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DC
                     Google is said                                          Cisco                                          Facebook -
                                                                                                                                                                                                                   Bengaluru ● Monday ● 16 May 2011                        13
                                                                                                                            Google rival-


                                                                                                                                                                                 Technomics
                     to have                                                 braces for
                     broken Internal                                         biggest lay-                                   ry intensifies
                     Rules on drug                                           offs in its                                    with PR
                     advertisements                                          history                                        fiasco




Sony network still not fully secured: Expert
JIM FINKLE                         five flaws that were pointed                                                                                                                                                    company has acknowl-                scan and that’s what they
                        BOSTON     out to the company on
                                   Thursday were fixed later in
                                                                                                                       SONY BEGINS PHASED RESTORATION OF PS3 SERVICES                                              edged. Sony had said that
                                                                                                                                                                                                                   only it’s PlayStation Net-
                                                                                                                                                                                                                                                       would find,” he said, refer-
                                                                                                                                                                                                                                                       ring to the lapses found by
May 15: Sony Corp’s com-           the day.                                                                                                                                                                        work and Sony Online                Bumgarner.

                                                                                                                        S
                                                                                                                              ony said on Saturday that it         able enhancements to the data
puter networks remain vul-           “The first and most impor-                                                               would begin restoring the            security, including updating and                Entertainment systems were            Security experts have said
nerable to attack three            tant thing to note is that pro-                                                            PlayStation Network for its 77       adding advanced security technolo-              hacked. Most of the flaws           they believe the hackers ini-
weeks after the company            tecting our customers data is                                                        million users after hackers infiltrated    gies, additional software monitoring            that Bumgarner discovered           tially gained access to
learned that it had been vic-      a company-wide commit-                                                               the service and forced it offline          and penetration and vulnerability               were in other Sony networks         Sony’s network through a
tim of one of the biggest          ment that we take very seri-                                                         almost a month ago.                        testing, and increased levels of                — that of the Sony Corpora-         “spear-phishing” attack that
data breaches in history,          ously,” a Sony spokesman                                                               Sony said in a press release that it     encryption and additional firewalls,”           tion of America, Sony Pic-          targeted a systems adminis-
according to an Internet           said in an email on Thurs-                                                           was relaunching its online products        Sony wrote in the release.The com-              tures Entertainment and             trator who had broad privi-
security expert.                   day.                                                                                 with increased security following          pany said it will be bringing services          Sony Electronics Corp.              leges to access data on
  The expert found a handful         Several flaws remain,                                                              the cyberattacks.The company also          back online in a phased relaunch                  Security experts say com-         Sony’s networks.
of security flaws in Sony’s        according to Bumgarner,                                                              defended its slow response to              that will take place “on a country by           panies need to be discerning          In “spear-phishing” cam-
networks.                          who said he had viewed only                                                          restoring services, saying it wanted       country basis.”                                 when      deciding     which        paigns, hackers craft e-mails
  Security researcher John         parts of Sony’s network that                                                         to make sure it’s security was up to         The Sony data breach is one of the            servers to expose to the            with personalised messages
                                                                                                                        par before bringing products back          largest of its kind and has become
Bumgarner discovered a             were visible over the Inter-                                                         online.                                    the subject of data privacy debate in           Internet. Many of the flaws         so that the recipients click
potential bonanza for hack-        net and did not attempt to                                                             “The company has made consider-          Congress.                       — NYT           that Bumgarner discovered           on links or download attach-
ers by using little more than      break in to password-pro-                                                                                                                                                       were identified with a tactic       ments that launch malicious
a web browser, Google’s            tected sites or exploit any                                                                                                                                                     known among hackers and             software programs that take
search engine and a basic          vulnerabilities.                    stakes program called Sony         passwords for employees            On May 4, Bumgarner               flaws. They include remov-          security experts as “Google         over their computers.
understanding of Internet            He found no evidence of           Santa. That program gath-          throughout Sony Pictures         located a server in the Sony        ing the file from its website       hacking” — using the search           Once one PC is corrupted,
security systems.                  breaches beyond the two             ered users’ names, addresses       Entertainment.                   network that disclosed the          that tells search-engine            engine’s advanced features          hackers can use that
  “Sony still has several          Sony has disclosed. But he          and ages. The names and              In a file on Sony’s website    names, Facebook IDs and IP          crawlers which sections of          to find information. He             machine as a base from
external security issues that      said he was able to find gate-      partial addresses of some          that alerts search-engine        addresses of Sony customers         the site to avoid cataloging.       found the Sony Santa pro-           which to launch sophisticat-
need to be addressed,” said        ways to internal systems and        2,500 of those sweepstakes         crawlers to which sections       who were playing online             Sony disabled access to the         gram by searching for items         ed operations, such as the
Bumgarner, chief technolo-         locate data that would be           contestants were posted on a       of the site that Sony wants a    games through Facebook. IP          password-protected applica-         on Sony’s network written           attacks on Sony’s networks.
