The document provides information about a conference on gaming innovations taking place from January 24-27, 2011 at the Earls Court Exhibition Centre in London. It summarizes 7 conferences that will be held, focusing on topics like international casinos, combating cybercrime, mobile gaming, payments for gaming, social games, customer relationship management and mergers and acquisitions. Attendees can choose to attend individual conferences or get access to all sessions for one price. The document provides details on programme agendas and speakers for each conference.

1. 24-27 JANUARY 2011
EARLS COURT EXHIBITION CENTRE
NEW! ICE Totally Gaming introduces premium
conferences on gaming innovations
• Network with innovators who are monetising the new gaming opportunities in mobile and social
games - discover new channels, new customers and new revenues for your business
• Learn how to overcome your business-critical challenges, from payments in emerging markets to
combating cybercrime, improving your CRM and retention programmes to finding and securing
acquisition and exit strategies for gaming investors and entrepreneurs
• Meet and learn from the CEOs and key executives from Europe’s biggest and most important
gaming operators, from land-based casinos to sports books, online to mobile and many more...
• You can mix and match from all 7 conferences and 60 sessions for just one low price...or choose to
attend only 1 conference of special interest to you.
Choose from 7 unmissable conferences packed with actionable advice
from cutting-edge operators!
Monday 24th Jan: Wednesday 26th Jan:
Thursday 27th Jan:
Tuesday 25th Jan:
Thursday 27th Jan:
Tuesday 25th Jan:
Lead Sponsor
Wednesday 26th Jan:
Individual conference days are available at £599 and the
half-day ICC is £349. So don’t delay – book TODAY!
Just £1,199 for an all-access pass to every session, every speaker and every networking
coffee break and lunch, every day at ICE! You choose when and where you want to be.
So, book today online www.icetotallygaming.com/conferences and quote your
promotional code
www.icetotallygaming.com/conferences Organised by
1

2. Which conference will open up a new multi-million
pound revenue stream for YOUR business?
Monday 24th Jan • Provide insights and opportunities for growth and innovation.
Supported and organized in …full programme and speakers on page 3
partnership with the European Top speakers include:
Casino Association, ICC will once again: Ron Goudsmit, ECA Chairman and Secretary Executive Board,
• Bring together the brightest minds and most influential casino Holland Casino
executives Paul Herzfeld, CEO, Casinos Austria International
• Provide a forum for high-level discussion on the most important Moise Serero, CEO and Director, Interactive, Groupe Partouche
strategic and regulatory issues having an impact on the casino Per Jaldung, CEO, Casino Cosmopol (Svenska Spel)
industry in Europe and beyond
Tuesday 25th Jan …full programme and speakers on page 4
The 7th annual Combating Cybercrime Top speakers include:
conference will again deliver Bruce Helman, Cybercrime Legal Attaché UK, FBI
cutting-edge solutions to help operators and suppliers keep their David Norman, Head of AML/MLRO, Betfair
customers and businesses safe. It will be a practical, solutions Steve Wilson, Vice President, Head of Acceptance and Third Party
focused day that is a ‘must attend’ for those serious about safety Risk, Visa Europe
and customer care. Oliver Eckel, Head of Corporate Security, bwin
Tuesday 25th Jan …full programme and speakers on page 5
If you don’t have a plan to offer your mobile Top speakers include:
services, you could be left behind as consumers increasingly access Scott Seaborn, Group Head, Mobile Technologies, Ogilvy
entertainment, social media, games and gambling via mobile access Matti Zinder, Managing Partner & CEO, Spiral Solutions/Spin3
devices. Craig Hepburn, Global Director, Digital, Nokia
Mobile Gaming will present a detailed and exciting roadmap for how Rick Brownlow, Head of Mobile, Sportingbet
gaming companies can take advantage of this new channel that has Charlie Palmer, Head of Mobile, Betfair
finally 'come of age' and multiply their revenues in the near future. James Cashmore, Media and Entertainment Vertical Leader, Google
Wednesday 26th Jan …full programme and speakers on page 6
Payments for Gaming will showcase the Top speakers include:
latest and most innovative solutions available to convert customers Dennis Luckett, Head of Fraud, Victor Chandler
into depositing players, enhance security and remain compliant in Olga Bencini, Payment Solutions Director, Betsafe Malta
emerging markets using payment technologies...and how payments Kari Hyttinen, Director/Internet Gaming, RAY, Finland
work differently with new channels from mobile to social games. Jim Oakes, Acting Head of Financial Crime Risk (Europe) Standard
Chartered Bank Via "Financial Crime Risk Ltd"
Wednesday 26th Jan …full programme and speakers on page 7
Monetising Social Games will show Top speakers include:
you how to integrate the phenomenal success of monetised social Sonja Kangas, Head of Game Lab, PAF
games into your product mix so you can catch the next wave of Marcus Whalen, Chief Counsel, King.com
explosive customer acquisition and revenue growth via a channel Ohad Barzilay, COO, Mytopia
that is legal in the USA, China and other markets inaccessible to Henrique Olifiers, former Studio Director, Playfish
traditional online gambling companies. Gilles Storme, Head of Sales EMEA, RockYou!
