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welcome to the
ENTERPRISE SOCIAL NETWORK
                 David Obrand — Chief Customer Officer
 ON TOUR




Atlanta
                                              #yamtour @yammer
»   Agenda
    3:15-4:05pm
    Best Practices & Industry Overview
    including Demo by Freeborders


    4:05-4:25pm                          NETWORK:
    Southern Company Demo                PSAV-Meeting
                                         PASSWORD:
    4:25-5:25pm
                                         WBYAMMER
    Customer Panel

    5:25-6:30pm
    Cocktails, Hors d'oeuvres,
    Networking & Demos                         #yamtour @yammer
»   We are experiencing a paradigm
shift that affects our daily work lives
TRANSFORMING HOW WE
COMMUNICATE AND
COLLABORATE IN THE
WORKPLACE
                                 #yamtour @yammer
»   40 %
    of large
    enterprises will
    have an ESN by
    2015


                       #yamtour @yammer
Source: Gartner
»   We are MORE CONNECTED
    in our personal lives than


    EVER BEFORE

                                 #yamtour @yammer
»   800
    million people


»   77 %
    of consumers follow
    brands on Facebook


»   100
    billion connections
                 #yamtour @yammer
»   300
    million people


»   68 %
    of consumers follow
    brands on Twitter


»   1 billion tweets
    every 4 days
                   #yamtour @yammer
»      Time spent at the office per week:

       52 % of

       WAKING HOURS


Source: U.S. Bureau of Labor Statistics   #yamtour @yammer
»   We are

    EXTREMELY
    DISCONNECTED
    in the workplace


                       #yamtour @yammer
»   71%
    of employees
    NOT
    ENGAGED

Source: Gallup Research   #yamtour @yammer
»   38 %

    TIME
    LOST
    duplicating
    work &
    searching for
    information

                    #yamtour @yammer
Source: IDC
YAMMER HAS TRANSFORMED OUR ORGANIZATION; IT IS INTEGRAL TO THE WAY WE DO BUSINESS
AND HAS HELPED DRIVE INNOVATION AND COMMUNITY BUILDING AT DELOITTE.


              Peter Williams; CEO, Deloitte Digital




  TRANSFORMATION                                                #yamtour @yammer
»   62 %
    of employees
    work in
    MULTIPLE
    LOCATIONS
    during the
    workweek


Source: Forrester Research,                    #yamtour @yammer
Demystifying the Mobile Workforce, June 2011
THE LEVEL OF TRUST THAT HAPPENS WITHIN TEAMS ISN’T A COINCIDENCE. IT’S ABOUT
RELATIONSHIPS — RELATIONSHIPS THAT ARE OFTEN BUILT OUTSIDE OF THE BUSINESS
DISCUSSION.


              Ed Krebs; IT Architect




  BUILDS TRUST & LOYALTY                                           #yamtour @yammer
THREE-QUARTERS OF THE COMPANY ARE ON YAMMER ALREADY. WE DIDN’T MAKE THAT A
MANDATE. BECAUSE PEOPLE LIKE THE INTERFACE, BECAUSE THEY CAN DO IT FROM ANYWHERE
IN THE WORLD, ANY SITUATION – IT’S EASY TO DO.


              Richard Beaven; Chairman & CEO




  VOLUNTARY ADOPTION is the NEW ROI




                                                                #yamtour @yammer
»   Existing tools

     REINFORCE SILOS

CMS! SFA 1 SFA 2      HR   ERP   SMM      CSS



                                  #yamtour @yammer
SOCIAL NETWORKING UPS THE ANTE IN TERMS OF GETTING WORK DONE. IT IMPROVES HOW
EMPLOYEES CONNECT WITH THE WORK THEY ARE DOING AND HOW INCREDIBLY IMPACTFUL THAT
WORK CAN BE.


              Chris Laping; CIO




  CONNECTED &                               EMPOWERED
  ARMED WITH                                TO ACT
  INFORMATION                                                  #yamtour @yammer
NA
                                                                        Sales
                     Marketing                  EMEA                     Rep
                                                Sales
                                                 Rep




                                                               Sales
» Born to connect                    Partners

                     HR

  EVERYONE
                                                   CEO
  in the workplace
                          IT
                                                                       Customers



                                         R&D
                                                         CIO


                           Senior
                          Director

                                                           #yamtour @yammer
» REWIRE the way information is
  SHARED & CONSUMED




                                  #yamtour @yammer
»   Accelerating User Adoption
                                                                         5M
                                                  4M                    Users
                                                 Users
                              3M
                             Users


                      2M
                     Users


 1M
Users


                                                                        4 months!

