Crowdsourcing & Gamification
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Introduction slides for new master students in DCL at Waseda university.
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Crowdsourcing & Gamification
- 1. Crowd Computing & Gamification Yefeng Liu (D1) AmI Group May, 2011
- 2. PhD Candidate, Waseda, Japan HCI 2010 PhD Candidate, Titech, Japan Distributed System Research Intern, Sweden Defense Research Agency 2009 Web3.0 MSc, Chalmers University of Technology, Sweden Networking Liu Yefeng 劉 野楓 BSc, University of Electronic Science and Technology 2007 of China EE
- 3. What is ?
- 4. What is computer ?
- 5. “Computer Room” @ NASA, 2007
- 6. “Computer Room” @ NASA, 1949
- 7. “Computer Room” @ NASA, 1949
- 8. “Computer Room” @ NASA, 1949
- 9. “Computer Room” @ NASA, 1949
- 10. “Computer Room” @ NASA, 1949
- 11. “Computer Room” @ NASA, 1949
- 12. “Computer Room” @ NASA, 1949
- 13. “Computer Room” @ NASA, 1949
- 14. “Computer Room” @ NASA, 1949 “the term computer, in use from the mid 17th century, meant "one who computes": a person performing mathema9cal calcula9ons.” -‐-‐ Wikipedia.com
- 15. Crowd Computing
- 16. Crowd Computing — Crowdsourcing (2006)
- 17. Crowd Computing — Crowdsourcing (2006) — Human Computation (2005)
- 18. Crowd Computing — Crowdsourcing (2006) — Human Computation (2005) — Witkey (2005)
- 19. Crowd Computing — Crowdsourcing (2006) — Human Computation (2005) — Witkey (2005) — Microtask (2009)
- 20. Crowd Computing — Crowdsourcing (2006) — Human Computation (2005) — Witkey (2005) — Microtask (2009) ...
- 21. Crowdsourcing Outsourcing tasks, traditionally performed by an employee, to an undefined, large group of people.
- 22. Community Building Open Innovation Collective Knowledge Civic Engagement Cloud Labor Collective Creativity Crowd Funding Source: Crowdsourcing.org
- 23. Human Computation Intelligent system that explicitly organizes human efforts to carry out the process of computation.
- 24. Human Computation Intelligent system that explicitly organizes human efforts to carry out the process of computation. Artificial Artificial Intelligence
- 25. Make Use of the Wisdom of Crowds (via Information and Communication Technologies)
- 26. Computer Social Science Science Collective Intelligence Design
- 27. Task Assigner Work User Amazon Mechanical Turk Web Site Amazon Mechanical Turk: Crowdsourcing Marketplace
- 28. Amazon Mechanical Turk: Crowdsourcing platform
- 29. Amazon Mechanical Turk: Crowdsourcing platform
- 30. Amazon Mechanical Turk: Crowdsourcing platform
- 31. Prof. Luis von Ahn computer science department Carnegie Mellon University reCAPTCHA: Digitizing Book One Word at a Time
- 32. Prof. Luis von Ahn computer science department Carnegie Mellon University reCAPTCHA: Digitizing Book One Word at a Time
- 33. Prof. Luis von Ahn computer science department Carnegie Mellon University reCAPTCHA: Digitizing Book One Word at a Time
- 34. Prof. Luis von Ahn computer science department Carnegie Mellon University reCAPTCHA: Digitizing Book One Word at a Time
- 35. OCR readable Prof. Luis von Ahn computer science department Carnegie Mellon University reCAPTCHA: Digitizing Book One Word at a Time
- 36. OCR readable Prof. Luis von Ahn computer science department Carnegie Mellon University reCAPTCHA: Digitizing Book One Word at a Time
- 37. OCR unreadable word from old New York Times OCR readable Prof. Luis von Ahn computer science department Carnegie Mellon University reCAPTCHA: Digitizing Book One Word at a Time
- 38. OCR unreadable word from old New York Times OCR readable Prof. Luis von Ahn computer science department Carnegie Mellon University reCAPTCHA: Digitizing Book One Word at a Time
- 39. Prof. Luis von Ahn computer science department Carnegie Mellon University ESP Game: Game with a Purpose
- 40. Prof. Luis von Ahn computer science department Rapid creating labeled images Carnegie Mellon University (to solve the image recognition problem) ESP Game: Game with a Purpose
- 41. Prof. Luis von Ahn computer science department Rapid creating labeled images Carnegie Mellon University (to solve the image recognition problem) ESP Game: Game with a Purpose
- 42. Nathan Eagle, PhD Media Lab, MIT Txteagle: Tasks via SMS for workers in developing world
- 43. Nathan Eagle, PhD Media Lab, MIT 2.1 billion mobile subscribers Txteagle: Tasks via SMS for workers in developing world
- 44. Nathan Eagle, PhD Media Lab, MIT 2.1 billion mobile subscribers 100+ developing countries Txteagle: Tasks via SMS for workers in developing world
- 45. Ushahidi: platform for visualizing crowdsourced information
- 46. Ushahidi: platform for visualizing crowdsourced information
- 47. Ushahidi: platform for visualizing crowdsourced information
- 48. Ushahidi: platform for visualizing crowdsourced information
- 49. Foreign travelers Image-based question i.e. contextual related UbiAsk: mobile Crowdsourcing via social medias
- 50. Foreign travelers Image-based question i.e. contextual related Real Time UbiAsk: mobile Crowdsourcing via social medias
- 51. Foreign travelers Image-based question i.e. contextual related Real Time Real World UbiAsk: mobile Crowdsourcing via social medias
- 52. Foreign travelers Image-based question i.e. contextual related Real Time Real World Non-paid UbiAsk: mobile Crowdsourcing via social medias
- 53. Foreign travelers Image-based question i.e. contextual related Real Time Real World Non-paid UbiAsk: mobile Crowdsourcing via social medias
- 54. Time: summer 2010 - spring 2011 Results: 1-2 workshop papers, 1 conference paper, (almost) 1 journal paper UbiAsk: mobile Crowdsourcing via social medias
- 55. One of the Key Challenges How to recruit qualified crowd-workers ?