gy officer for the U.S. Cyber      useful to hackers by using          website.                           search engine to avoid cata-     addresses allow somebody            tion that the file originally       in Microsoft Excel format             Bumgarner found a page
Consequences Unit.                 simple techniques.                    The site has been taken          loging, the company provid-      to track the general location       pointed to and eliminated           (site:.sony.com filetype:xls).      on Sony’s website that lists
  Bumgarner also identified                                            down and Sony is working           ed a link to an internal pass-   of a player. “No one should         access to the Riverbed secu-          Mikko Hypponen, chief             the names, e-mail addresses
a handful of flaws that            SONY SANTA                          to remove any residual links       word-protected       software    be able to point a web              rity system.                        research officer at computer        and phone numbers of IT
would be easy for a hacker          Through a series of Google         to the list, a Sony                application. Bumgarner said      browser at Sony and see a                                               security firm F-Secure, said        managers that he said the
to identify and potentially        searches, Bumgarner was             spokesman said.                    that putting the URL in the      security management con-            WIDESPREAD        PROB-             Sony should have been more          hackers could have used to
exploit.                           able to find a software pro-          Bumgarner also found an          file, effectively served as a    sole or find their identity         LEMS                                careful.                            launch a spear phishing
  Sony did not respond             gram that Sony developed in         access point to a server run-      red flag to potential hackers    management system that has          Bumgarner’s      research             “The first thing a consult-       attack. He found that infor-
directly on the security laps-     2001       to      run     a        ning an identity manage-           who might see it as a poten-     been indexed by Google,” he         showed that the problems            ant group or an Internet            mation through Google
es that Bumgarner said he          SonyStyle.com Christmas             ment system that he said           tial weak spot in Sony’s         said.                               with Sony’s systems are             response group would do is          searches.
had uncovered, but three of        gift registry and sweep-            controls access to logins and      armor.                             Sony has fixed some of the        more widespread than the            run a basic vulnerability                             — Reuters

 A Dose of IT                                                                GadgetFix
                                                                                                          A newcouldimproved Kin-
                                                                                                              dle
                                                                                                                   and
                                                                                                                        be coming
                                                                                                                                           Mr.Bezos also said in the
                                                                                                                                           interview that if a full-
                                                                                                                                                                               introduction last year of the
                                                                                                                                                                               Apple iPad,analysts and
                                                                                                                                                                                                                                                      had been on a hiring spree,
                                                                                                                                                                                                                                                      posting at least five new jobs
                                                                        On the
Clinical trials essential                                               lookout for
                                                                                                          soon,if we give credit to a
                                                                                                          hint dropped by Jeff Bezos,
                                                                                                          Amazon’s chief executive.
                                                                                                                                           fledged Kindle tablet were to
                                                                                                                                           arrive on digital shelves,it
                                                                                                                                           would most likely supple-
                                                                                                                                                                               technology bloggers have
                                                                                                                                                                               speculated when Amazon
                                                                                                                                                                               would release such a device.
                                                                                                                                                                                                                                                      during a single week for
                                                                                                                                                                                                                                                      developers with Android
                                                                                                                                                                                                                                                      programming experience,

for Bio Pharma growth                                                   an Amazon
                                                                                                          This week Mr Bezos was
                                                                                                          asked if Amazon would put
                                                                                                          out a “multipurpose tablet
                                                                                                                                           ment the existing line of Kin-
                                                                                                                                           dle e-readers,which are
                                                                                                                                           intended as “purpose-built e-
                                                                                                                                                                               One question that has arisen
                                                                                                                                                                               at the prospect of an Ama-
                                                                                                                                                                               zon tablet is the type of
                                                                                                                                                                                                                                                      which could be used for a
                                                                                                                                                                                                                                                      tablet.But Mr.Bezos’s assess-
                                                                                                                                                                                                                                                      ment to “stay tuned”could

 KAPIL KHANDELWAL                  that issues on the regula-
                                                                        Tablet                            device.” Mr Bezos,replied,
                                                                                                          “stay tuned.”
                                                                                                                                           reading devices.”
                                                                                                                                           After the highly successful
                                                                                                                                                                               operating system it would
                                                                                                                                                                               run. Since March,Amazon
                                                                                                                                                                                                                                                      also go beyond a tablet com.
