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Spring & Summer
2012 NEW PRODUCT PORTFOLIO
Welcome
An independent survey has proven Yankee Candle to be leading the home fragrancing market across Europe. The brand is a
phenomenal success with the growth year on year far exceeding expectations.

With this fantastic news, I am excited to present to you the new wholesale catalogue for 2012. This includes an abundance of new
fragrances, innovative fragrancing solutions for the home and beyond, plus new style candles. This will not only broaden the appeal
but also open new selling channels to take the brand to yet another level, confirming our position as the leader in our sector, a position
we will not only maintain but strengthen.

I want to take this opportunity to outline to you the amount of research that Yankee Candle undertakes to launch just one fragrance
into the market. A fragrance launch can take up to a year before it is released at the various trade shows Yankee Candle attends around
the world. Prior to this the fragrance will go through extensive research and stringent product testing. Following this the fragrance name
is researched, checks are made to ensure the names can be launched across each country and translation requirements. Each label is then
specifically designed for each fragrance, ensuring it captures consumers attention and illustrates the fragrance blend and emotional
connection associated with all fragrances Yankee launches. The process of market testing is then put into action with many focus groups
held to gauge consumer reaction. Only then, when Yankee Candle is completely satisfied, will a fragrance launch.

Only a brand leader will have the resources to ensure that each and every product delivered to the market is of the standard that its
loyal consumer is expecting. This is important to us and a critical path we follow to ensure we are always not only meeting consumer
expectations but exceeding them.

As we look to spring and summer of 2012 fresh, floral and fruit fragrances are at the forefront of consumers minds. During these seasons
the fruit fragrances should be 25% of your fragrance mix, floral 21% and fresh 38%. To increase the offering, Yankee is launching 10
brand new exciting fragrances to excite consumers and feed demand. All of these plus some new candle styles with beautiful colourways.

Everything you will need to plan, merchandise and promote the products can be found on the Marketing Toolbox. This has become an
invaluable tool for retailers, updated regularly and available 24 hours a day, so please utilise it to maximise Yankee Candle presence in
your store.

As a quality, trusted, affordable brand, Yankee Candle is fulfilling consumer demand at every opportunity. Please browse the catalogue
and put a some spring into your store with Yankee Candle.



Regards,




Clive Harper
Managing Director
Yankee Candle Company (Europe) Ltd.
New!
 FOR SPRING 2012
· Captivate customers with beautiful new
  seasonal scents

· Grow your business with expanded home
  fragrance offerings

· Elevate your style appeal with glass pillars

· Light up sales with new Pure Radiance candle line

· Create seasonal excitement with limited time
  Citrus Passion trend collection




 New!
 FOR SUMMER 2012
· Brighten up your sales outlook with fun new
  seasonal scents

· Make sales bloom with new botanical reed diffusers

· Create seasonal excitement with limited time Water
  Inspirations and Summer Love trend collections




 Displays
· Think outside the combi … seasonal and special
  occasion outpost displays grab your customers’
  attention and generate impulse sales




                                                       1
Celebrate New
    Scents for Spring
    Inspired by the sweet, romantic beauty of colourful blooms and nature’s refreshing waters,
    fragrances that reflect the joys of the season.



2
BEACH WOOD ™                                                 TRUE ROSE
Seasoned by the elements … this modern blend of vetiver,     Alluring, rich and velvety… as fragrant as a bouquet of
salt air and driftwood creates an intriguing fragrance.      flawless deep red roses.


COASTAL WATERS ™                                             WHITE GARDENIA
Clean and bracing … the rush of cool ocean spray from        So captivating … the stunning royal beauty of lush white
the breaking surf clears the mind and refreshes the soul.    gardenias in full bloom.


BEACH FLOWERS ™
Like delicate keepsakes from the sea … the seductive scent
of tuberose, lily and hyacinth blossoms balanced with soft
watery notes.
                                                                                                                        3
4
New!
 Glass Pillars
 The classic style of a pillar candle, filled with
 Yankee fragrance.

 PRODUCT BENEFITS
· Dramatically enhances any décor, from classic to contemporary, with
  the ideal combination of height, colour and true Yankee® fragrance in a
  clean glass design

· Available in our best-selling Platinum fragrances

· Coordinates perfectly with our tumbler candles

· Easily removable label for more simple decorating

· Premium quality

· Burns completely


 TECHNICAL INFORMATION
· Traditional size 7.5cm diameter allows for use in many
  pillar candle accessories

· Made with the finest ingredients, including pure, natural
  fragrance extracts

· Each wick is hand-straightened to ensure it is centered for
  optimum burn

· Fragranced all the way through

· Natural cotton wicks and premium grade paraffin and soy-blend wax

· Burn time = up to 95 hours




                                                                            5
Fluffy Towels                                           ™
    Now consumers have more new ways to wrap themselves in the fragrance experience of
    Fluffy Towels™, the fresh scent of clean towel warm from the dryer, with notes of
                                             towels
    lemon, apple, lavender and lily; that will add to your sales volume!
               e,




                                                                       New!
                                                                       Potpourri




6
New!            New!
           Signature
           Reed Diffuser
                           Potpourri
                                       New!         Pink
New!
Car Jar®
                                       Décor Reed
                                       Diffuser     Sands                         ™

                                                    Now there are more ways for consumers to
                                                    go on holiday anytime with these extended
                                                    home fragrance offerings in Pink Sands™   ;
                                                    an exotic island escape in the beautiful mix
                                                    of bright citrus, sweet florals and spicy vanilla
                                                    that will brighten your sales outlook.




                                                                                                        7
8
New!
  True Rose
  A beautiful addition to any room
 Consumers can savour the alluring, rich and velvety fragrance of new
 True Rose in more rooms with these extended home fragrance offerings.
 As fragrant as a bouquet of flawless deep red roses, that will make your sales bloom!




                        New!
                        Décor Reed
                        Diffuser
New!
Signature
Reed Diffuser




                                                                      New!
                                                                      Botanical
                                                                      Reed Diffuser


                                                                                         9
10
Good Air
                                Odours Out. Good Air In.                                                       ™
                                                                                                                   ™




                                PRODUCT BENEFITS
                              · Effectively eliminates common household odours, leaving a fresh and
                                clean smelling home
                              · Available in two scents -- Just Plain Fresh (the fresh, watery scent of cool
                                morning dew) and Just Plain Clean (a combination of clean linen and
                                spring sunshine)
                              · Variety of forms for every situation
                              · Instant acting sprays for immediate freshness – on fabrics, at home,
                                and on the road
                              · Continuous acting forms for long-lasting fresh & clean air all around
                                the home


                                TECHNICAL INFORMATION
                              · Patented odour-eliminating formulation in all product forms, sticks to
                                odour molecules neutralising them on contact
                              · Tumbler Candle has super-charged core with 50% more odour-eliminating
                                power, and burns 40 – 45 hours
                              · Votive Candle is the super-charged odour-eliminating core,
                                burns up to 15 hours
                              · Concentrated Room Spray concentrated formulation, up to 500 sprays per can




New!
Small Space Air Freshener
Fragranced polymer technology for improved performance! Use in any small
space or vehicle to eliminate odours. Lasts up to 30 days!




                                                                                                                       11
Denim™   Crème Brulee   Cinnamon Scone   Beachfront™   Petals   Ice Crystal™
12
New!


                                  The Warm Glow of Home.
                                                       ™

                                  Decorative. Stylish. A new line of contemporary
                                  candles to light up sales.
                                 PRODUCT BENEFITS
                                · Appealing modern design

                                · Clean, contemporary shape is distinctive yet neutral enough to suit and
                                  enhance any home décor

                                · New LumiWick™ design provides a wide radiant flame for a warm, inviting glow

                                · Twelve new alluring fragrances


                                  TECHNICAL INFORMATION
                                · Large, medium and small vase jars featuring gold metallic lids

                                · Flat cotton LumiWick™ delivers consistent burn performance

                                · Yankee Candle fragrance quality consumers love




Nectar   Lavender Chiffon™   Grapevine              After Dark™             Key Lime                 Emberlight™
                                                                                                                   13
14
New!
 Citrus Passion
 Trend Collection
 from YANKEE CANDLE®
 Just for spring … a limited-time collection of
 fragrances filled with sunshine and possibilities!
 Four bright, fun citrus scents for citrus lovers:

 GR APEFRUIT
 This eye-opening and refreshing burst of sweet and
 tart grapefruit is a guaranteed mood lifter.

 OR A NGE
 When juicy mandarin orange mingles with fresh fruits and flowers,
 the scent is like sunshine for the soul.