- 62. ..and it’s not easy to find the right Incentive
- 63. Use money is:
- 65. Use money is: easy strait forward
- 66. Use money is: easy strait forward (almost) always works
- 67. But... User may trend to cheat (for better pay)
- 68. and more... “Crowding out effect”: Money incentive can destroy other pre-existing motivations Quality & Quantity: Money incentive only increase Quantity, but not Quality.
- 69. Can we motivate user to work hard without Paying money?
- 71. Gamification Add game play elements for non-game applications, service, and systems.
- 72. Gamification Add game play elements for non-game applications, service, and systems. Use Game Thinking and Game Mechanics
- 73. Gamification Add game play elements for non-game applications, service, and systems. Use Game Thinking and Game Mechanics to solve real world problems.
- 74. Gamification Add game play elements for non-game applications, service, and systems. Use Game Thinking and Game Mechanics to solve real world problems.
- 75. Gamification Add game play elements for non-game applications, service, and systems. Use Game Thinking and Game Mechanics to solve real world problems. “save the cheerleader save the world!”
- 76. Vision Jesse Schell's talk at DICE in 2010 Appear During last 12 months Forecasts *Source: Venture Beat, Bloom Business Week, M2 Research
- 77. Vision Jesse Schell's talk at DICE in 2010 Appear $10+ million in seed capital for gamification startups During last 12 months Forecasts *Source: Venture Beat, Bloom Business Week, M2 Research
- 78. Vision Jesse Schell's talk at DICE in 2010 Appear $10+ million in seed capital for gamification startups During last $25+ million in capital to traditional businesses betting 12 months big on gamification as a core customer strategy Forecasts *Source: Venture Beat, Bloom Business Week, M2 Research
- 79. Vision Jesse Schell's talk at DICE in 2010 Appear $10+ million in seed capital for gamification startups During last $25+ million in capital to traditional businesses betting 12 months big on gamification as a core customer strategy $100 million funding dedicated to gamification Forecasts *Source: Venture Beat, Bloom Business Week, M2 Research
- 80. Vision Jesse Schell's talk at DICE in 2010 Appear $10+ million in seed capital for gamification startups During last $25+ million in capital to traditional businesses betting 12 months big on gamification as a core customer strategy $100 million funding dedicated to gamification 2015: 50% of companies that manage innovation and Forecasts *Source: Venture Beat, Bloom Business Week, M2 Research
- 81. Vision Jesse Schell's talk at DICE in 2010 Appear $10+ million in seed capital for gamification startups During last $25+ million in capital to traditional businesses betting 12 months big on gamification as a core customer strategy $100 million funding dedicated to gamification 2015: 50% of companies that manage innovation and research will use gamification Forecasts *Source: Venture Beat, Bloom Business Week, M2 Research
- 82. Vision Jesse Schell's talk at DICE in 2010 Appear $10+ million in seed capital for gamification startups During last $25+ million in capital to traditional businesses betting 12 months big on gamification as a core customer strategy $100 million funding dedicated to gamification 2015: 50% of companies that manage innovation and research will use gamification Forecasts $1.6 billion in gamification development *Source: Venture Beat, Bloom Business Week, M2 Research
- 83. Vision Jesse Schell's talk at DICE in 2010 Appear $10+ million in seed capital for gamification startups During last $25+ million in capital to traditional businesses betting 12 months big on gamification as a core customer strategy $100 million funding dedicated to gamification 2015: 50% of companies that manage innovation and research will use gamification Forecasts $1.6 billion in gamification development 2016: $2.8 billion *Source: Venture Beat, Bloom Business Week, M2 Research
- 84. Vision Jesse Schell's talk at DICE in 2010 Appear $10+ million in seed capital for gamification startups During last $25+ million in capital to traditional businesses betting 12 months big on gamification as a core customer strategy $100 million funding dedicated to gamification 2015: 50% of companies that manage innovation and research will use gamification Forecasts $1.6 billion in gamification development 2016: $2.8 billion *Source: Venture Beat, Bloom Business Week, M2 Research “As Social was the last five years; Gamification will be the next five years”
