العرض التقديمي لمحاضرة
الخطة التسويقية
التي قدمها المهندس هاني خوجة
رئيس شركة الكسير
بتنظيم لجنة شباب الاعمال بمقر الغرفة التجارية الصناعية بالرياض يوم الثلاثاء
2. LANDSCAPE ASSESSMENT
WHY WHO WHAT HOW
PURCHASE Project 1
PRIME PROSPECTS DRIVERS GO-TO-MARKET OBJECTIVES
SELECTION & BARRIERS Value Proposition
UNDERSTANDING & INSIGHTS
Marketing role in Project 2 LONG TERM BRAND
achieving Overall STRATEGIC TARGET
Value Proposition EQUITY STRATEGIES
goals
Project x
Value Proposition
DETAILED PLAN
Marketing Organization Strategies: Internal and External
Project Management Plan RASCI Budget
Managing Execution with Excellence
2
4. •
•
•
•
LANDSCAPE ASSESSMENT
WHY WHO WHAT HOW
PURCHASE Project 1
PRIME PROSPECTS DRIVERS GO-TO-MARKET OBJECTIVES
SELECTION & BARRIERS Value Proposition
UNDERSTANDING & INSIGHTS
Marketing role in Project 2 LONG TERM BRAND
achieving Overall STRATEGIC TARGET
Value Proposition EQUITY STRATEGIES
goals
Project x
Value Proposition
DETAILED PLAN
Marketing Organization Strategies: Internal and External
Project Management Plan RASCI Budget
Managing Execution with Excellence
4
6. •
•
• LANDSCAPE ASSESSMENT
WHY WHO WHAT HOW
PURCHASE Project 1
PRIME PROSPECTS DRIVERS GO-TO-MARKET OBJECTIVES
SELECTION & BARRIERS Value Proposition
UNDERSTANDING & INSIGHTS
Marketing role in Project 2 LONG TERM BRAND
achieving Overall STRATEGIC TARGET
Value Proposition EQUITY STRATEGIES
goals
Project x
Value Proposition
DETAILED PLAN
Marketing Organization Strategies: Internal and External
Project Management Plan RASCI Budget
Managing Execution with Excellence
6
9. •
•
•
•
LANDSCAPE ASSESSMENT
WHY WHO WHAT HOW
PURCHASE Project 1
PRIME PROSPECTS DRIVERS GO-TO-MARKET OBJECTIVES
SELECTION & BARRIERS Value Proposition
UNDERSTANDING & INSIGHTS
Marketing role in Project 2 LONG TERM BRAND
achieving Overall STRATEGIC TARGET
Value Proposition EQUITY STRATEGIES
goals
Project x
Value Proposition
DETAILED PLAN
Marketing Organization Strategies: Internal and External
Project Management Plan RASCI Budget
Managing Execution with Excellence
9
12. •
•
•
•
LANDSCAPE ASSESSMENT
•
WHY WHO WHAT HOW
PURCHASE Project 1
PRIME PROSPECTS DRIVERS GO-TO-MARKET OBJECTIVES
SELECTION & BARRIERS Value Proposition
UNDERSTANDING & INSIGHTS
Marketing role in Project 2 LONG TERM BRAND
achieving Overall STRATEGIC TARGET
Value Proposition EQUITY STRATEGIES
goals
Project x
Value Proposition
DETAILED PLAN
Marketing Organization Strategies: Internal and External
Project Management Plan RASCI Budget
Managing Execution with Excellence
12
18. •
LANDSCAPE ASSESSMENT•
•
WHY WHO WHAT • HOW
•
PURCHASE Project 1
PRIME PROSPECTS DRIVERS GO-TO-MARKET OBJECTIVES
SELECTION & BARRIERS Value Proposition
UNDERSTANDING & INSIGHTS
Marketing role in Project 2 LONG TERM BRAND
achieving Overall STRATEGIC TARGET
Value Proposition EQUITY STRATEGIES
goals
Project x
Value Proposition
DETAILED PLAN
Marketing Organization Strategies: Internal and External
Project Management Plan RASCI Budget
Managing Execution with Excellence
18
25. •
•
•
LANDSCAPE ASSESSMENT
WHY WHO WHAT HOW
PURCHASE Project 1
PRIME PROSPECTS DRIVERS GO-TO-MARKET OBJECTIVES
SELECTION & BARRIERS Value Proposition
UNDERSTANDING & INSIGHTS
Marketing role in Project 2 LONG TERM BRAND
achieving Overall STRATEGIC TARGET
Value Proposition EQUITY STRATEGIES
goals
Project x
Value Proposition
DETAILED PLAN
Marketing Organization Strategies: Internal and External
Project Management Plan RASCI Budget
Managing Execution with Excellence
25