 LIME
 Zesty lime gets even more luscious with a hint of refreshing
 mint and a scoop of warm vanilla.

 LEMON
 Capture the sweetness of summer with this blissful blend of fresh lemon,
 Italian bergamot, and pure cane sugar.

 Same Yankee Candle® quality consumers love, available in three candle styles and
 coordinating accessories to create striking displays and complete your presentation
· Large 2-wick tumbler candle
· Small tumbler candle
· Metal candle trivet
· Metal large tumbler sleeve




                                                                                       15
Celebrate New
     Scents for Summer
     Inspired by glowing sunshine, vibrant fruits and pretty flowers,
     fragrances that capture all the fun of the season.



16
PINK DRAGON FRUIT                                                 WILD PASSION FRUIT
Colourful and intriguing … there’s a lure of adventure in the     Bright and vivacious … this exotic passion fruit is blended
sweet aroma of this tropical fruit.                               with melon and mandarin.


SICILIAN LEMON                                                    FRUIT FUSION ™
A bright & sunny citrus …perfectly ripe, with a naturally         Summer-licious … berries, orange and lime make this sunny
sweet and refreshing scent.                                       fruit blend refreshingly tart and sweet.


LOVES ME, LOVES ME NOT ™
A fresh field daisy with pretty white petals just waiting to be
plucked… oh, the anticipation!

                                                                                                                                17
18
New!
 Botanical
 Reed Diffusers
 Fragrance that’s always in bloom

 PRODUCT BENEFITS
· Continuously provides the same long-lasting, true-to-life
  fragrance you can get only from Yankee Candle.

· Four stems blooming with beautiful flowers that always look fresh

· Attractive bud vase holder

· Perfect for gift-giving


 TECHNICAL INFORMATION
· Unique stems are designed to diffuse fragrance in the air

· Long-lasting concentrated fragrance

· Flameless

· No alcohol content




     Fresh Cut Roses             Garden Sweet Pea             Lemon Lavender




  White Gardenia                 Lilac Blossom                True Rose


                                                                               19
20
New!
 Summer Love
 Trend Collection
 from YANKEE CANDLE®
 Just for the season … a limited-time collection of pretty,
 fun fragrances that recall summer passions!
 Three bright, romantic scents for the young at heart:

 LOVES ME LOTS
 The white flowers in this sweet and citrusy mix say it perfectly.

 FIRST KISS
 Berries and violets, vanilla and spice. This fragrance is as sweet and
 innocent as a first kiss.

 TRUE CRUSH
 Tingly all the way to your toes ... that’s how this romantic scent with fizzy
 pink grapefruit, petals and amber makes you feel.

 Same Yankee Candle® quality consumers love, available in three candle styles and
 coordinating accessories to create striking displays and complete your presentation

· Large decorated glass jar candle               · Porcelain Illuma-Lid®
· Votive                                         · Porcelain trivet
· Car Jar®                                       · Ceramic votive holder
· Tea lights (pack of 12)                        · Tall decorated glass votive holder




                                                                                        21
22
New!
 Water Inspirations
 Trend Collection
 from YANKEE CANDLE®
 Just for summer … a limited-time collection of
 “cool blue” fragrances in white wax that will make a splash!
 Three naturally refreshing scents for water lovers:

 MANDARIN WATER
 Sunny and sparkling ... this effervescent scent is like a tall glass of cool water
 with a spritz of citrus.

 SPRING WATER
 This light and airy mix of spring blossoms and driftwood
 makes every room feel clean, fresh, fabulous.

 LOTUS WATER
 This calming combination of leafy greens, bamboo flower and
 musk helps melt away the stresses of the day.

 Same Yankee Candle® quality consumers love, available in three candle styles and
 coordinating accessories to create striking displays and complete your presentation
· Large jar candle
· Small tumbler candle
· Tea lights (pack of 6)
· Tea light holder




                                                                                       23
Pink Lady Slipper     White Gardenia         French Lavender
     Large jar (6)         Large jar (9)          Large jar (6)
     Medium Jar (6)        Medium Jar (4)         Medium Jar (6)
     Small jar (6)         Small jar (6)          Small jar (6)
     Large Tumbler (4)     Large Tumbler (6)      Large Tumbler (4)
     Medium Tumbler (6)    Medium Tumbler (6)     Medium Tumbler (6)
     Regular Tumbler (6)   Regular Tumbler (12)   Regular Tumbler (6)


24
Fluffy Towels™                              True Rose
                                                                     Large jar (2)· Medium jar (4)               Large jar (2)· Medium jar (4)
                                                                     Large Tumbler (2)· Medium Tumbler (6)       Large Tumbler (2)· Medium Tumbler (6)
                                                                     Regular Tumbler (6)· Room Spray (6)         Regular Tumbler (6)· Botanical Reeds (2)
                                                                     Potpourri (2)· Reeds (3)· Décor Reeds (4)   Reeds (3)· Décor Reeds (4)




Spring
Outpost Displays
Grow more impulse sales outside the combi
By putting the right product right in front of customers, outpost displays increase your seasonal impulse sales.
For spring, we’ve put together two perfect assortments – candles and home fragrancing –
that will catch customer attention and grow sales.

The sweet floral scents in our candle display reflect the fresh beauty of spring that consumers want,
while the home fragrancing display helps customers discover new ways to enjoy a breath of spring in every room
with a choice of floral or fresh scents.

Use our outpost recommendations to order the right mix of products, then display with your own seasonal decorations.


                                                                                                                                                            25
Bahama Breeze         Sparkling Lemon        Pink Dragon Fruit
     Large jar (4)         Large jar (9)          Large jar (4)
     Medium Jar (8)        Medium Jar (4)         Medium Jar (8)
     Small jar (6)         Small jar (6)          Small jar (6)
     Large Tumbler (4)     Large Tumbler (6)      Large Tumbler (4)
     Medium Tumbler (6)    Medium Tumbler (6)     Medium Tumbler (6)
     Regular Tumbler (6)   Regular Tumbler (12)   Regular Tumbler (6)
26
Sun & Sand™                             Pink Sands™
                                                                      Large jar (4)· Medium jar (4)           Large jar (5) · Medium jar (4)
                                                                      Large Tumbler (2)· Medium Tumbler (2)   Large Tumbler (2)· Medium Tumbler (2)
                                                                      Regular Tumbler (2)· Room Spray (6)     Regular Tumbler (2)· Reeds (6)
                                                                      Potpourri (3)                           Décor Reeds (6)· Potpourri (2)




Summer
Outpost Displays
Impulse sales are hot off the shelf
Nothing heats up impulse sales like getting the right products out of the combi and directly in
front of customers with outpost displays.

This summer, customers are looking for clean, refreshing fragrances with hints of sunny citrus that
reflect the best parts of going on holiday. Give them what they want with two perfect assortments –
candles and home fragrancing – that will definitely brighten your seasonal sales outlook.

Use our outpost recommendations to order the right mix of products, then display with your own seasonal decorations.



                                                                                                                                                  27
Fresh Cut Roses      Wedding Day          ®



     Large jar (24)       Large jar (24)
     Medium Jar (6)       Medium Jar (6)
     Small jar (6)        Small jar (6)
     Large Tumbler (12)   Large Tumbler (12)
     Medium Tumbler (6)   Medium Tumbler (6)
28
Soft Blanket      ™
                                                                                                                   Baby Powder
                                                                                Large jar (12)                     Large jar (12)
                                                                                Medium Jar (6)                     Medium Jar (6)
                                                                                Small jar (3)                      Small jar (3)
                                                                                Samplers® Votive Candles (1 Box)   Samplers® Votive Candles (1 Box)
                                                                                Tarts® Wax Potpourri (1 Box)       Tarts® Wax Potpourri (1 Box)
                                                                                Scented Tea Lights (1 Box of 12)   Scented Tea Lights (1 Box of 12)




Special Occasion
Outpost Displays
Never miss an opportunity to celebrate more sales
The biggest events in life happen year round! Create special occasion outpost displays to remind your customers that you
offer the perfect products for celebrating weddings (Fresh Cut Roses and Wedding Day® candles) and births (Soft Blanket™
and Baby Powder candles). Combined with appropriate accessories and decorations, these outpost displays will stimulate
sales and give you a reason to celebrate.




                                                                                                                                                 29
Spring& Summer
                 Combi Display Assortment
     Floral fragrance demand peaks in the first half of the year. As each season changes, consumers consider it time to change their
     candles, just as they do accent pieces throughout their homes.

     But of course, not everyone wants only floral scents. Based on our extensive experience, we recommend a carefully proportioned
     assortment of Fresh, Fruit, and Food & Spice that corresponds with the typical demand during the first half.




