Most up-to-date EiG 2010 programme! Register today www.eigexpo.com

1. Programme at a glance
Day One, Tuesday, 19 October 2010
10:00 EiG registration and welcome networking session in entrance hall
12:00 EiG Expo opens
12:10 Speed networking session in the Expo hall: Accelerated introductions to hundreds of iGaming pioneers
13:00 Opening of the conference and welcome address by Clarion Gaming
13:10 Chairman’s welcome – addressing the key regulatory challenges and identifying key growth markets in iGaming
13:20 Opening keynote presentation
13:45 Macro-economic keynote panel: Evaluating the macro economic climate for consolidation, M&A and investments in gaming
14:30 Outside industry keynote: Technology, entrepreneurship and innovation
15:00 Coffee and refreshment break in Expo hall – network with 1500+ iGaming professionals and 70+ exhibitors
15:30 Start-Up LaunchPad: Discover the future of iGaming innovation
17:30 End of Conference and Drinks Reception in the Expo hall – network with 1500+ iGaming professionals and 70+ exhibitors
19:30 Close of EiG Day One
21:00 EiG Kick-Off Party in Rosie McGee’s
Day Two, Wednesday, 20 October 2010
09:00 EiG registration opens
09:30 Expo opens
10:00 Conference opens. Chairman’s opening remarks
10:05 EiG MegaDebate 1: iGaming vision for 2015 – gain strategic advice from top CEOs
11:30 Coffee and refreshment break in the Expo Hall – network with 1500+ iGaming professionals and 70+ exhibitors
12:00 Track One: Gambling meets… – Strategic Track Two: Regulations and new markets Track Three: Innovation in practice
partnerships and cooperation
12:00 Panel discussion: Media and entertainment 12:00 Regulatory panel: How iGaming regulations 12:00 Keynote marketing panel:
brands meet gambling are changing Acquire, convert and retain more and
across Europe more players
12:45 Panel discussion: Offline meets online 13:00 Focus on the customer
13:30 Lunch in the Expo hall – network with 1500+ iGaming professionals and 70+ exhibitors
15:00 Track One: Gambling meets… – Strategic Track Two: Regulations and new markets Track Three: Innovation in practice
partnerships and cooperation
15:00 Panel discussion: Gaming (casual, skill, 15:00 Regulations & Industry panel: Implication of 15.00 CRM, retention and tailoring your customer’s
computer, fantasy, MMORPG) meets regulations for the industry and market entry experience to increase lifetime value
gambling strategies
16:00 Spotlight session and break- 16:00 Next in payments: Focus on 15:30 What if… Creative thinking for the whole team
out discussions: Lotteries meet emerging markets
online gambling
16:30 Product innovation in sportsbetting
16:30 Legal roundtables in the Expo hall: Interactive discussions on legal and business opportunities in jurisdictions worldwide
17:30 Closing outside industry keynote: Connecting your brand and vision with your consumers
18:00 Close of EiG Day Two Conference Sessions
18:30 Expo closes
21:00 EiG SafeCharge Party in Park Cafe
Day Three, Thursday, 21 October 2010
09:00 EiG registration opens
09:30 Expo opens
10:00 EiG CEO MegaDebate 2: Future market leaders – gain strategic advice from top CEOs
11:00 Revival post-EiG party coffee and refreshment break
11:30 Track One: Regulations and new markets – USA in Track Two: Innovation in practice – Marketing Track Three: Two interactive workshops on France and Italy
the spotlight channels
11:30 North American update 11:30 ‘The future is mobile’ keynote case study 11:30 Winning a license and successfully operating in France
11:45 USA keynote: Internet gaming from the land- 12:15 Betable case study: Social media in your 11:30 Winning a license and successfully operating in Italy
based casino’s perspective customer proposition
12:15 State perspective on iGaming regulations –
New Jersey
12:30 US industry partnership panel: Harnessing 12:45 Social media project: Developing a social media
the iGaming regulations in the USA strategy for your company
13:30 Lunch in the Expo hall – network with 1500+ iGaming professionals and 70+ exhibitors
15:00 Close of EiG 2010
6 9th Annual European iGaming Congress and Expo

2. Programme
Day One, Tuesday, 19 October 2010 17:30 – 19:30 End of Conference and Drinks Reception
in the Expo hall – network and do business
10:00 – 13:00 EiG registration and welcome networking with over 1500 iGaming professionals
session in entrance hall
Sponsored by:
12:00 EiG Expo opens – Take a first peek at the
new product launches on display 21:00 onwards EiG Kick-Off Party in Rosie McGee’s–
Start big with this extra networking party!
