KTM is an Austrian motorcycle brand founded in 1934 that is known for high-performance dirt bikes, sports bikes, and dual-sport motorcycles. In India, KTM entered the market in 2012 by launching the Duke 200 street bike through a partnership with Bajaj. This document focuses on KTM's 390cc Duke 390 motorcycle, which has become popular in India's growing premium motorcycle segment among riders seeking powerful but affordable bikes. The Duke 390 provides the highest power in its class and is suitable for both road and off-road riding. While it faces competition from other brands, its combination of performance, price, and all-terrain capability have made it a front-runner in the 400cc segment in India.

1. KTM 390
MAKE WAY !!

2. TEAM - 9

3. KTM Brand History
• Founded in 1934 by Hans Trukenpolz in Mattighofen,
Austria.
• Started as a car and motorcycle repair shop dealing
primarily in metal workings.
• Started bike manufacturing due to low business in the
metal workshop.
• The company expanded throughout Austria
• Once Ernst Kronreif becames partner in the Trukenpolz
company, the name is changed to KTM.

4. KTM LEGACY
• High Performance motorcycle company from
Austria
• Produce Mini-bikes ,Dirt Bikes, Sports
Bikes, and Dual Sport Bikes
• They are the only non-Japanese bike that is
part of the big 5.
• Podium Domination - Massive gold medal
collection in the across the world.

5. KTM MODELS IN
PRODUCTION

6. MARKET
DEMOGRAPHICSINDIAN 2-WHEELER SEGMENT IN INDIA
• TOTAL PRODUCTION - 34,02,897 units / year.
• MOTORBIKE SHARE – 25,56,782 units / year (75%)
• GROWTH RATE - 7-8% / year
In the last few quarters, there is a steep climb in growth observed
in the 150cc+ segment. Growing at almost 29%.
Unlike the lower segment where the growth has been roughly
9.2%.
An indication that the market is shifting towards the
performance segment.

7. KTM IN INDIA
• KTM entered the Indian market via Bajaj in
January 2012 by launching the Duke 200 (A
200cc “naked” street bike).
• Instant hit among the biking fraternity.
• KTM organizes official events all over the
country to promote safe riding.
Eg. ORANGE DAY – Track event and
ORANGE RIDE – Street legal rides.

8. MARKET DEMOGRAPHICS
(Continued)
Hero
55%
Bajaj
27%
TVS
7%
others
11%
Sales

10. KTM DUKE 390
• The elder brother of the Duke 200. The Duke
390 is double as powerful but weight just as
much as its younger sibling.
• Practical and affordable.
• All terrain motorcycle.
• Superior handling capabilities
• State of the art technology
• Front runner in the 400cc segment in INDIA.

11. KTM DUKE 390
SPECIFICATIONS

13. MARKET TREND
• Indian Market looking for upscale bikes.
• Serious riders want to buy powerful bikes that
are affordable.
• Consumers are ready to pay a premium for the
“Luxury 2- Wheeler Segment”.
• Increase Social presence.

14. SWOT Analysis
STRENGHTS
• A Global brand name.
• Known for durability
and performance.
• Highest BHP in
segment.
• Cost effective.
• Low maintenance.
• Higher gas mileage.
WEAKNESS
• Low market presence.
• Will take time to be
accepted.
• Primarily meant for
single rider comfort.
• A misnomer to be a
very expensive
motorcycle.

15. SWOT AnalysisOPPORTUNITIE
S
• INDIA - a potential
market as it was an
untapped market for
performance bikes.
• No direct competition
in the cost and
performance segment.
• Front runners to
conduct organized
races for KTM Duke
owners.
THREATS
• New entrants from
competitors who have
higher market presence.
• Traffic congestions and
bad city roads.
• Rise in fuel prices.
• Primary 2 wheeler
segment is dominated by
high mileage motorcycles
or scooters.

16. COMPETITION

17. BIKE COMPARISON
NAME OF BIKE ENGINE
CAPACITY
PRICE *
(INR)
COMMENTS
KAWASAKI NINJA 300 300 cc 3,50,000/- • Higher maintenance
• Premium fuel required. (22 kmpl)
• Not ideal for all terrain
HYOSUNG GTR 600 600 cc 4,50,000/- • Bike underpowered for the engine
capacity provided. Low gas mileage.
(16 kmpl)
• Not ideal for all terrain
HONDA CBR 500 ABS 500 cc 5,00,000/- • High maintenance.
• Low gas mileage. (17 kmpl)
• Not ideal for all terrain
KTM DUKE 390 390 cc 2,00,000/- • Ideal for all terrain
• Light weight.
• Cost effective
• Self maintain training provided.
• Good gas mileage. (30 kmpl)
Ex-showroonNewDelhi

18. WHAT IS THE TARGET
MARKET?The people aspiring to have powerful and really fast bikes.
Demographic
Higher disposable income of consumers has become a key
factor in driving the markets and development of the
products.
Socio-Cultural
There has been a drift in the mindset, taste and lifestyle of the
people. The experiential rider has become very demanding
and looks for thrill more than just a normal commute.

19. Segmentation
>Young Men
>Highly fashion oriented people
>Men wanting to live on the edge.
>Men who want the KTM DUKE 390.
High Disposable Income
Strivers
Potential
Market

20. WHO DO WE SELL TO?
• Frequent long distance riders – Experiential
riders.
• Those who are interested in performing stunts
• Those who want to portray a Macho image.
• Those who lay emphasis on sheer riding quality
in a bike.
• Those who wish to get noticed, trying to portray
an unstoppable image.
• Urban lifestyle. The wannabes.

21. Advertisement
s!!

22. MARKETING PITCH :
PRINT
Stunt rider doing a “Stoppie” in a KTM Duke
with the following quote :
“THE ONLY THING STOPPING YOU IS YOU.”
The pitch is primarily meant for ardent riders
who would be interested to push the bike to its
limits and perform stunts on their own.

23. MARKETING PITCH :
VIDEO
An individual who recalls riding his KTM Duke 390
whenever he closes his eyes. Followed by quote :
“CANT GET IT OUT OF YOUR MIND.
EVEN IF YOU WANT IT TO.”
Again, meant for ardent riders who are
interested in a thrilling riding experience.

24. LETS
STOP
FOR
QUESTIO
NS

25. THANK YOU