Xero CEO Rod Drury's presentation from Xerocon NZ 2013. Xero is beautiful online accounting software that connects small businesses and their accountants together in the cloud.

1. XEROCON ELEVATE
AUCKLAND
Beautiful accounting software

2. Global update
Rod Drury CEO, Xero

3. Doug Edwards
1938-2013 XEROCON ELEVATE

4. Thank you from Xero
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5. 800 attendees.
Amazing.
XEROCON ELEVATE

6. Introducing
Amanda
Armstrong
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7. Entrepreneurial challenges
1. Access to capital
Helping the entrepreneurs to understand financial management so they can plan growth
properly, and credibly. Management ability often seen as a funding blocker.
2. Sales is a craft not an art
Marketing and sales is a professional discipline.
3. Customer understanding is fundamental
Build products and services around a customer need.
4. Management is a team sport
Teams built on trust and complimentary skills sets will be more effective.
5. Clear differentiation
Identifying and communicating your differentiator is the foundation of any venture.
XEROCON ELEVATE

8. Momentum
• 135,000+ paying customers!
• 5,800 Xero accounting partners
• 350 staff
• Dual listed on NZX and ASX
• Shares up 7x since IPO
• $85m cash to invest
• Chasing a million customers
2007 2008 2009 2010 2011 2012
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9. 7 offices
Wellington Auckland Brisbane Sydney
Melbourne San Francisco Milton Keynes
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10. Facts
• 160 servers
• 10TB of financial data, over 100TB managed
• 1,300,000 requests per minute
• 320,000 average bank lines imported per day
• $33b invoices processed in NZ in 2012
• $84b invoices processed globally in 2012
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11. Accountants Bookkeepers
4500+ 1200+
Banks Trainers
4000+ 100+
Add-ons Developers
200+ 150+
Vibrant ecosystem
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13. The old way
Data Data
Client accounting Accounts
conversion Production
Small business owner Accountant
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14. The single ledger
Bank rec Reporting
Invoicing Practice
management
Financial
Small business Accountant
data
Expense
Workpapers
claims
Fixed assets Tax
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15. Bringing it all together
Bank rec Reporting
Invoicing Practice
management
Xero Business Financial Practice Studio
data
Expense
Workpapers
claims
Fixed assets Tax
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16. Proven track record
Payroll – Australia
Tax – New Zealand
Reporting – New Zealand & Australia
I love this tax module guys – I just completed a trial IR10
and GST return – goodness me it is just so easy!
Bloody hell why wasn’t I on this a year ago?
A very excited Xero user
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17. Modern Practice
Update
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18. Vendors mobilising to help
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19. Office 365
• 20% reduction in price. E3 plan now $29.50/user/mth
• 25GB cloud storage for email
• 92% reduction in additional storage price to $0.30/MB
• Link email to clients coming
• SharePoint out of box too hard
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22. Content!
Open content architecture
Xero marketing
templates
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23. Office 365 special offers
• Four special offers
• Eg. sign up to Suite Files for 12 months, only pay for 9 months
• Visit the booth today!
XEROCON ELEVATE

24. XERO PARTNER PROGRAM BENEFITS
As a partner of Xero you can get free software, training, promotional material,
dedicated support and so much more. We’re on the same team – it’s a true partnership.
Status Level STARTER BRONZE SILVER GOLD PLATINUM GROUP
PLATINUM
Organisations (excluding Ledgers) 1-4 5-24 25-99 100-499 500+ 1000+
across group
Free program membership
Free Xero Partner Edition – including range
of exclusive resources
Free Xero Business Edition – large plan
Dedicated Account Manager
Enablement Specialist for conversions
and technical accounting queries
Free email support
Free Introduction & Essentials training
Free Marketing Resource Guide
Invitation to free Xero quarterly forums
Free directory listing on xero.com –
Free Partner banners on xero.com –
Free Xero stickers & instructional video –

25. Competitive
update
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26. Banking
• Virtually all small business accounts in NZ
available through Xero, via our partnerships.
• On average:
2-3 bank accounts per business
25% of businesses in Xero with multiple banks
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27. 10 million bank statement lines
imported every month
Paypal
600,000
Yodlee
1.5m
Partner
Bank Feeds
4.5m
Manual
3.3m
XEROCON ELEVATE

28. Banking – the future
• Bank feed self provision via online banking
• Better coverage of credit card feeds, other
account types, extended data
• Batch payments upload - foster agency arrangements
• Online large bill pay
• Pre-Merchant – Up to $200
• Merchant – Up to $1,000
• Bank direct >$1,000
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29. ASB leading the charge
• Technology innovation partnership
• Preview of new FastNet Business app
• Marketing to support small business
ecosystem rolling out this year

30. Finishing the platform
Purchase Orders + Quotes + Stock + Projects + V2 Reporting
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31. Xero & farming:
grass growin’ slowly
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32. Green shoots
• Over 40 firms use Xero for farming clients
• Tailored resources
How-to guides
Chart of accounts
Livestock schedule templates
Example reports
• Email farming@xero.com to get them now
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33. Feeds important
In progress
These guys – we need your help with
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34. ReceiptBank solution – available now
Rural Xero
suppliers invoice
They’re here today, go have a chat!
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35. Future farm reporting in Xero
Rural bank feeds Livestock Trading account
Livestock schedules
Workpapers
Transactions
API partners
• Practice staff only • Practice staff only
• Record quantities & values • Trading accounts
• Transactions from bank rec, invoices, journals • Schedules for livestock,
• Aging (YE rollover) dairy, cropping etc
• Year end stock journals • Reconciliation reports
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36. Seeds being sown
Landcorp, MAF, Tru-test Ballance
Silver Fern Farms
Farming
Financial
OSPRI Systems
AHB, NAIT MyFarm, Deloitte
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41. http://www.companies.govt.nz/co/1830488
XEROCON ELEVATE

42. Single Ledger next steps
Bank rec Reporting
Invoicing Practice
management
Xero Business Financial Practice Studio
data
Expense
Workpapers
claims
Fixed assets Tax
XEROCON ELEVATE

43. Data and documents are separated
Financial Data Documents
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44. Single Ledger now has documents
Bank rec Reporting
Invoicing Practice
management
Xero Business Financial data Practice Studio
and documents
Expense
Workpapers
claims
Fixed assets Tax
XEROCON ELEVATE

45. Beautiful accounting software