12:10 Speed Networking: Accelerated introductions Network, discuss Day One sessions and
to hundreds of new contacts in iGaming have fun with your peers.
13:00 Opening of the conference and welcome
address by Clarion Gaming Day Two, Wednesday, 20 October 2010
13:10 – 13:20 Chairman’s welcome – addressing the key 09:00 EiG registration opens
regulatory challenges and identifying growth
markets in iGaming 09:30 Expo opens
Lee Richardson, CEO, Green Lane Investments 10:00 Conference opens
Chairman’s opening remarks: Assess the implications of converging
13:20 – 13:45 Opening keynote presentation business models in online gaming for your business
TBA
Simon Holliday, Director, H2 Gambling Capital
13:45 – 14:30 Macro-economic keynote panel: Evaluating
10:05 – 11:30 EiG MegaDebate 1: iGaming vision for 2015
the macro-economic climate for consolidation,
– be inspired by and gain one-to-one advice
M&A and investments in gaming
from the iGaming leaders
• Why the case for consolidation/M&A is so compelling: Analysing the
main drivers • Find out future growth areas for your business – adopting successful and
emerging business models: B2C, B2B, B2G, P2P …
• Understand financial benefits to shareholders
• Adapt your business to the ever changing regulatory environment and learn
• What are the implications for mid-size and small gaming companies about new partnership opportunities that will give you a competitive edge
• Evaluating P&L benefits and strategic reasons • Define your entry strategy into new markets, as a B2B or a B2C brand
Mark Blandford, Chairman, Valhalla Investments • Expand your customer base via new products, new markets and Mergers
Andrew Burnett, Executive Director, Panmure Gordon & Co. & Acquisitions
Oliver Zugel, Founder and CEO, Spring City Finance
Deane Short, Head of M&A and Business Development, Betfair Panel discussion will be followed by interactive break-out sessions with
Moderated by: Lee Richardson, CEO, Green Lane Investments the CEOs of the leading iGaming brands who will host roundtables and be
available for in-depth discussions and questioning.
14:30 – 15:00 Outside Industry Keynote: Technology, H.C. Madsen, CEO, Danske Spil,
entrepreneurship and innovation Nicolas Beraud, CEO, Mangas Gaming
Mor Weizer, CEO, Playtech
Delivered by serial entrepreneur, investor and technology expert Julie Meyer Gigi Levy, CEO, 888 Holdings
this talk will look at the factors that built their companies from great idea to a Pontus Lindwall, CEO, Betsson
strong, scalable company, the successful exit, and what their predictions are for Moderated by: Simon Holliday, Director, H2 Gambling Capital
the future as investors in new and innovative start-ups for the next generation.
Julie Meyer, CEO, Ariadne Capital 11:30 – 12:00 Coffee and refreshment break in the Expo
Hall – network and do business with 1500+
15:00 – 15:30 Coffee and refreshment break in Expo iGaming professionals and 70+ exhibitors
hall – network and do business with 1500+
iGaming professionals and 70+ exhibitors Track One: Gambling meets … - Strategic
15:30 – 17:30 Start-Up LaunchPad partnerships and cooperation
Chaired by: Jake Pollard, Editor, iGaming France
Discover novel ideas for gaming products and propositions presented by
up to five start-ups that will pitch their ideas to a panel of industry experts 12:00 – 12:45 Panel discussion: Media and entertainment
and investors. After hearing their pitches and the experts’ commentary,
choose the winner best placed to revolutionise the iGaming market in 2011. brands meet gambling – competitors or partners?
• What if Google launched online gambling tomorrow …?
Expert panel includes:
Melissa Blau, Director, iGaming Capital • Diversifying your revenue streams with gaming – who is best placed to benefit?
