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Designing Learning Content for
Reusability 2.0
Xyleme Reusability 2.0 Webinar Series




          © 2009 Xyleme - All rights reserved
Our Presenters

Mary Miller
VP of Professional Services
AchieveGlobal

Jeff Katzman
VP and Chief Learning Officer
Xyleme, Inc.

Stuart Grossman
VP of Client Services
Xyleme, Inc.



          © 2009 Xyleme - All rights reserved
During the Webinar

       Use your Q&A pane to type any
       questions you may have from our
       panelists.




Post your own views, questions, hot topics via
Twitter including the hash tag #xyleme09
Visit www.xyleme.com/twitter to follow the
discussion in real time!


          © 2009 Xyleme - All rights reserved
Agenda

Training Content: The Problem

What is Single-Source Learning Content

How to create Single-Source Learning Content

Impacts on Instructional Designers




                   © 2009 Xyleme - All rights reserved
Training Content: The Problem




          © 2009 Xyleme - All rights reserved
Poll




    POLL




© 2009 Xyleme - All rights reserved
Vision of the Solution: Before/After
 Before                                                        After

  Instructor’s Guides

  Participant Guides

  Handout Packs

  Slide Deck
                                                         XML
  Assessments

  E-learning

  Performance Support

  Mobile

  Reference Guides




                        © 2009 Xyleme - All rights reserved
Reusable Single-Source
                      Single-
Source                                                    New Course




Repository




                    © 2009 Xyleme - All rights reserved
AchieveGlobal
Over 40 years of experience in sales performance,
leadership and customer service training
Clients include more than 400 of the Fortune 500
Operations in over 40 countries and 32 languages
Training methodology is a results driven, proven
process
Applications for all employee levels of an organization
Offer eLearning and classroom solutions
Over 3,000 people go through our classes daily




                    © 2009 Xyleme - All rights reserved
Why go Through the Transition?
Improves speed to market/delivery
   Updated products
   Customized modules to support verticals/audiences
   Changes in graphics/wording to bring content to life
   Localized changes to meet global market
Extends the life of the investment
   Revise only the “topic” that changed
   Alter the delivery mode to meet cultural and technical
   readiness
   Evolves as the audience, organization or process evolves
   Can tie into marketing, data sheets, training
   (internal/external)


                        © 2009 Xyleme - All rights reserved
Single-
       Single-Source Case Study
AchieveGlobal
  Leadership Development, Sales Effectiveness, and Customer
  Service
  Classroom, e-learning
Sample Outputs
  Facilitator Guide
  Slides
  Wall Charts
  Supplements and Handouts
  Program Support Materials
  Participant Guide
  Exams


                      © 2009 Xyleme - All rights reserved
Poll




    POLL




© 2009 Xyleme - All rights reserved
The Single-Source Model
             Single-



Course


                                                      Objectives




                © 2009 Xyleme - All rights reserved
Single-
Single-Source Publishing Process


  Selection
    Transformation

      Formatting

        Publishing

            © 2009 Xyleme - All rights reserved
A New Way to See Learning Content




            © 2009 Xyleme - All rights reserved
The Single-Source Model
             Single-



Course


                                                      Objectives




                © 2009 Xyleme - All rights reserved
Structure of a Facilitator-Led Activity
               Facilitator-




               © 2009 Xyleme - All rights reserved
Step
                                      Group




© 2009 Xyleme - All rights reserved
Structure of a Facilitator-Led Activity
               Facilitator-




               © 2009 Xyleme - All rights reserved
Step
                                      Group


                                      Step




© 2009 Xyleme - All rights reserved
Structure of a Facilitator-Led Activity
               Facilitator-




               © 2009 Xyleme - All rights reserved
Step
                                      Group


                                       Step

                                      Example




© 2009 Xyleme - All rights reserved
The Single-Source Model
             Single-



Course


                                                      Objectives




                © 2009 Xyleme - All rights reserved
Poll




    POLL




© 2009 Xyleme - All rights reserved
Demo




© 2009 Xyleme - All rights reserved
Reusable vs. Single Sourced
Reusable                                               Single Sourced
  Content in                                                 Written once, used for
  “chunks”/topics                                            several outputs
  Address many business                                      Change in one place,
  needs by assembling                                        impacts all deliverables
  differently
                                                             Select appropriate
  Easy to combine                                            delivery mode, as
  behavioral training with                                   audience needs evolve
  process and system
                                                             Need to consider how to
  training
                                                             structure each
  Need to consider                                           component to allow
  references to other                                        output to different modes
  content and transitions



                       © 2009 Xyleme - All rights reserved
Best Practices
Plan for increased design/development time for new
products and to transition existing products
Clearly set expectations that existing content will
change
Plan change management process for
designers/writers
Market the advantages to all stakeholders and
business partners
Start with a high-impact project
Market your success
Carefully think through metadata


                     © 2009 Xyleme - All rights reserved
How to Know What is Reusable?