                                                         6 months!
                                     9 months!

        18 months!                                                   #yamtour @yammer
3
                    2
          1




The INCREASING VALUE of Yammer networks

1 Employee Engagement
2 Organizational Alignment
3 Socializing Business Processes
                               #yamtour @yammer
AS SOON AS YOU START EXPOSING THE UNDERLYING KNOWLEDGE OF YOUR WHOLE NETWORK,
YOU START SEEING CONNECTIONS MADE THAT TRANSLATE TO HUGE VALUE FOR THE BUSINESS.
YAMMER HAS AN INCREDIBLE VALUE TO COST RATIO.


              Lawrence De Voe; Chief Techbology Catalyst




                             “The Total Economic Impact of Yammer”, April 2011, a commissioned
                             study conducted by Forrester Consulting on behalf of Yammer.




  TOTAL ECONOMIC IMPACT                                                                  #yamtour @yammer
» Best Practices: How we help our customers

                                        »    Unrivalled experience and expertise in
                                             ESN implementations


                                        »    Proven engagement methodology moves
               Engagement
                playbook                     customers through the maturity model
                                             and improves network health
               Supporting
                tools and
                methods                 »    Broadest portfolio of real-world use
                                             cases and sample measures
    Use case                 Maturity
    examples                Model and
      and
    measures
                             Network
                              Health
                                        »    Thriving community network of 2,700+
                                             customers sharing experiences, best
                                             practices and providing feedback.
    YAMMER COMMUNITY
    (YCN, success.yammer.com)

                                                                   #yamtour @yammer
»   Customer Engagement Teams




     Customer
                     Solution
      Success                   Support     Training
                    Engineers
     Managers



                CUSTOMER ENGAGEMENT TEAMS




                                                 #yamtour @yammer
Change management is key to harness the power
» of your ESN Change impacts many areas of the business



                Organizational    Stakeholder
                 Readiness!       Involvement!




                 Continuous         Training,
                Improvement      Communication,
                and Rewards!     and Community!




                                                  #yamtour @yammer
ENTERPRISE | SOCIAL | NETWORK


»   Private
»   Secure
»   Compliant


                         #yamtour @yammer
ENTERPRISE |   SOCIAL | NETWORK


»   People-centric
»   Everyone-to-everyone
»   Voluntary adoption


                             #yamtour @yammer
ENTERPRISE | SOCIAL |   NETWORK


»   Across departments,
    geographies, levels,
    business applications.
»   Internal & External

                             #yamtour @yammer
MAINTAINING EXCELLENT CLIENT RELATIONSHIPS IS THE FOUNDATION OF OUR BUSINESS. BY
FOSTERING IMPROVED REAL-TIME COMMUNICATION, YAMMER EXTERNAL NETWORKS
STRENGTHEN OUR ABILITY TO COLLABORATE WITH OUR CLIENTS.


                     Tobias Klauder; VP of Global IT




                                                       Bring your
                  PARTNERS!



   CUSTOMERS!       YOUR        ADVISORS!
                                                       customers &
                  COMPANYʼS!


                  NETWORK!                             partners INTO THE
                                 PARENT!

                                                       CONVERSATION
    SUPPLIERS!
                                COMPANY!


                 CONSULTANTS!



                                                                    #yamtour @yammer
SOCIAL NETWORKING IS REALLY IMPORTANT FOR BUSINESS TODAY BECAUSE IT FACILITATES THIS
NEED AND DESIRE THAT I HAVE FOR RADICAL TRANSPARENCY.


              Craig Herkert; CEO




  COMMAND &                                    CONNECT &
  CONTROL                                      COLLABORATE
                                                                  #yamtour @yammer
» Matthew was a new employee in Teekay’s
  Perth office.

                                 #yamtour @yammer
» Matthew used
  Yammer to build a
  personal brand




            #yamtour @yammer
» His profile is now the second most viewed
  profile on the network

                                   #yamtour @yammer
PUT SIMPLY, YAMMER LEADS TO MORE INNOVATION. IT CAN LEAD TO HUGE SAVINGS AND CREATE
SIMILARLY HUGE INCREASES IN REVENUE BECAUSE IDEAS ARE GROWN COLLABORATIVELY.