30
30 Fragrance (3 Combi)
                              Recommended Spring & Summer Assortment
#      FRAGRANCE NAME         FAMILY    #      FRAGRANCE NAME           FAMILY   #      FRAGRANCE NAME        FAMILY
1        Clean Cotton®         Fresh    11         Black Cherry          Fruit   21      Lemon Lavender       Fresh
2         Soft Blanket         Fresh    12       Kitchen Spice™          F&S     22       Lilac Blossoms      Floral
3           NEW Q2!            Floral   13     Mandarin Cranberry        Fruit   23      French Lavender      Floral
     Loves Me, Loves Me Not
4       Midnight Jasmine       Floral   14     NEW Q1! True Rose        Floral   24    Midsummers Night®      Fresh
5    Strawberry Buttercream    F&S      15      Sweet Strawberry         Fruit   25     Garden Sweet Pea      Floral
6       Sparkling Lemon        Fruit    16    NEW Q2! Fruit Fusion       Fruit   26   NEW Q1! Coastal Water   Fresh
7        Vanilla Cupcake       F&S      17   NEW Q2! Pink Dragonfruit    Fruit   27        River Valley™      Fresh
8         Vanilla Satin™       Fresh    18     Home Sweet Home      ®
                                                                         F&S     28        Beach Walk®        Fresh
9    NEW Q2! Beachwood™        Fresh    19         Pink Sands™          Fresh    29      Bahama Breeze         Fruit
10       Cinnamon Stick        F&S      20       Cherry Blossom         Floral   30        Vanilla Lime        Fruit




                               40 Fragrance (4 Combi)
                              Recommended Spring & Summer Assortment
#      FRAGRANCE NAME         FAMILY    #      FRAGRANCE NAME           FAMILY   #      FRAGRANCE NAME        FAMILY
1         Baby Powder          Fresh    15     NEW Q2! Fruit Fusion      Fruit   29   NEW Q1! Beach Flowers   Floral
2        Clean Cotton®         Fresh    16       Macintosh Spice         F&S     30      Lemon Lavender       Fresh
3      Sandalwood Vanilla      Fresh    17        Black Cherry           Fruit   31       Lilac Blossoms      Floral
                                                                ™
4         Soft Blanket         Fresh    18       Kitchen Spice           F&S     32      French Lavender      Floral
5           NEW Q2!            Floral   19     Mandarin Cranberry        Fruit   33    Midsummers Night®      Fresh
     Loves Me, Loves Me Not
6       Midnight Jasmine       Floral   20     NEW Q1! True Rose        Floral   34     Garden Sweet Pea      Floral
7    Strawberry Buttercream    F&S      21     Mango Peach Salsa         Fruit   35   NEW Q1! Coastal Water   Fresh
8    NEW Q2! Sicilian Lemon    Fruit    22      Sweet Strawberry         Fruit   36        River Valley™      Fresh
9       Sparkling Lemon        Fruit    23      Natures Paintbrush      Fresh    37        Beach Walk®        Fresh
10       Vanilla Cupcake       F&S      24   NEW Q2! Pink Dragonfruit    Fruit   38      Bahama Breeze         Fruit
11        Vanilla Satin™       Fruit    25     Home Sweet Home®          F&S     39     Garden Hideaway™      Floral
12   NEW Q2! Beachwood™        Fresh    26       Fresh Cut Roses        Floral   40        Vanilla Lime        Fruit
13        Sun & Sand®          Fresh    27         Pink Sands™          Fresh
14       Cinnamon Stick        F&S      28       Cherry Blossom         Floral




                               50 Fragrance (5 Combi)
                              Recommended Spring & Summer Assortment
#      FRAGRANCE NAME         FAMILY    #      FRAGRANCE NAME           FAMILY   #      FRAGRANCE NAME        FAMILY
1         Baby Powder          Fresh    18         Warm Spice            F&S     35      Pink Lady Slipper    Floral
2        Clean Cotton®         Fresh    19       Cinnamon Stick          F&S     36   NEW Q1! Beach Flowers   Fresh
3    NEW Q1! White Gardenia    Floral   20       Spiced Orange           F&S     37      Lemon Lavender       Floral
4      Sandalwood Vanilla      Fresh    21     NEW Q2! Fruit Fusion      Fruit   38       Lilac Blossoms      Floral
5         Soft Blanket         Fresh    22       Macintosh Spice         F&S     39      French Lavender      Floral
            NEW Q2!            Floral           Cranberry Chutney        Fruit
6
     Loves Me, Loves Me Not             23                                       40    Midsummers Night®      Fresh
7         Fluffy Towels™       Fresh    24         Black Cherry          Fruit   41     Garden Sweet Pea      Floral
8       Midnight Jasmine       Floral   25       Kitchen Spice™          F&S     42   NEW Q1! Coastal Water   Fresh
9    Strawberry Buttercream    F&S      26     Mandarin Cranberry        Fruit   43      Ocean Blossom        Floral
10   NEW Q2! Sicilian Lemon    Fruit    27     NEW Q1! True Rose        Floral   44        River Valley™      Fresh
11      Sparkling Lemon        Fruit    28      Sweet Strawberry         Fruit   45        Beach Walk®        Fresh
12       Vanilla Cupcake       F&S      29      Natures Paintbrush      Fresh    46      Bahama Breeze         Fruit
13        Orchard Pear         Fruit    30   NEW Q2! Pink Dragonfruit    Fruit               NEW Q2!
                                                                                 47                            Fruit
                                                                                        Wild Passion Fruit
14     Mango Peach Salsa       Fruit    31     Home Sweet Home®          F&S     48     Garden Hideaway™      Floral
15        Vanilla Satin™       Fresh    32       Fresh Cut Roses        Floral   49        Vanilla Lime        Fruit
16   NEW Q2! Beachwood™        Fresh    33         Pink Sands™          Fresh    50       Wedding Day         Floral
17        Sun & Sand®          Fresh    34       Cherry Blossom         Floral


                                                                                                                       31
Fragrance
     Collections
     From our research, we know that fragrance is the number one factor in choosing a candle. But how do consumers
     choose a fragrance? Much like spicy, sweet, tangy, or salty foods, they have specific preferences for the five categories
     of fragrance –Floral, Fresh, Fruit, Food & Spice, and Festive.

     These preferences tend to change with the seasons, so you should adjust
     your assortment for maximum selling power.




32
FLORAL                                                             FOOD & SPICE
Like spring in bloom, these scents are alive with                  From fresh baked desserts to prized cooking spices,
the beautiful, alluring essences of fresh, fragrant                these irresistibly delicious aromas make a home feel
garden flowers.                                                    cosy and inviting.


FRESH                                                              FESTIVE
Like just laundered sheets, a refreshing sea breeze,               From evergreens to cookies, these delightfully
or the earthy aroma of herbs, these scents bring                   happy seasonal scents celebrate favourite Christmas and
home familiar feelings of freshness.                               winter traditions.


FRUIT
From berry patches to citrus groves, these mouth watering scents
capture all the juicy sweetness and lively tanginess
of sun-ripened fruit.




                                                                                                                             33
January                        February                       March




         1. Grden Sweet Pea           1. Cherry Blossom                 1. Fluffy Towels
            2. Soft Blanket       2. Strawberry Buttercream              2. Vanilla Lime
           3. Clean Cotton            3. Fresh Cut Roses              3. Lemon Lavender




April                          May                            June




        1. Midnight Jasmine              1. Beach Walk®                   1. Drift Away
           2. Pink Sands              2. Garden Hideaway             2. Country Lemonade
         3. Lilac Blossoms            3. Sparkling Lemon                 3. Sun & Sand®



July                           August                         September




         1. French Lavender              1. Warm Spice                1. Black Cherry
           2. Baby Powder            2. Cranberry Chutney             2. Kitchen Spice
       3. Midsummers Night®              3. River Valley               3. Vanilla Satin




October                        November                       December




       1. Mandarin Cranberry            1. Spiced Orange              1. Christmas Rose
          2. Cinnamon Stick          2. Christmas Cupcake            2. Happy Christmas
           3. Orchard Pear             3. Christmas Eve®              3. Christmas Tree




34
FOM & BOGO50
Our FOM and BOGO50 are two well-established promotions that have virtually universal appeal in encouraging
customers to come in regularly to take advantage of these special values. Choose either one and enjoy both increased
traffic and sales.




Give your customers a strong
incentive to buy now … and later
Our Buy 1, Get 1 50% Off (BOGO50) promotion is a hit with
many Yankee Candle® retailers, producing higher sales transactions,
greater sales lift and increased margin.


