Implementing change and reorganization in a business requires all hands on deck. Social media allows management to connect with employees to build culture and assess progress. This presentation is helpful to training and development professionals preparing for reorganization.

1. 10+ Ways Social Media Can Support Change Management
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2. 60-80% of change programs do not live up to business expectations
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Change Management & Social Media
Change management is the transitioning of individuals, teams and organizations to a desired
future state. Leaders implementing the change are often faced with resilience from the
workforce as these changes take place.
Social media reduces time to implement change, allows for constant feedback and increases
acceptance of change from the employee’s perspective.
For More on Change
Management, click here

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#1: Improves Employee Involvement & Engagement
Social media presence
during times of change
improves:
Communication
Troubleshooting
Internal Loyalty
Feedback
Sources of information
Acceptance of change
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#2: Builds a Culture
Using social media, companies allow
their employees to be involved in
change. It gives employees a forum to
discuss change with one another.
Benefits of Social Media:
 Trouble shooting
 Feedback
 Quickly disperse messages
 Allows employees to be involved
 Boosts employee loyalty
 Gives a sense of belonging within
work environment
#3: Idea Generation
i·de·a·tion
ˌīdēˈāSHən/
nounPSYCHOLOGY
the formation of ideas or concepts.
Idea Generation on Social Networks
 Employees are able to share
information between one another.
 Networks create a community where
people can discuss common issues.
 Creates a network of Q&A, allowing
employees to help one another
manage change.

5. #4 Two-way Communication
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Perks of a two-way chit chat:
Creates responsive environment for trouble shooting
Develops sense of loyalty and belonging
Aligns views and goals to create a culture in the workforce
Allows leaders to broadcast, streamline and gather feedback on
companywide announcements
Creates better work relationships
Builds focus on tasks at hand
Participants will be willing to go beyond and assist their coworkers

6. #5: Storytelling
Storytelling on Social Media
Storytelling can be a powerful tool when
you want to drive organizational change.
Social media tools provide an effective
medium to tell the stories.
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#6: Creates Engaging Learning Experiences
Social media helps deliver a learning experience related to change.
Methods organizations can use to teach and inform:
 Live web meetings & telepresence
 User-generated content platforms such as Youtube
 Discussions and comments on blogs
 Webinars that allow participants to ask questions
 Live Tweets of events using a shared hashtag
Consider a certificate of completion following an organizational change. This makes employees
aware of the organization’s appreciation and allows everyone to recognize a shared achievement.

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#7: Sharing Practices Through a Knowledge Network
“Learning” refers to more than just the formal offerings that are designed and
delivered from a central group. Also critical are the knowledge networks that can
be formed quickly using applications such as Twitter, Yammer and Facebook.
These networks can help employees get information about processes or
technologies, share innovative practices and receive answers in a timely manner.
Hashtags are used to connect tweets. For example if you are attending an
event, and multiple attendees are tweeting at that event – then they
would share a hashtag. For example, the #ForumExperience stream is full
of tweets from events hosted by Forum Events. Multiple networks support
hashtags, including:
 Twitter
 Pinterest
 Facebook
 Instagram

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#8: Creating a Brand (Internally)
Changing a brand is difficult – getting employees on
board is much more difficult. In order to make a brand
change, every member of staff has to participate.
Social media networks can help explain changes and
troubleshoot employee questions.
Building a brand through social media:
 Encourage broader discussion of company goals
 Explain purpose of change
 Better depict company vision
 Allows cross-company communication

10. #9: Assessing Progress More Regularly & Effectively
Social media allows management to gather feedback and monitor the success of
change within the company.
Methods to support assessments:
 Provide a platform for instantaneous survey-based feedback
 Conduct facilitated online feedback sessions.
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11. “Stay ahead of the culture, by creating the culture.”
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#10: Cultural Assessment
Unlike conventional strategies, social media targets cultural shifts rather
than operational ones. Networks allows for casual, seemingly
unmonitored discussions – allowing management to analyze progress
and attitude from an unbiased view point.
During change, social media can assist in:
• Issues of role & responsibility changes
• Skills evolution
• Communication styles
• Risk tolerance
• Developing & building trust
Social media:
• Illustrates potential cultural shifts & management obstacles
• Impedes broader strategies
• Allows leaders to address opponents quickly and casually

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