This is a E commerce summit which is going to held on the 12th-14th April in Amara Sanctuary Resort at Sentosa. We have confirmed 42 of Asia’s top airlines, hotels and OTAs as speakers and over 20 sponsors.

1. APAC's ONLY VP and Director level eCommerce and digital event for hotels, airlines and OTAs
Mobile & Multi Device / Driving Revenue & Growth / Winning & Keeping Customers / Data Analytics & User
Behaviour / Digital Marketing / Country Clinics / The Future of Travel
Airlines:
Mitsuru Kikunaga, Head of Digital, Air Asia
Nik Laming, General Manager – Loyalty, Cebu Pacific Air
Mir Amer Hussain, Deputy General Manager – Marketing,
Jet Airways
Youvraj Seeam, ESales and Product Manager, Air Mauritius
Steven Greenway, Head of Commercial, Scoot, Singapore
Christophe Chavry, Head of eCommerce, Tigerair
Blair Haeta, Senior Marketing & Commercial Manager,
China Southern Airlines
Benito E. Gliponeo III, Manager – Project and Application
and Development, Philippine Airlines
Hotels:
Hemant Mediratta, Vice President, The Oberoi Group
Irene Lin, VP Distribution Loyalty and Partnership
Marketing, Starwood APAC
John Sinke, Assistant VP Digital Marketing, e-Commerce &
Social Media, Resorts World Sentosa, Singapore
Nick Barton, Chief Commercial Officer, Asia, Middle East &
Africa, IHG - InterContinental Hotels Group
Jun Shinohara, Senior Director, Tokyo Marriott Hotel
Jeroen Vaassen, Senior Director, Revenue Management, Asia
Pacific, Starwood Hotels & Resorts Worldwide
Cherry Koay, Diretor of Digital Marketing, SE Asia, Shangri-La
International Hotel Management
Caroline Leong, Director, Digital Marketing Asia Pacific, FRHI-
Fairmont Raffles Hotels and Resorts
Andy Chang, Director of Digital Marketing, APAC, Hyatt Hotels
Michael Nurbatlian, Director of eCommerce, Mandarin Oriental,
Bangkok
Dyson Yu, Director, eCommerce Channels, Asia Pacific, Marriot
International, Hong Kong
Andy Khen Executive Director, L Hotels and Resorts and Shanti
Collection
Hotels continued:
Masaya Hasebe, Deputy Director of Marketing, Okura Nikko Hotel
Management
Namrita Mahindro, Senior General Manager, Mahindra and Mahindra
Dilpreet Singh, Head of CRM and Business Analytics, Oberoi Group
Ilias Chelidonis, Online Marketing Manager, Meritus Hotels & Resorts,
Singapore
OTAs:
Wilfred Fan, Vice President and Managing Director, Agoda
Mieke De Schepper, Vice President, APAC, Expedia
Anurag Gaggar, VP-Product Management, OYO Rooms
James Marshall, Vice President, Transport Partner Services, APAC,
Expedia
Hui Wan Chua, CEO, ZUJI
Todd Arthur, Managing Director, APAC, HRS
Conor Yang, CFO and Head of eCommerce, Tuniu.com
Hans Ebenhahn, CEO and Founder, NusaTrip, Indonesia
Jia En Teo, Co-Founder, Roomorama.com
Eric Gnock Fah, Co-Founder, Klook Travel
Dinesh Kaku, Founder and CEO, Backpacker Deals
Maxim El Masri, Senior Director, Global Partner Group, Asia Pacific,
Expedia
Imbert Fung, Director, South East Asia, KAYAK
Nina Kubik-Cheng, Director of Partnerships, Roomorama.com
Remo Giovanni Abbondandolo, General Manager Middle East,
Travelstart
Imran Younis, Global Head of User Experience, LateRooms Group
Isaac Poh, Head of Partnerships – SEA and China, Expedia
Hillman Lam, Head of Marketing, CTrip
Maxwell Sun, Head of Digital Marketing, CTrip
You Teck Lam, Head of Performance Marketing, HotelQuickly
Pallav Singhvi, Head – Performance Digital Marketing, Cleartrip
Metasearches:
Ross Veitch, Co-Founder & CEO, Wego.com
Paul Whiteway, Commercial Director Asia Pacific, Skyscanner
Hichame Assi, Chief Operating Officer, HotelsCombined
Industry Expert Contributors:
Jaeho Jang, Country Director, Singapore, Spotify
Prashant Kirtane, Vice President, APAC, HomeAway
David Chmelar, Co-Founder and CEO, iPrice Group
Kiren Tanna, Co-Founder and Managing Director, ZenRooms
Deepali Naair, Chief Marketing Officer, ClubMahindra, India
Ish Jindal, Founder, Padhaaro
Steve Walls, Executive Planning Director, Saatchi & Saatchi
Candy Singhakowin, Senior Manager of Partnerships, SEA, TripAdvisor
Reuben Lai, Head of Business Development and Partnerships,
GrabTaxi
Kaushal Bhalotia, Head of Online Marketing, Zalora
Jonathan Yabut, Marketing Head, roKKi
Simon Hauswirth, Senior VP, Strategic Development and Partnerships,
Kuoni Travel
Ankit Gupta, Senior Marketing Manager, Groupon Indonesia
Technology Vendors/Solution Providers:
Dirk-Jan Koops, Managing Director, Airline Industry, Accenture
Dennis Mueller, Director – Travel Industry ASEAN, Accenture
Boon Lim Yap, Managing Director, Travel Industry ASEAN Lead,
Accenture
Jonathan Hardy, VP, APAC, ADARA
Prashant Puri, CEO & Co-Founder, AdLift
Fabrizio Caruso, Chief Revenue Offier, Appier Inc.