HOW IT WORKS:                               PROMOTION:
Every month promote three popular           Buy 1, Get 1 50% Off all three
fragrances by ordering any combi-           seasonal fragrances for the month!
nation of the large jars and the large      (Higher price prevails.)
2-wick tumblers from the recom-
mended fragrances.                          BOGO50
                                            BENEFITS:
RETAILER
                                            · increases sales transactions
INCENTIVE:
Receive 15% off all three fragrances.       · BOGO50 has a higher
Ask your Customer Care Advisor                perceived value
for details.
                                            · promotional signage is available




                                         Our Fragrance of the Month (FOM) promotion is one of the best
                                         and fastest ways to grow your customer base and get repeat business.

                                         HOW IT WORKS:
                                         Every month, choose to promote one or two seasonal fragrances (from
                                         those numbered 1 and 2 in the chart at left) in all home fragrance and
                                         candle styles.

                                         RETAILER INCENTIVE:
                                         Receive up to 20% off all
                                         candle product forms in the
                                         FOM fragrance. Ask your
                                         Customer Care Advisor for details.

                                         CONSUMER PROMOTION:
                                         25% off the selected fragrance(s)
                                         of the month!

                                         FOM BENEFITS:
                                         · helps drive impulse sales

                                         · encourages add-on sales, helping increase average transactions

                                         · promotional signage available



                                                                                                                       35
Marketing Toolbox




                        Fast. Easy. Free.
          Access to product photography, store signage, logos and so much more!
     The Yankee Candle Marketing Toolbox is a self-service, user-friendly way to search,
          view and download Yankee Candle documents … easily and efficiently.

                                 Log on today!
                             www.yankeecandle.co.uk
36
Yankee Candle Distributors:         ®


BRIMP LTD                               ILMKERTI EHF                               WAXDECOR -
(ISRAEL)                                (ICELAND)                                  ARTIGOS DECORATIVOS, LDA
4 BUSTNAY ST.                           MÁNALIND 12                                (PORTUGAL)
TEL AVIV                                201 KÓPAVOGUR                              RUA DO BAIRRO,
65147                                   ICELAND                                    NO 55 - 4475-112
ISRAEL                                  Tel: 00354 (0) 554 6166                    GEMUNDE-MAIA
Tel: 00972 (0) 363 55 775               Contact: ARNAR ARNARSON & SVAVA Þ. ÁRNA-   PORTUGAL
Fax: 00972 (0) 363 55 885               DÓTTIR                                     Tel: 00351 (0) 229060068
Contact: YITSHAK BRAUN                  Email: arnar@ilmkerti.is                   Fax: 00351 (0) 229060068
Email: info@brimp.co.il                 Website: www.ilmkerti.is                   Contact: MIGUEL SILVA
Website: www.brimp.co.il                                                           Email: waxmiguel@vizzavi.pt
                                        IKIAKOS EXOPLISMOS                         Website: www.waxdecor.pt
DAT-CON D.O.O.                          (GREECE)
(CROATIA)                               AGAMEMNONOS 47                             YANKEELAND
GRADA WIRGESA 10                        176 75 KALLITHEA                           (ROMANIA)
10430 SAMOBOR                           GREECE                                     STR. SOS. COLENTINA NR. 21
CROATIA                                 Tel: 0030 (0) 210 9478 120                 BL. R24, SC A AP.19
&RQ D . 5,67 ,1$ 0 ,. ( &- 8 5,á,
     WFW                                Fax: 0030 (0) 210 9415 002                 BUCARESTI, SECTOR 2
Tel: 00385 (0)1 366 83 56               Contact : MARY SARAFIDIS                   ROMANIA
Fax: 00385 (0)1 366 83 61               E-mail : ikiakos@sarafidisgroup.gr          Tel: 0040 (0) 722 45 02 02
Email: marketing@dat-con.hr             Website: www.parousiasi.gr                 Fax: 0040 (0) 31 8023952
Website: www.dat-con.hr                                                            Contact: MAGDA VELEV
                                        TL MANSSONS AB                             Email: magda.velev@yankeeland.ro
DECORATORS WAREHOUSE                    (SWEDEN & NORWAY & FINLAND)                Website: www.yankeeland.ro
(SOUTH AFRICA)                          TL Månsson’s AB
CAPRICORN PARK,                         Olofsdalsvägen 23                          YC DISTRIBUTION PTY. LTD.
MUIZENBERG                              Box 7089                                   (AUSTRALIA & NEW ZEALAND)
7948, CAPE TOWN                         300 07 HALMSTAD                            Suite A7 Endeavour House
PO 39227                                Tel: 0046 35 370 88                        32 Endeavour Road
SOUTH AFRICA                            Fax: 0046 35 372 83                        Hillarys, WA 6025
Tel: 0027 (0) 217 887408                Contact: LEINE&TOMAS MANSSON               Tel: 08 9402 9421
Fax: 0027 (0) 217 887461                Email: info@manssons.se                    F ax: 08 9402 9301
Contact: ALON SMILY                     Website: www.manssons.se                   1-800 YANKEE
E-mail: alon@dwh.co.za                                                             Email: stuart@yankee.net.au
Website: www.dwh.co.za                  SOUND & DATA LTD                           Website: www.yankee.net.au
                                        (HUNGARY)
DE-LONG                                 1085 MARIA ST 56                           YANKEE CANDLE (EUROPE) LTD
(SLOVENIA)                              BUDAPEST                                   (FRANCE & ITALY)
TRGOVINA HANNA                          HUNGARY                                    UNIT 1 BRISTOL DISTRIBUTION PARK,
POLJANSKA CESTA 11,                     Tel: 0036 (0) 132 80400                    HAWKLEY DRIVE,
LJUBLJANA 1000                          Fax: 0036 (0) 1 338 2731                   WOODLANDS LANE
SLOVENIA                                Contact: NAGY CSABA                        BRADLEY STOKE
Tel: 00386 (0) 1232 10 65               Email: n.csaba@sounddata.hu                BRISTOL BS32 0BF
Fax: 00386 (0) 1422 84 99               Website: www.yankeecandle.hu               UNITED KINGDOM
Contact: HERMINA SABEDER BABIC                                                     Tel: 0044 (0) 1454 454 500
Email: ales.sabeder@siol.net            SPIRIG AG                                  Fax: 0044 (0) 1454 454 510
Website: www.trgovina-hanna.com         (SWITZERLAND)                              Email: sales@yankeecandle.co.uk
                                        BURGLENSTRASSE 33,                         Website: www.yankeecandle.co.uk
GRUPA ZACHODNIA                         8570 WEINFELDEN
(POLAND)                                SWITZERLAND                                YANKEECANDLE
UL. TATRZANSKA 26                       Tel: 0041 (0) 71 626 23 40                 DEUTSCHLAND GMBH
60-413 POZNAN                           Fax: 0041 (0) 71 622 51 35                 (GERMANY)
POLAND                                  Contact: REBEKKA SPIRIG                    LUITPOLDSTR. 9
Tel: 0048 (0) 61 843 5540               Email: info@yankeecandle.ch                91550 DINKELSBUHL
Fax: 0048 (0) 61 843 5541               Website: www.yankeecandle.ch               GERMANY
Contact: DOROTA ZDZIEBKOWSKA                                                       Tel: 0049 (0) 9851 5554080
Email: biuro@grupazachodnia.pl          TER MAAT BV                                Fax: 049 (0) 9851 5554089
Website: www.grupazachodnia.pl          (NETHERLANDS &                             E-mail: info@yankeecandle.de
                                        BELGIUM & LUXEMBOURG)
HELENA LLEBARIA                         Kerkstraat 23                              Z-TRADE S.R.O.
(SPAIN)                                 3295 BD ’s-Gravendeel                      (CZECH REPUBLIC)
POL. IND. CAN.                          The Netherlands                            SOUKENICKA 76
MASCARO, NAVE 2                         Tel: 00 31 (0) 499 46 06 03                550 01 BROUMOV
08756 LA PALMA DEL CERVELLO             Fax: 00 31 (0) 499 46 03 37                CZECH REPUBLIC
BARCELONA                               Contact: WIM J. SCHOT                      Tel: 0042 (0) 491 523 911
SPAIN                                   Email: info@termaat.nl                     Fax: 0042 (0) 226 015 298
Tel: 0034 (0) 936 720 221               Website: www.termaatcollections.nl         Contact: JAROSLAV KLUSON
Fax: 0034 (0) 936 720 902                                                          Email: jaroslav.kluson@ztrade.cz
Contact: GRISELDA BOIX                  THE LAWN COMPANY LTD                       Website: www.ztrade.cz
Email: helle@bolesdolor.com             (MALTA)
Website: www.bolesdolor.com             51-55, TRIQ SANT ANTNIN                    ZUMTOBEL KERZEN GMBH & CO
                                        SAN GWANN, SGN 04                          (AUSTRIA)
HOLLEX SOLVAKIA S.R.O.                  MALTA                                      BILDGASSE 12
(SLOVAKIA)                              Tel: 00356 (0) 213 80639                   6850 DORNBIRN
GROSSLINGOVA 69,                        Fax: 00356 (0) 213 80639                   AUSTRIA
812 52                                  Contact: RAY CARUANA                       Tel: 0043 (0) 557 225 631
BRATISLAVA                              Email: info@lawnmalta.com                  Fax: 0043 (0) 557 225 63117
SLOVAKIA                                Website: www.lawnmalta.com                 Contact: STEPHAN ZUMTOBEL
Tel: 00421 (0) 245 944 427                                                         Email: kerzen@fmz.at
Fax: 00421 (0) 245 944 427                                                         Website: www.zumtobel-kerzen.at
Email: dekoracie@hollex.sk
Website: www.hollex.sk