Alexis Murphy, Director, International Investment • Evaluating and leveraging the power of your database for your new
and Underwriting (IIU) gambling proposition
Evan Hoff, Director, Capricorn Capital Consulting • Partnership opportunities in mature vs. new markets
Lee Richardson, CEO, Green Lane Investments
• Market entry strategies for media brands: White label vs. in-house platforms
Start-ups: • Leveraging media’s innovative customer interaction
Simon Toller, Director, Beat Barry
Stuart Carr, Managing Director, Passoker Simon Burridge, CEO, Virgin Games
John Vium Pedersen, CEO, World Tournaments Online Richard Flint, MD, Sky Betting and Gaming
Antonios “Ton-e” Manessis, CEO, Betcafe Olivier Ou Ramdane, General Director, EurosportBet
Timothée Luneau, Co-founder and CEO, FriendBet Andreas Ternstrom, MD, Bonnier Gaming
Moderated by: Jake Pollard, Editor, iGaming France
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3. Programme
12:45 – 13:30 Panel discussion: Offline meets online – CRM to acquire, convert and retain more and more players.
Harnessing land-based casinos’ brand value, Simon Prodger, Marketing Director, PKR
regulatory expertise and customer base to Sabin Brooks, VP Marketing, Harrah’s Interactive Entertainment
launch online gaming Nick Garner, Global Head of SEO and SMO, Unibet
• Are land-based gaming establishments benefiting from new regulatory Moderated by: Catriona Campbell, Founder and
regimes? Director, Foviance
• Marrying offline with online – what is the rationale?
• Assessing the risk and additive revenues of land-based visitor
13:00 – 13:30 Joint presentation by Paddy Power and
cannibalisation Foviance
• Best practice and strategies to launch online from the land-based Jonathan Sinder, UX Manager, Paddy Power
perspective Catriona Campbell, Founder and Director, Foviance
• Leveraging the value of the bricks-and-mortar brand in the online
environment 13:30 – 15:30 Lunch in the Expo hall – network and do
• Land-based vs. online – beat the operational and marketing challenges business with 1500+ iGaming professionals
Jonathan Strock, COO and Director of Regulation, and 70+ exhibitors
Barriere Interactive Gaming
Moise Serero, CEO Partouche Interactive, Groupe Partouche
Paul Herzfeld, CEO, Casinos Austria International Track One.: Gambling meets… - Strategic
Moderated by: Angus Nisbet, Head of Gaming, Rank Interactive partnerships and cooperation
Chaired by: Martin, Oelbermann, Owner, MECN
Track Two: Regulations and new markets
15:00 – 16:00 Panel discussion: Gaming (casual, skill,
computer, fantasy, MMORPG) meets
Sponsored by: gambling – lessons learnt and shared
between the two gaming worlds
Chaired by: Tony Coles, Partner, Jeffrey Green Russell • Expand your customer base by appealing to mass market, more
comfortable with casual gaming
12:00 – 13:30 Regulatory panel: How iGaming regulations • Entertaining vs. enticing to transact – how gaming differs from gambling
are changing across Europe and how the two sectors cross over
• Impact of the French and Italian licensing frameworks on iGaming • Learn lessons on player engagement and tracking player behaviour
regulations across Europe • How casual gaming is changing the business for gambling operators
• Off-shore operators vs. state licensing • Monetising casual gaming via virtual currency, micro-payments …
• Assessing the regulations’ impact on the industry and the customers, • Casual/skill gaming as part of the gambling proposition and as a stand-
now enjoying exceptional value for money alone model
• Multi-jurisdiction cooperation – is there will amongst regulators? • Casual gaming as an entry strategy into new markets (e.g. Italy, USA)
• Setting the optimal taxation levels that will favour the industry’s Marijn Harinck, CEO, United Games
advancements, provide benefits for customers and satisfy the Nigel Eccles, CEO, Fanduel
states’ objectives Tal Elyashiv, SVP, CTO, 888 Holdings
• Land-based vs. online – beat the operational and marketing challenges Moderated by: David Goldberg, Former CEO, Youbet.com
Panel discussion with leading regulators will be followed by interactive break- 16:00 – 17:30 Spotlight session and break-out discussions:
out sessions where regulators will be available for further discussion and Lotteries meet online gambling
in-depth questioning.