Ronen Mense, VP APAC, AppsFlyer
Craig Ferrera, Director of Identity Strategy & Consulting, Gigya
Jo Flint, Managing Director Singapore, Google
Danny Kim, Travel APAC, Google
Hermione Joye, Senior Industry Manager, Google
Raymond Teoh, General Manager, Southeast Asia, iClick Interactive
Mark Patrick, Managing Director, Asia Pacific, Ingenico ePayments
Daniel Mourad, Director, SEA, Kenshoo
MoEngage TBC
Peter Mycock, GM JAPAC, Performance Horizon Group
Kenny Lee, Vice President of Marketing, Revinate
Stewart Hunter, Director Sales and Partnerships APAC, Sojern
George Guo, Corporate VP and MD APAC, Enterprise and Intelligence
Solutions, Syniverse
Amara Sanctuary Resort, Sentosa Singapore
Mobile & Multi Device Focus Day: 12
th
April 2016/ Main Conference Days: 13
th
-14
th
April 2016
Confirmed Speakers:

2. Table of Contents
Speakers Page 1
Pre-Conference Focus Day Page 3-4
Mobile and Multi Device
Main conference day 1 Plenary Page 5
Setting Your Vision + China Reboot
Main conference day 1 Streams Page 6-8
Stream A = Driving Revenue and Growth & Customer Experience + Loyalty
Stream B = Country Clinics, Japan, Korea, ANZ & Middle East
Stream C = Creative Boardrooms
Main conference day 2 Plenary Page 9
New Frontiers in Digital Travel + Spotlight on India
Main conference day 2 Streams Page 10-11
Stream A = Powering Digital Marketing & Analytics + User Behaviour
Stream B = Country Clinics, Singapore, Malaysia, Indonesia & Thailand
Benefits of attending
1. Learn from over 65 VPs and Directors of eCommerce and Digital from
APAC’s leading Airlines, Hotels, OTAs and Metasearch
2. Picture yourself networking with 200 of APACs most influential senior
digital travel executives
3. Money from mobile – Establish how get customers to the end of the
conversion funnel
4. Meet key decision makers from China, India, Indonesia, Thailand,
Malaysia, Singapore, Philippines, Japan, Korea, ANZ and the Middle East
5. Understand how to double your revenue with the same amount of traffic
6. Imagine how to personalize without becoming a nuisance – Join sessions
led by Google, Scoot and the Oberoi Group who will share their secrets
with you
7. Would you like more direct bookings? Find out how to power your
loyalty, user experience and customer journey strategies
8. Overcome payment, language and connectivity barriers to succeed in
APAC’s fragmented markets
9. Find the perfect digital marketing solutions and evaluate how to boost
your spend and expand your reach
10. Profit from the sharing economy – Ask the VPs and Directors of Airbnb,
HomeAway and Spotify how you can partner with them

3. Mobile and Multi Device Pre-Conference Focus Day
Compare Mobile and Multi Device Strategies in one place to
establish how to:
*Maximise Conversion* *Improve User Experience*
*Personalise and Re-Engage*
Tuesday 12th
April, Amara Sanctuary at Sentosa, Singapore
This highly interactive focus day has been specifically created to give you an
unbeatable opportunity to compare leading mobile and multi device strategies in
one place at one time.
