A celebration of the people who change things through sheer, bull-headed persistence.

1. Here’sto
thestubborn
A celebration of the people who
change things through sheer,
bull-headed persistence

2. Theworld
lovestocelebrate
agreatidea.

3. Butideasare
adimeadozen.
Weallhave
goodideas,
allthetime.

4. Ideasdon’t
changeanything.
Theyjustimagine
abetterworld.

5. Whatchangesthingsispeople.
Andnotjustanypeople.
Acertainkindofpeople.

6. Stubborn
people.
Tenacious
people.
Determined,
single-minded,
relentless people.
Infuriating,
cantankerous,
headstrong,
unshakeable people.

7. Peoplesmartenoughtocorrectcourse
whennewinformationcomesin–but
toughenoughtostaythecourse–even
whenittakesthemthroughbrickwalls
–whentheyknowit’sright.

8. Welikepeoplelikethat.
Weadmirepeoplelikethat.
Theworlddesperately
needspeoplelikethat.

9. Peoplelike
MarcKoska.
Marcdidsomething
thatwillsavemillions
andmillionsoflives.

10. Itstartedwith
anidea…
1Start 2 3 4 5 6

11. …andaproblem.
1Start 2 3 4 5 6

12. Theproblem:
dirtysyringeskill
1.3millionpeople
ayear.
Twice the number of deaths
caused by malaria.
Making it the ninth leading cause
of death in the world.

13. Theidea:
makesyringes
thatauto-destruct
sothey’reimpossible
tore-use.
Great idea, right?

14. ButMarcKoska
didn’tstopattheidea.
Infact,hedidn’tstop
atall.
He worked tirelessly to get his idea made
and tested and – here’s the amazing part
– accepted by the medical community.

15. 1 7 132 8 143 9 154 10 165 11 17 196 12 18 20
Ittookhimover
20yearstogethis
innovationaccepted.

16. 1 7 132 8 143 9 154 10 165 11 17 196 12 18 20
20years.

17. But, today, the single-use syringe has been
accepted by the World Health Organization
as part of its injection safety policy.
It is only the third global initiative that the
WHO has issued in its 66-year history.
Today13 14 15 16 17 1918 20

18. Andits
impactis
enormous.
With the potential to prevent
millions of needless deaths
due to dirty needles.
Marc’s idea was big.
Buthis
achievement
wasbigger.

19. Onegoodidea.
Backedbyoneperson
–withanincredibly
persistent,stubborn,
single-minded
character.
ChesterCarlsonwasone
ofthegloriousstubborn.
Hegotfedupwithcopying
outlawcasesbyhand,
sosetupalabinhiskitchen…
Fastforwardfouryearsand
he’dinventedxerography.
ReadChester’sremarkable
storyhere.

20. Here’stoMarc Koska.

21. Here’stoevery
MarcKoska
intheworld.

22. Here’stothepeople
whodon’tjustimagine
abetterworld,they
insistonit.

23. Gloriouslystubborn
peoplelikethisaren’t
alldoctors.
Some are government employees.
Some are insurance claims adjusters.
Others are IT directors in growing companies.
Or city parking administrators.
Or call center managers.

24. Andpeoplelikethis
don’talwayssavelives.
Sometimes, they shave a few
seconds from a million commutes.
Or cutcarbon emissions.
Or removeten dumb steps
in a critical business process.
Or figure out a better way
to help customers.
These people don’t stop at
the good idea.
They start there.
CO2
CO2
CO2

25. Andtheydowhatever
ittakestomakethat
ideahappen.
To bring other people along with them.
To convince boards and city councils,
and procurement teams and world
health organizations to actually change.

26. Toprovethatwork
–anywork–
canworkbetter.

27. Welovethesepeople,
whereverwefindthem.

28. Weadmirethem.

29. Weadmirethem.
We’reinspiredbythem.

30. Weadmirethem.
We’reinspiredbythem.
Wewanttohelpthem.

31. Weadmirethem.
We’reinspiredbythem.
Wewanttohelpthem.
Wewanttomeetthem.

32. Wewanttomeetyou.

33. Furtherreading
Improving the flow of work is core
to enabling enterprise transformation
and global progress.
Download theThree flow killers to learn
how to spot and attack the things that
are holding you back.
Friction
DragNoise
Three
flow killers
The forces that slow down
businesses, clog processes
and inhibit growth
Download

34. We’reXerox.
We believe that improving the flow of work
is core to enabling enterprise transformation
and global progress.
We help the world’s most stubborn people
transform their companies, governments,
cities and healthcare organizations.
And we’re standing ready to help you.
To find out more, visit xerox.com
©2015XeroxCorporation.Allrightsreserved.Xerox®
andXeroxandDesign®
are
trademarksofXeroxCorporationintheUnitedStatesand/orothercountries.