Thursday 27th Jan …full programme and speakers on page 8
CRM and Retention will help delegates Top speakers include:
better utilise their customer data and Joakim Nilsson, Head of Social Media, Mangas Gaming
player analysis capabilities to deliver competitive advantage and Orly Reiner, Community & Social Media Marketing, 888.com
cost-effectively increase revenues, improve player lifetime value and Ben Salmon, Global Solutions Owner, Marketing Automation,
get better ROI on their acquisitions while building loyalty through Portrait Software
customer engagement and improved customer dialogue. Oliver Watkins, Head of CRM, Rank Interactive
Thursday 27th Jan …full programme and speakers on page 9
Mergers & Acquisitions for Gaming Top speakers include:
is for CxO-level executives and Jim Ryan, CEO, PartyGaming
senior corporate strategists to discuss the future of consolidation Ian Penrose, CEO, Sportech
and the macro-economic landscape of the industry, likely deals Nicolas Béraud, CEO, Mangas Gaming
to valuating companies, it will provide an invaluable roadmap to Stephen Little, Executive Director, Goldman Sachs
successful acquisitions for investors, and to lucrative exit strategies Paul Flanagan, Executive-In-Residence, Ariadne Capital
for gaming entrepreneurs. Pontus Lindwall, CEO, Betsson
2

3. 3rd annual
International Casino Conference
Monday 24 January 2011
Co-located with ICE Totally Gaming at
West Brompton Conference Centre, Earls Court, London
in partnership with the European Casino Association
10:30 Registration opens Technology and innovations
11:00 Welcome address by Conference Chairman 14:45 Innovations and disruptive technologies: Internet,
Ron Goudsmit, ECA Chairman and Secretary Executive mobile, social media, server-based gaming, new
Board, Holland Casino communication tools – threat or opportunity for
reinventing of the casino industry and impact on
European casinos – consumers and the value chain
strategies and investment climate Sponsored by:
11:15 Casino CEO debate and conference framer:
harnessing the future growth areas and addressing Moise Serero, CEO and Director, Interactive, Groupe
the biggest regulatory and economic challenges in Partouche
the casino industry Emilio Petrone, CEO, Sisal
CEOs of the major European casino groups debate Walter Bugno, CEO, Lottomatica Gaming Division
the industry’s future, with a focus on: Jens von Bahr, CEO, Evolution Gaming
Paul Herzfeld, CEO, Casinos Austria International 15:45 Innovation panel: audience Q&A
Per Jaldung, CEO, Casino Cosmopol (Svenska Spel)
Matthias Hein, CEO, Spielbank SH GmBH 16:00 Coffee and refreshments
Indrek Jurgenson, CEO, Olympic Entertainment
16:30 Marrying land-based and online gaming – a major
Andrew Herd, Executive Director, Aspers Group
European casino presents the launch and operation
Moderator: Oliver Zugel, Founder and CEO, Spring City
of its online gaming arm (Casino Gran Madrid
Finance
case study)
12:15 Casino CEO debate: audience Q&A Jessica Ordovas, Casino Gran Madrid
12:30 Lunch 17:00 Land-based/online case study: audience Q&A
Gaming regulations in Europe Towards a total entertainment experience
13:30 EU debate: the way forward for a sustainable 17:15 Creating an entertainment-driven environment:
future of gambling services in Europe? From gambling to gaming – the European approach
Jean Bergevin, DG Internal Market and Services, (Viage Entertainment Centre, Brussels case study)
European Commission (tbc) Andrew Webb, Managing Director, Viage
Peter Naessens, Head of Regulatory Advice Unit,
17:45 Casinos as entertainment centres: audience Q&A
Research & Development, Belgian Gaming Commission
Birgitte Sand, Director, Danish Gaming Board 18:00 End of International Casino Conference.