                                                                                                                                                                                                                                                                            — NYT
                                   tory side be addressed at


 K
         arnataka came in          the earliest. My sugges-
         for a rude shock          tion is to bring health and                                                                                                                                                                                   bITs
         this week as the
 state minister for Medical
 Education announced a
 prohibitory state for clini-
                                   pharma under an inde-
                                   pendent          regulatory
                                   agency such as the health
                                   and biopharma regulatory
                                                                       Raw data may woo businesses                                                                 — MCT
                                                                                                                                                                                                                      AOL offers new video chat
 cal trials. This is a very
 serious situation for the
 biotech industry given that
                                   authority      of      India
                                   (HBRAI). This regulatory
                                   agency would become the
                                                                       STEVE LOHR
                                                                                             NEW YORK
                                                                                                                                                                                 The study estimates that the
                                                                                                                                                                               use of personal location data
                                                                                                                                                                               could save consumers world-
                                                                                                                                                                                                                      A OL Inc.'s AIMlogfreeorvideo chat service thatthe
                                                                                                                                                                                                                                             instant messenger rolled out
                                                                                                                                                                                                                            first version of a
                                                                                                                                                                                                                      n't require users to      in download any software.
                                                                                                                                                                                                                                                                          does-

 just last year billions of        apex regulatory taking              May 15: Math majors,                                                                                    wide more than $600 billion            Called AV, the service was created as a way to have
 dollars were committed            over the functions of the           rejoice. Businesses are going                                                                           annually by 2020. The study            quick, easy video chats, Jason Shellen, a leader of the
 towards the creation of a         various ministries, Gov-            to need tens of thousands of                                                                            cites smartphone location              AIM team, said. Up to four people can be involved in a
 Biotech Park, Finishing           ernment Departments and             you in the coming years as                                                                              services             including         chat at once, Shellen said. The service has several fea-
 Schools.                          scientific     institutional        companies grapple with a                                                                                Foursquare and Loopt, for              tures, such as the ability to type messages to individual
   Let us understand that          bodies and academia                 growing mountain of data.                                                                               locating friends, and ones for         users while video chatting and to send a link to a web-
 biopharma innovation is           under one umbrella with             But the business world is just                                                                          finding nearby stores and              page. The originator of the chat session also has the
 very important for effec-         industry representation             beginning to learn how to                                                                               restaurants. But the biggest           ability to remove others from that chat. Other features
 tively delivering low cost        and participation.                  process it all.                                                                                         single consumer benefit, the           will arrive in the next few weeks, Shellen said, includ-
 healthcare to the masses.           I am sure with the for-             The current data surge is          The next stage, they say,      and that American retailers         study says, is going to come           ing one called "Group Shot" that allows you to take a
 Hence there is a strong           mation of an apex and               coming from sophisticated          will exploit Internet-scale      could increase their operating      from time and fuel savings             photo of everyone participating in the chat .       — AP
 need to interface between         independent regulator for           computer tracking of ship-         data sets to discover new        profit margins by 60 percent.       from location-based services
 the academia and industry         the industry, stray state-          ments, sales, suppliers and        businesses and predict con-        But the study also identifies     — tapping into real-time traf-
 to enable the country to          ments and rude shocks               customers, as well as e-mail,      sumer behavior and market        challenges. One hurdle is a         fic and weather data — that
 grab huge opportunities in
 biopharma research to the
                                   that industry gets from
                                   various Ministers and
                                                                       Web traffic and social net-
                                                                       work comments. The quanti-
                                                                                                          shifts.
                                                                                                            The McKinsey Global Insti-
                                                                                                                                           talent and skills gap. The
                                                                                                                                           United States alone, McKin-
                                                                                                                                                                               help drivers avoid congestion
                                                                                                                                                                               and     suggest     alternative
                                                                                                                                                                                                                      France to host ‘e-G8’ talks
 tune of $ 79 billion, espe-
 cially in clinical trials.
 The session on Finance
                                   Department Heads on the
                                   manner and direction in
                                   which it needs to organise
                                                                       ty of business data doubles
                                                                       every 1.2 years, by one esti-
                                                                       mate. Mining and analysing
                                                                                                          tute is coming down on the
                                                                                                          side of the optimists in a
                                                                                                          lengthy study. The report,
                                                                                                                                           sey projects, will need
                                                                                                                                           140,000 to 190,000 more
                                                                                                                                           people with “deep analytical”
                                                                                                                                                                               routes.
                                                                                                                                                                                 Skeptics say the economic
                                                                                                                                                                               payoff from harnessing big
                                                                                                                                                                                                                      French President Nicolasdebate how governmentsitscan
                                                                                                                                                                                                                         gy titans at a summit to
                                                                                                                                                                                                                                                  Sarkozy will host technolo-

                                                                                                                                                                                                                      encourage innovation on the Internet, while taming
 and Investment in Bio-            itself would die down.              these big new data sets can        based on nine months of          skills, typically experts in sta-   data sets is mostly wishful            excesses. The forum, which is to be held on May 24 to
 pharma at the Bangalore             At this time the biophar-         open the door to a new wave        work is “Big Data: The Next      tistical methods and data-          thinking so far. The nation’s          25 in Paris, is part of Sarkozy's year-long tenure as the
 India Bio 2011 resonated          ma industry is the biggest          of innovation, accelerating        Frontier for Innovation,         analysis technologies.              technology-assisted increase           president of the G8 group of major economies.