                                                                                                                      37
UNIT 1
                                                                                               BRISTOL DISTRIBUTION PARK
                                                                                             HAWKLEY DR., WOODLANDS LANE
                                                                                            BRADLEY STOKE, BRISTOL. BS32 0BF
                                                                                                      UNITED KINGDOM
                                                                                                 Tel: 00 44 (0) 1454 454 500
   ©2012 The Yankee Candle Company, Inc. All rights reserved. Entire text, photographs,         Fax: 00 44 (0) 1454 454 510
and packaging are copyrighted subject matter belonging to The Yankee Candle Company, Inc.
               No portion may be reproduced without prior written approval.
                                                                                              Email: sales@yankeecandle.co.uk
                                                                                              Website: www.yankeecandle.co.uk

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Yankee Candles

  • 1. Spring & Summer 2012 NEW PRODUCT PORTFOLIO
  • 2. Welcome An independent survey has proven Yankee Candle to be leading the home fragrancing market across Europe. The brand is a phenomenal success with the growth year on year far exceeding expectations. With this fantastic news, I am excited to present to you the new wholesale catalogue for 2012. This includes an abundance of new fragrances, innovative fragrancing solutions for the home and beyond, plus new style candles. This will not only broaden the appeal but also open new selling channels to take the brand to yet another level, confirming our position as the leader in our sector, a position we will not only maintain but strengthen. I want to take this opportunity to outline to you the amount of research that Yankee Candle undertakes to launch just one fragrance into the market. A fragrance launch can take up to a year before it is released at the various trade shows Yankee Candle attends around the world. Prior to this the fragrance will go through extensive research and stringent product testing. Following this the fragrance name is researched, checks are made to ensure the names can be launched across each country and translation requirements. Each label is then specifically designed for each fragrance, ensuring it captures consumers attention and illustrates the fragrance blend and emotional connection associated with all fragrances Yankee launches. The process of market testing is then put into action with many focus groups held to gauge consumer reaction. Only then, when Yankee Candle is completely satisfied, will a fragrance launch. Only a brand leader will have the resources to ensure that each and every product delivered to the market is of the standard that its loyal consumer is expecting. This is important to us and a critical path we follow to ensure we are always not only meeting consumer expectations but exceeding them. As we look to spring and summer of 2012 fresh, floral and fruit fragrances are at the forefront of consumers minds. During these seasons the fruit fragrances should be 25% of your fragrance mix, floral 21% and fresh 38%. To increase the offering, Yankee is launching 10 brand new exciting fragrances to excite consumers and feed demand. All of these plus some new candle styles with beautiful colourways. Everything you will need to plan, merchandise and promote the products can be found on the Marketing Toolbox. This has become an invaluable tool for retailers, updated regularly and available 24 hours a day, so please utilise it to maximise Yankee Candle presence in your store. As a quality, trusted, affordable brand, Yankee Candle is fulfilling consumer demand at every opportunity. Please browse the catalogue and put a some spring into your store with Yankee Candle. Regards, Clive Harper Managing Director Yankee Candle Company (Europe) Ltd.
  • 3. New! FOR SPRING 2012 · Captivate customers with beautiful new seasonal scents · Grow your business with expanded home fragrance offerings · Elevate your style appeal with glass pillars · Light up sales with new Pure Radiance candle line · Create seasonal excitement with limited time Citrus Passion trend collection New! FOR SUMMER 2012 · Brighten up your sales outlook with fun new seasonal scents · Make sales bloom with new botanical reed diffusers · Create seasonal excitement with limited time Water Inspirations and Summer Love trend collections Displays · Think outside the combi … seasonal and special occasion outpost displays grab your customers’ attention and generate impulse sales 1
  • 4. Celebrate New Scents for Spring Inspired by the sweet, romantic beauty of colourful blooms and nature’s refreshing waters, fragrances that reflect the joys of the season. 2
  • 5. BEACH WOOD ™ TRUE ROSE Seasoned by the elements … this modern blend of vetiver, Alluring, rich and velvety… as fragrant as a bouquet of salt air and driftwood creates an intriguing fragrance. flawless deep red roses. COASTAL WATERS ™ WHITE GARDENIA Clean and bracing … the rush of cool ocean spray from So captivating … the stunning royal beauty of lush white the breaking surf clears the mind and refreshes the soul. gardenias in full bloom. BEACH FLOWERS ™ Like delicate keepsakes from the sea … the seductive scent of tuberose, lily and hyacinth blossoms balanced with soft watery notes. 3
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  • 7. New! Glass Pillars The classic style of a pillar candle, filled with Yankee fragrance. PRODUCT BENEFITS · Dramatically enhances any décor, from classic to contemporary, with the ideal combination of height, colour and true Yankee® fragrance in a clean glass design · Available in our best-selling Platinum fragrances · Coordinates perfectly with our tumbler candles · Easily removable label for more simple decorating · Premium quality · Burns completely TECHNICAL INFORMATION · Traditional size 7.5cm diameter allows for use in many pillar candle accessories · Made with the finest ingredients, including pure, natural fragrance extracts · Each wick is hand-straightened to ensure it is centered for optimum burn · Fragranced all the way through · Natural cotton wicks and premium grade paraffin and soy-blend wax · Burn time = up to 95 hours 5
  • 8. Fluffy Towels ™ Now consumers have more new ways to wrap themselves in the fragrance experience of Fluffy Towels™, the fresh scent of clean towel warm from the dryer, with notes of towels lemon, apple, lavender and lily; that will add to your sales volume! e, New! Potpourri 6
  • 9. New! New! Signature Reed Diffuser Potpourri New! Pink New! Car Jar® Décor Reed Diffuser Sands ™ Now there are more ways for consumers to go on holiday anytime with these extended home fragrance offerings in Pink Sands™ ; an exotic island escape in the beautiful mix of bright citrus, sweet florals and spicy vanilla that will brighten your sales outlook. 7
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  • 11. New! True Rose A beautiful addition to any room Consumers can savour the alluring, rich and velvety fragrance of new True Rose in more rooms with these extended home fragrance offerings. As fragrant as a bouquet of flawless deep red roses, that will make your sales bloom! New! Décor Reed Diffuser New! Signature Reed Diffuser New! Botanical Reed Diffuser 9
