Monetising Social Games 2011 brochure www.icetotallygaming.com/socialgames

1. 24-27 JANUARY 2011
EARLS COURT EXHIBITION CENTRE
NEW! ICE Totally Gaming introduces
7 premium conferences, including:
Wednesday, 26th January 2011
West Brompton Conference Centre, Earls Court, London
Listen to interactive panel discussions and practical case studies led by key influencers and:
• Understand the current state of play in the online games domain
• Come to grips with social games, casual games and skill games
• Prepare to launch new products, extend your brand and diversify customer acquisition channels by
launching a portfolio of soft games
• Discover how you can integrate key social gaming mechanics into your iGaming offering
• Find out the role that social games products can play in driving your geographic expansion into new
markets in North America and Asia
• Network and shake hands with key social gaming & iGaming executives and industry experts, including:
Kevin Flood Paul Coxhill Marcus Whalen Raf Keustermans Ohad Barzilay
Principal Marketing Chief Counsel Former Marketing COO
Gameinlane Director King.com Director Mytopia
Ukash Playfish (EA)
Sponsored by: Media partners and Supporting Associations:
Held alongside:
For more information and to register, please visit
www.icetotallygaming.com/socialgames. Secure your place – TODAY! Organised by
Quote your promotional code ICESG
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2. Monetising Social
Games
Wednesday 26 January 2011
Social Gaming has become a serious business with Co-located with ICE Totally Gaming at Cromwell
real revenue and lots of players. Zynga, the largest Facebook
social game and online poker provider has a market cap of $5
Room, Earls Court, London
billion with $600 million in annualized revenue. It is estimated
that 2 billion will be spent on social games in 2012. Party Poker’s 08:30 Registration opens
recent market cap was 1 billion pounds. How can any online
gambling operator not take notice of those numbers? 09:00 Monetised online gaming – Where are we and
I am pleased to work with Clarion Gaming to help shape this where are we headed?
compelling new conference proposition - bringing together • Estimating the size and future growth of the social
leading authorities on social games and iGaming. This event games market
will provide a forum focused very much on deploying and • Who are the key players in this space?
monetising games with a strong social dimension.
• Key market and content trends
• Examining the intersection of social networks and
Kevin Flood, Principal, Gameinlane mobile devices and the potential for future growth
Piers Harding-Rolls, Head of Games, Screen Digest
09:30 Key challenges in assessing the value of a casual
Book your place at the 1st Monetising Social games company and the various monetisation
Games Conference and join leading social games strategies in use in casual gaming, skill gaming
and social networking games
and iGaming executives.
• Assessing business models and valuation models
3 easy ways to register: for social networking games companies
1. Register online on www.icetotallygaming.com/socialgames • Current trends in social networking games
Quickest and easiest way to book. • What should investors look for when evaluating an
2. Call the sales hotline on +44 (0)207 370 8577 investment in “social gaming”
• A look at what kind of revenues an iGaming
3. Download a booking form available on
company investing in social gaming might
www.icetotallygaming.com/conferences and
reasonably expect to realise
fax it to +44 (0)207 370 8560 or
email to: yeemay.huang@clariongaming.com. Rick Gibson, Director, Games Investor, Independent
Games Consultancy
Conference fees: 09:50 Interviews with industry leaders
Single/Double registration: £599 Rick Gibson will follow his presentation with a Q & A
Multiple registration: £529 session featuring:
Ohad Barzilay, COO, Mytopia
Exhibitor*: £499
Marijn Harinck, CEO, UnitedGames
FEES: All transactions will be processed in pounds sterling. British Vincent Vergonjeanne, CEO and Co-Founder, Kobojo
VAT at 17.5% is payable on all bookings in accordance with British
10:45 Morning coffee and networking
tax law. Due to British tax change, as of January 4th 2011, all
bookings will be charged with VAT at 20%.
11:05 How to monetise online gamers legally – legal
and regulatory aspects of virtual currency-based
* Only exhibitors at ICE who have already booked a stand are
entitled to these special rates at the conferences. gaming
• Key considerations in operating a virtual currency
and conducting virtual goods sales
• What do financial, gaming, tax, regulatory bodies
have to say globally about virtual goods sales?
• What is the legal threshold for a “skill” game as
compared to a “game of chance”?
Paul Gardner, Partner, Osborne Clarke
Marcus Whalen, Chief Counsel, King.com
www.icetotallygaming.com/socialgames
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3. 11:35 Understanding how player acquisition works in 14:15 Monetising casual games and skill games
the age of social MegaPanel
• Should you look to partner with Facebook or • Creating great social games
other social networks (and split your revenue with • Game mechanics of compelling, sticky, viral games
them)?
• Monetisation strategies – virtual currencies,
• How do you build games with strong virality ingame advertising, licensing and beyond
outside of social platforms?
• What does success look like, and what might the
• How do you get your players to do your marketing future hold in terms of mergers and acquisitions?
for you?