Moderator: Philippe Vlaemminck, Managing Partner,
Vlaemminck & Partners 19:00 ICC Networking Party
(Shuttle buses will be provided to all attendees from
14:30 EU debate panel: audience Q&A West Brompton Conference Centre to the party venue)
Don’t miss out – Register online TODAY!
www.icetotallygaming.com/icc
3

4. 7th annual
l
Combating Cybercrime in Gaming
Tuesday 25 January 2011
Co-located with ICE Totally Gaming at
West Brompton Conference Centre, Earls Court, London
08:30 Registration and Morning Refreshments 11:50 The Distinctive Advantages of Offering Increased
Player Protection
09:00 Chair’s Opening Remarks
Judith Girschik, Head of Business Development, Remote
09:10 Best Practice for Good Governance: Can a Growing Gaming, Novomatic Group of Companies
Online Industry Work with Regulators to Effectively 12:20 Safe, Secure, Reliable: Appropriate Identification
Manage Risk? and Cost Effective Implementation of Needed
Nick Tofiluk, Director of Regulation, UK Gambling Controls
Commission Steve Wilson, Vice President, Head of Acceptance and
Session 1: Executive Briefing: Governance, Risk Third Party Risk, Visa Europe
Oliver Eckel, Head of Corporate Security, bwin
& Compliance
Interactive Entertainment AG
09:30 A Comparative Debate for Understanding and Detective Superintendent Bob Wishart, Deputy Head of
Effectively Tackling Cybercrime in a Fast Changing Economic Crime Department, City of London Police
and Multi-Faceted Legislative Environment:
13:00 Lunch
Measures Already in Place vs. Planned Actions
John Anderson, Board Member, Non-executive Director, Session 3: Fraud Detection
888 Holdings, also board Member of IGC and eCOGRA
Dr Wulf Hambach, Partner, Hambach & Hambach 14:00 Tackling Fraud and Ensuring Payment Security
David Norman, Head of AML/MLRO, Betfair Richard Parker, Head of Sales, CyberSource
Prof Michael Rotert, Vice President, European Internet 14:40 Internet Focus - The evolution of Underground
Services Providers Association, EUROISPA, Germany Communities and the Growth of Stolen Data
10:10 Identifying the Most Effective and Efficient Early Trading on the Web
Options for Detecting and Combating Cybercrime: Andrew Clark, Managing Director, ASP Solutions
a Call on Global Public-Private Partnerships
15:10 Coffee Break
Bruce Helman, Cybercrime Legal Attaché UK, FBI
Angelika Koller, Fraud Team Leader, Sportingbet Session 4: Payment Processing Solutions
Dr Michael Levi, Professor of Criminology, Cardiff
University 15:30 How can the Payment Industry Help the Fight
Against Cybercrime? Innovative Payment Solutions
10:50 Coffee Break - Services and Technology
David Emsworth, Registration, Payments & Fraud
Session 2: Security and Privacy Solutions
Director, Betfair
11:10 The Challenge of Complying with European Privacy
16:10 CLOSING KEYNOTE
Laws While Staying at the Forefront of Security and
Fraud Prevention Lieutenant Colonel Régis Fohrer, French Home Office
Radhamès Killy, Director of Legal Affairs, ARJEL (TBC) 16:30 Chair’s Closing Remarks/Questions and Answers
Sophie Vulliet-Tavernier, Director of Legal and
International Affairs and Expertise, CNIL (TBC) 16:45 End of Conference, Networking Party on the ICE
Diane Mullenex, Partner, Ichay & Mullenex Avocats Showfloor
Léon Thomas, Director of Regulatory Compliance,
Partygaming
Don’t miss out – Register online TODAY!