• Find out how to harness the regulatory changes that enable adding
Sponsored by: online gambling to the lottery proposition
• Secure your first-mover advantage and attract players in your country
before your competitors do
Juan Carlos Alfonso Rubio, Coordination Director, Loterías y Apuestas del
Estado, Spain • Discuss best practice, case studies and plans with your peers from
Francesco Rodano, Head of Remote Gaming, AAMS Italy lotteries from around the world
Morten Ronde, Head Legal Adviser, Danish Gaming Board • Analyse opportunities for global expansion
Andrè Wilsenach, CEO, Alderney Gambling Control Commission • Find partners with expertise who can facilitate your quick launch
Tom Kavanagh, Formerly Deputy Chief Executive,
Gambling Commission UK Lotteries from Europe and beyond will present developments and plans
for online gambling and be available for in-depth discussions in interactive
Rhadames Killy, General Counsel, ARJEL France
break-out sessions
Moderated by: John Hagan, Partner, Harris Hagan
Sponsored by:
Lars Runov, Head of Online, Danske Spil
Track Three: Innovation in practice Zarko Zuvela, Games Development Director, Croatian Lottery
Kevin Gass, Vice President, Corporate Affairs,
Chaired by: Catriona Campbell, Founder and Director, Foviance British Columbia Lottery Corporation
Barak Matalon, Founder and CEO, Neogames
12:00 – 13:00 Keynote marketing panel: Focus on the Marcus Geiss, Managing Director, Giochi24 (subsidiary of MyLotto24)
latest trends and opportunities in online and Moderated by: Martin Oelbermann, Owner, MECN
affiliate marketing, loyalty programmes,
9th Annual European iGaming Congress and Expo 9

4. Programme
Track Two: Regulations and new markets Based on what if scenarios … discuss and plan in groups the look and feel
of the iGaming site for popular and respected brands. This gets you out of
your own universe to come up with brand values that you could and should
Sponsored by: then implement into your customer proposition.
Roundtable hosts:
Chaired by: Tony Coles, Partner, Jeffrey Green Russell Simon Burrell, Director, Gaming Sports Marketing
Willem Van Oort, MD, Gran Via Online
15:00 – 16:00 Regulations and industry panel: Assessing Alex Czajkowski, Founder and CEO, eGaming 2.0
the implications of the regulations for the Anton Bell, Partner, Gaming Edge Associates
industry and adopting the right market Francois-Xavier Nottin, Independent Consultant
strategy in regulating markets Catriona Campbell, Founder and Director, Foviance
• Address the implications of the recent ECJ rulings Moderated by: Angus Nisbet, Head of Gaming, Rank Interactive
• Local vs. global strategies 16:30 – 17:00 Product innovation in sportsbetting – making
• Will there be a clear split between off-shore operators and those seeking the most of in-running betting and catching
the local licences? up with in-play leaders
• Are partnerships with local companies the best way forward as an
expansion strategy?
Sponsored by:
• Media, lotteries, land-based casinos – who can offer the first-mover
advantage?
• Creating a value-add for customers in regulated jurisdictions; going Ian Hutchinson, Sales Director, Betgenius
beyond bonuses in newly regulated markets where high taxes affect your Mark Locke, Commercial Director, Betgenius
margins
• Spotlight on France
16:30 – 17:30 Legal roundtables in Expo hall:
Sponsored by: Join three 20 minute rounds of interactive discussions on legal and
business opportunities in different jurisdictions worldwide:
Per Hellberg, CEO, Nordic Gaming Group France and Belgium – Thibault Verbiest, Partner, ULYS Law Firm
Isabelle Parize, Chairwoman, Mangas Gaming Italy – Quirino Mancini, Partner, SCM Partners
Tjeerd Veenstra, Vice-President, The European Lotteries, and Director, Germany – Wulf Hambach, Partner, Hambach and Hambach Law Firm
De Lotto (The Netherlands) Spain & Latin America – Santiago Asensi, Partner, Asensi Abogados
Mauro de Fabritiis, International Development, Partner, MAG Consulenti Carlos Fonseca, CEO, Gaming Law S.A.C.
Antonio Costanzo, Business Development, Regulated Markets, bwin The Netherlands – Justin Franssen, Partner, Van Mens & Wisselink N.V.