• What opportunities exist for iGaming operators to
• Integrating your social games with brands and move into the social gaming sphere?
content partners
Moderator: Woodrow Levin, Founder and CEO, BringIt
Raf Keustermans, ex Marketing Director, EA – Playfish Panalists: Robert Unsworth, VP Sales, Digital Chocolate
Simon Mansell, CEO, TBG Digital David Nisshagen, GM Games, Stardoll
12:15 The role of payment and monetisation partners in Mark Munson, eGaming Operations Director, Yazino
turning players into revenue – advertising, offer Peter Warman, Co-founder & Managing Director,
walls, payments and more Newzoo / Gamesindustry.com
Ian Douthwaite, Managing Director, Dubit Limited
• Key considerations in selecting your payment and
monetisation partners 15:15 Afternoon coffee and networking
• What are the revenue expectations from the right
15:40 The future of social betting – Part I – Peer-to-Peer
monetisation partner?
Social Betting 2.0
• How to ensure you are squeezing all the revenue
• Understanding the social dimension in betting and
you can from your social gamers
wagering
• Should you go with the biggest global operators
• How do “social betting” start-ups have an
or are there niche virtual currencies and payment
advantage in being “born social”?
partners for your geography?
• How are legal considerations different in peer-to-
• How do Facebook credits affect the virtual
peer social wagering and fantasy sports betting?
currency space?
Moderator: Simon Burrell, Director, Gaming Sports
• What kind of revenue split is typical in setting up a
Marketing Ltd
virtual currency partnership?
Panelists: Nigel Eccles, CEO, Fanduel
Kevin Flood, Principal, Gameinlane Jason Trost, CEO and Co-Founder, Smarkets
Paul Coxhill, Marketing Director, Ukash Brian Kearney, Chief Operations Officer, ubecha
12.45 Roundtable specials Christopher Griffin, Founder & CEO, Betable
These three roundtables will focus on: 16:20 The future of social betting – Part II – Making
Game Dynamics – Creating great, compelling, sticky iGaming more social
and virally explosive games that get players interested • What can traditional iGaming companies do to
and keep them hooked enhance the social dimension of their existing
Facilitator: Henrique Olifiers, former Studio Director, offerings?
Playfish, now Co-Founder, Gamer-In-Chief at Bossa • How can iGaming companies encourage their
Studios players and customers to interact with each other,
Game Promotion and Marketing – Getting your and spread the word virally about their favourite
game portfolio noticed and spreading fast, without iGaming sites?
breaking the bank and burning your seed capital • Understanding how players now want to play
Facilitator: Raf Keustermans, ex Marketing Director, EA socially – not just in poker and bingo but across
– Playfish the full range of iGaming products
Game Monetisation – Turning player eyeballs into Moderator: Simon Burrell, Director, Gaming Sports
serious revenue – ingame advertising, alternative Marketing Ltd
monetisation, virtual currency and virtual goods sales Panalists: Sonja Kangas, Head of Game Lab, PAF
Facilitator: Kevin Flood, Principal, Gameinlane Joakim Nilsson, Head of Social Media, Mangas Gaming
Mark Munson, eGaming Operations Director, Yazino
13:15 Lunch
Justina Cruickshank, Founder, BlushBomb.co.uk
Raise your profile in front of leading iGaming and social games executives. Contact us to discuss sponsorship
opportunities: Brian Mc Donald: brian.mcdonald@clariongaming.com
www.icetotallygaming.com/socialgames
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4. The 1st Monetising Social Games Conference is part of a series of premium
conferences on gaming innovations, held at the FREE to attend ICE Totally
Gaming Exhibition in London.
Earls Court, London | 25 - 27 January 2011
www.icetotallygaming.com totally gaming
Book your all-access pass to every session, every speaker and every
networking event at ICC and 6 other ICE Conferences:
Monday 24th January casino executives
Supported and organized in • Provide a forum for high-level discussion on the most
partnership with the European Casino important strategic and regulatory issues having an impact on
Association, ICC will once again: the casino industry in Europe and beyond
• Bring together the brightest • Provide insights and opportunities for growth and innovation.
minds and most influential www.icetotallygaming.com/icc
Tuesday 25th January help operators and suppliers keep their customers and businesses
The 7th annual Combating safe. It will be a practical, solutions focused day that is a ‘must
Cybercrime conference will again attend’ for those serious about safety and customer care.
deliver cutting-edge solutions to www.icetotallygaming.com/cybercrime
Tuesday 25th January social media, games and gambling via mobile devices. Mobile
If you don’t have a plan to offer Gaming will present a detailed and exciting roadmap for how
your mobile services, you could gaming companies can take advantage of this new channel that has
be left behind as consumers finally ‘come of age’ and multiply their revenues in the near future.
increasingly access entertainment, www.icetotallygaming.com/mobile
Wednesday 26th January depositing players, enhance security and remain compliant in emerging
Payments forGaming will showcase the markets using payment technologies...and how payments work
latest and most innovative solutions differently with new channels from mobile to social games.
available to convert customers into www.icetotallygaming.com/payments
Thursday 27th January advantage and cost-effectively increase revenues, improve player
CRM and Retention will help lifetime value and get better ROI on their acquisitions, while
delegates better utilise their building loyalty through customer engagement and improved
customer data and player analysis communications.
capabilities to deliver competitive www.icetotallygaming.com/crm
Thursday 27th January and the macro-economic landscape of the industry, From likely
Mergers & Acquisitions for Gaming deals to valuating companies, it will provide an invaluable
is for CxO-level executives and roadmap to successful acquisitions for investors, and to lucrative
senior corporate strategists to exit strategies for gaming entrepreneurs.
discuss the future of consolidation www.icetotallygaming.com/ma
Register now on www.icetotallygaming.com/socialgames Organised by
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