Social Media Marketing Strategy Research
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Are you struggling with your social media marketing? Are you overwhelmed with the number of resources you need to build your social media strategy? Our Social Media Manager, Manal Assaad, aka The Manalyst, have done the research for you as part of her MBA thesis and summed up the key finding to building your social media marketing strategy in these few slides. Let us know how we can help you take advantage of this knowledge!
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Social Media Marketing Strategy Research
- 1. Social P r e pa r e d Manal Assaad b y: “The Manalyst” M e d i a Marketing S t r a t e g y Research& Case Studies Social Media manager A t
- 2. So, you’re already using social media to market your brand?! … Good!
- 3. But are you sure that … Right? what you’re doing is
- 4. We’ve researched what brands are doing; We’ve analyzed what We’ve heard the audience what experts wants are saying;
- 5. Researched: 1- Success and failure factors of brands and campaigns 2- Forming necessary insights of the audience 3- Expert advice on customized social media solutions And this is what we … Found:
- 6. All three indicated that no brand will succeed without a sound Social Media Marketing Strategy
- 7. Brand Assessment Measurement Brand Goals & Evalua4on Social Marketing Media Tac4cal Strategy Target Audience Strategy Model
- 9. 1st Step Brand A s s e s s m e n t Researching Designing a Observing Conducting Secondary Listening Other Internal Resources! Program! Brands! Scan! Internet Keywords! Internal! Competitors! Stats! Survey! Tools! Social Similar Front-linersʼ! Media Stats! Timing! Brands! Insights!
- 10. 1st Step Brand A s s e s s m e n t Case Study
- 11. 1st Step Brand A s s e s s m e n t Case Study Positive Negative
- 12. Where do I want to Go?
- 13. 2nd Step B r a n d G o a l s Building Meaningful Relationships Gathering a number of likes & followers
- 14. 2nd Step B r a n d G o a l s Case Example: Munch Bakery building relationships. Social media makes a brand accessible and approachable to a mass audience. Other businesses and individuals will have the opportunity to get to “know” it.
- 15. 2nd Step B r a n d G o a l s Raising Awareness and Managing Public Relations Bombarding with Sales Messages and Over-promoting
- 16. 2nd Step B r a n d G o a l s Case Example: Goody raising awareness about its products. Spread news and important information about your brand, or product to a broad audience who are likely to share it to their own networks.
- 17. 2nd Step B r a n d G o a l s Building Customer Loyalty Making Quick –Unsustainable– Wins
- 18. 2nd Step B r a n d G o a l s Case Example: Toyota Service building customer loyalty. Give consumers a reason to interact with your brand by offering promotions, coupons, or information. Make your network feel valued and they will value you.
- 19. 2nd Step B r a n d G o a l s Establishing Trust Embellishing the Reality
- 20. 2nd Step B r a n d G o a l s Case Example: AlMarai building trust. Share valuable information with your network that shows you are knowledgeable in your field and people will seek more information from you.
- 21. 2nd Step B r a n d G o a l s Managing Your Reputation Hiding and Burying the Negatives
- 22. 2nd Step B r a n d G o a l s Case Example: Mikyajy managing its reputation. Hear what people are saying about your brand, and most importantly, let people know that they’re being heard.
- 23. Who am I going to?
- 24. 3rd Step Target A u d i e n c e Gender! Age! Interests! Online User Type!
- 25. 3rd Step Target A u d i e n c e Case Study Saudi Population on Social Networks:! • Predominantly male, mature adults between 18 and 34,! • Spend at least one hour a day on the most popular social networks: Facebook, Twitter and Youtube.! • Have an average of 270 friends on their main social network! • More likely to “Like” a brandʼs Facebook Page (52%), and follow it on Twitter (39%) than to Subscribe to its Youtube channel (15%).! • 5% are power brand advocates (liked 10+ brands on Facebook, 300+ friends, and share feedback about brands on social networks) ! • Prefer Lucky Draw and Text submission contest, although most of them donʼt participate in competitions but over half of them have voted to a friend in a competition.! • Find advertising on social media useful.! • Prefer interacting with brands via website/blog, email and social networks than over phone, physical site or mobile app.!
- 26. How am I going There?
- 27. 4th Step Tactical S t r a t e g y Tactical Strategy! Technical Strategy! Communication Strategy! Community Management Social Networks Setup! Social Media Tools! Content Strategy! Strategy!
- 28. 4th Step Tactical S t r a t e g y Technical Strategy Tailor your social networks’ presence to your target audience
- 29. 4th Step Tactical S t r a t e g y Technical Strategy Research and adopt the most convenient Social Media Management Systems (SMMS)
- 30. 4th Step Tactical S t r a t e g y Communication Strategy Video! Decide on the purpose and the Photo! Apps! Content type of content Strategy! you will use to communicate Text! your messages.
- 31. 4th Step Tactical S t r a t e g y Communication Strategy Conversa4on Calendar Investing in great Voice Growth community Community management is Management Strategy the key to the entire strategy’s success. Ac4vi4es Modera4on and Events
- 32. Did I Get There?
- 33. 5th Step Measurement & Evaluation Communication Strategy KPI Scorecard Measurement Ac4vity Report Strategy • Quan4ta4ve vs. Dashboard (Tool) • Overview of (Progress) Qualita4ve • KPI/Benchmarks ac4vi4es Evalua4on • Goal-‐relevant vs. Current • Quan4ta4ve • Top-‐Management • SN-‐specific Tracking snapshots • Progress tracking • Benchmark • Measurement & • Qualita4ve over ARs. monitoring tools. analysis • New • Learnings opportuni4es/ • Periodic Threats.
- 34. need more details on Contact Us on: the research @X10SionAgency or help with /X10SionAgency your brand’s social media? manal@x10-sion.com
- 35. Who are we? We are experienced left brain thinkers who love what we do. We help clients get more customers using traditional and non- traditional methods, high impact and highly targeted alternative marketing solutions. Our services: Experiential Marketing | Social Media Marketing | Sonic Media Marketing | Events & Exhibition | Product Packaging Our Clients:
- 36. T e s t i m o n i a l s