Arts organizations are more challenged than ever before to attract new audiences and funding. Here's how to do it using social media. Originally presented by Suzanne Oehler at the Engage(dot)Next Arts Marketing Conference in San Jose, California on November 13, 2013

1. Social Engagement Strategies:
Attracting New Audiences and Funding
in the Age of Social Media
Suzanne Oehler
Engage(dot)Next Arts Marketing Conference
Silicon Valley
November 13, 2013

5. Know Thy Audience

7. 1,000,000,000+
(Facebook users)
-----------
220
(average number of friends per
Facebook user)
----------
1/2
(Users accessing Facebook from
mobile devices
Source: SocialBakers.com

11. Sources: San Francisco Ballet
Facebook page, Ballet San Jose
Facebook page

12. Source: Diablo
Ballet social
media channels

13. Source: Symphony
Silicon Valley
YouTube Channel
http://youtu.be/X__
Izoyw7Yo

14. Source: http://youtu.be/D7o7BrlbaDs

18. 1. Central, sticky theme around
ownership
2. Recruit and empower a “tribe”
3. Engage and expand your network
4. “Share-able” marketing messages
5. Reinforce and appreciation effort

19. Central, sticky theme
What was your ArtSPARK moment?
Source: Symphony Silicon Valley YouTube Channel

20. Recruit and empower a “tribe”

21. Engage and expand your network

22. Source: http://youtu.be/REYDvs3Vcag

23. Share-able marketing messages

24. Appreciate

25. 2,100 people voted
36% Facebook increase
$25,000 grant
50,000 students

26. Suzanne Oehler
Suzanne Oehler
Consultant, Speaker
Consultant, Speaker
408.409.0734
408.409.0734
suzanne@yappergirl.com
suzanne@yappergirl.com
www.SuzanneOehler.com
www.SuzanneOehler.com
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• Suzanne Oehler
• Suzanne Oehler