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  • 13. Good Air Odours Out. Good Air In. ™ ™ PRODUCT BENEFITS · Effectively eliminates common household odours, leaving a fresh and clean smelling home · Available in two scents -- Just Plain Fresh (the fresh, watery scent of cool morning dew) and Just Plain Clean (a combination of clean linen and spring sunshine) · Variety of forms for every situation · Instant acting sprays for immediate freshness – on fabrics, at home, and on the road · Continuous acting forms for long-lasting fresh & clean air all around the home TECHNICAL INFORMATION · Patented odour-eliminating formulation in all product forms, sticks to odour molecules neutralising them on contact · Tumbler Candle has super-charged core with 50% more odour-eliminating power, and burns 40 – 45 hours · Votive Candle is the super-charged odour-eliminating core, burns up to 15 hours · Concentrated Room Spray concentrated formulation, up to 500 sprays per can New! Small Space Air Freshener Fragranced polymer technology for improved performance! Use in any small space or vehicle to eliminate odours. Lasts up to 30 days! 11
  • 14. Denim™ Crème Brulee Cinnamon Scone Beachfront™ Petals Ice Crystal™ 12
  • 15. New! The Warm Glow of Home. ™ Decorative. Stylish. A new line of contemporary candles to light up sales. PRODUCT BENEFITS · Appealing modern design · Clean, contemporary shape is distinctive yet neutral enough to suit and enhance any home décor · New LumiWick™ design provides a wide radiant flame for a warm, inviting glow · Twelve new alluring fragrances TECHNICAL INFORMATION · Large, medium and small vase jars featuring gold metallic lids · Flat cotton LumiWick™ delivers consistent burn performance · Yankee Candle fragrance quality consumers love Nectar Lavender Chiffon™ Grapevine After Dark™ Key Lime Emberlight™ 13
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  • 17. New! Citrus Passion Trend Collection from YANKEE CANDLE® Just for spring … a limited-time collection of fragrances filled with sunshine and possibilities! Four bright, fun citrus scents for citrus lovers: GR APEFRUIT This eye-opening and refreshing burst of sweet and tart grapefruit is a guaranteed mood lifter. OR A NGE When juicy mandarin orange mingles with fresh fruits and flowers, the scent is like sunshine for the soul. LIME Zesty lime gets even more luscious with a hint of refreshing mint and a scoop of warm vanilla. LEMON Capture the sweetness of summer with this blissful blend of fresh lemon, Italian bergamot, and pure cane sugar. Same Yankee Candle® quality consumers love, available in three candle styles and coordinating accessories to create striking displays and complete your presentation · Large 2-wick tumbler candle · Small tumbler candle · Metal candle trivet · Metal large tumbler sleeve 15
  • 18. Celebrate New Scents for Summer Inspired by glowing sunshine, vibrant fruits and pretty flowers, fragrances that capture all the fun of the season. 16
  • 19. PINK DRAGON FRUIT WILD PASSION FRUIT Colourful and intriguing … there’s a lure of adventure in the Bright and vivacious … this exotic passion fruit is blended sweet aroma of this tropical fruit. with melon and mandarin. SICILIAN LEMON FRUIT FUSION ™ A bright & sunny citrus …perfectly ripe, with a naturally Summer-licious … berries, orange and lime make this sunny sweet and refreshing scent. fruit blend refreshingly tart and sweet. LOVES ME, LOVES ME NOT ™ A fresh field daisy with pretty white petals just waiting to be plucked… oh, the anticipation! 17
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  • 21. New! Botanical Reed Diffusers Fragrance that’s always in bloom PRODUCT BENEFITS · Continuously provides the same long-lasting, true-to-life fragrance you can get only from Yankee Candle. · Four stems blooming with beautiful flowers that always look fresh · Attractive bud vase holder · Perfect for gift-giving TECHNICAL INFORMATION · Unique stems are designed to diffuse fragrance in the air · Long-lasting concentrated fragrance · Flameless · No alcohol content Fresh Cut Roses Garden Sweet Pea Lemon Lavender White Gardenia Lilac Blossom True Rose 19
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  • 23. New! Summer Love Trend Collection from YANKEE CANDLE® Just for the season … a limited-time collection of pretty, fun fragrances that recall summer passions! Three bright, romantic scents for the young at heart: LOVES ME LOTS The white flowers in this sweet and citrusy mix say it perfectly. FIRST KISS Berries and violets, vanilla and spice. This fragrance is as sweet and innocent as a first kiss. TRUE CRUSH Tingly all the way to your toes ... that’s how this romantic scent with fizzy pink grapefruit, petals and amber makes you feel. Same Yankee Candle® quality consumers love, available in three candle styles and coordinating accessories to create striking displays and complete your presentation · Large decorated glass jar candle · Porcelain Illuma-Lid® · Votive · Porcelain trivet · Car Jar® · Ceramic votive holder · Tea lights (pack of 12) · Tall decorated glass votive holder 21
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  • 25. New! Water Inspirations Trend Collection from YANKEE CANDLE® Just for summer … a limited-time collection of “cool blue” fragrances in white wax that will make a splash! Three naturally refreshing scents for water lovers: MANDARIN WATER Sunny and sparkling ... this effervescent scent is like a tall glass of cool water with a spritz of citrus. SPRING WATER This light and airy mix of spring blossoms and driftwood makes every room feel clean, fresh, fabulous. LOTUS WATER This calming combination of leafy greens, bamboo flower and musk helps melt away the stresses of the day. Same Yankee Candle® quality consumers love, available in three candle styles and coordinating accessories to create striking displays and complete your presentation · Large jar candle · Small tumbler candle · Tea lights (pack of 6) · Tea light holder 23
  • 26. Pink Lady Slipper White Gardenia French Lavender Large jar (6) Large jar (9) Large jar (6) Medium Jar (6) Medium Jar (4) Medium Jar (6) Small jar (6) Small jar (6) Small jar (6) Large Tumbler (4) Large Tumbler (6) Large Tumbler (4) Medium Tumbler (6) Medium Tumbler (6) Medium Tumbler (6) Regular Tumbler (6) Regular Tumbler (12) Regular Tumbler (6) 24
  • 27. Fluffy Towels™ True Rose Large jar (2)· Medium jar (4) Large jar (2)· Medium jar (4) Large Tumbler (2)· Medium Tumbler (6) Large Tumbler (2)· Medium Tumbler (6) Regular Tumbler (6)· Room Spray (6) Regular Tumbler (6)· Botanical Reeds (2) Potpourri (2)· Reeds (3)· Décor Reeds (4) Reeds (3)· Décor Reeds (4) Spring Outpost Displays Grow more impulse sales outside the combi By putting the right product right in front of customers, outpost displays increase your seasonal impulse sales. For spring, we’ve put together two perfect assortments – candles and home fragrancing – that will catch customer attention and grow sales. The sweet floral scents in our candle display reflect the fresh beauty of spring that consumers want, while the home fragrancing display helps customers discover new ways to enjoy a breath of spring in every room with a choice of floral or fresh scents. Use our outpost recommendations to order the right mix of products, then display with your own seasonal decorations. 25