 concerns around drying            guinea pig.                         productivity and economic          Competition and Productivi-        McKinsey says the nation          in productivity began in 1995          The talks will focus on Internet regulation, its economic
 investments to the sector.          And all the other propo-          growth. Some economists,           ty.” It makes estimates of the   will also need 1.5 million          and continued through 2004,            impact, fostering innovation, and protecting intellectual
 While the government has          nents such the consumers,           academics and business exec-       potential    benefits    from    more data-literate managers.        having trailed off since,              property rights online. A large gap has also emerged
 stepped into do their bit to      players, investors and              utives see an opportunity to       deploying      data-harvesting   “Every manager will really          despite investments in data            between the flourishing innovation-based economy of
 revive confidence and             clinical trial subjects are         move beyond the payoff of          technologies and skills.         have to understand some-            analytics. The McKinsey                Silicon Valley and the low-growth Old Continent, which
 investment into the fledg-        the victims of bad regula-          the first stage of the Internet,     The McKinsey research          thing about statistics and          authors say that the big-data          European leaders would like to address. The conclusions
 ing sector, it is important       tory regime!                        which combined computing           unit, for example, says the      experimental design going           trend is just getting under            of the forum will be presented at a May 27 to 28 summit
                                                                       and low-cost communica-            value to the health care sys-    forward,” said Michael Chui,        way. It will take years before         of G8 heads of state in the French seaside resort of
Kapil Khandelwal is Director, Makven Capital and info mation com-      tions to automate all kinds of     tem in the United States         a senior fellow at the McKin-       the gains show up in the eco-          Deauville.                                       — Reuters
munication technology (ICT) expert.
                                                                       commercial transactions.           could be $300 billion a year,    sey Global Institute.               nomic statistics.       — NYT


 LEARNING CURVE



Speaking up in class, silently, using Social media
 New York, May 15: Wasn’t it        medium they find as natural        teachers, and lead to off-topic,                                                                        professor of hospitality and        issued Macbook, “one stu-           pares how much humanitari-
 just the other day that teach-     as breathing.                      inappropriate or even bully-                                                                            tourism management, said            dent asked, ‘What is a              an aid could be bought for the
 ers confiscated cellphones            “When you type something        ing remarks. A national sur-                                                                            Hot Seat did not mesh well          queue?’ “ Mrs. Weber said.          $150,000 cost of a slick
 and principals warned about        down, it’s a lot easier to say     vey released last month found                                                                           with her style of walking           “If they’d have read that indi-     music video. Earlier in the
 oversharing on MySpace?            what I feel, ”said one of her      that 2 percent of college fac-                                                                          around class to encourage a         vidually they wouldn’t have         week, students had staged a
   Now, Erin Olson, an Eng-         students, Justin Lansink, 17.      ulty members had used Twit-                                                                             dialogue. “The last thing I         been brave enough to raise          rally to support American
 lish teacher in Sioux Rapids,        With Twitter and other           ter in class, and nearly half                                                                           want to do is to give them yet      their hands. But another stu-       troops in response to picket-
 Iowa, is among a small but         microblogging         platforms,   thought that doing so would                                                                             another way to distract them-       dent answered, ‘It’s a pony-        ing they had seen on the
 growing cadre of educators         teachers from elementary           negatively affect learning.                                                                             selves.”                            tail.’ The whole class on the       news. Mrs. Olson asked her
 trying to exploit Twitter-like     schools to universities are set-   When Derek Bruff, assistant                                                                               In high schools and elemen-       backchannel had an a-ha             students to connect “the argu-
 technology to enhance class-       ting up what is known as a         director of the Center for                                                                              tary schools, teachers try to       moment.” “I am in awe at            ment” of the poem they read
 room discussion. As some of        “backchannel” in their class-      Teaching at Vanderbilt Uni-                                                                             exercise tight control over         how independent they’ve             and the video with their own
 her 11th graders read aloud        es. The real-time digital          versity, suggests fellow pro-                                                                           backchannels, often review-         become using that as a means        rally. As the discussion
 from a poem called “To the         streams allow students to          fessors try backchannels,                                                                               ing a transcript after class for    of comprehension,” she              swirled in class, one student
 Lady,” others kept up a run-       comment, pose questions and        “Most look at me like I’m           Erin Olson, an English teacher in Iowa, uses Twitter-               inappropriate remarks. Even         added. The 11th graders in          typed on the backchannel:
 ning commentary on their           shed inhibitions about voicing     coming from another planet,”        like technology to enhance classroom discussion.                    schools that encourage stu-         Mrs. Olson’s class said the         “We tend to have the attitude
 laptops. “She is giving raw        opinions.                          he said. Dr. Bruff added, that                                                                          dents to use mobile devices         backchannel had widened             that someone else will do it.