              Shomila Malik; Head of Innovation




                                                    »      47% HIGHER RETURNS

                                                    »      40% LESS EMAIL

                                                    » 25 % TIME SAVINGS
                                                  “The Total Economic Impact of Yammer”, April 2011, a commissioned
                                                  study conducted by Forrester Consulting on behalf of Yammer.


                                                                                         #yamtour @yammer
»   Maintaining Business Context




          moreover
             technologies
          more news more social more often




                                             #yamtour @yammer
PEOPLE AND DATA HAVE NEVER BEEN SO NICELY WOVEN TOGETHER.


              Gareth Burkhill-Howarth, Global Head of Projects




CMS! SFA 1 SFA 2                               HR                ERP   SMM      CSS



                                                                        #yamtour @yammer
»   Introducing SAP Integration




    Adrian Clarke, Software Product Manager




                                              #yamtour @yammer
USING YAMMER HAS DECENTRALIZED THE INFORMATION FLOW AT CAPGEMINI TO CREATE
GREATER COLLABORATION FROM THE PERIPHERY OF THE ORGANIZATION TO THE CENTER.


               Rick Mans; Social Media Strategist




IT                                Line of Business              End-Users
›    Security                     ›    Improved                 ›    Empowered/engaged
›    Reliability                       Communication                 employees
›    Ease of Deployment           ›    Better Solutions         ›    User-friendly
                                       Faster                   ›    Familiar interface
›    Ease of Integration
                                  ›    Collaboration across     ›    Access to information,
›    Ease of adoption
                                       levels and geographies        people and data




                                                                          #yamtour @yammer
»    Affiliate Partner Program
»    Arms consultants, technology advocates and systems integrators with the knowledge to
     guide clients in their social networking vision
»    Provides extensive product training and access to resources to drive optimization of
     Yammer networks
»    Enables exclusive membership to the Yammer Affiliate Network, early access to
     Yammer's product roadmap, and certified use of the Yammer Affiliate Logo




                                                                          #yamtour @yammer
»   Southern Company Demo




    LORI KASSERMAN
    Account Executive & Social Media Editor
    @lorikasserman




                                              #yamtour @yammer
» QUESTIONS?


               #yamtour @yammer
»   Today’s Speakers
        DEE ANNA MCPHERSON
        VP, Marketing
        @dmcp

        LORI KASSERMAN
        Account Executive & Social Media Editor
        @lorikasserman

        DEB SILVERBERG
        Social Communications Manager
        @va_deb

        KATHLEEN ROUSE
        Global Operations Principal
        @kzrouse
                                                  #yamtour @yammer

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2012 2-22 yot atlanta final presentation