  • 28. Bahama Breeze Sparkling Lemon Pink Dragon Fruit Large jar (4) Large jar (9) Large jar (4) Medium Jar (8) Medium Jar (4) Medium Jar (8) Small jar (6) Small jar (6) Small jar (6) Large Tumbler (4) Large Tumbler (6) Large Tumbler (4) Medium Tumbler (6) Medium Tumbler (6) Medium Tumbler (6) Regular Tumbler (6) Regular Tumbler (12) Regular Tumbler (6) 26
  • 29. Sun & Sand™ Pink Sands™ Large jar (4)· Medium jar (4) Large jar (5) · Medium jar (4) Large Tumbler (2)· Medium Tumbler (2) Large Tumbler (2)· Medium Tumbler (2) Regular Tumbler (2)· Room Spray (6) Regular Tumbler (2)· Reeds (6) Potpourri (3) Décor Reeds (6)· Potpourri (2) Summer Outpost Displays Impulse sales are hot off the shelf Nothing heats up impulse sales like getting the right products out of the combi and directly in front of customers with outpost displays. This summer, customers are looking for clean, refreshing fragrances with hints of sunny citrus that reflect the best parts of going on holiday. Give them what they want with two perfect assortments – candles and home fragrancing – that will definitely brighten your seasonal sales outlook. Use our outpost recommendations to order the right mix of products, then display with your own seasonal decorations. 27
  • 30. Fresh Cut Roses Wedding Day ® Large jar (24) Large jar (24) Medium Jar (6) Medium Jar (6) Small jar (6) Small jar (6) Large Tumbler (12) Large Tumbler (12) Medium Tumbler (6) Medium Tumbler (6) 28
  • 31. Soft Blanket ™ Baby Powder Large jar (12) Large jar (12) Medium Jar (6) Medium Jar (6) Small jar (3) Small jar (3) Samplers® Votive Candles (1 Box) Samplers® Votive Candles (1 Box) Tarts® Wax Potpourri (1 Box) Tarts® Wax Potpourri (1 Box) Scented Tea Lights (1 Box of 12) Scented Tea Lights (1 Box of 12) Special Occasion Outpost Displays Never miss an opportunity to celebrate more sales The biggest events in life happen year round! Create special occasion outpost displays to remind your customers that you offer the perfect products for celebrating weddings (Fresh Cut Roses and Wedding Day® candles) and births (Soft Blanket™ and Baby Powder candles). Combined with appropriate accessories and decorations, these outpost displays will stimulate sales and give you a reason to celebrate. 29
  • 32. Spring& Summer Combi Display Assortment Floral fragrance demand peaks in the first half of the year. As each season changes, consumers consider it time to change their candles, just as they do accent pieces throughout their homes. But of course, not everyone wants only floral scents. Based on our extensive experience, we recommend a carefully proportioned assortment of Fresh, Fruit, and Food & Spice that corresponds with the typical demand during the first half. 30
  • 33. 30 Fragrance (3 Combi) Recommended Spring & Summer Assortment # FRAGRANCE NAME FAMILY # FRAGRANCE NAME FAMILY # FRAGRANCE NAME FAMILY 1 Clean Cotton® Fresh 11 Black Cherry Fruit 21 Lemon Lavender Fresh 2 Soft Blanket Fresh 12 Kitchen Spice™ F&S 22 Lilac Blossoms Floral 3 NEW Q2! Floral 13 Mandarin Cranberry Fruit 23 French Lavender Floral Loves Me, Loves Me Not 4 Midnight Jasmine Floral 14 NEW Q1! True Rose Floral 24 Midsummers Night® Fresh 5 Strawberry Buttercream F&S 15 Sweet Strawberry Fruit 25 Garden Sweet Pea Floral 6 Sparkling Lemon Fruit 16 NEW Q2! Fruit Fusion Fruit 26 NEW Q1! Coastal Water Fresh 7 Vanilla Cupcake F&S 17 NEW Q2! Pink Dragonfruit Fruit 27 River Valley™ Fresh 8 Vanilla Satin™ Fresh 18 Home Sweet Home ® F&S 28 Beach Walk® Fresh 9 NEW Q2! Beachwood™ Fresh 19 Pink Sands™ Fresh 29 Bahama Breeze Fruit 10 Cinnamon Stick F&S 20 Cherry Blossom Floral 30 Vanilla Lime Fruit 40 Fragrance (4 Combi) Recommended Spring & Summer Assortment # FRAGRANCE NAME FAMILY # FRAGRANCE NAME FAMILY # FRAGRANCE NAME FAMILY 1 Baby Powder Fresh 15 NEW Q2! Fruit Fusion Fruit 29 NEW Q1! Beach Flowers Floral 2 Clean Cotton® Fresh 16 Macintosh Spice F&S 30 Lemon Lavender Fresh 3 Sandalwood Vanilla Fresh 17 Black Cherry Fruit 31 Lilac Blossoms Floral ™ 4 Soft Blanket Fresh 18 Kitchen Spice F&S 32 French Lavender Floral 5 NEW Q2! Floral 19 Mandarin Cranberry Fruit 33 Midsummers Night® Fresh Loves Me, Loves Me Not 6 Midnight Jasmine Floral 20 NEW Q1! True Rose Floral 34 Garden Sweet Pea Floral 7 Strawberry Buttercream F&S 21 Mango Peach Salsa Fruit 35 NEW Q1! Coastal Water Fresh 8 NEW Q2! Sicilian Lemon Fruit 22 Sweet Strawberry Fruit 36 River Valley™ Fresh 9 Sparkling Lemon Fruit 23 Natures Paintbrush Fresh 37 Beach Walk® Fresh 10 Vanilla Cupcake F&S 24 NEW Q2! Pink Dragonfruit Fruit 38 Bahama Breeze Fruit 11 Vanilla Satin™ Fruit 25 Home Sweet Home® F&S 39 Garden Hideaway™ Floral 12 NEW Q2! Beachwood™ Fresh 26 Fresh Cut Roses Floral 40 Vanilla Lime Fruit 13 Sun & Sand® Fresh 27 Pink Sands™ Fresh 14 Cinnamon Stick F&S 28 Cherry Blossom Floral 50 Fragrance (5 Combi) Recommended Spring & Summer Assortment # FRAGRANCE NAME FAMILY # FRAGRANCE NAME FAMILY # FRAGRANCE NAME FAMILY 1 Baby Powder Fresh 18 Warm Spice F&S 35 Pink Lady Slipper Floral 2 Clean Cotton® Fresh 19 Cinnamon Stick F&S 36 NEW Q1! Beach Flowers Fresh 3 NEW Q1! White Gardenia Floral 20 Spiced Orange F&S 37 Lemon Lavender Floral 4 Sandalwood Vanilla Fresh 21 NEW Q2! Fruit Fusion Fruit 38 Lilac Blossoms Floral 5 Soft Blanket Fresh 22 Macintosh Spice F&S 39 French Lavender Floral NEW Q2! Floral Cranberry Chutney Fruit 6 Loves Me, Loves Me Not 23 40 Midsummers Night® Fresh 7 Fluffy Towels™ Fresh 24 Black Cherry Fruit 41 Garden Sweet Pea Floral 8 Midnight Jasmine Floral 25 Kitchen Spice™ F&S 42 NEW Q1! Coastal Water Fresh 9 Strawberry Buttercream F&S 26 Mandarin Cranberry Fruit 43 Ocean Blossom Floral 10 NEW Q2! Sicilian Lemon Fruit 27 NEW Q1! True Rose Floral 44 River Valley™ Fresh 11 Sparkling Lemon Fruit 28 Sweet Strawberry Fruit 45 Beach Walk® Fresh 12 Vanilla Cupcake F&S 29 Natures Paintbrush Fresh 46 Bahama Breeze Fruit 13 Orchard Pear Fruit 30 NEW Q2! Pink Dragonfruit Fruit NEW Q2! 47 Fruit Wild Passion Fruit 14 Mango Peach Salsa Fruit 31 Home Sweet Home® F&S 48 Garden Hideaway™ Floral 15 Vanilla Satin™ Fresh 32 Fresh Cut Roses Floral 49 Vanilla Lime Fruit 16 NEW Q2! Beachwood™ Fresh 33 Pink Sands™ Fresh 50 Wedding Day Floral 17 Sun & Sand® Fresh 34 Cherry Blossom Floral 31
  • 34. Fragrance Collections From our research, we know that fragrance is the number one factor in choosing a candle. But how do consumers choose a fragrance? Much like spicy, sweet, tangy, or salty foods, they have specific preferences for the five categories of fragrance –Floral, Fresh, Fruit, Food & Spice, and Festive. These preferences tend to change with the seasons, so you should adjust your assortment for maximum selling power. 32
  • 35. FLORAL FOOD & SPICE Like spring in bloom, these scents are alive with From fresh baked desserts to prized cooking spices, the beautiful, alluring essences of fresh, fragrant these irresistibly delicious aromas make a home feel garden flowers. cosy and inviting. FRESH FESTIVE Like just laundered sheets, a refreshing sea breeze, From evergreens to cookies, these delightfully or the earthy aroma of herbs, these scents bring happy seasonal scents celebrate favourite Christmas and home familiar feelings of freshness. winter traditions. FRUIT From berry patches to citrus groves, these mouth watering scents capture all the juicy sweetness and lively tanginess of sun-ripened fruit. 33
