An effective design brief is the single most critical factor in ensuring that your exhibition stand meets your goals and needs. A great design brief goes beyond the basics and provides your designer with all the information needed to surpass your expectations.

1. PREMIUM EXHIBITION SERVICES
Stand design and construction on turnkey basis

2. AN EFFECTIVE DESIGN BRIEF
MORE IS MORE!

3. JUST A FEW POINTS TO CONSIDER
ON TOP OF THE BASICS…

4. ASK YOURSELF:
HOW DO YOU DIFFER FROM YOUR
COMPETITION? WHAT MAKES YOU UNIQUE?

5. TURN OFFS?
LETTING THE DESIGNER KNOW WHAT YOU DON’T WANT OFTEN
MEANS TIME SAVINGS: THE DESIGNER WON’T DESIGN
ANYTHING YOU WILL REJECT ANYWAY.

6. WHAT IS YOUR COMPANY LIKE?
IF YOU’RE WORKING FOR COCA-COLA, THE DESIGNER MIGHT BE
FAMILIAR WITH YOUR BRAND IMAGE. BUT WHAT IF YOU’RE NOT?

7. WHAT HAPPENS ON THE BOOTH?

8. WHAT’S YOUR BUDGET?
THE DESIGNER WON’T SET THEIR MIND ON A
FERRARI WHEN THEY KNOW THE BUDGET ONLY
STRETCHES FOR A FIAT

9. RESULT?
A MASTER BRIEF.

10. FOR MORE INFORMATION AND OFFERS,
PLEASE CONTACT:
SALES.ENTRE@WULFF.FI
+358 10 6335 500
WWW.WULFFENTRE.COM