                       Mfg Operators                  Quality Assurance    Maintenance

  Mfg floor layout           x                                         x        x

 Identify equipment          x                                         x        x

 Safety procedures           x                                         x        x

Bioreactor Operation         x                                                  ?

Sample access ports          x                                         x

     Cleaning                x                                                  x

      Repair                                                                    x



                                 © 2009 Xyleme - All rights reserved
Keep Shared Content Context Neutral


     How to operate a                                           Where do you draw
                                                                 the sample for
       bio-reactor                                                  testing?




        How does a                                                 How does a
      bio-reactor work                                           bio-reactor work




Manufacturing Operator                                         Quality Associate



                         © 2009 Xyleme - All rights reserved
How Do I Make it Relevant?

Course 1

            Introduction
                                                       Not Shared
   1        General Content
                                                        Shared
            Example

            Non-Example

   2        General Content

            Summary




                 © 2009 Xyleme - All rights reserved
Where Could the Object Appear?

Course 1   Course 2


                                                  Not Shared
   1
                                                   Shared
                    2




   2                3




            © 2009 Xyleme - All rights reserved
Summary
Explored the problem
Explained Single-Source
Looked at an example
Explored one way to structure content
Discussed how structured content impacts the
instructional designer




                © 2009 Xyleme - All rights reserved
Questions?
Mary Miller
VP of Professional Services
AchieveGlobal


Jeff Katzman
VP and Chief Learning Officer
Xyleme, Inc.


Stuart Grossman
VP of Client Services
Xyleme, Inc.




           © 2009 Xyleme - All rights reserved
Learn More
Follow the Twitter discussion at www.xyleme.com/twitter
and participate with your own tweets using the hash tag
#xyleme09
Contact us directly
   Mary Miller, VP of Professional Services, AchieveGlobal
   Mary.Miller@achieveglobal.com
   Jeff Katzman, VP and CLO, Xyleme, Inc.
   jeff.katzman@xyleme.com
   Stuart Grossman, VP of Client Services, Xyleme, Inc.
   stuart.grossman@xyleme.com

Visit our podcast library at www.xyleme.com/podcasts



                       © 2009 Xyleme - All rights reserved

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Designing Learning Content for Reusability 2.0