www.icetotallygaming.com/cybercrime
4

5. Lead Sponsor
Mobile Gaming
Tuesday 25 January 2011
Co-located with ICE Totally Gaming in the Cromwell Room, Earls Court, London
9:00 Registration and morning refreshments 13:00 Lunch and networking
Strategy and Objectives to go mobile Attracting players through mobile marketing,
9:20 The mobile gaming landscape in 2011 – advertising, search and App platforms
and the forecast for the next 5 years 14:15 Understanding the mobile marketing and advertising
Simon Holliday, Owner, H2 Gambling Capital ecosystem – Networks, Apps and Operators
9:40 KEYNOTE: Understand the mobile consumer in 2011 Craig Hepburn, Global Director, Digital, Nokia
– and develop a strategy for attracting them to your Rory Mudie, Business Development Manager, Vodafone
mobile content offering 14:45 Target the right customers and ensure your mobile
Scott Seaborn, Group Head, Mobile Technologies, Ogilvy gambling offering is found
Group UK, and Co-Chairman UK, Mobile Marketing Moderator: James Cashmore, Media and Entertainment
Association Vertical Leader, Google
10:10 How to attract players to your mobile gaming offering Panellists: James Hilton, MD, Inside Mobile
Russell Buckley, AdMob Evangelist, Google
Moderator: Darren Pollard, CEO, Mayfair Mobile
Harry Dewhirst, Vice President, Advertising, Amobee
Gaming, consultant to a major iGaming company
James Coops, Founder, MobyAffiliates
Panellists: Scott Seaborn, Group Head, Mobile
Technologies, Ogilvy 15:15 Networking break with coffee & refreshments
Volker Hirsch, Chief Strategy Officer, Scoreloop
Charlie Palmer, Head of Mobile, Betfair Mobile Gambling and the Converged Future
James McNab, Former Head of Mobile, Stan James, now 15:45 Monetising Mobile Content – Discovery, Player
Co-Founder at 29/29 Interactive Limited Engagement and Driving New Revenue from Mobile
10:40 Networking break with coffee & refreshments Gaming and Mobile Social Media
Volker Hirsch, Chief Strategy Officer, Scoreloop
Creating great mobile gaming products
16:30 How do we apply what we learn in mobile and apply
11:00 Creating great mobile gambling experiences it to emerging technology channels and platforms in
Matti Zinder, Managing Partner & CEO, the converged future?
Spiral Solutions/Spin3, Ltd. Moderator: David McAdam – Mobile Application Lead,
11:25 Case Study: Acquiring and monetising mobile gamblers The Sun/News of the World, News International,
Director, Houbou Media
Mark Maydon, Commercial Director, Sportingindex
Panellists: Sonja Kangas, Head of Game Lab, PAF
11:50 Monetise your players – best practices in turning Shaz Mirza, Mobile and New Channels Product Manager,
great mobile content into revenue Ladbrokes eGaming
Mark Munson, eGaming Operations Director, Yazino, Stephen Lovell, Online Product Development Manager,
formerly Head of Payments Services at Ladbrokes eGaming PaddyPower
Tom Eaves, Head of Mobile Gaming, NetPlay TV
12:15 Lessons from Mobile Gambling 1.0, and what will
be done differently now? 17:15 Roundtables for Mobile Poker, Sportsbook, Casino,
Lottery, Bingo and more...
Moderator: Mark Gibson, Business Development
Manager, mkodo 18:00 Mobile @ ICE Drinks Reception
Panellists: Charlie Palmer, Head of Mobile, Betfair
James McNab, Co-Founder at 29/29 Interactive Limited
Rick Brownlow, Head of Mobile, Sportingbet
Mark Maydon, Commercial Director, Sporting Index Don’t miss out – Register online TODAY!
James Grimes, Online Sportsbook Product Manager,
PaddyPower PLC
www.icetotallygaming.com/mobile
5

6. Payments in Gaming
Wednesday 26 January 2011
Co-located with ICE Totally Gaming at
West Brompton Conference Centre, Earls Court, London
Showcasing the latest and most innovative solutions available to convert customers into depositing players, enhance security
and remain compliant in emerging markets using payment technologies… and how payments work differently with new
channels from mobile to social games.