 proof,” a student said, “that        Nicholas Provenzano, an          students often use them to         type questions and vote for       projected on a large screen.       prohibit gossip during class.       their appreciation of one           But what happens when
 we are slaves to our society.”     English teacher at Grosse          tune out, checking e-mail or       the ones they would most like     Sugato Chakravarty, who lec-         In Exira, Iowa, Kate Weber        another. “Everybody is heard        everyone thinks the same as
   Instead of being a distrac-      Pointe South High School,          shopping. He said professors       answered. Today’s Meet,           tures about personal finance,      uses the technology for short       in our class,” said Leah Post-      you?” “It only takes one indi-
 tion — an electronic version       said that in a class of 30, only   could reduce such activity by      used by Mrs. Olson, sets up a     pauses to answer those that        periods almost daily with her       man, 17. Janae Smith, also          vidual to change,” another
 of note-passing — the chatter      about 12 usually carried the       giving students something          virtual “room.”                   have been “voted up” by his        fourth graders. “You’d think        17, said, “It’s made me see         typed. “If you want some-
 echoed and fed into the main       conversation, but that eight       class-related to do on their         Purdue University, in Indi-     audience. Before Hot Seat, “I      there’s a lot of distraction, but   my peers as more intelligent,       thing to change you have to
 discourse, said Mrs Olson,         more might pipe up on a            mobile devices.                    ana, developed its own            could never get people to          it’s actually the opposite,” she    seeing their thought process.”      be willing to be that voice.”
 who monitored the stream           backchannel. “Another eight          Besides Twitter, teachers        backchannel system, Hot           speak       up,”     Professor     said. “Kids are much quicker          On Friday, their teacher          “It really shows the impact
 and tried to absorb it into the    kids entering a discussion is      have turned to other platforms     Seat, two years ago, at a cost    Chakravarty said. But the          at stuff than we are. They can      continued to develop a              one change can make,” a
 lesson. She and others say         huge,” he noted.                   for backchannels, some with        of $84,000. It lets students      technology has been slow to        really multitask.” During a         semester-long theme: how            third student wrote. “I agree
 social media, can entice stu-        Skeptics fear introducing        more structure and privacy.        post comments and ques-           win over faculty. It was used      reading lesson, she recalled, a     free the individual is in socie-    with Katie!” someone added.
 dents who rarely raise a hand      backchannels into classrooms       Most are free on the Web.          tions, which can be read on       in just 12 courses this spring.    story included the word             ty. Students watched a              “This class has given us a
 to express themselves via a        will distract students and         Google Moderator lets a class      laptops or smartphones or         Sandra Sydnor-Bousso, a            “queue.” Using a school-            YouTube video that com-             voice!”                — NYT

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Clinical trials essential for Biopharma growth : Kapil Khandelwal, www.kapilkhandelwal.com

  • 1. cmyk cmyk DC Google is said Cisco Facebook - Bengaluru ● Monday ● 16 May 2011 13 Google rival- Technomics to have braces for broken Internal biggest lay- ry intensifies Rules on drug offs in its with PR advertisements history fiasco Sony network still not fully secured: Expert JIM FINKLE five flaws that were pointed company has acknowl- scan and that’s what they BOSTON out to the company on Thursday were fixed later in SONY BEGINS PHASED RESTORATION OF PS3 SERVICES edged. Sony had said that only it’s PlayStation Net- would find,” he said, refer- ring to the lapses found by May 15: Sony Corp’s com- the day. work and Sony Online Bumgarner. S ony said on Saturday that it able enhancements to the data puter networks remain vul- “The first and most impor- would begin restoring the security, including updating and Entertainment systems were Security experts have said nerable to attack three tant thing to note is that pro- PlayStation Network for its 77 adding advanced security technolo- hacked. Most of the flaws they believe the hackers ini- weeks after the company tecting our customers data is million users after hackers infiltrated gies, additional software monitoring that Bumgarner discovered tially gained access to learned that it had been vic- a company-wide commit- the service and forced it offline and penetration and vulnerability were in other Sony networks Sony’s network through a tim of one of the biggest ment that we take very seri- almost a month ago. testing, and increased levels of — that of the Sony Corpora- “spear-phishing” attack that data breaches in history, ously,” a Sony spokesman Sony said in a press release that it encryption and additional firewalls,” tion of America, Sony Pic- targeted a systems adminis- according to an Internet said in an email on Thurs- was relaunching its online products Sony wrote in the release.The com- tures Entertainment and trator who had broad privi- security expert. day. with increased security following pany said it will be bringing services Sony Electronics Corp. leges to access data on The expert found a handful Several flaws remain, the cyberattacks.The company also back online in a phased relaunch Security experts say com- Sony’s networks. of security flaws in Sony’s according to Bumgarner, defended its slow response to that will take place “on a country by panies need to be discerning In “spear-phishing” cam- networks. who said he had viewed only restoring services, saying it wanted country basis.” when deciding which paigns, hackers craft e-mails Security researcher John parts of Sony’s network that to make sure it’s security was up to The Sony data breach is one of the servers to expose to the with personalised messages par before bringing products back largest of its kind and has become Bumgarner discovered a were visible over the Inter- online. the subject of data privacy debate in Internet. Many of the flaws so that the recipients click potential bonanza for hack- net and did not attempt to “The company has made consider- Congress. — NYT that Bumgarner discovered on links or download attach- ers by using little more than break in to password-pro- were identified with a tactic ments that launch malicious a web browser, Google’s tected sites or exploit any known among hackers and software programs that take search engine and a basic vulnerabilities. stakes program called Sony passwords for employees On May 4, Bumgarner flaws. They include remov- security experts as “Google over their computers. understanding of Internet He found no evidence of Santa. That program gath- throughout Sony Pictures located a server in the Sony ing the file from its website hacking” — using the search Once one PC is corrupted, security systems. breaches beyond the two ered users’ names, addresses Entertainment. network that disclosed the that tells search-engine engine’s advanced features hackers can use that “Sony still has several Sony has disclosed. But he and ages. The names and In a file on Sony’s website names, Facebook IDs and IP crawlers which sections of to find information. He machine as a base from external security issues that said he was able to find gate- partial addresses of some that alerts search-engine addresses of Sony customers the site to avoid cataloging. found the Sony Santa pro- which to launch sophisticat- need to be addressed,” said ways to internal systems and 2,500 of those sweepstakes crawlers to which sections who were playing online Sony disabled access to the gram by searching for items ed operations, such as the Bumgarner, chief technolo- locate data that would be contestants were posted on a of the site that Sony wants a games through Facebook. IP password-protected applica- on Sony’s network written attacks on Sony’s networks. gy officer for the U.S. Cyber useful to hackers by using website. search engine to avoid cata- addresses allow somebody tion that the file originally in Microsoft Excel format Bumgarner found a page Consequences Unit. simple techniques. The site has been taken loging, the company provid- to track the general location pointed to and eliminated (site:.sony.com filetype:xls). on Sony’s website that lists Bumgarner also identified down and Sony is working ed a link to an internal pass- of a player. “No one should access to the Riverbed secu- Mikko Hypponen, chief the names, e-mail addresses a handful of flaws that SONY SANTA to remove any residual links word-protected software be able to point a web rity system. research officer at computer and phone numbers of IT would be easy for a hacker Through a series of Google to the list, a Sony application. Bumgarner said browser at Sony and see a security firm F-Secure, said managers that he said the to identify and potentially searches, Bumgarner was spokesman said. that putting the URL in the security management con- WIDESPREAD PROB- Sony should have been more hackers could have used to exploit. able to find a software pro- Bumgarner also found an file, effectively served as a sole or find their identity LEMS careful. launch a spear phishing Sony did not respond gram that Sony developed in access point to a server run- red flag to potential hackers management system that has Bumgarner’s research “The first thing a consult- attack. He found that infor- directly on the security laps- 2001 to run a ning an identity manage- who might see it as a poten- been indexed by Google,” he showed that the problems ant group or an Internet mation through Google es that Bumgarner said he SonyStyle.com Christmas ment system that he said tial weak spot in Sony’s said. with Sony’s systems are response group would do is searches. had uncovered, but three of gift registry and sweep- controls access to logins and armor. Sony has fixed some of the more widespread than the run a basic vulnerability — Reuters A Dose of IT GadgetFix A newcouldimproved Kin- dle and be coming Mr.Bezos also said in the interview that if a full- introduction last year of the Apple iPad,analysts and had been on a hiring spree, posting at least five new jobs On the Clinical trials essential lookout for soon,if we give credit to a hint dropped by Jeff Bezos, Amazon’s chief executive. fledged Kindle tablet were to arrive on digital shelves,it would most likely supple- technology bloggers have speculated when Amazon would release such a device. during a single week for developers with Android programming experience, for Bio Pharma growth an Amazon This week Mr Bezos was asked if Amazon would put out a “multipurpose tablet ment the existing line of Kin- dle e-readers,which are intended as “purpose-built e- One question that has arisen at the prospect of an Ama- zon tablet is the type of which could be used for a tablet.But Mr.Bezos’s assess- ment to “stay tuned”could KAPIL KHANDELWAL that issues on the regula- Tablet device.” Mr Bezos,replied, “stay tuned.” reading devices.” After the highly successful operating system it would run. Since March,Amazon also go beyond a tablet com. — NYT tory side be addressed at K arnataka came in the earliest. My sugges- for a rude shock tion is to bring health and bITs this week as the state minister for Medical Education announced a prohibitory state for clini- pharma under an inde- pendent regulatory agency such as the health and biopharma regulatory Raw data may woo businesses — MCT AOL offers new video chat cal