For more information, visit: http://www.wordstream.com Want to make a big impact, in not a lot of time? Believe it or not, you can significantly improve your AdWords results in just 20 minutes per week – we’ll show you how! In this free webinar, WordStream's Search Strategy Team Managers Chad Larson and Tim Warner will show you: - 5 guidelines for achieving success in Google AdWords - How the 20-Minute PPC Work Week™ can help you make an impact in less than half an hour per week! - Some common problems we see in PPC accounts – you’ll be shocked!

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Webinar:
The 20 Minute PPC Work
Week
Chad Larson and Tim Warner
May 8th 2013

2. Today’s Agenda
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• Some shocking yet common problems we see in PPC accounts
• 5 guidelines for achieving success in Google AdWords
• Introducing the 20-Minute PPC Work Week
• How to make the most of WordStream’s PPC Advisor and the
20-Minute PPC Work Week

3. Take Part in Live Blogging on Twitter / Google+
• Include the hashtag #20minppc in your Google+ status
updates,Twitter tweets,, etc.
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4. Speaker Introductions
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• Chad Larson & Tim Warner
– Search Strategy Team Managers
– 10+ Years experience Helping SMB’s
navigate the search marketing landscape
– WordStream Certified
– AdWords Certified
– Boston Sports Fans
– Proud Father (Tim)

5. Let’s learn a little about you….
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6. Poll Question 1: How much time do you spend
doing PPC work every week?
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a) I'm supposed to do work in my PPC account every
week?
b) < 1 hour / week
c) 1-10 hours / week
d) 10-39 hours / week
e) +40 Hours / week - it's my full time job!

7. Poll Question 2: What's your biggest Time Sink in
PPC Management?
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a) PPC Bid Management
b) Reporting & Analysis
c) Ad Text Authoring
d) Keyword Research / Negative Keyword Research
e) Landing page creation / Optimization

8. PPC Trivia!
5 Quick Questions about AdWords Accounts
1. How often do small businesses (spending
under $5k / month on AdWords) do work in
their AdWords account?
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Answer:
• 50% of them don’t even check once per month
• 25% haven’t done anything in the last 90 days
• Agencies & advertisers score the same

9. PPC Trivia! (Continued)
2. What percentage of AdWords
accounts have used at least 1
negative keyword in the last 90 days?
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Answer:
• Less than 50%
• And 20% of them have yet use a negative
keyword… ever…

10. • Baseline your performance
• A free, instant PPC audit in
under a minute!
• Grades your AdWords
account performance based
on the 8 PPC metrics that
really matter
• Compares how you’re doing
against other accounts of
similar size (monthly spend)
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Grade Yourself! http://www.wordstream.com/google-adwords
www.wordstream.com/google-adwords

11. What will you learn? http://www.wordstream.com/google-adwords
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www.wordstream.com/google-adwords

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The Average AdWords Account for
Small & Medium Businesses.

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At WordStream, we’ve …
 Analyzed thousands of accounts.
 Talked to thousands of different users
 Shared findings with our partners @ Google
We summarized the findings into just 5 things
you need to know!
5 Things that we know to be true
about achieving AdWords Success

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But the right tools,
techniques and education can
make it a LOT EASIER.
1. PPC is Hard…

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A little work every week on your
AdWords campaigns can deliver
big dividends.
2. You get what you put in…

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Pause, fix or kill irrelevant,
underperforming keywords to
maximize ROI.
3. Keep your PPC house clean

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Knowing what you want
defines and simplifies your
workflow.
4. You gotta have goals

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Give the searcher a direct link
to what they are looking for
5. Succeeding in PPC is all about
relevance

19. How Google made $37 Billion
and the fragile PPC eco-system
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Relevancy
&
Quality
Score
How does Google keep this eco-system working?
Advertisers
Customers

20. How Quality Score is Calculated & How it
Impacts AdRank and CPC
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21. Introducing the 20 Minute PPC Work Week!
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22. Path To Success – The 20 Minute PPC Work Week
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23. Path To Success – The 20 Minute PPC Work Week
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24. Will the 20-minute PPC work week really work for me?
• Is 20 minutes / week enough time?
• What if I have more than 20 minutes of issues in my
account?
• What if it takes me more than 20 minutes to the
task in the work week?
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25. Summary: How to Make the Most of PPC Advisor
• Most Advertisers AdWords accounts are a disaster
• Review the 5 Habits of Successful PPC Marketers
• Think of PPC campaign work as a recurring weekly
task.
• WordStream PPC Advisor enables the 20 minute
PPC Work Week, an impactful PPC workflow for
managing AdWords accounts
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Automated Actionable Alerts
Simplified 20 minute workflow
Powerful tools for more advanced
users
Premier PPC Consulting
Dedicated Google Certified Rep
Expert advice from a human when
you need it!
What makes WordStream different?

27. Your Questions
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Thank you for attending WordStream’s webinar on: The 20 Minute
PPC Work Week. #20minppc
Benchmark your account today!
http://www.wordstream.com/google-adwords
Don’t forget to sign up for our Free Trial:
http://www.wordstream.com/ppc-free-trial
Or contact us directly:
Chad Larson
clarson@wordstream.com
http://twitter.com/clarson82
Tim Warner
twarner@wordstream.com
http://twitter.com/twarner83

28. Free AdWords Performance Grader
Have you ever wondered how well your Google AdWords Campaigns
are really doing? Now you can find out with WordStream's award
winning AdWords Performance Grader.
In just a minute, you'll get a custom performance report that includes:
• Expert Analysis in 8 critical PPC areas
• Comparison to similar PPC advertisers
• Recommendations to improve your PPC performance
Get your FREE report today!
www.wordstream.com/google-adwords