Keyword research is the most crucial component of your PPC ad campaign, and in order to find the most relevant keywords possible, you need to use a keyword search tool that does more than guesswork. Learn more about keyword search tools here!

1. Keyword Search Tool - Using Keyword
Search Tools is More Than Guesswork
Keyword research is the most crucial component of your PPC ad campaign, and in order to find
the most relevant keywords possible, you need to use a keyword search tool that does more than
guesswork.
WordStream finds keywords based on your actual site traffic and goal conversions, and suggests
new ones to you continuously. This is much more reliable than the suggestions generated by
typical "keyword mashers." Negative keyword search is equally important. In finding words that
aren’t useful to your campaign, WordStream continuously refines your keyword list to help
improve your CTR, which in turn improves your Quality Score and positioning while saving you
money by lowering your CPC.
Let’s take a look at what makes WordStream an effective keyword research tool, and how you
could be losing money and qualified traffic by not using a keyword search tool.
A Starting Point: The Free Keyword Tool by WordStream
If you're new to keyword research, it can be helpful to seed your list using a free online keyword
tool. These tools will always have limited value for search marketers because they simply spit
out keywords and don't tell you what to do with them or help you actually optimize your site.
Nonetheless, everybody has to start somewhere.
WordStream's Free Keyword Tool is the best option on the market when it comes to fast, easy
keyword suggestions. We index over 1 billion unique keywords from diverse sources to return
more keywords faster. You get thousands of relevant, accurate suggestions, always 100% free.
In addition, WordStream offers two free keyword grouping tools that go beyond basic keyword
suggestion tools, offering structured keywords ready to put to work in highly relevant and
organized search marketing campaigns:

2. The Free Keyword Niche Finder: Enter a keyword to discover your business's most
profitable keyword niches. You'll get back highly relevant keyword groups that easily
translate into a well-organized PPC campaign structure and SEO-friendly website
architecture.
The Free Keyword Grouper: What if you've already done some initial research? This tool
automatically groups a list of up to 10,000 keywords into clusters of related terms.
The next step is to build on this data with a more personalized tool, and then organize and act on
your growing keyword database on an ongoing basis, so you can successfully turn keywords into
long-term results.
WordStream's keyword search tool Means More Effective
Keyword Research
Keyword research is an ongoing, iterative process, and as such, a tool that automates it in a smart
way is the ideal solution. Traditional keyword search tools treat keyword research as a one-time
activity, relying on you, the search marketer, to provide them with new terms on which to build
other keywords that seem like they may be related. These tools don’t know your actual website
content or traffic patterns, so the results you get are not only limited, but they’re often off the
mark of what you really want to focus on.
WordStream takes the smart approach by taking the guesswork out of building an expansive
keyword list that guarantees a broader audience of qualified visitors. By automating tasks like:
searching through your site’s traffic logs to pinpoint long-tail keywords,

3. suggesting keyword group segmentations to help keep you organized,
and helping you pinpoint which negative keywords to avoid,

4. WordStream makes a previously overwhelming and time-consuming process remarkably simple.
WordStream not only helps you to grow your keyword list larger than you would ever be able
to on your own, but it also helps you to organize it and keep everything under control.
How Not Using Keyword search Tools Restricts Your
Audience And Loses You Money
The traditional approach to keyword research involves hours and hours of frustrating and tedious
work to attempt to wrangle a manageable an effective list of keywords to target for your PPC
campaigns. Not only is this an ineffective use of your time, it’s also impossible to keep up and
stay organized in a way that’s helping your campaign to move forward instead of being held
back.
When you manage your keyword research on your own or with a team, you are:
working with a limited keyword list that’s not based on your actual site data
expanding your keyword list only so far until it becomes unmanageable to expand it any
further on your own
expending a massive amount of inefficient effort with constant upkeep and revision,
struggling to keep up with your data
not reaching your broadest and most qualified audience
losing money by bidding on the wrong keywords
You need to find a way to free yourself from being tied to your keyword research, with the
assurance that the keywords you’re using are the specific, long-tail terms that will bring the best
traffic for the least amount of monetary investment. Unfortunately, this is physically impossible
when managing a campaign by hand, but it's readily within reach with a good keyword search
tool.
A Keyword search tool That Goes Above And Beyond
WordStream takes your keyword search to an entirely new level when compared with other
keyword research solutions on the market. Tools like Google’s Keyword Tool help you out to an
extent, because they can help you build a very small preliminary keyword list based on a handful
of terms you think might work. While this is okay as a bare bones starting point, it quickly
becomes clear that a more robust solution is in order.

5. Unlike Google's claims above, WordStream can provide assurance that the words you're given
will help your campaign because WordStream pairs keyword analytics data with action, or,
“actalytics,” to provide the best of both worlds of your keyword search. You benefit from the
research and keyword analysis side that works with the data surrounding your site’s traffic, and
the appropriate actions to take on that data, like:
suggesting new keywords,
grouping them into a hierarchy, or
turning them into text ads for your campaign.
WordStream goes beyond sorting data, or making ill-informed suggestions based on global
search trends, and this, in turn, leaves you in the driver’s seat to manage your continuously
growing list of keywords with confidence.
WordStream’s Keyword search Tool Works for You
Continuously
As mentioned, keyword research is the most crucial part of a successful pay per click campaign,
and it’s never just a one-time thing. The WordStream keyword search tool works continuously to
build and strengthen your keyword list. If you’d like to make use of WordStream’s robust
keyword management solutions, you can:
Try WordStream free today
Request a live demonstration from one of our professionals
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