08:30 Registration and morning refreshments 12:00 Leveraging technology to prevent fraud and
enhance player security
09:15 Chair’s opening remarks
Jim Oakes, Acting Head of Financial Crime Risk (Europe),
Standard Chartered Bank Via “Financial Crime Risk Ltd”
The role of payments in building an accessible
international company for local players 12:40 Lunch and networking
09:20 Complying with regulatory mandates for 14:00 United we stand: Teaming with banks and financial
processing payments in betting and gaming institutions to minimise fraudulent activity
Dr Joseph Borg, Chief Regulatory Officer, Malta Gaming Dennis Luckett, Head of Fraud, Victor Chandler
Authority Mark Johnson, Director, Business
Etienne Wery, Partner, ULYS LLP Development, Realex Payments
10:10 Tapping into emerging markets through alternative 14:40 Networking break with coffee and refreshments
payment solutions
Panel Framer: Olga Bencini, Payment Solutions Director, Looking to the future – how will demands for
Betsafe Malta payment innovation change with the advent of
Followed by a Panel Discussion: mobile and social games?
Roelant Prins, CCO, Adyen
15:20 Unlocking the potential of mobile payment services
Mark Fleming, VP Business Development EMEA,
and social games payment innovations
GlobalCollect
Paul Coxhill, Marketing Director, Ukash Manjit Gombar Singh, former Executive Director and
General Manager, Networked Gaming Systems, IGT
11:00 Networking break with coffee and refreshments
16:00 Chair’s Closing Remarks/Q&A
The role of payments in security and fraud
prevention
11:30 Revolutionising payments for increased player
conversion, loyalty and retention
Kari Hyttinen, Director/Internet Gaming, RAY
Christina Thakor-Rankin, Operations Director, Virgin
Games
Don’t miss out – Register online TODAY!
www.icetotallygaming.com/payments
6

7. Monetising Social Games
Wednesday 26 January 2011
Co-located with ICE Totally Gaming at Cromwell Room, Earls Court, London
8:30 Registration and morning refreshments Game Monetisation – Turning player eyeballs into serious
revenue – ingame advertising, alternative monetisation,
9:00 Monetised Online Gaming – Where are we and where virtual currency and virtual goods sales
are we headed? Kevin Flood, Principal, Gameinlane
Piers Harding-Rolls, Head of Games, Screen Digest
13:15 Lunch and networking
9:30 Assessing the Value of a Casual Games Company and
the various Monetisation Strategies in Use in Casual 14:15 Monetising Casual Games and Skill Games MegaPanel
Gaming, Skill Gaming and Social Networking Games Moderator: Woodrow Levin, Founder and CEO, BringIt
Rick Gibson, Director, Games Investor Speakers: Robert Unsworth, VP Sales, Digital Chocolate
Rick Gibson will then be interviewing: Mark Munson, eGaming Operations Director, Yazino
Ohad Barzilay, COO, Mytopia Peter Warman, Co-founder & Managing Director at
Marijn Harinck, CEO, UnitedGames Newzoo / Gamesindustry.com
Vincent Vergonjeanne, CEO and Co-Founder, Kobojo Ian Douthwaite, Managing Director, Dubit Limited
Gilles Storme, Head of Sales EMEA, RockYou!