trials. This is a very serious situation for the biotech industry given that authority of India (HBRAI). This regulatory agency would become the STEVE LOHR NEW YORK The study estimates that the use of personal location data could save consumers world- A OL Inc.'s AIMlogfreeorvideo chat service thatthe instant messenger rolled out first version of a n't require users to in download any software. does- just last year billions of apex regulatory taking May 15: Math majors, wide more than $600 billion Called AV, the service was created as a way to have dollars were committed over the functions of the rejoice. Businesses are going annually by 2020. The study quick, easy video chats, Jason Shellen, a leader of the towards the creation of a various ministries, Gov- to need tens of thousands of cites smartphone location AIM team, said. Up to four people can be involved in a Biotech Park, Finishing ernment Departments and you in the coming years as services including chat at once, Shellen said. The service has several fea- Schools. scientific institutional companies grapple with a Foursquare and Loopt, for tures, such as the ability to type messages to individual Let us understand that bodies and academia growing mountain of data. locating friends, and ones for users while video chatting and to send a link to a web- biopharma innovation is under one umbrella with But the business world is just finding nearby stores and page. The originator of the chat session also has the very important for effec- industry representation beginning to learn how to restaurants. But the biggest ability to remove others from that chat. Other features tively delivering low cost and participation. process it all. single consumer benefit, the will arrive in the next few weeks, Shellen said, includ- healthcare to the masses. I am sure with the for- The current data surge is The next stage, they say, and that American retailers study says, is going to come ing one called "Group Shot" that allows you to take a Hence there is a strong mation of an apex and coming from sophisticated will exploit Internet-scale could increase their operating from time and fuel savings photo of everyone participating in the chat . — AP need to interface between independent regulator for computer tracking of ship- data sets to discover new profit margins by 60 percent. from location-based services the academia and industry the industry, stray state- ments, sales, suppliers and businesses and predict con- But the study also identifies — tapping into real-time traf- to enable the country to ments and rude shocks customers, as well as e-mail, sumer behavior and market challenges. One hurdle is a fic and weather data — that grab huge opportunities in biopharma research to the that industry gets from various Ministers and Web traffic and social net- work comments. The quanti- shifts. The McKinsey Global Insti- talent and skills gap. The United States alone, McKin- help drivers avoid congestion and suggest alternative France to host ‘e-G8’ talks tune of $ 79 billion, espe- cially in clinical trials. The session on Finance Department Heads on the manner and direction in which it needs to organise ty of business data doubles every 1.2 years, by one esti- mate. Mining and analysing tute is coming down on the side of the optimists in a lengthy study. The report, sey projects, will need 140,000 to 190,000 more people with “deep analytical” routes. Skeptics say the economic payoff from harnessing big French President Nicolasdebate how governmentsitscan gy titans at a summit to Sarkozy will host technolo- encourage innovation on the Internet, while taming and Investment in Bio- itself would die down. these big new data sets can based on nine months of skills, typically experts in sta- data sets is mostly wishful excesses. The forum, which is to be held on May 24 to pharma at the Bangalore At this time the biophar- open the door to a new wave work is “Big Data: The Next tistical methods and data- thinking so far. The nation’s 25 in Paris, is part of Sarkozy's year-long tenure as the India Bio 2011 resonated ma industry is the biggest of innovation, accelerating Frontier for Innovation, analysis technologies. technology-assisted increase president of the G8 group of major economies. concerns around drying guinea pig. productivity and economic Competition and Productivi- McKinsey says the nation in productivity began in 1995 The talks will focus on Internet regulation, its economic investments to the sector. And all the other propo- growth. Some economists, ty.” It makes estimates of the will also need 1.5 million and continued through 2004, impact, fostering innovation, and protecting intellectual While the government has nents such the consumers, academics and business exec- potential benefits from more data-literate managers. having trailed off since, property rights online. A large gap has also emerged stepped into do their bit to players, investors and utives see an opportunity to deploying data-harvesting “Every manager will really despite investments in data between the flourishing innovation-based economy of revive confidence and clinical trial subjects are move beyond the payoff of technologies and skills. have to understand some- analytics. The McKinsey Silicon Valley and the low-growth Old Continent, which investment into the fledg- the victims of bad regula- the first stage of the Internet, The McKinsey research thing about statistics and authors say that the big-data European leaders would like to address. The conclusions ing sector, it is important tory regime! which combined computing unit, for example, says the experimental design going trend is just getting under of the forum will be presented at a May 27 to 28 summit and low-cost communica- value to the health care sys- forward,” said Michael Chui, way. It will take years before of G8 heads of state in the French seaside resort of Kapil Khandelwal is Director, Makven Capital and info mation com- tions to automate all kinds of tem in the United States a senior fellow at the McKin- the gains show up in the eco- Deauville. — Reuters munication technology (ICT) expert. commercial transactions. could be $300 billion a year, sey Global Institute. nomic statistics. — NYT LEARNING CURVE Speaking up in class, silently, using Social media New York, May 15: Wasn’t it medium they find as natural teachers, and lead to off-topic, professor of hospitality and issued Macbook, “one stu- pares how much humanitari- just the other day that teach- as breathing. inappropriate or even bully- tourism management, said dent asked, ‘What is a an aid could be bought for the ers confiscated cellphones “When you type something ing remarks. A national sur- Hot Seat did not mesh well queue?’ “ Mrs. Weber said. $150,000 cost of a slick and principals warned about down, it’s a lot easier to say vey released last month found with her style of walking “If they’d have read that indi- music video. Earlier in the oversharing on MySpace? what I feel, ”said one of her that 2 percent of college fac- around class to encourage a vidually they wouldn’t have week, students had staged a Now, Erin Olson, an Eng- students, Justin Lansink, 17. ulty members had used Twit- dialogue. “The last thing I been brave enough to raise rally to support American lish teacher in Sioux Rapids, With Twitter and other ter in class, and nearly half want to do is to give them yet their hands. But another stu- troops in response to picket- Iowa, is among a small but microblogging platforms, thought that doing so would another way to distract them- dent answered, ‘It’s a pony- ing they had seen on the growing cadre of educators teachers from elementary negatively affect learning. selves.” tail.’ The whole class on the news. Mrs. Olson asked her trying to exploit Twitter-like schools to universities are set- When Derek Bruff, assistant In high schools and elemen- backchannel had an a-ha students to connect “the argu- technology to enhance class- ting up what is known as a director of the Center for tary schools, teachers try to moment.” “I am in awe at ment” of the poem they read room discussion. As some of “backchannel” in their class- Teaching at Vanderbilt Uni- exercise tight control over how independent they’ve and the video with their own her 11th graders read aloud es. The real-time digital versity, suggests fellow pro- backchannels, often review- become using that as a means rally. As the discussion from a poem called “To the streams allow students to fessors try backchannels, ing a transcript after class for of comprehension,” she swirled in class, one student Lady,” others kept up a run- comment, pose questions and “Most look at me like I’m Erin Olson, an English teacher in Iowa, uses Twitter- inappropriate remarks. Even added. The 11th graders in typed on the backchannel: ning commentary on their shed inhibitions about voicing coming from another planet,” like technology to enhance classroom discussion. schools that encourage stu- Mrs. Olson’s class said the “We tend to have the attitude laptops. “She is giving raw opinions. he said. Dr. Bruff added, that dents to use mobile devices backchannel had widened that someone else will do it. proof,” a student said, “that Nicholas Provenzano, an students often use them to type questions and vote for projected on a large screen. prohibit gossip during class. their appreciation of one But what happens when we are slaves to our society.” English teacher at Grosse tune out, checking e-mail or the ones they would most like Sugato Chakravarty, who lec- In Exira, Iowa, Kate Weber another. “Everybody is heard everyone thinks the same as Instead of being a distrac- Pointe South High School, shopping. He said professors answered. Today’s Meet, tures about personal finance, uses the technology for short in our class,” said Leah Post- you?” “It only takes one indi- tion — an electronic version said that in a class of 30, only could reduce such activity by used by Mrs. Olson, sets up a pauses to answer those that periods almost daily with her man, 17. Janae Smith, also vidual to change,” another of note-passing — the chatter about 12 usually carried the giving students something virtual “room.” have been “voted up” by his fourth graders. “You’d think 17, said, “It’s made me see typed. “If you want some- echoed and fed into the main conversation, but that eight class-related to do on their Purdue University, in Indi- audience. Before Hot Seat, “I there’s a lot of distraction, but my peers as more intelligent, thing to change you have to discourse, said Mrs Olson, more might pipe up on a mobile devices. ana, developed its own could never get people to it’s actually the opposite,” she seeing their thought process.” be willing to be that voice.” who monitored the stream backchannel. “Another eight Besides Twitter, teachers backchannel system, Hot speak up,” Professor said. “Kids are much quicker On Friday, their teacher “It really shows the impact and tried to absorb it into the kids entering a discussion is have turned to other platforms Seat, two years ago, at a cost Chakravarty said. But the at stuff than we are. They can continued to develop a one change can make,” a lesson. She and others say huge,” he noted. for backchannels, some with of $84,000. It lets students technology has been slow to really multitask.” During a semester-long theme: how third student wrote. “I agree social media, can entice stu- Skeptics fear introducing more structure and privacy. post comments and ques- win over faculty. It was used reading lesson, she recalled, a free the individual is in socie- with Katie!” someone added. dents who rarely raise a hand backchannels into classrooms Most are free on the Web. tions, which can be read on in just 12 courses this spring. story included the word ty. Students watched a “This class has given us a to express themselves via a will distract students and Google Moderator lets a class laptops or smartphones or Sandra Sydnor-Bousso, a “queue.” Using a school- YouTube video that com- voice!” — NYT