As customers spend more time on mobile devices, and move seamlessly across all
their devices the travel industry needs to develop strategies that prioritize
mobile. The winners in the future will be the brands that adapt best to this new
customer paradigm and take bold steps forward.
AGENDA:
Benefit from this unique opportunity to hear case studies from travel brands on
how to bridge the mobile gap, all under one roof during one day of high level
networking.
8:30- Networking Coffee and Registration
8:50- Opening Remarks – Prachi Panda, Director, Digital Travel Summit APAC
9:00- Chairman Opening Remarks
THINK BIG TO WIN BIG
9:10- Retail innovation keynote: How can you effectively adapt your overall e-
commerce strategy given the shift towards mobile commerce?
Kaushal Bhalotia, Head of Online Marketing, Zalora
9:30 – 360° Review: How can you reshape your organisation to capitalise on
the mobile phenomenon?
Moderator: Hermione Joye, Senior Industry Manager, Google
Ross Veitch, Co-Founder & CEO, Wego.com
Christophe Chavry, Head of eCommerce, Tigerair
Isaac Poh, Head of Partnerships – SEA and China, Expedia
10.10 – Case Study Revolution: How can you implement a mobile first digital
strategy that will turn your revenues into profit?
In this innovative and interactive format, spend 20 minutes hearing a best
practice case study before being challenged to find solutions to some of the
most prevalent challenges in industry. Engage in small interactive roundtable discussions before
each group presents its conclusions back to the audience.
Youvraj Seeam, ESales and Product Manager, Air Mauritius
11:00 – Morning Networking Break
MAXIMISING CONVERSION
11:30 – Case Study: Using mobile to engage connected traveller - How can you
create an optimal mobile buying process?
George Guo, Corporate VP and MD APAC, Enterprise and Intelligence Solutions, Syniverse
11:50 – Case Study Revolution: How can you diminish cart abandonment and
boost mobile conversion rates?
In this innovative and interactive format, spend 20 minutes hearing a best
practice case study before being challenged to find solutions to some of the
most prevalent challenges in industry. Engage in small interactive roundtable discussions before
each group presents its conclusions back to the audience.
Reserved for MoEngage

4. 12:50 – Networking Lunch Break
13:50 – All-star panel: How can you craft compelling content for mobile
campaigns to increase conversions?
Hans Ebenhahn, CEO and Founder, NusaTrip, Indonesia
Michael Nurbatlian, Director of eCommerce, Mandarin Oriental, Bangkok
Candy Singhakowin, Senior Manager of Partnerships, SEA, TripAdvisor
IMPROVING THE USER EXPERIENCE
14:30 – Case Study: Mobile makeover – How does seamless navigation through
your app create better engagement?
Imran Younis, Global Head of User Experience, LateRooms Group
14:50 – All-star panel: How can you create a multi-device experience to
seamlessly progress the customer journey?
Moderator:
Dyson Yu, Director, eCommerce Channels, Asia Pacific, Marriott International, Hong Kong
Isaac Poh, Head of Partnerships – SEA and China, Expedia
15:30 – Case Study: Improving UX across your mobile platforms – What are the
high performing strategies and technologies you should invest in?
Raymond Teoh, General Manager, Southeast Asia, iClick Interactive
15:50 – Networking Coffee Break
PERSONALISING AND RE-ENGAGING
16:20 – Case Study: How can you improve, personalise and simplify the
customer experience, adding value through each journey?
Reserved for Comarch
16:40 – Case Study: How can you use mobile retargeting and marketing
automation to keep your brand front of mind and increase customer lifetime
value?
You Teck Lam, Head of Performance Marketing, HotelQuickly
17.00 – Mobile and Multi Device Roundtables
We break into roundtables and finish the day with interactive discussions on the day’s
main takeaways. Delegates have the chance to question our speakers more closely and
are also encouraged to share their own experiences and innovations in Mobile and Multi-
Device.
Roundtable 1 – How can you create a mobile buying process that is both
streamlined and intuitive?
Hichame Assi, Chief Operating Officer, HotelsCombined
Roundtable 2 – How can you optimise for long term mobile engagement rather
than short term revenue generation?
Ross Veitch, Co-Founder & CEO, Wego.com
Roundtable 3 – Cross-platform integration: How can you improve the customer
experience across all mobile devices?
Dyson Yu, Director, eCommerce Channels, Asia Pacific, Marriott International, Hong Kong
Roundtable 4 – How can you better understand the user POV to ensure you
feature on their mobile device?
