1. Barriers for
e-commerce in Macedonia
Darko Buldioski
newmedia.mk
darko@newmedia.mk

2. Why
barriers?

3. Why not
opportunities?

4. The potential
o 52% Internet users in Macedonia
o ~80% broadband internet users
o 1.200.000+ credit and debit cards
o Most of them can be used
for online purchase
o There is an existing infrastructure
o 700.000+ Facebook users from Macedonia

5. Processing services

6. Security is provided

7. +15 others
Delivery services

8. So, where are the
barriers so far?

9. More than 50 e-stores

10. 74%
19%
7%
Do you own credit/debit card that can
be used for online purchase
Да, поседувам
Поседувам, но не е
способна за плаќање на
интернет
Не поседувам никаква
картичка
t
Yes
I have a card but
can’t use it online
No, I don’t have one
Survey in Skopje Q1 2010, by New Moment

11. 57%
43%
Have you ever bought something online?
Да
Не
t
Yes
No
Survey in Skopje Q1 2010, by New Moment

12. 19%
21%
60%
How many Macedonian e-shops do you know?
Да, знам неколку македонски
портали за интернет трговија
Да, знам еден македонски
портал за интернет трговија
Не, не знам ниту еден
македонски портал за
интернет трговија
t
Few
One
None
Survey in Skopje Q1 2010, by New Moment

13. Marketing and promotion

14. In 2 hours!

15. Macedonians don’t have
problems buying online
http://it.com.mk/forum/showthread.php?t=18672

16. What would you buy
online?

17. -
0.50
1.00
1.50
2.00
2.50
3.00
3.50
4.00
3.05
2.61
3.98
1.98
3.02
0.79
Survey in Skopje Q1 2010, by New Moment
Clothes,shoes,
fashionaccessories
Healthand
beauty
Electronicand
computergoods
Foodanddrinks
Giftsandflowers
Other

18. What is the local offer?
- Lower prices?
- More products?
- Free delivery?
- Discounts on packages?
- Group offers?
- Better customer relationship?

19. What about user experience?
What is yours?

20. What about user experience?
1. Transparency
2. Easy to use
3. CRM

21. How to overcome the barriers?
1. Better offers
2. Better promotion
3. Greater transparency and
4. Cheaper and more effective delivery
network (worldwide perhaps ;)

22. What are your suggestion?

23. Thank You!
Credits:
- tc.mk/blog
- komunikacii.net
- cpay.com.mk
- nlbtb.com.mk
- stat.gov.mk
- It.com.mk
- Entrepreneurs that answered my questionnaire
Contacts:
Darko Buldioski
darko@newmedia.mk
http://fb.me/darko.buldioski
http://twitter.com/darko156
Skype: darko156
Gtalk: darko156@gmail.com