Diane Mullenex, Partner, Ichay & Mullenex UK – Stephen Ketteley, Partner, Berwin Leighton Paisner
Moderated by: Tony Coles, Partner, Jeffrey Green Russell Asia – Tom Lippiett, Associate, Berwin Leighton Paisner
Poland – Piotr Dynowski, Senior Associate, Bird & Bird
California – Martin Owens, Owner, Law Offices of Martin Owens Jr.
Florida – Melanie Brenner, Executive Director, Poker Voters of America
16:00 – 16:30 Next in payments: Focus on emerging markets Canada – Michael Lipton, Senior Partner, Dickinson Wright
Review alternative payments solutions that address regulatory challenges in Congressional bills – Linda Shorey, Partner, K&L Gates
difficult markets Denmark – Nina Henningsen, Partner and Attorney-at-law, Horten
New Jersey – Robert W. Stocker II, Partner, Dickinson Wright and Joe
Sponsored by: Brennan Jr., Chairman, iMEGA
Kamran Hedjri, Managing Director, CQR Payments 17.30 – 18.00 Closing keynote: Connecting your brand and
Paul Coxhill, Marketing Director, Ukash vision with today’s and tomorrow’s customer
Moderated by: Adriaan Brink, CEO, iCoins • How to build a meaningful and long lasting relationship with your
customers through your brand
• What customers are looking for from a brand
Track Three: Innovation in practice • Lessons learned from past entrepreneurial ventures on delivering on a
brand’s promise
Chaired by: Anton Bell, Partner, Gaming Edge Associates
B.J. Cunningham, Serial Entrepreneur and Member,
15.00 – 15:30 CRM, retention and tailoring your customers’ Council of Business Superbrands
experience to increase their lifetime value 18:00 End of EiG Conference Day Two
• Creating a customer-centric business architecture and deeper
understanding of customer behaviour 18:30 Expo closes
• Adapting to changing consumer behaviours
21:00 till late EiG SafeCharge Party in Park café
• Leveraging your database to build more personalised approach to
customer
• Drawing parallels with other industries (e.g. banking, telecoms) and
using their best practice
Dr. Nicola Millard, Customer Experience Futurologist, BT Global Services
15:30 – 16:30 What if … Creative thinking for the whole
team: Learn from your peers in this engaging
and interactive scenario-based format:
What if … Google, Nike, Apple, Tesco, Zynga … launched online
gambling tomorrow?
10 9th Annual European iGaming Congress and Expo

5. Programme
Day Three, Thursday, 21 October 2010 12:30 – 13:30 US industry partnership panel: Devising
your market entry strategy and positioning
09:00 EiG registration opens your company to capitalise on the
09:30 Expo opens changing iGaming regulations in the USA
– commercial partnerships, stakeholders’
10:00 – 11:00 strategies and product development to
EiG MegaDebate 2: Future market leaders: Securing your share in appeal to the US player
the increasingly competitive marketplace by exploiting technology
developments, innovative business models, niche products and • Strategies to establish a foothold in the USA – partnerships, acquisitions,
new audiences today’s legal and operational business models
• Beating the challenges of localised regulations that tend to favour the • Launching online operations in today’s regulated markets to gain expertise
mainstream and local brands and be ready for the opening of the US iGaming
• Is it possible to grow through innovation? Finding the balance between • Analysing partnerships as the optimal route to market – how, who and
innovation and branding when?
