1. Follow us @yahooadbuzzuk and
join in the conversation using #IWE

2. Yahoo! Studio presents...
Engaging Mums
Hazel Checkley
Head of Lifestyle, EMEA
Alec McCrindle
Creative Director, Yahoo! Studio

4. Mums Move online

6. Store and
34% share photos
Read or
32% contribute to
a blog

7. 48%
The internet is the best
way to connect with
brands that matter to
them

8. Working Mums with kids under 3
36%
Renovate home
Working mums with children under 3

9. Working Mums with kids under 3
30%
Buy a car

10. Mazda Mums

11. Helpful articles

12. Tips competition
If you are going on a long trip set off
at their bedtime and they will more
than likely sleep the whole journey.
Lots of snacks help too!

13. Co-branded promotion

14. Editorial promotion

15. Results
 10x projected unique visitors
 7000+ competition votes
 2000+ social shares
 50% increase in leads that month

18. CORE in Lifestyle

19. Myleene & Nokia

20. Preview

21. Competition

22. Co-branded advertising

23. Co-branded advertising

24. Vertical Integration

25. Pregnancy & Parenting

26. Closed Community

27. Canon EOS Adventure

28. Tutorials

29. Flickr Group

30. Flickr Group

31. Competition

32. Competition

33. Competition

34. Competition

35. Competition

36. Remember
 Partnerships prosper
 Insights are key