10:45 Networking break with coffee and refreshments
15:15 Networking break with coffee and refreshments
11:05 How to Monetise Online Gamers Legally – Legal and
Regulatory Aspects of Virtual Currency-based gaming 15:40 The Future of Social Betting – Part I: Peer-to-Peer Social
Betting 2.0
Paul Gardner, Partner, Osborne Clarke
Marcus Whalen, Chief Counsel, King.com Moderator: Simon Burrell, Director at Gaming Sports
Marketing Ltd
11:35 Understanding how Player Acquisition Works in the Panellists: Nigel Eccles, CEO, Fanduel
Age of Social Jason Trost, CEO and Co-Founder, Smarkets
Raf Keustermans, ex Marketing Director, EA – Playfish Brian Kearney, Chief Operations Officer, ubecha
Simon Mansell, CEO, TBG Digital Christopher Griffin, Founder & CEO, Betable
12:15 The Role of Payment and Monetisation Partners in 16:20 The Future of Social Betting – Part II: Making iGaming
Turning Players into Revenue – Advertising, Offer More Social
Walls, Payments and More Moderator: Simon Burrell, Director at Gaming Sports
Kevin Flood, Principal, Gameinlane Marketing Ltd
Paul Coxhill, Marketing Director, Ukash Panellists: Sonja Kangas, Head of Game Lab, PAF
Joakim Nilsson, Head of Social Media, Mangas Gaming
12:45 Roundtables:
Mark Munson, eGaming Operations Director, Yazino
Game Dynamics – Creating great, compelling, sticky and Justina Cruickshank, Founder, BlushBomb.co.uk
virally explosive games that get players interested and
keep them hooked
Henrique Olifiers, former Studio Director, Playfish, now
launching Bossa Studios
Game Promotion and Marketing – Getting your game
portfolio noticed and spreading fast, without breaking the
bank and burning your seed capital
Raf Keustermans, ex Marketing Director, EA – Playfish Don’t miss out – Register online TODAY!
www.icetotallygaming.com/socialgames
7

8. CRM and Retention in Gaming
Thursday 27 January 2011
Co-located with ICE Totally Gaming at Cromwell Room, Earls Court, London
CRM and Retention for Gaming is the essential one-day conference for gaming industry professionals who need to understand
how to improve loyalty and retention. With cost-per-acquisition heading up, and customer churn on the increase, understanding
how to manage your customers post-acquisition, across multiple channels (online and offline) is becoming ever more important
in determining how profitable your company will be.
8:30 Registration and morning refreshments 14:00 Increasing Emotional Engagement via Social CRM in
Online Bingo
9:00 CRM in Gaming: Examining the Current State of
Orly Reiner, Community & Social Media Marketing Team
Play
Leader, 888.com
Exclusive Results of Foviance Survey into CRM and
Loyalty Marketing in the Gaming sector. 14:30 CRM in the social media age
Mariana da Silva, Head of Gaming User Experience, Panellists: Joakim Nilsson, Head of Social Media,
Foviance Mangas Gaming
Marko Saric, Social Media Manager, PartyGaming
9:30 CRM: Embracing the fundamentals Orly Reiner, Community & Social Media Marketing Team
Speaker TBC* Leader, 888.com
10:00 Can you achieve the single customer view? CRM in 15:15 Networking break with coffee and refreshments
a multi-distribution channel company
15:45 Identifying and managing high value customers
Oliver Watkins, Head of CRM, Rank Interactive
Jon McPherson, Head of Insight & Analysis, Rank Group Moderator: Anton Bell, Partner, Gaming Edge
Associates
10:30 Networking break with coffee and refreshments Will Lytle, Head of Marketing, Youwin
David Excell, CEO and Co-Founder, FeatureSpace
11:10 Operator’s Panel: Current thinking from leading
Megan Easey, Director and Co-Founder, Chatapult
gaming operators on CRM in the industry
Jesper Svensson, Global Casino Marketing Manager,
Panellists: Kristen Makin, CRM Consultant, William Hill Bodog
Online
Shai Heffetz, Head of Financial Spread Betting and CFD’s, 16:30 Executive Summary – Understanding the
PartyGaming Technology Available and Navigating the CRM
Oliver Watkins, Head of CRM, Rank Interactive, landscape
Ariel Reem, Head of Retention, Mansion Benjamin Chilcott, CEO, Concise
12:00 Executing on your CRM strategy: How to use 17:00 Conference ends
advanced analytics and marketing automation to
connect with players and drive up revenues
Ben Salmon, Global Solutions Owner, Marketing
Automation, Portrait Software
Senior executive of Rikstoto – Norwegian Tote Operator
12:30 Measuring the impact of your CRM programme to
prove its efficacy and ROI
Shahar Attias, CEO & Owner, Hybrid Interaction,
iGaming Consultancy
Don’t miss out – Register online TODAY!