Reserved for Commercial Partner
Roundtable 5 – How can you use mobile marketing automation to efficiently
reach the right prospect at the right time?
Eric Gnock Fah, Co-Founder, Klook Travel
18:00 – End of Pre-Conference Day
18.10 – - Invitation only site-visit to Accenture Innovation Centre

5. Digital Travel Summit APAC Day 1
Wednesday April 13th
2016
08.30 Conference Registration & Networking
08.50 Opening Remarks – Prachi Panda, Director, Digital Travel Summit APAC
09.00 Chairperson Opening Remarks:
SETTING YOUR VISION
09.10 Opening keynote: Digital Disruption: What's next for the Travel Industry?
Mieke De Schepper, Vice President, APAC, Expedia
09.30 Out-of-the-box Keynote: Will Digital Save our Souls or Eat our Lunch?
Steve Walls, Executive Planning Director, Saatchi & Saatchi
09.50 360° Review: The travel agenda for the next 12 months – How can you use data analytics to predict what’s coming next?
Moderator:
- Wilfred Fan, Vice President and Managing Director, Agoda
- Mitsuru Kikunaga, Head of Digital, Air Asia
- Imbert Fung, Director, South East Asia, KAYAK
- Stewart Hunter, Director Sales and Partnerships APAC, Sojern
10:40 Case study: Reinventing the online purchase – How can you transform your digital strategy to grow your business?
Mark Patrick, Managing Director, Asia Pacific, Ingenico ePayments
11:00 The Digital Airline- How can you go from Digital Strategy to Airline Strategy?
Dirk-Jan Koops, Managing Director, Airline Industry, Accenture
11:20 Morning Networking Break
CHINA REBOOT
12:00 Case study: Entering and succeeding in the world’s fastest growing travel market – How can you put together a winning strategy?
Nick Barton, Chief Commercial Officer, Asia, Middle East & Africa, IHG - InterContinental Hotels Group
12:20 The big interview: How has Ctrip grown to have an overwhelming 68% share of the Chinese independent travelling market?
Moderator:
June Zhu, Managing Director, Ctrip (invited)
Hillman Lam, Head of Marketing, Ctrip
12:40 All-star panel: Executing a revenue creation strategy in China - How can you grow your business in such a fragmented and competitive market?

6. Moderator: Robert Phillips, Director of Sales and Marketing, Cassia Phuket, A Banyan Tree Hotels and Resorts Company
- Conor Yang, CFO and Head of eCommerce, Tuniu.com
- Blair Haeta, Senior Marketing & Commercial Manager, China Southern Airlines
- Nina Kubik-Cheng, Director of Partnerships, Roomorama.com
13:20 Networking Lunch Break
STREAM A
WINNING AND KEEPING CUSTOMERS
STREAM B
IGNITE COUNTRY CLINICS
STREAM C
CREATIVE BOARDROOMS
DRIVING REVENUE AND GROWTH JAPAN CLINIC DATA ANALYTICS AND USER BEHAVIOR
14:20 Case Study: Optimizing your path to purchase –
What are the challenges and opportunities of
alternative payment solutions?
Benito E. Gliponeo III, Manager - Project and Application
Management - Commercial, Philippine Airlines
14.20 Japan boasts APAC's second largest online travel
market behind China and one of the world's largest
travel markets overall. The country continues to feel
the effects of lingering economic stagnation and has
recovered slowly from the March 2011 earthquake
and tsunami. Although Japan's travel market growth
has remained sluggish, relatively stronger online
bookings gains are expected that would narrow the
gap between Japan and the world's most mature
online travel markets.
All-star panel: Time for a reboot? Evaluating
the current status of the Japanese market and
the long term opportunities for growth
Moderator:
- Wilfred Fan, Vice President and Managing
Director, Agoda
- James Marshall, Vice President, Transport Partner
Services, APAC, Expedia
- Jun Shinohara, Senior Director, Tokyo Marriott
Hotel
- Masaya Hasebe, Deputy Director of Marketing,
Okura Nikko Hotel Management
14.20 A more rigorous, creative
and interactive approach
to tackling the critical
challenges you all face today. Collaborate with
11 of your peers to determine a new 3-step
action plan to take back to the office and test.
Share your recent experiences, challenge each
other on points of disagreement and ultimately
find a way forward that leverages the
innovation, know-how and insights from the
collective brain power in the boardroom.
Personalization road-map: How can you
leverage your customer data to offer an
individual, inspirational and seamless
customer experience?
