar Wood & Wood Products Every day, woodworkers read the CWB & CLOSETS Woodworking Network e-Newsletter to RED BOOK Resource Guide Digital Opportunities stay up-to-date on the latest news and RED BOOK Banners trends affecting the industry. Website Banners eNewsletter Banners Sent out every Monday through Friday to our complete WWN Events AWFS Fair database of woodworkers, the Woodworking Network Mechanical Specifications Update is one of your most effective marketing tools. Publisher’s Clause Current Subscribers: 30,000+ 100x100 TEXT AD: 75 words IMAGE $1900 for package of four Banner Ad Specifications Ads can be supplied as .gif, .jpeg or .png files. No animation. File size limit: 40k click HERE 2013 Woodworking Network Prospectus 14 VANCE PUBLISHING CORPORATION 400 KNIGHTSBRIDGE PKWY LINCOLNSHIRE, IL 60069 WOODWORKINGNETWORK.COM 1.847.634.2600
  • 15. WWN Staff How We Deliver WWN Events Unique Approach Target Audiences High-Volume Manufacturing The Custom Shop SUMMIT2012 Third-Party Validation Vancouver, British Columbia Print Distribution 2013 Editorial Calendar Wood & Wood Products CWB & CLOSETS RED BOOK Resource Guide Digital Opportunities RED BOOK Banners Website Banners eNewsletter Banners WWN Events New Jersey Convention Center AWFS Fair Edison, New Jersey Cabinets Mechanical Specifications Publisher’s Clause International Centre Toronto, Ontario &Closets Conference & Expo click HERE 2013 Woodworking Network Prospectus 15 VANCE PUBLISHING CORPORATION 400 KNIGHTSBRIDGE PKWY LINCOLNSHIRE, IL 60069 WOODWORKINGNETWORK.COM 1.847.634.2600
  • 16. WWN Staff How We Deliver AWFS Fair Unique Approach Target Audiences High-Volume Manufacturing The Custom Shop Las Vegas, NV Third-Party Validation Print Distribution July 24-27, 2013 2013 Editorial Calendar Wood & Wood Products CWB & CLOSETS RED BOOK Resource Guide Woodworking Network is where woodworkers find Digital Opportunities RED BOOK Banners the most timely, comprehensive AWFS coverage! Website Banners eNewsletter Banners WWN Events • June: Guide to New Products AWFS Fair Mechanical Specifications • July: At-Show Issue Publisher’s Clause • Show Extra, daily edition Wednesday-Friday • Official Videographer Live From videos • Daily “Live From” newsletters • Exclusive Sponsor “Women in Woodworking” • Daily Seminars on the exhibit floor “Networking at Noon” click HERE 2013 Woodworking Network Prospectus 16 VANCE PUBLISHING CORPORATION 400 KNIGHTSBRIDGE PKWY LINCOLNSHIRE, IL 60069 WOODWORKINGNETWORK.COM 1.847.634.2600
  • 17. WWN Staff How We Deliver Mechanical Specifications Unique Approach Target Audiences Classified Specs and Content High-Volume Manufacturing The Custom Shop Choose both printed and online W&WP/CWB classifieds for an additional cost of just $100, regardless of size. Column inch is 2-1/4” wide. Third-Party Validation 2 page Spread 1 page Classified headings are: Wood/Wood Products for Sale, Print Distribution Used Machinery for Sale, Professional Services, Job Opportunities & Business Opportunities, 2013 Editorial Calendar Wood Turnings. Wood & Wood Products For Classified Advertising materials/Closing Dates contact: CWB & CLOSETS Ellen Roundtree at 1.847.415.4030 eroundtree@vancepublishing.com RED BOOK Resource Guide Digital Opportunities RED BOOK Banners Website Banners Information on material submissions & closing dates: 2/3 page 1/2 page eNewsletter Banners Anna Marie McCann 1.847.415.8013 amccann@vancepublishing.com Vertical 1/2 page Horizontal WWN Events AWFS Fair Mechanical Specifications UPLOAD NOW 1/4 page Publisher’s Clause Horizontal 1/8 page 1/3 Advertisement Sizes for Print page (width x height) 1/3 page 1/4 page 2 page Spread 15” x 10” 1/2 page Horizontal 7” x 4-7/8” Square Vertical 2 page Spread Bleed 16” x 11” 1/2 page Horizontal Bleed 8-1/8” x 5-1/2” 1 page 7” x 10” 1/3 page Vertical 2-3/16” x 10” Final Trim Size: 7-7/8” x 10-3/4”. For bleed, extend 1/8” from top, 1/3 page Square 4-9/16” x 4-7/8” bottom, left and right edges. Binding: Saddle Stitched. 1 page Bleed 8-1/8” x 11” Detailed ad specifications: Information may be downloaded at 2/3 page 4-9/16” x 10” 1/4 page Horizontal 7” x 2-3/8” http://upload.vancepublishing.com/pdf/pcc_guidelines.pdf. 2/3 page Bleed 5” x 11” 1/4 page Vertical 3-3/8” x 4-7/8” Note: On bleed pages and inserts, when preparing the material keep all live matter 1/2” within all four sides of bleed dimension 1/2 page Vertical 3-3/8” x 10” 1/8 page Banner Ad 7” x 1-1/8” to avoid possible loss in binding and trimming. On spread 1/2 page Vertical Bleed 4” x 11” advertisements, either run of book or inserts, have copy or images across the gutter kept 3/16” from left and right center line. We build multimedia plans to reach our customers’ click marketing goals. Call us today for a quotation to HERE 2013 Woodworking insure you get exactly what you need! Network Prospectus 17 VANCE PUBLISHING CORPORATION 400 KNIGHTSBRIDGE PKWY LINCOLNSHIRE, IL 60069 WOODWORKINGNETWORK.COM 1.847.634.2600