  • 1. welcome to the ENTERPRISE SOCIAL NETWORK David Obrand — Chief Customer Officer ON TOUR Atlanta #yamtour @yammer
  • 2. » Agenda 3:15-4:05pm Best Practices & Industry Overview including Demo by Freeborders 4:05-4:25pm NETWORK: Southern Company Demo PSAV-Meeting PASSWORD: 4:25-5:25pm WBYAMMER Customer Panel 5:25-6:30pm Cocktails, Hors d'oeuvres, Networking & Demos #yamtour @yammer
  • 3. » We are experiencing a paradigm shift that affects our daily work lives TRANSFORMING HOW WE COMMUNICATE AND COLLABORATE IN THE WORKPLACE #yamtour @yammer
  • 4. » 40 % of large enterprises will have an ESN by 2015 #yamtour @yammer Source: Gartner
  • 5. » We are MORE CONNECTED in our personal lives than EVER BEFORE #yamtour @yammer
  • 6. » 800 million people » 77 % of consumers follow brands on Facebook » 100 billion connections #yamtour @yammer
  • 7. » 300 million people » 68 % of consumers follow brands on Twitter » 1 billion tweets every 4 days #yamtour @yammer
  • 8. » Time spent at the office per week: 52 % of WAKING HOURS Source: U.S. Bureau of Labor Statistics #yamtour @yammer
  • 9. » We are EXTREMELY DISCONNECTED in the workplace #yamtour @yammer
  • 10. » 71% of employees NOT ENGAGED Source: Gallup Research #yamtour @yammer
  • 11. » 38 % TIME LOST duplicating work & searching for information #yamtour @yammer Source: IDC
  • 12. YAMMER HAS TRANSFORMED OUR ORGANIZATION; IT IS INTEGRAL TO THE WAY WE DO BUSINESS AND HAS HELPED DRIVE INNOVATION AND COMMUNITY BUILDING AT DELOITTE. Peter Williams; CEO, Deloitte Digital TRANSFORMATION #yamtour @yammer
  • 13. » 62 % of employees work in MULTIPLE LOCATIONS during the workweek Source: Forrester Research, #yamtour @yammer Demystifying the Mobile Workforce, June 2011
  • 14. THE LEVEL OF TRUST THAT HAPPENS WITHIN TEAMS ISN’T A COINCIDENCE. IT’S ABOUT RELATIONSHIPS — RELATIONSHIPS THAT ARE OFTEN BUILT OUTSIDE OF THE BUSINESS DISCUSSION. Ed Krebs; IT Architect BUILDS TRUST & LOYALTY #yamtour @yammer
  • 15. THREE-QUARTERS OF THE COMPANY ARE ON YAMMER ALREADY. WE DIDN’T MAKE THAT A MANDATE. BECAUSE PEOPLE LIKE THE INTERFACE, BECAUSE THEY CAN DO IT FROM ANYWHERE IN THE WORLD, ANY SITUATION – IT’S EASY TO DO. Richard Beaven; Chairman & CEO VOLUNTARY ADOPTION is the NEW ROI #yamtour @yammer
  • 16. » Existing tools REINFORCE SILOS CMS! SFA 1 SFA 2 HR ERP SMM CSS #yamtour @yammer
  • 17. SOCIAL NETWORKING UPS THE ANTE IN TERMS OF GETTING WORK DONE. IT IMPROVES HOW EMPLOYEES CONNECT WITH THE WORK THEY ARE DOING AND HOW INCREDIBLY IMPACTFUL THAT WORK CAN BE. Chris Laping; CIO CONNECTED & EMPOWERED ARMED WITH TO ACT INFORMATION #yamtour @yammer
  • 18. NA Sales Marketing EMEA Rep Sales Rep Sales » Born to connect Partners HR EVERYONE CEO in the workplace IT Customers R&D CIO Senior Director #yamtour @yammer
  • 19. » REWIRE the way information is SHARED & CONSUMED #yamtour @yammer
  • 20. » Accelerating User Adoption 5M 4M Users Users 3M Users 2M Users 1M Users 4 months! 6 months! 9 months! 18 months! #yamtour @yammer
  • 21. 3 2 1 The INCREASING VALUE of Yammer networks 1 Employee Engagement 2 Organizational Alignment 3 Socializing Business Processes #yamtour @yammer
  • 22. AS SOON AS YOU START EXPOSING THE UNDERLYING KNOWLEDGE OF YOUR WHOLE NETWORK, YOU START SEEING CONNECTIONS MADE THAT TRANSLATE TO HUGE VALUE FOR THE BUSINESS. YAMMER HAS AN INCREDIBLE VALUE TO COST RATIO. Lawrence De Voe; Chief Techbology Catalyst “The Total Economic Impact of Yammer”, April 2011, a commissioned study conducted by Forrester Consulting on behalf of Yammer. TOTAL ECONOMIC IMPACT #yamtour @yammer
  • 23. » Best Practices: How we help our customers »  Unrivalled experience and expertise in ESN implementations »  Proven engagement methodology moves Engagement playbook customers through the maturity model and improves network health Supporting tools and methods »  Broadest portfolio of real-world use cases and sample measures Use case Maturity examples Model and and measures Network Health »  Thriving community network of 2,700+ customers sharing experiences, best practices and providing feedback. YAMMER COMMUNITY (YCN, success.yammer.com) #yamtour @yammer