Moderator: Danny Kim, Travel APAC, Google
14:40 Case study: How can you use attribution modelling
to effectively allocate marketing budget and
increase revenues?
Ronen Mense, VP, APAC, AppsFlyer
R
15.00 All-star panel: How do you strike a balance
between driving direct bookings and using OTAs?
Moderator:
- Jeroen Vaassen, Senior Director, Revenue
Management, Asia Pacific, Starwood Hotels & Resorts
Worldwide
- Maxim El Masri, Senior Director, Global Partner Group,
Asia Pacific, Expedia
- Todd Arthur, Managing Director, APAC, HRS

7. 15.40 Case study: How can you increase bookings, build
customized cross-channel journeys and drive
loyalty across digital properties?
Craig Ferrera, Director of Identity Strategy and
Consulting, Gigya
KOREA CLINIC CUSTOMER EXPERIENCE AND LOYALTY
15.20 Korea is currently the third largest outbound travel
market in APAC (after China and Japan). It has to
continue investing in infrastructure in order to
handle the growing number of travellers. Online
sales and mobile sales have both risen rapidly with
the favourable influence of advanced IT and wide
penetration of smartphones.
All-star panel: Who will prosper in the rapidly
expanding Korean travel market and why?
Moderator:
- Wilfred Fan, Vice President and Managing Director,
Agoda
- Senior Representative, Korean Air TBC
- Chris Lee, Deputy MD, Interpark (invited)
15.20 A more rigorous, creative
and interactive approach to
tackling the critical
challenges you all face today. Collaborate with
11 of your peers to determine a new 3-step
action plan to take back to the office and test.
Share your recent experiences, challenge each
other on points of disagreement and ultimately
find a way forward that leverages the
innovation, know-how and insights from the
collective brain power in the boardroom.
Mapping the customer experience: How
can you truly understanding the needs
and preferences of your customers, as
well as their behaviour during the buying
journey?
Moderator: Imran Younis, Global Head of User
Experience, LateRooms Group
16.00 Case study: Making the Most of Cross Screen -
How can brands effectively reach the most
valuable audience on the right screen?
Fabrizio Caruso, Chief Revenue Offier, Appier Inc.
16.20 Afternoon Networking Break
CUSTOMER EXPERIENCE AND LOYALTY ANZ CLINIC DRIVING REVENUE AND GROWTH
16:50 Case Study: How can you achieve agility with
insight?
Peter Mycock, GM JAPAC, Performance Horizon Group
16.50 The resilience of the Australian and New Zealand
(ANZ) economies has been a crucial tailwind to the
countries' tourism industries. ANZ is APAC's third
largest travel market, and because of its maturity,
its growth lags that of many of its neighbour
markets, which are smaller and still emerging. Yet
despite having the highest online travel penetration
16.50 A more rigorous, creative
and interactive approach
to tackling the critical
challenges you all face today. Collaborate with
11 of your peers to determine a new 3-step
action plan to take back to the office and test.
Share your recent experiences, challenge each

8. 17.10 Case Study: Insights into an airline customer – a
360 degree view
Boon Lim Yap, Managing Director, Travel Industry ASEAN
Lead, Accenture
Dennis Mueller, Director – Travel Industry ASEAN,
Accenture
in the region, ANZ's online travel growth will
continue to outpace its total travel market through
2015.
All-star panel: The mature marketplace –
where are the new opportunities? OTAs?
Mobile? Analytics? And what are the
predicted growth rates through 2017?
Moderator:
- Dinesh Kaku, Founder and CEO, Backpacker Deals--
- Steve Hui, Founder, iFLYflat, Australia
- Kenny Lee, Vice President of Marketing, Revinate
other on points of disagreement and ultimately
find a way forward that leverages the
innovation, know-how and insights from the
collective brain power in the boardroom.
Grow fast or die slow: How can you build
a conversion funnel that will triple your
profits?
Moderator: Dilpreet Singh, Head of CRM and
Business Anaytics, Oberoi Group
17.30 Case study: Powering reputation and loyalty –
How can you personalise and build an
inspirational travel experience for your
customers?
Irene Lin, VP Distribution Loyalty and Partnership
Marketing, Starwood APAC
MIDDLE EAST CLINIC POWERING DIGITAL MARKETING
17.40 Online commerce in the Middle East is still in the
early stages of development, but the region's travel
industry is growing fast, both online and off. A
predominantly young population is increasingly
well-educated, comfortable with technology and
excited about living a modern lifestyle – factors that
make the Middle East ripe for travel market growth.
