Getting your feet wet with Mobile Commerce
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Mobile Commerce is now fueling billions of dollars in transactions at some of the big online commerce providers. The increase in smartphone penetration, faster mobile network speeds and rising consumer awareness and comfort with mobile payments make the continued expansion of the trend almost inevitable. But unfortunately Mobile Commerce is often confused with either Mobile e-commerce or just Mobile Payments alone. In this session, we will cover what Mobile Commerce really encapsulates, and how it offers the greatest opportunity for developers in redefining the shopping experiences for millions of consumers. You will be introduced to "X.commerce", the open commerce platform by eBay, demonstrating on how you can utilize it to build Mobile Commerce apps using both eBay and 3rd party commerce solutions like QR/Bar Code scanning, Payments, Location-based-Services, Inventory management, etc.
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Getting your feet wet with Mobile Commerce
- 4. Commerce be able to buy/sell eCommerce using a computer network mCommerce anytime & anywhere
- 7. Inspiration End of Life Investigation Use Research Transaction Search
- 9. a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services.
- 10. Inspiration End of Life Investigation Social Use Research Transaction Search
- 11. Inspiration End of Life Investigation Social Use Research Transaction Search
- 12. Buy in aisle In-store price Sharing, comparison Marketing & referrals Mobile Promotions & payment discounts Research online, find in-stock
- 14. Payments PayPal & Zong Marketplace eBay Code Scanning RedLaser Local Inventory Milo Location Based Offers Where Storefront Magento Recommendations Hunch Identity PayPal Access Classifieds eBay Classifieds
- 18. PAYPAL MOBILE PAYMENT LIBRARY (MPL)
- 20. Buy w it h M obile Buy w it h M obile Zong Mobile Paym ent s 25 Cit y Buck s f or $ 4 .9 9 55 Cit y Buck s f or $ 9 .9 9
- 21. https://www.x.com/mobile 1. http://zong.com/merchants/get- started
- 22. $100 $10 $100 $100 $100 $10 $40 $40 $50 $50 Simple Payment Parallel Payment Chained Payment Subscriptions (Fixed/Variable) Pre Approval
- 34. https://devportal.x.com Eg. https://api.x.com/milo/v3/products?key=b4ed31285da05874a0bbba1fd8d0cd00&q=nintendo+wii Eg. https://api.x.com/milo/v3/store_addresses?key=b4ed31285da05874a0bbba1fd8d0cd00&merchant_i ds=3040,9386 https://api.x.com/milo/v3/availability?key=b4ed31285da05874a0bbba1fd8d0cd00&product_id=1475 018&postal_code=95054 https://apigee.com/console/gomilo
- 35. PERSONALIZATION
- 38. • Visit x.com/identity to integrate
- 39. RECOMMENDATIONS & PREDICTIONS
- 40. item
- 42. X.COMMERCE
- 43. Catalog http://www Online Store Offline Store Mobile Store Telephone Orders Mail Orders Devices Commerce Platform User Data Inventory Order Billing Catalog Management Management Management System Management CMS Extensions & Plugins Web Services & APIs REST APIs SOAP APIs WS-* Web APIs Proprietary APIs OAuth XMP-RPC Atom Catalog Business SALE Catalog Catalog Comparison Tools, Shopping Affiliate Deals & CRM Social Rewards Intelligence Payments Display Marketplaces SEM Engines System Shipping Coupons System Media System & Analytics Service Ads
- 44. Catalog http://www Online Store Offline Store Mobile Store Telephone Orders Mail Orders Devices Commerce Platform User Data Inventory Order Billing Catalog Management Management Management System Management CMS Extensions & Plugins X.commerce Messages over HTTP X.commerce Fabric X.commerce Messages over HTTP Catalog Business SALE Catalog Catalog Comparison Tools, Shopping Affiliate Deals & CRM Social Rewards Intelligence Payments Display Marketplaces SEM Engines System Shipping Coupons System Media System & Analytics Service Ads
- 45. Merchants Capabilities Merchants Capabilities Merchant: easy adoption of new capabilities, low switching costs Developer: no barriers to entry, easy on-boarding of customers
- 46. Consumer Products Your Consumer Services and Apps Merchant Your Carts Your Apps Products Platform X.commerce Fabric Products Capabilities Your Capabilities
Editor's Notes
- Commerce has evolved in the last 20 years or so from just being Commerce to eCommerce to now the latest hot trend mCommerce. If you look back and start reading the way these are defined it’s kind of misleading what commerce is.Commerce: Trading of something of economic value such as goods, services, information or money between two or more entitieseCommerce: Buying and selling of products or services over electronic systems such as the Internet and other computer networksmCommerce: Buying and selling of products or services using a mobile device
- People refer to these as mCommerce. Advertising, payments, ticketing, banking, entertainment – yeah they kind of make sense but one would wonder is that what mCommerce is all about ?
- Commerce is more than buying and selling products online! No one just goes to a store (physical or online) and buys something – there’s quite a lot that goes into making that purchase happen.
- Inspiration: want to be a writerInvestigation: What do I need ? Writing classes, computer, publisherResearch: What brands and types of computers are out there ?Search: Where can I find a Dell Inspiron at a good price?Transaction: Purchase a DellUse: share the experience, review, tipsEnd of life: recycle, resale, donate, discard, etc.
- Now I’m pretty sure several of you might have heard about Social Commerce. Most of the people think Social commerce is all about buying and selling of goods over Social media (Facebook and Twitter) – right ? Wikipedia says….
- Wikipedia says…. – now this makes sense isn’t it. It’s more than just buying and selling things – it’s about social interactions, and how they help in buying and selling of goods.
- Which applies to each and every phase of a commerce transaction. Now take this and apply to mobile – given the way mobile devices are evolving and changing the way we shop, mobile commerce is more than selling and buying goods over a mobile device
- It’s about assisting in each and every phase of the commerce transaction – this is what it makes any where, any time and any how!
- As we have seen or still seeing, the way people shop is changing almost every day.
- People just look at the mobile commerce estimates by various analytics and totally miss the bigger opportunities in the world of commerce. This is a good example of how big the web assisted commerce is – it’s almost as big as offline commerce.So you would ask what are we doing to help developers succeed.
- eBay Inc has a wide variety of services that assist developers and merchants. Here is a quick list. In the next few slides we will cover a few mCommerce use cases where each of these eBay Inc offerings help developers to build the best shopping experience.
- Used in: eBay Core for iPhone and iPad, Half.com, Shopping.com, eBay Selling, eBay Motors, Milo, Where.com, coming soon to StubHub and eBay Classifieds.
- On the left, this is an actual picture of what the camera on the iPhone 3G sees.It’s very blurry.On the right, this is our test app, showing multiple barcodes being recognized at once, with floating labels.
- You can use the code to lookup information from various web services like Google, TheFind, eBay, Half.com, Milo.com and Best Buy
- http://www.searchupc.com/api/http://code.google.com/apis/shopping/search/https://www.googleapis.com/shopping/search/v1/public/products?key=AIzaSyDf73dhSsMXDsdru-oDuAwrjcyo3lhafNk&country=US&q=036000123197&alt=jsonhttp://developer.ebay.com/devzone/finding/Concepts/FindingAPIGuide.html#usekeywords
- http://milo.comhttp://www.ebay.com/local
- Traditional commerce platforms and integrations with various web services and custom solutions
- w/ fabric’s single integration approach and open commerce language