  • 18. WWN Staff How We Deliver vance publishing corporation Publisher’s Clause Unique Approach 400 Knightsbridge Parkway, Lincolnshire, IL 60069 Target Audiences High-Volume Manufacturing The Custom Shop Rates and conditions given in this rate advertisements, advertiser and advertising Third-Party Validation card are subject to change without notice. Contracts, orders or copy instructions agency agree to fully defend, indemnify and hold harmless the publisher, and to pay any insert rates and specifications Print Distribution containing conditions which conflict judgment, expenses and legal fees incurred Contact publisher for insert rates and specifications. 2013 Editorial Calendar with the publisher’s policies will not be by the publisher as a result of said legal Wood & Wood Products CWB & CLOSETS considered binding on the publisher. Orders containing incorrect rates will be billed at action or claim. short rates and rebates rates in force at the time. The publisher reserves the right to reject any Advertisers will be short rated if, within a 12-month period from RED BOOK Resource Guide advertising which it feels is not in keeping date of first insertion, advertiser has not used amount of space on Any tax hereafter applicable to advertising with the publication’s standards. Failure by Digital Opportunities which billing has been based. Advertiser will be rebated if, within will be added to the prevailing rates. publisher to insert in any particular issue or RED BOOK Banners a 12-month period from the date of first insertion, advertiser has The publisher reserves the right to hold issues invalidates the order for insertion in Website Banners used enough additional space to earn a rate lower than that at advertisers and/or their advertising agency the missed issue, but shall not constitute a eNewsletter Banners jointly and severally liable for such monies as breach of contract. which billed. WWN Events are due and payable to the publisher. The publisher requires that proof of postal AWFS Fair Advertiser and advertising agency recognize clearance be provided prior to publication cancellations Mechanical Specifications and accept that the following language of any advertisement containing contest Cancellations cannot be accepted after 1st of the month preceding appears within the publication: “All copy. The word “advertisement” will be Publisher’s Clause statements, including product claims, are placed above or below any copy, which issue date. If new ad material is not received by closing date, those of the person or organization making in the publisher’s opinion resembles publisher reserves the right to bill for space ordered and will repeat the statement or claim. The publisher does editorial matter. The publisher assumes no an ad of same size if available. not adopt any such statement or claims as responsibility for improper use of coupons its own, and any such statement or claim forming part of an advertisement. does not necessarily reflect the opinion of agency commission the publisher.” The publisher is not liable for delays in Agency Commission is 15% of gross on invoices paid within 30 days. delivery and/or non-delivery in the event Advertiser and advertising agency accept of Act of God, action by any government Agency commission disallowed on invoices not paid within 30 days. and assume liability for all content (including or quasi-governmental entity, fire, flood, text, representations, illustrations, opinions and facts) of advertisements printed, and insurrection, riot, explosion, embargo, strikes, whether legal or illegal, labor payment & credit policies also assume responsibility for any claims or material shortage, transportation All invoices net 30 days. Invoices not paid within 30 days are subject made against the publisher arising from or interruption of any kind, work slowdown, to a 10% per month carrying charge. No cash discount. All rates related to such advertisements. In the event or any condition beyond the control of payable in U.S. funds. If neither the agency nor the advertiser is that legal action or claim is made against publisher affecting production or delivery the publisher arising from or related to such in any manner. willing to accept liability, the ad(s) cannot run. click HERE 2013 Woodworking Network Prospectus 18 VANCE PUBLISHING CORPORATION 400 KNIGHTSBRIDGE PKWY LINCOLNSHIRE, IL 60069 WOODWORKINGNETWORK.COM 1.847.634.2600