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what’s behind YellowAPI?
FREE content
Beyond the 1 500 000 business
            listings


        Curated Canadian Geolocal Data
ü  Rich Media : Virtual Profiles, Pictures & Videos
ü  Geocoded listings
ü  1400 categories
Straight from the source


ü  2,250 sales people gathering data
ü  700 internal content curators
becoming SHOPPING
Hackfest WINNERS
Reservely                     FlushFinder
HackOTT                       HackMTL
Jevin Maltais & Brad Miller   Jean-Luc David & Daniel Nerenberg
DateShake             PubCrawl
HackOTT               ConFoo HackFest
SelectStart Studios   Cakemail
the API
What is the YellowAPI?
 Find a WHAT in a WHERE


      What is WHAT?
      Anything goes!
    Business Names & Categories




                                  Dra$	
  and	
  confiden,al	
  	
  	
  	
  p.12	
  
What is WHERE?
2 types of searches

                                 Geo Search
                     Specific coordinates (Lat/Long)
                     Ranking is based on proximity

                                    GREAT FOR LBS




                          Regional Search
          Province, City, Borough, Postal Code, etc.
          Ranking is based on relevance within the
                                    specified region




                                                       Dra$	
  and	
  confiden,al	
  	
  	
  	
  p.13	
  
the HOW-TO



             Dra$	
  and	
  confiden,al	
  	
  	
  	
  p.14	
  
YellowAPI.com the basics
     ü  Protocol: REST over HTTP
     ü  HTTP method: GET

     ü  Mandatory fields:
          ü  API key
          ü  UID


     ü  Response formats: XML or JSON

     ü  Rates:
          ü  Sandbox: 300 calls/day @ 1 call / second
          ü  Production: 5000 calls/day @ 2 calls/second


     ü  Constraints:
          ü  No caching
          ü  No ordering changes




                                                            Dra$	
  and	
  confiden,al	
  	
  	
  	
  p.15	
  
YellowAPI.com the calls
     ü  FindBusiness – main entry point

     ü  FindDealer – to find individual dealers (children) of a business

     ü  GetBusinessDetails – to get all our content




                                                                           Dra$	
  and	
  confiden,al	
  	
  	
  	
  p.16	
  
Simple is beautiful




                      Dra$	
  and	
  confiden,al	
  	
  	
  	
  p.17	
  
the PORTAL



             Dra$	
  and	
  confiden,al	
  	
  	
  	
  p.18	
  
Dra$	
  and	
  confiden,al	
  	
  	
  	
  p.19	
  
Questions & Comments
 Follow Us                                  Like!




         Links to our profiles on YellowAPI.com


Post your questions on Twitter or Facebook
 Surprises during the day for our followers!

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ConFoo HackFest Presentation

  • 4. Beyond the 1 500 000 business listings Curated Canadian Geolocal Data ü  Rich Media : Virtual Profiles, Pictures & Videos ü  Geocoded listings ü  1400 categories
  • 5. Straight from the source ü  2,250 sales people gathering data ü  700 internal content curators
  • 6.
  • 9. Reservely FlushFinder HackOTT HackMTL Jevin Maltais & Brad Miller Jean-Luc David & Daniel Nerenberg
  • 10. DateShake PubCrawl HackOTT ConFoo HackFest SelectStart Studios Cakemail
  • 12. What is the YellowAPI? Find a WHAT in a WHERE What is WHAT? Anything goes! Business Names & Categories Dra$  and  confiden,al        p.12  
  • 13. What is WHERE? 2 types of searches Geo Search Specific coordinates (Lat/Long) Ranking is based on proximity GREAT FOR LBS Regional Search Province, City, Borough, Postal Code, etc. Ranking is based on relevance within the specified region Dra$  and  confiden,al        p.13  
  • 14. the HOW-TO Dra$  and  confiden,al        p.14  
  • 15. YellowAPI.com the basics ü  Protocol: REST over HTTP ü  HTTP method: GET ü  Mandatory fields: ü  API key ü  UID ü  Response formats: XML or JSON ü  Rates: ü  Sandbox: 300 calls/day @ 1 call / second ü  Production: 5000 calls/day @ 2 calls/second ü  Constraints: ü  No caching ü  No ordering changes Dra$  and  confiden,al        p.15  
  • 16. YellowAPI.com the calls ü  FindBusiness – main entry point ü  FindDealer – to find individual dealers (children) of a business ü  GetBusinessDetails – to get all our content Dra$  and  confiden,al        p.16  
  • 17. Simple is beautiful Dra$  and  confiden,al        p.17  
  • 18. the PORTAL Dra$  and  confiden,al        p.18  
  • 19. Dra$  and  confiden,al        p.19  
  • 20. Questions & Comments Follow Us Like! Links to our profiles on YellowAPI.com Post your questions on Twitter or Facebook Surprises during the day for our followers!