13:00 Lunch and networking
www.icetotallygaming.com/crm
8

9. Mergers & Acquisitions in Gaming
Thursday 27 January 2011
Co-located with ICE Totally Gaming at
West Brompton Conference Centre, Earls Court, London
An essential event for C-level executives and corporate strategists to discuss the future of consolidation and the macro-economic
landscape of the gaming industry. From likely deals to valuating companies, it will provide a thorough understanding of what to
expect in the years ahead.
8:30 Registration and morning refreshments 12:45 VIP M&A Lunch and Networking
9:30 Industry CEO panel: Consolidation ahead? 14:00 The impact of regulations on international expansion
• How do CEOs see M&A progressing – where will and cross border M&A
the big deals be done and with what strategic Ian Penrose, CEO, Sportech
motivation? Hilary Stewart-Jones, Partner, Betting & Gaming, Berwin
• Assessing the potential for diversification into Leighton Paisner
adjacent sectors such as social media / Online and 14:45 M&A in gaming: Lessons learned from past success
land based partnerships and failure
• The road to America Andrew Burnett, Director Corporate Finance, Panmure
Nicolas Béraud, CEO, Mangas Gaming Gordon & Co.
Jason Kellerman, CEO, Pureplay Yaniv Sherman, Head of Business Development, 888.com
Tarrnie Williams, Chief Executive, Bingo.com David Trunkfield, Partner, Head of Gaming,
Pontus Lindwall, CEO, Betsson PricewaterhouseCoopers
Charles Cohen, CEO, Probability
15:30 Networking break with coffee and refreshments
10:30 Networking break with coffee and refreshments
16:00 Industry CEO panel: Post acquisition integration and
11:00 Valuing Gaming businesses: key lookouts for investors finding synergies from data and technology to brands
and analysts and staff
Warwick Bartlett, CEO, Global Betting & Gaming Pierre de Boer, CEO, Betsson Technologies
Consultants (GBGC) Jim Ryan, CEO, PartyGaming
Alexis Murphy, Director, International Investment and
16:45 Chairman’s summary
Underwriting (IIU)
11:30 Exit strategies: when to sell and what is the best path 17:00 Close of conference
for you
William Scott, Vice President, Strategic Business
Development, Gtech G2
Evan Hoff, Director, Capricorn Capital Consulting
John Barker, Partner, BDO
12:00 City Analysts Panel: spotting the right investment or
M&A opportunity
Stephen Little, Executive Director, Goldman Sachs
Paul Flanagan, Executive-In-Residence, Ariadne Capital
Oliver Zugel, Founder and CEO, Spring City Finance
Don’t miss out – Register online TODAY!
www.icetotallygaming.com/ma
9

10. Sponsors & Exhibitors
A new Opportunity for targeted marketing at ICE
ICE Conferences present a unique first-ever chance at ICE to be associated as the ICE thought-leader on
gaming’s hottest topics and growth areas:
For the first time ever you can become the Other options for your company at ICE
Lead Sponsor of… Conferences allow you to:
• International Casino Conference • Cement your industry-leading expertise and
• Combating Cybercrime innovation with a value-focused, practical
presentation or case study to top executives at one
• Mobile Gaming (lead sponsorship secured by
of the conferences
Spin3, associate sponsorships available)
• Show your hospitality as the host of their prime
• Payments
networking events during coffee or lunch breaks
• Social Games
and post-conference drinks
• CRM and Retention
• Make sure your brand truly stands out from the
• Mergers & Acquisitions crowd with focused branding and messages to the
…and get exposure throughout ICE as the thought conference attendees at ICE you most want to call
leader and pioneer in this area. you first when they need an answer.
For the full range of opportunities and specific packages and costs, call or email:
Michelle Dencer-Brown, Sales Director: mdb@clariongaming.com, +44 (0)20 7370 8639
Brian Mc Donald, Senior Sales Executive: brian.mcdonald@clariongaming.com, +44 (0)20 7370 8566
With thanks to our sponsors:
Media Partners and Supporting Associations
10

11. Register for ICE Conferences now and enjoy
unbeatable value!