  • 24. » Customer Engagement Teams Customer Solution Success Support Training Engineers Managers CUSTOMER ENGAGEMENT TEAMS #yamtour @yammer
  • 25. Change management is key to harness the power » of your ESN Change impacts many areas of the business Organizational Stakeholder Readiness! Involvement! Continuous Training, Improvement Communication, and Rewards! and Community! #yamtour @yammer
  • 26. ENTERPRISE | SOCIAL | NETWORK » Private » Secure » Compliant #yamtour @yammer
  • 27. ENTERPRISE | SOCIAL | NETWORK » People-centric » Everyone-to-everyone » Voluntary adoption #yamtour @yammer
  • 28. ENTERPRISE | SOCIAL | NETWORK » Across departments, geographies, levels, business applications. » Internal & External #yamtour @yammer
  • 29. MAINTAINING EXCELLENT CLIENT RELATIONSHIPS IS THE FOUNDATION OF OUR BUSINESS. BY FOSTERING IMPROVED REAL-TIME COMMUNICATION, YAMMER EXTERNAL NETWORKS STRENGTHEN OUR ABILITY TO COLLABORATE WITH OUR CLIENTS. Tobias Klauder; VP of Global IT Bring your PARTNERS! CUSTOMERS! YOUR ADVISORS! customers & COMPANYʼS! NETWORK! partners INTO THE PARENT! CONVERSATION SUPPLIERS! COMPANY! CONSULTANTS! #yamtour @yammer
  • 30. SOCIAL NETWORKING IS REALLY IMPORTANT FOR BUSINESS TODAY BECAUSE IT FACILITATES THIS NEED AND DESIRE THAT I HAVE FOR RADICAL TRANSPARENCY. Craig Herkert; CEO COMMAND & CONNECT & CONTROL COLLABORATE #yamtour @yammer
  • 31. » Matthew was a new employee in Teekay’s Perth office. #yamtour @yammer
  • 32. » Matthew used Yammer to build a personal brand #yamtour @yammer
  • 33. » His profile is now the second most viewed profile on the network #yamtour @yammer
  • 34. PUT SIMPLY, YAMMER LEADS TO MORE INNOVATION. IT CAN LEAD TO HUGE SAVINGS AND CREATE SIMILARLY HUGE INCREASES IN REVENUE BECAUSE IDEAS ARE GROWN COLLABORATIVELY. Shomila Malik; Head of Innovation » 47% HIGHER RETURNS » 40% LESS EMAIL » 25 % TIME SAVINGS “The Total Economic Impact of Yammer”, April 2011, a commissioned study conducted by Forrester Consulting on behalf of Yammer. #yamtour @yammer
  • 35. » Maintaining Business Context moreover technologies more news more social more often #yamtour @yammer
  • 36. PEOPLE AND DATA HAVE NEVER BEEN SO NICELY WOVEN TOGETHER. Gareth Burkhill-Howarth, Global Head of Projects CMS! SFA 1 SFA 2 HR ERP SMM CSS #yamtour @yammer
  • 37. » Introducing SAP Integration Adrian Clarke, Software Product Manager #yamtour @yammer
  • 38. USING YAMMER HAS DECENTRALIZED THE INFORMATION FLOW AT CAPGEMINI TO CREATE GREATER COLLABORATION FROM THE PERIPHERY OF THE ORGANIZATION TO THE CENTER. Rick Mans; Social Media Strategist IT Line of Business End-Users ›  Security ›  Improved ›  Empowered/engaged ›  Reliability Communication employees ›  Ease of Deployment ›  Better Solutions ›  User-friendly Faster ›  Familiar interface ›  Ease of Integration ›  Collaboration across ›  Access to information, ›  Ease of adoption levels and geographies people and data #yamtour @yammer
  • 39. » Affiliate Partner Program »  Arms consultants, technology advocates and systems integrators with the knowledge to guide clients in their social networking vision »  Provides extensive product training and access to resources to drive optimization of Yammer networks »  Enables exclusive membership to the Yammer Affiliate Network, early access to Yammer's product roadmap, and certified use of the Yammer Affiliate Logo #yamtour @yammer
  • 40. » Southern Company Demo LORI KASSERMAN Account Executive & Social Media Editor @lorikasserman #yamtour @yammer
  • 41. » QUESTIONS? #yamtour @yammer
  • 42. » Today’s Speakers DEE ANNA MCPHERSON VP, Marketing @dmcp LORI KASSERMAN Account Executive & Social Media Editor @lorikasserman DEB SILVERBERG Social Communications Manager @va_deb KATHLEEN ROUSE Global Operations Principal @kzrouse #yamtour @yammer