- 85. Vision Jesse Schell's talk at DICE in 2010 Appear $10+ million in seed capital for gamification startups During last $25+ million in capital to traditional businesses betting 12 months big on gamification as a core customer strategy $100 million funding dedicated to gamification 2015: 50% of companies that manage innovation and research will use gamification Forecasts $1.6 billion in gamification development 2016: $2.8 billion *Source: Venture Beat, Bloom Business Week, M2 Research “As Social was the last five years; Gamification will be the next five years”
- 86. Vision Jesse Schell's talk at DICE in 2010 Appear $10+ million in seed capital for gamification startups During last $25+ million in capital to traditional businesses betting 12 months big on gamification as a core customer strategy $100 million funding dedicated to gamification 2015: 50% of companies that manage innovation and research will use gamification Forecasts $1.6 billion in gamification development 2016: $2.8 billion *Source: Venture Beat, Bloom Business Week, M2 Research “As Social was the last five years; Gamification will be the next five years” Maybe
- 88. So far (March, 2010), we’ve spent 5.93 million years playing From: Jane McGonigal’s GDC’10 talk
- 89. 5.93 million years ago... the 1st human stood up From: Jane McGonigal’s GDC’10 talk
- 90. 5.93 million years 250,000 years 57,000 years Bejeweled 3.2 million years From: Jane McGonigal’s GDC’10 talk
- 91. Why?
- 92. “The opposite of play is not work - it’s depression”
- 97. Gaming is also hard work
- 98. Positive Stress game world non-game world Negative Stress
- 99. Why gamification > non-game world Accelerated feedback cycles. Clear goals and rules Fascinating story Challenging but achievable tasks
- 100. Point System Gamification Loop
- 101. Challenge Point System Gamification Loop
- 102. Challenge Point System Gamification Loop
- 103. Win Condition Challenge Point System Gamification Loop
- 104. Win Condition Challenge Point System Gamification Loop
- 105. Win Condition Rewards Challenge Point System Gamification Loop
- 106. Win Condition Rewards Challenge Point System Gamification Loop
- 107. Win Condition Rewards Challenge Point System Leader board Gamification Loop
- 108. Win Condition Rewards Challenge Point System Leader board Gamification Loop
- 109. Win Condition Rewards Challenge Point System Leader board Badges Gamification Loop
- 110. Win Condition Rewards Challenge Point System Leader board Badges Gamification Loop
- 111. Win Condition Rewards Challenge Point System Social network & Leader Status board Badges Gamification Loop
- 112. Idea Street: on-line idea management platform
- 113. Post, find, vote, review an idea Idea Street: on-line idea management platform
- 114. Post, find, vote, review an idea Join idea team Idea Street: on-line idea management platform
- 115. Post, find, vote, review an idea Join idea team Become expert (level up) Idea Street: on-line idea management platform
- 116. Post, find, vote, review an idea Join idea team Become expert (level up) Earn DW Peas (Rewards) Idea Street: on-line idea management platform
- 117. Post, find, vote, review an idea Join idea team Become expert (level up) Earn DW Peas (Rewards) Share an idea Idea Street: on-line idea management platform
- 118. Post, find, vote, review an idea Join idea team Become expert (level up) Earn DW Peas (Rewards) Share an idea Check the leaderboard Idea Street: on-line idea management platform
- 119. Idea Street: on-line idea management platform
- 120. -18 months Idea Street: on-line idea management platform
- 121. -18 months - 4,500 users Idea Street: on-line idea management platform
- 122. -18 months - 4,500 users - 1,400 new ideas Idea Street: on-line idea management platform
- 123. -18 months - 4,500 users - 1,400 new ideas - 63 were actually implemented Idea Street: on-line idea management platform
- 124. Gamified To-do List http://www.youtube.com/watch?v=AmKwF_Si734 Epic Win: Turns Your Boring Daily Task into a RPG
- 125. Developed by World Bank Part of “Save-the- world” Project Gamification to learn (and solve) global issues http://vimeo.com/9094186 http://vimeo.com/9623387 Evoke: 10-weeks crash course in changing the world
- 126. Results: - 10 weeks - 19,893 participants (or, students) - from more than 130 countries Evoke: 10-weeks crash course in changing the world
- 127. A mobile application that gets user’s activity/status in real time.
- 128. A mobile application that gets user’s activity/status in real time. Gmifiy It!
- 129. A mobile application that gets user’s activity/status in real time. Gmifiy It!
- 132. Best
- 133. Best !
- 134. Yefeng Liu http://www.dcl.info.waseda.ac.jp/~yefeng Slides http://www.dcl.info.waseda.ac.jp/~yefeng/crowd.pdf A mendeley group for gamification http://www.mendeley.com/groups/1104161/gamification-dcl/