Register now to enter the ICE Conferences for the best price available:
3 Easy ways to register:
1. Register online on www.icetotallygaming.com/conferences – Quickest and easiest way
2. Call the sales hotline on +44 (0)207 370 8577
3. Download a booking form available on www.icetotallygaming.com/conferences and fax it to +44 (0)207 370 8560
or email to: yeemay.huang@clariongaming.com
Pricing information:
Mobile Gaming, Combating
All Inclusive rate* – Best Cybercrime, Payments in
International Casino
rate with access to all Gaming, Monetising Social
Conference
conference sessions at ICE! Games, M&A in Gaming,
CRM & Retention for Gaming
All prices are per delegate Standard Rate Standard Rate Standard Rate
Single/Double registration £1,199 £599 £349
Multiple registration £999 £529 £329
Exhibitor** £899 £499 £309
FEES: All transactions will be processed in pounds sterling. British VAT at 17.5% is payable on all bookings in accordance with British tax law.
Due to British tax change, as of January 4th 2011, all bookings will be charged with VAT at 20%.
* Only exhibitors at ICE who have already booked a stand are entitled to these special rates at the conferences.
Organised by
totally gaming
embrace the future of gaming
ICE Conferences are staged alongside the free-to-attend ICE totally gaming exhibition
Register to attend the exhibition at www.icetotallygaming.com
earls court, london | 25th - 27th january 2011
please quote ref: ICEconf
11

12. 24-27 JANUARY 2011
EARLS COURT EXHIBITION CENTRE
More reasons to book TODAY...
• Choose to attend any one of the ICE Conferences, or all of them for less than the price of two so you
can mix and match to attend any (or every session) over 4 days
• Each event is focused on the hottest issues happening in the gaming industry at the moment, from
the explosive growth of Mobile Gaming and Social Games to the increasing M&A activity and critical
issues of Cybercrime, Payments and CRM & Retention
• Conveniently located at Earls Court so you can easily mix your networking and meetings at ICE with
learning about new trends and opportunities at the ICE Conferences
• Easier to network with the specialist experts and potential new partners you want to meet at the
event-exclusive lunches and breaks
Key speakers across these 7 events include:
Ron Goudsmit, ECA Chairman and Secretary Olga Bencini, Payment Solutions Director, Betsafe Malta
Executive Board, Holland Casino Kari Hyttinen, Director/Internet Gaming, RAY, Finland
Paul Herzfeld, CEO, Casinos Austria International Jim Oakes, Acting Head of Financial Crime Risk (Europe)
Moise Serero, CEO and Director, Interactive, Groupe Standard Chartered Bank Via “Financial Crime Risk Ltd”
Partouche Sonja Kangas, Head of Game Lab, PAF
Per Jaldung, CEO, Casino Cosmopol (Svenska Spel) Marcus Whalen, Chief Counsel, King.com
Bruce Helman, Cybercrime Legal Attaché UK, FBI Ohad Barzilay, COO, Mytopia
David Norman, Head of AML/MLRO, Betfair Henrique Olifiers, former Studio Director, Playfish,
Steve Wilson, Vice President, Head of Acceptance and now launching Bossa Studios
Third Party Risk, Visa Europe Joakim Nilsson, Head of Social Media, Mangas Gaming
Oliver Eckel, Head of Corporate Security, bwin Marko Saric, Social Media Manager, PartyGaming
Interactive Entertainment AG
Orly Reiner, Community & Social Media Marketing
Scott Seaborn, Group Head, Mobile Technologies, Team Leader, 888.com
Ogilvy Group UK, and Co-Chairman UK, Mobile
Ben Salmon, Global Solutions Owner, Marketing
Marketing Association
Automation, Portrait Software
Matti Zinder, Managing Partner & CEO, Spiral
Ian Penrose, CEO, Sportech
Solutions/Spin3, Ltd.
Stephen Little, Executive Director, Goldman Sachs
Craig Hepburn, Global Director, Digital, Nokia
Paul Flanagan, Executive-In-Residence, Ariadne Capital
Rick Brownlow, Head of Mobile, Sportingbet
Nicolas Béraud, CEO, Mangas Gaming
Dennis Luckett, Head of Fraud, Victor Chandler
Register online today at www.icetotallygaming.com/conferences Organised by
12