  • 36. January February March 1. Grden Sweet Pea 1. Cherry Blossom 1. Fluffy Towels 2. Soft Blanket 2. Strawberry Buttercream 2. Vanilla Lime 3. Clean Cotton 3. Fresh Cut Roses 3. Lemon Lavender April May June 1. Midnight Jasmine 1. Beach Walk® 1. Drift Away 2. Pink Sands 2. Garden Hideaway 2. Country Lemonade 3. Lilac Blossoms 3. Sparkling Lemon 3. Sun & Sand® July August September 1. French Lavender 1. Warm Spice 1. Black Cherry 2. Baby Powder 2. Cranberry Chutney 2. Kitchen Spice 3. Midsummers Night® 3. River Valley 3. Vanilla Satin October November December 1. Mandarin Cranberry 1. Spiced Orange 1. Christmas Rose 2. Cinnamon Stick 2. Christmas Cupcake 2. Happy Christmas 3. Orchard Pear 3. Christmas Eve® 3. Christmas Tree 34
  • 37. FOM & BOGO50 Our FOM and BOGO50 are two well-established promotions that have virtually universal appeal in encouraging customers to come in regularly to take advantage of these special values. Choose either one and enjoy both increased traffic and sales. Give your customers a strong incentive to buy now … and later Our Buy 1, Get 1 50% Off (BOGO50) promotion is a hit with many Yankee Candle® retailers, producing higher sales transactions, greater sales lift and increased margin. HOW IT WORKS: PROMOTION: Every month promote three popular Buy 1, Get 1 50% Off all three fragrances by ordering any combi- seasonal fragrances for the month! nation of the large jars and the large (Higher price prevails.) 2-wick tumblers from the recom- mended fragrances. BOGO50 BENEFITS: RETAILER · increases sales transactions INCENTIVE: Receive 15% off all three fragrances. · BOGO50 has a higher Ask your Customer Care Advisor perceived value for details. · promotional signage is available Our Fragrance of the Month (FOM) promotion is one of the best and fastest ways to grow your customer base and get repeat business. HOW IT WORKS: Every month, choose to promote one or two seasonal fragrances (from those numbered 1 and 2 in the chart at left) in all home fragrance and candle styles. RETAILER INCENTIVE: Receive up to 20% off all candle product forms in the FOM fragrance. Ask your Customer Care Advisor for details. CONSUMER PROMOTION: 25% off the selected fragrance(s) of the month! FOM BENEFITS: · helps drive impulse sales · encourages add-on sales, helping increase average transactions · promotional signage available 35
  • 38. Marketing Toolbox Fast. Easy. Free. Access to product photography, store signage, logos and so much more! The Yankee Candle Marketing Toolbox is a self-service, user-friendly way to search, view and download Yankee Candle documents … easily and efficiently. Log on today! www.yankeecandle.co.uk 36
  • 39. Yankee Candle Distributors: ® BRIMP LTD ILMKERTI EHF WAXDECOR - (ISRAEL) (ICELAND) ARTIGOS DECORATIVOS, LDA 4 BUSTNAY ST. MÁNALIND 12 (PORTUGAL) TEL AVIV 201 KÓPAVOGUR RUA DO BAIRRO, 65147 ICELAND NO 55 - 4475-112 ISRAEL Tel: 00354 (0) 554 6166 GEMUNDE-MAIA Tel: 00972 (0) 363 55 775 Contact: ARNAR ARNARSON & SVAVA Þ. ÁRNA- PORTUGAL Fax: 00972 (0) 363 55 885 DÓTTIR Tel: 00351 (0) 229060068 Contact: YITSHAK BRAUN Email: arnar@ilmkerti.is Fax: 00351 (0) 229060068 Email: info@brimp.co.il Website: www.ilmkerti.is Contact: MIGUEL SILVA Website: www.brimp.co.il Email: waxmiguel@vizzavi.pt IKIAKOS EXOPLISMOS Website: www.waxdecor.pt DAT-CON D.O.O. (GREECE) (CROATIA) AGAMEMNONOS 47 YANKEELAND GRADA WIRGESA 10 176 75 KALLITHEA (ROMANIA) 10430 SAMOBOR GREECE STR. SOS. COLENTINA NR. 21 CROATIA Tel: 0030 (0) 210 9478 120 BL. R24, SC A AP.19 &RQ D . 5,67 ,1$ 0 ,. ( &- 8 5,á, WFW Fax: 0030 (0) 210 9415 002 BUCARESTI, SECTOR 2 Tel: 00385 (0)1 366 83 56 Contact : MARY SARAFIDIS ROMANIA Fax: 00385 (0)1 366 83 61 E-mail : ikiakos@sarafidisgroup.gr Tel: 0040 (0) 722 45 02 02 Email: marketing@dat-con.hr Website: www.parousiasi.gr Fax: 0040 (0) 31 8023952 Website: www.dat-con.hr Contact: MAGDA VELEV TL MANSSONS AB Email: magda.velev@yankeeland.ro DECORATORS WAREHOUSE (SWEDEN & NORWAY & FINLAND) Website: www.yankeeland.ro (SOUTH AFRICA) TL Månsson’s AB CAPRICORN PARK, Olofsdalsvägen 23 YC DISTRIBUTION PTY. LTD. MUIZENBERG Box 7089 (AUSTRALIA & NEW ZEALAND) 7948, CAPE TOWN 300 07 HALMSTAD Suite A7 Endeavour House PO 39227 Tel: 0046 35 370 88 32 Endeavour Road SOUTH AFRICA Fax: 0046 35 372 83 Hillarys, WA 6025 Tel: 0027 (0) 217 887408 Contact: LEINE&TOMAS MANSSON Tel: 08 9402 9421 Fax: 0027 (0) 217 887461 Email: info@manssons.se F ax: 08 9402 9301 Contact: ALON SMILY Website: www.manssons.se 1-800 YANKEE E-mail: alon@dwh.co.za Email: stuart@yankee.net.au Website: www.dwh.co.za SOUND & DATA LTD Website: www.yankee.net.au (HUNGARY) DE-LONG 1085 MARIA ST 56 YANKEE CANDLE (EUROPE) LTD (SLOVENIA) BUDAPEST (FRANCE & ITALY) TRGOVINA HANNA HUNGARY UNIT 1 BRISTOL DISTRIBUTION PARK, POLJANSKA CESTA 11, Tel: 0036 (0) 132 80400 HAWKLEY DRIVE, LJUBLJANA 1000 Fax: 0036 (0) 1 338 2731 WOODLANDS LANE SLOVENIA Contact: NAGY CSABA BRADLEY STOKE Tel: 00386 (0) 1232 10 65 Email: n.csaba@sounddata.hu BRISTOL BS32 0BF Fax: 00386 (0) 1422 84 99 Website: www.yankeecandle.hu UNITED KINGDOM Contact: HERMINA SABEDER BABIC Tel: 0044 (0) 1454 454 500 Email: ales.sabeder@siol.net SPIRIG AG Fax: 0044 (0) 1454 454 510 Website: www.trgovina-hanna.com (SWITZERLAND) Email: sales@yankeecandle.co.uk BURGLENSTRASSE 33, Website: www.yankeecandle.co.uk GRUPA ZACHODNIA 8570 WEINFELDEN (POLAND) SWITZERLAND YANKEECANDLE UL. TATRZANSKA 26 Tel: 0041 (0) 71 626 23 40 DEUTSCHLAND GMBH 60-413 POZNAN Fax: 0041 (0) 71 622 51 35 (GERMANY) POLAND Contact: REBEKKA SPIRIG LUITPOLDSTR. 9 Tel: 0048 (0) 61 843 5540 Email: info@yankeecandle.ch 91550 DINKELSBUHL Fax: 0048 (0) 61 843 5541 Website: www.yankeecandle.ch GERMANY Contact: DOROTA ZDZIEBKOWSKA Tel: 0049 (0) 9851 5554080 Email: biuro@grupazachodnia.pl TER MAAT BV Fax: 049 (0) 9851 5554089 Website: www.grupazachodnia.pl (NETHERLANDS & E-mail: info@yankeecandle.de BELGIUM & LUXEMBOURG) HELENA LLEBARIA Kerkstraat 23 Z-TRADE S.R.O. (SPAIN) 3295 BD ’s-Gravendeel (CZECH REPUBLIC) POL. IND. CAN. The Netherlands SOUKENICKA 76 MASCARO, NAVE 2 Tel: 00 31 (0) 499 46 06 03 550 01 BROUMOV 08756 LA PALMA DEL CERVELLO Fax: 00 31 (0) 499 46 03 37 CZECH REPUBLIC BARCELONA Contact: WIM J. SCHOT Tel: 0042 (0) 491 523 911 SPAIN Email: info@termaat.nl Fax: 0042 (0) 226 015 298 Tel: 0034 (0) 936 720 221 Website: www.termaatcollections.nl Contact: JAROSLAV KLUSON Fax: 0034 (0) 936 720 902 Email: jaroslav.kluson@ztrade.cz Contact: GRISELDA BOIX THE LAWN COMPANY LTD Website: www.ztrade.cz Email: helle@bolesdolor.com (MALTA) Website: www.bolesdolor.com 51-55, TRIQ SANT ANTNIN ZUMTOBEL KERZEN GMBH & CO SAN GWANN, SGN 04 (AUSTRIA) HOLLEX SOLVAKIA S.R.O. MALTA BILDGASSE 12 (SLOVAKIA) Tel: 00356 (0) 213 80639 6850 DORNBIRN GROSSLINGOVA 69, Fax: 00356 (0) 213 80639 AUSTRIA 812 52 Contact: RAY CARUANA Tel: 0043 (0) 557 225 631 BRATISLAVA Email: info@lawnmalta.com Fax: 0043 (0) 557 225 63117 SLOVAKIA Website: www.lawnmalta.com Contact: STEPHAN ZUMTOBEL Tel: 00421 (0) 245 944 427 Email: kerzen@fmz.at Fax: 00421 (0) 245 944 427 Website: www.zumtobel-kerzen.at Email: dekoracie@hollex.sk Website: www.hollex.sk 37
  • 40. UNIT 1 BRISTOL DISTRIBUTION PARK HAWKLEY DR., WOODLANDS LANE BRADLEY STOKE, BRISTOL. BS32 0BF UNITED KINGDOM Tel: 00 44 (0) 1454 454 500 ©2012 The Yankee Candle Company, Inc. All rights reserved. Entire text, photographs, Fax: 00 44 (0) 1454 454 510 and packaging are copyrighted subject matter belonging to The Yankee Candle Company, Inc. No portion may be reproduced without prior written approval. Email: sales@yankeecandle.co.uk Website: www.yankeecandle.co.uk