Islamic SIM pitching slides 2009 for Asian mobile network operators and SIM card manufacturers

1. Islamic SIM cardIslamic SIM card

2. Key data:
 1.5 billion muslims
 50+ Countries
 30+ Languages
 800+ million
mobile phones
 >50% low end
models + prepaid
connections
Business Opportunity
- critical mass?
Is it really there?
 Estimated number of Muslims in Europe and Russia: 53 Million!

3. Our value proposition:
Introduce functions offered
in Islamic Smartphones into
entry level GSM phones,
leveraging the SIM card as
execution vehicle.

4. Geographic
North
Direction to Mecca
(islamic compass)
Sun's Current
position
Solution + Customer benefitsSolution + Customer benefits
 Mecca Compass
 Global prayer notifier
 Islamic Calendar utilities
 Ban incoming calls during
praytime
 Islamic ringtone management
 Religious MMS broadcasts
 Islamic marketing tool for the
Operator and sponsors.

5. Base station coordinates from SIM Toolkit + libs
(OpenCellID or Ericsson Cell ID/ Navizon etc)
Using GSM
cell location,
and local time
we triangulate
the direction
to Mecca
from real
North.
Sun's position
Moon's
position
Real North
We add clearly visible
direction marks
Automatic
calculations
to track N-S
and Sun's
position on
the sky
Concept

6. location
timestamp
OTAOTA
serverserver
Triangulated
Direction to
Mecca
Astro-data
mapped direction
OTA SMS: Face the Sun. Mecca is
116 degress to your left (78
degs from North). *Graphic
compass can be shown through
WAP/MMS
Content delivery WAP/SMS/MMS

7.  Global prayer notifier
 Islamic Calendar utilities
 Islamic ringtone management
 Prayer time bar incoming
call service (unique feature)
 Religious MMS broadcasts
Islamic SIM Card OTA services
Associated
Services

8. Key features of the Islamic SIM Card
Applet
 Mecca Compass: Mecca direction
Relative to North and Current Sun's
position delivered with SMS/WAP/MMS
 Autonomous prayer notification alarm
Service (powered by 1 SMS/Week
containing the weekly praying schedule)
 Query on prayer schedule at any date
for the user's current location
 Automatic ban Incoming call service
during praying time
 Islamic and Gregorian Date
conversion tool
 Advanced mode for selection of prayer
time calculation heuristics and methods

9. IslamicIslamic
SIM CardSIM Card
The SIM platformThe SIM platform
for Islamic marketsfor Islamic markets
Thank you!Thank you!