• Identifying growth areas and securing your first-mover advantage Michael Brodsky, Executive Chairman, Youbet.com
Christian Heap, Director of International Development, Sportech
• Going beyond Europe … Paul Matthews, Interactive Gaming Consultant,
Co-founder, WagerWorks
Jim Tabilio, Chairman, Secured American Games
Sponsored by:
Moderated by: Adam Rosenberg, Managing Director, Global Head of
Gaming Group, Goldman Sachs
Malcolm Graham, CEO, PKR
Alex Dreyfus, CEO, Chili Poker
Almir Ribeiro, CEO, Betboo
Hans Thomas Gross, Chairman, Runningball
Track Two: Innovation in practice – Marketing
Daniel Phillips, CEO, Chartwell Games channels
Moderated by: Warwick Bartlett, CEO, Global Betting and
Gaming Consultants Chaired by: Darren Pollard, Mobile Gambling Consultant, Mayfair Mobile
Gaming
11:30 – 12:15 ‘The future is mobile’ keynote case study:
11:00 – 11:30 Revival post-EiG party coffee and breakfast
Leveraging the reach of iPhones and popularity
break – gain forces to network and learn even
of mobile apps to make mobile gambling a
more
profitable channel for your business
Sponsored by:
• Thousands of new apps are created every day – how can you claim a stake
in this growing market
• From 10% to 50% - harnessing the influx of players via mobile and
Track One: Regulations and new markets – USA in converting them to your regular customers
the spotlight • Creating an appealing mobile gaming proposition
• Innovations in mobile payments
Sponsored by:
Sponsored by:
Chaired by: Michael P ollock, Managing Director, Spectrum Gaming Group
Matti Zinder, Managing Partner and CEO, Spiral Solutions/Spin3
11:30 – 11:45 North American update: Reconciling
stakeholders’ interests – drivers and 12:15 – 12:45 Betable case study: Fully integrating social
obstacles in iGaming regulations in the USA media into your customer proposition and
Michael Pollock, Managing Director, Spectrum Gaming Group game design
• Is gambling compatible with social media? – Analysing why online
11:45 – 12:15 USA keynote: Driving the changes for the gambling companies have struggled to harness the potential of social
creation of the federal iGaming regulatory networks and communities
framework – Harrah’s perspective • Key facts and trends you need to know to successfully implement a social
• Why internet gaming for a land-based casino? Assessing the pros media-driven proposition
and cons • Encouraging transactions in social networks
• Federal vs. intrastate debate Christopher Griffin, Founder and CEO, Betable
• Addressing the risk of customer base cannibalisation
12:45 – 13:30 Social media project: Developing a social
• Identifying the optimal regulatory model
media strategy for your company
Jan Jones, Senior Vice President, Communications/Government Relations, • Benchmark with other consumer brands and implement their best
Harrah’s practice in your marketing
12:15 – 12:30 State perspective on iGaming regulations – • Facebook, Twitter, Digg, Youtube … – Where do you need to be and where
New Jersey it’s a waste of time
Bill Pascrell III, Partner, Princeton Public Affairs Group, Inc. Maggie Fox, CEO, Social Media Group
9th Annual European iGaming Congress and Expo 11

6. Networking
Networking Events The Official EiG SafeCharge Party
Time: 2100 - Late, Wednesday 20th October
Welcome networking Location: Park Cafe, Osterbrogade 79, 2100 Copenhagen
Time: 1000 – 1300, Tuesday 19th October
We have selected one of Copenhagen’s top bars and nightclubs -
Location: Bella Center Entrance Hall by the EiG registration desk
comfortable, but smart and clubby - so we can guarantee a great
Three hours of networking right at the beginning of EiG during atmosphere for networking, relaxation and catching up with your
registration. peers. Don’t forget that you will need to be wearing your wrist
band to gain entry to the party.
Speed networking
Further networking opportunities, net-
Time: 1210 - 1300, Tuesday 19th October
Location: EiG expo hall working tools and meeting spots!
An opportunity to get quick introductions to a number of EiG Day Planner and Meeting Service – New
completely new people, speak to them for 2-3 minutes, learn
what they do and how they can help your business, and to for 2010!
exchange business cards. Hopefully you have already booked some meetings and planned
your time by using the all new day planner and meeting service.
Expo Drinks Reception sponsored by If you haven’t already, there is still time to make use of it.
Time: 1730 – 1930, Tuesday 19th October
Location: EiG expo hall The Microgaming Bar
This is the big opening networking event on day one with No doubt the Microgaming Bar will once again be the focal point
another two full hours of networking including an open bar. of the exhibition and the perfect place for casual meetings.
EiG Kick-Off Party – New for 2010! Expo Hall Cafe – New for 2010!
Time: 2100 – Late, Tuesday 19th October Located at the back of the EiG expo hall, this new café feature
Location: Rosie McGee’s, Vesterbrogade 2A, 1620 København V has plenty of seating and sells a refreshing range of drinks and
snacks.
Start big with this extra networking party at a laidback bar in the
Tivoli area. Network, discuss Day One sessions and have fun
with your peers.
Expo Meeting Zone – New for 2010!
A quiet area at the front of the expo hall featuring different
seating options.
EiG SafeCharge Party venue: Park Cafe
9th Annual European iGaming Congress and Expo 13