  • 1. Designing Learning Content for Reusability 2.0 Xyleme Reusability 2.0 Webinar Series © 2009 Xyleme - All rights reserved
  • 2. Our Presenters Mary Miller VP of Professional Services AchieveGlobal Jeff Katzman VP and Chief Learning Officer Xyleme, Inc. Stuart Grossman VP of Client Services Xyleme, Inc. © 2009 Xyleme - All rights reserved
  • 3. During the Webinar Use your Q&A pane to type any questions you may have from our panelists. Post your own views, questions, hot topics via Twitter including the hash tag #xyleme09 Visit www.xyleme.com/twitter to follow the discussion in real time! © 2009 Xyleme - All rights reserved
  • 4. Agenda Training Content: The Problem What is Single-Source Learning Content How to create Single-Source Learning Content Impacts on Instructional Designers © 2009 Xyleme - All rights reserved
  • 5. Training Content: The Problem © 2009 Xyleme - All rights reserved
  • 6. Poll POLL © 2009 Xyleme - All rights reserved
  • 7. Vision of the Solution: Before/After Before After Instructor’s Guides Participant Guides Handout Packs Slide Deck XML Assessments E-learning Performance Support Mobile Reference Guides © 2009 Xyleme - All rights reserved
  • 8. Reusable Single-Source Single- Source New Course Repository © 2009 Xyleme - All rights reserved
  • 9. AchieveGlobal Over 40 years of experience in sales performance, leadership and customer service training Clients include more than 400 of the Fortune 500 Operations in over 40 countries and 32 languages Training methodology is a results driven, proven process Applications for all employee levels of an organization Offer eLearning and classroom solutions Over 3,000 people go through our classes daily © 2009 Xyleme - All rights reserved
  • 10. Why go Through the Transition? Improves speed to market/delivery Updated products Customized modules to support verticals/audiences Changes in graphics/wording to bring content to life Localized changes to meet global market Extends the life of the investment Revise only the “topic” that changed Alter the delivery mode to meet cultural and technical readiness Evolves as the audience, organization or process evolves Can tie into marketing, data sheets, training (internal/external) © 2009 Xyleme - All rights reserved
  • 11. Single- Single-Source Case Study AchieveGlobal Leadership Development, Sales Effectiveness, and Customer Service Classroom, e-learning Sample Outputs Facilitator Guide Slides Wall Charts Supplements and Handouts Program Support Materials Participant Guide Exams © 2009 Xyleme - All rights reserved
  • 12. Poll POLL © 2009 Xyleme - All rights reserved
  • 13. The Single-Source Model Single- Course Objectives © 2009 Xyleme - All rights reserved
  • 14. Single- Single-Source Publishing Process Selection Transformation Formatting Publishing © 2009 Xyleme - All rights reserved
  • 15. A New Way to See Learning Content © 2009 Xyleme - All rights reserved
  • 16. The Single-Source Model Single- Course Objectives © 2009 Xyleme - All rights reserved
  • 17. Structure of a Facilitator-Led Activity Facilitator- © 2009 Xyleme - All rights reserved
  • 18. Step Group © 2009 Xyleme - All rights reserved
  • 19. Structure of a Facilitator-Led Activity Facilitator- © 2009 Xyleme - All rights reserved
  • 20. Step Group Step © 2009 Xyleme - All rights reserved
  • 21. Structure of a Facilitator-Led Activity Facilitator- © 2009 Xyleme - All rights reserved
  • 22. Step Group Step Example © 2009 Xyleme - All rights reserved
  • 23. The Single-Source Model Single- Course Objectives © 2009 Xyleme - All rights reserved
  • 24. Poll POLL © 2009 Xyleme - All rights reserved
  • 25. Demo © 2009 Xyleme - All rights reserved
  • 26. Reusable vs. Single Sourced Reusable Single Sourced Content in Written once, used for “chunks”/topics several outputs Address many business Change in one place, needs by assembling impacts all deliverables differently Select appropriate Easy to combine delivery mode, as behavioral training with audience needs evolve process and system Need to consider how to training structure each Need to consider component to allow references to other output to different modes content and transitions © 2009 Xyleme - All rights reserved
  • 27. Best Practices Plan for increased design/development time for new products and to transition existing products Clearly set expectations that existing content will change Plan change management process for designers/writers Market the advantages to all stakeholders and business partners Start with a high-impact project Market your success Carefully think through metadata © 2009 Xyleme - All rights reserved
  • 28. How to Know What is Reusable? Mfg Operators Quality Assurance Maintenance Mfg floor layout x x x Identify equipment x x x Safety procedures x x x Bioreactor Operation x ? Sample access ports x x Cleaning x x Repair x © 2009 Xyleme - All rights reserved
  • 29. Keep Shared Content Context Neutral How to operate a Where do you draw the sample for bio-reactor testing? How does a How does a bio-reactor work bio-reactor work Manufacturing Operator Quality Associate © 2009 Xyleme - All rights reserved
  • 30. How Do I Make it Relevant? Course 1 Introduction Not Shared 1 General Content Shared Example Non-Example 2 General Content Summary © 2009 Xyleme - All rights reserved
  • 31. Where Could the Object Appear? Course 1 Course 2 Not Shared 1 Shared 2 2 3 © 2009 Xyleme - All rights reserved
  • 32. Summary Explored the problem Explained Single-Source Looked at an example Explored one way to structure content Discussed how structured content impacts the instructional designer © 2009 Xyleme - All rights reserved
  • 33. Questions? Mary Miller VP of Professional Services AchieveGlobal Jeff Katzman VP and Chief Learning Officer Xyleme, Inc. Stuart Grossman VP of Client Services Xyleme, Inc. © 2009 Xyleme - All rights reserved
  • 34. Learn More Follow the Twitter discussion at www.xyleme.com/twitter and participate with your own tweets using the hash tag #xyleme09 Contact us directly Mary Miller, VP of Professional Services, AchieveGlobal Mary.Miller@achieveglobal.com Jeff Katzman, VP and CLO, Xyleme, Inc. jeff.katzman@xyleme.com Stuart Grossman, VP of Client Services, Xyleme, Inc. stuart.grossman@xyleme.com Visit our podcast library at www.xyleme.com/podcasts © 2009 Xyleme - All rights reserved