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Focus Group Results
  {   Shona Traynor
      Xavier Vale
ORIGINAL QUESTION              FOCUS GROUP RESPONSE                      OUR IDEA TO TAKE
                                                                         FORWARD
Main Character – Hair Colour   Brunette or Red                           We will stick with a brunette female
                               - Highlights her independence             character – red-head actresses are a lot
                                                                         harder to find!
                                                                         We can show her independence
                                                                         through other ways
Male Celebrity                 Brunette                                  These character traits suit the celebrity
                               Intelligent/Humble                        we have chosen: R-Patz



Female Character               Bit Obsessive/Quiet                       We will keep these because it
                               Caring                                    represents her insecurities which are
                                                                         reflected in the questionnaire results


Setting of Opening Scene       Work Environment                          Work harder to organise/film

     Narrative 2 - Work        Add a nasty colleague into the mix        Out of all three possible narrative
                                                                        frameworks, we will go with the first
     Narrative 1 –             The focus group saw these as on the same idea.
     Home/Morning              level – the only difference between them       • Easier to film/organise
     Narrative 3 –             being the routine activities.                  • Possible reshoots will again
     Home/Night                                                                     be quite easy.
ORIGINAL QUESTION   FOCUS GROUP RESPONSE               IDEA TO TAKE FORWARD
Age                 Early-Twenties                     Agreed. This will also be easier
                                                       for us to source an actress for the
                                                       role.
Music               Pop – something which reflects     As previously mentioned, would
                    the mood                           be hard to get copyright music -
                                                       perhaps an original song by one
                                                       of our peers




Other Characters    Nagging Mum                        We will use both of these
                    Best Friend                        characters, but the mum would
                                                       not be nagging, probably more
                                                       reassuring.


Voiceover           Introducing the female character   This sounds like a good plan
                                                       and is conventional – Bridget
                                                       Jones’s Diary

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Focus Group Results

  • 1. Focus Group Results { Shona Traynor Xavier Vale
  • 2. ORIGINAL QUESTION FOCUS GROUP RESPONSE OUR IDEA TO TAKE FORWARD Main Character – Hair Colour Brunette or Red We will stick with a brunette female - Highlights her independence character – red-head actresses are a lot harder to find! We can show her independence through other ways Male Celebrity Brunette These character traits suit the celebrity Intelligent/Humble we have chosen: R-Patz Female Character Bit Obsessive/Quiet We will keep these because it Caring represents her insecurities which are reflected in the questionnaire results Setting of Opening Scene Work Environment Work harder to organise/film Narrative 2 - Work Add a nasty colleague into the mix Out of all three possible narrative frameworks, we will go with the first Narrative 1 – The focus group saw these as on the same idea. Home/Morning level – the only difference between them • Easier to film/organise Narrative 3 – being the routine activities. • Possible reshoots will again Home/Night be quite easy.
  • 3. ORIGINAL QUESTION FOCUS GROUP RESPONSE IDEA TO TAKE FORWARD Age Early-Twenties Agreed. This will also be easier for us to source an actress for the role. Music Pop – something which reflects As previously mentioned, would the mood be hard to get copyright music - perhaps an original song by one of our peers Other Characters Nagging Mum We will use both of these Best Friend characters, but the mum would not be nagging, probably more reassuring. Voiceover Introducing the female character This sounds like a good plan and is conventional – Bridget Jones’s Diary