1. Social Media communication | entertainment | search| business

2. What is social media? Internet in Internet Web 2.0 – user generated content 93% U.S. marketers use social media for business

3. Statistics

5. It is revolution Every minute 24 hours of video are uploaded on youtube

6. Types of social media Blog (livejournal, blogger, wordpress, tumblr, posterous) Microblog(twitter) Geolocation service (foursquare) Social network – general, professional (facebook, google+, linkedin, myspace) Hosting– videohotoocumentink (youtube, vimeo, last.fm, scribd, slideshare, flickr)

7. Types of social media jobs SMO | optimization SMR | relations SMM | marketing

9. uploading,

11. Tech support in social media

12. Direct communication with customers

14. Activities, promotions

16. How does it work?

17. V ↑ t ∞ $ ?

18. How can news and products find you? Directly: monitoring tools. Indirectly: promotions, spam. Anything you say can be used against you

19. KPI ROI Metrics Branding references to brand, brand loyalty, brand engagement, reputation index PR and advertising shows of messages, clicks (in all sorts of variations), the comparative of references, the depth of posts penetration CRM the number of claims (complaints) examined, treated and satisfied the claims of questions and answers

20. Tips What has got into theInternet will remain there forever You can prohibit indexation of your pages

21. Questions? @el_sh facebook.com/yelsh Elena Sharoninaabout.me/elsh