What are the new rules of media and social media? Find out. This slide deck shares information from Write2Market, an Atlanta B2B public relations firm, about how to approach journalists today.

1. The New Rules Of Publicity and Promotion

2. Over 1 million views on YouTube

7. Where do people spend time?

8. Where do people spend time?

9. Online is offline (web is pervasive)

13. Nothing new under the sun Old New Radio, Satellite radio Pandora, Bloomberg, NPR Broadcast TV TV on demand, Tivo, Apple TV, You Tube Magazines Blogs Newspapers Twitter

14. Where do you meet your market? Blogs Newsletters Magazines

30. Magazine.org

31. The usefulness of media Media Why use it? Twitter Finds reporters online Twitter Constant updates in rapidly changing industries Trade journals Depth coverage among qualified buyers, experts. Great depth, small reach Popular magazines Serious audience scalability—big reach (little depth) TV Enormous reach, shallow depth Facebook Great niche advertising, especially to niche groups, women, older, etc. “connections and relationships” LinkedIn Beloved of sales people. Do salespeople buy your stuff? News Enormous market reach (short attention span) Blogs Develop a special interest group or following. Insane depth. Small locus.

33. The usefulness of media Media Best break-in strategy Trade journals Contact the editor about upcoming issues as revealed by their editorial calendar. It’s that easy. Popular magazines Develop a twitter feed about the subject, develop thought leadership, and contact the appropriate column (often columnists are unpaid) TV Professional pitch, relationship with producer, or disaster you can comment on (Haiti story) Facebook Invest substantial time. LinkedIn Aggressively feed the beast using the contacts of your company’s team Twitter Use five pronged approach outlined later in this presentation to blast, create followers, and feed

34. Where’s your audience? Audience Often spotted at… Engineers, professionals Trade journals, blogs, news forums Moms, consumers, buyers Blogs, Facebook, popular magazines, TV Corporate volume buyers, b2b buyers Trade journals, LinkedIn Teens, Millenials Video, internet radio, Facebook, MySpace, Twitter Older audience Newspaper, special interest magazines, TV

36. Driving sales with social media Medium How to use it for sales Facebook Create awareness Scoutmob, Groupon (costs money) Drive foot traffic or couponing in local areas Twitter Lead generation through following, direct messages on promotions, create awareness LinkedIn Drive inquiries through discussion posts, event posts, and article posts YouTube Drive awareness and higher search rankings