Xero General Manager, James Maiocco, gave the opening keynote at the Internet Marketing Association’s IMPACT15 conference in Las Vegas to share thoughts on building brand equity in the growing small business market by investing in beautiful products and user experiences.

1. Winning the Hearts of Solopreneurs
(Small Business)
James Maiocco, GM at Xero
@jamesmaiocco

2. 28M+ Small Businesses (& Growing)
$1T
80%
23M
Receipts
Total
Solopreneurs
$1.4T
12.5%
3.6M
Receipts
Total
2-4 Employees
$6.6T
7.5%
2.1M
Receipts
Total
5-100 Employees

3. Xero delivers #beautiful software to help
small businesses manage CASH
300B+
100M+
180+Countries
Trans(x) in past 12 mos
Invoices in past 12 mos
$
NZD $ in Trans(x)
540K+Subscribers

4. Xero Trajectory
#1 MOST
INNOVATIVE
GROWTH COMPANY
2015, 2014
Cloud Accounting Subscribers Outside US
#1 FASTEST GROWING
FINANCIAL APPLICATION
2014

9. Hotelier Content Provider Taxi Service
Owns No Beds Produces No Content Owns No Taxis
1.5M Beds
190 Countries
1.49B MAUs
350M Photos / Day
160k Drivers
1M Rides / Day

10. beautiful products
+
great experiences
=
powerful brands

12. % of Engineers of Total Employees

13. Technology Adoption Lifecycle

14. Early Adopters Eat the Late Comers

15. Simple
Fun
Engaging