Travel dynamics differ across the region's individual
countries, where technology and e-commerce
adoption vary widely.
All-star panel: Getting your strategy right –
How can you overcome language and payment
challenges to prosper in the Middle East?
Moderator:
- Sameh Shawkat, Regional Director of Sales &
Marketing, Middle East & Africa , Dusit
International
- Remo Giovanni Abbondandolo, General Manager
Middle East, Travelstart
17.30
A more rigorous, creative
and interactive approach to
tackling the critical challenges you all face
today. Collaborate with 11 of your peers to
determine a new 3-step action plan to take
back to the office and test. Share your recent
experiences, challenge each other on points of
disagreement and ultimately find a way
forward that leverages the innovation, know-
how and insights from the collective brain
power in the boardroom.
How can you leverage the power of
programmatic marketing to increase
performance and lower costs?Moderator:
Robert Phillips, Director of Sales and
Marketing, Cassia Phuket, A Banyan Tree
Hotels and Resorts Company
17.50 All-star panel: Reducing the friction of travel –
How can you transform your cross-channel
customer experience?
Moderator:
- Hichame Assi, Chief Operating Officer, HotelsCombined
- Nik Laming, General Manager – Loyalty, Cebu Pacific
Air
- Nina Kubik-Cheng, Director of Partnerships,
Roomorama.com
18:30 Networking Drinks Reception – Sponsored by Appsflyer

9. Digital Travel Summit APAC Day 2
Thursday April 14th
2016
08.30 Conference Registration & Networking
08.50 Chairperson Opening Remarks:
NEW FRONTIERS IN DIGITAL TRAVEL
09.00 Keynote: Be first to the future – How can you prosper when fast unpredictable change is an absolute certainty?
Jo Flint, Managing Director, Google, Singapore
09.20 Keynote: How can you increase volumes and scale up your e-commerce business?
Hemant Mediratta, Vice President, The Oberoi Group
09.40 Keynote: How can you safeguard your brand against the tech savvy bargain hungry millennial consumer?
Paul Whiteway, Commercial Director Asia Pacific, Skyscanner
10.00 All-star panel: Meet the travel disruptors – how has the ecosystem evolved and what synergies are there for your business?
Moderator:
- Jaeho Jang, Country Director, Singapore, Spotify
- Reuben Lai, Head of Business Development and Partnerships, GrabTaxi
- Prashant Kirtane, Vice President, Asia, HomeAway
- Kiren Tanna, Co-Founder and Managing Director, ZenRooms
10:40 Morning Networking Break
11:20 Case Study: Asia Pacific Insights – How are a new generation of leisure and business travellers transforming digital travel?
Jonathan Hardy, VP, APAC, ADARA
11.40 Case Study:
Cherry Koay, Director of Digital Marketing SE Asia, Shangri-La International Hotel Management
12.00 Case Study: The age of the agile marketer: How can you keep up with your customers?
Daniel Mourad, Director, SEA, Kenshoo
SPOTLIGHT ON INDIA
12:20 All-star panel: Online Travel innovators and start-ups – How has the Indian travel market changed and what new ideas need to be embraced?
Moderator:
- Anurag Gaggar, VP-Product Management, OYO Rooms

10. - Namrita Mahindro, Senior General Manager, Mahindra and Mahindra
- Ish Jindal, Founder, Padhaaro
- Mir Amer Hussain, Deputy General Manager – Marketing, Jet Airways
13:00 Networking Lunch Break
STREAM A
TRANSFORMING CUSTOMER ENGAGEMENT
STREAM B
IGNITE COUNTRY CLINICS
POWERING DIGITAL MARKETING SINGAPORE CLINIC
14:00 Case Study: Content Engagement – How can you expand your marketing
capabilities and drive conversions?
Candy Singhakowin, Senior Manager of Partnerships, SEA, TripAdvisor
14.00 With a nationwide broadband network, Singapore leads the region with a high mobile
internet penetration rate and high usage of social media. Online and traditional travel
retailers have taken advantage of this to launch technology-based campaigns and
initiatives that create brand awareness and product engagements through online
platforms. The ability to keep up with technological developments, such as 4G
network, new mobile devices’ and tablets’ interfaces, as well as social media
monitoring, is essential for travel retailers to remain relevant to consumers.
All-star panel: Staying ahead of the competition – How can you differentiate
yourself in the Singaporean marketplace and what does it take to succeed?
Moderator:
- Hui Wan Chua, CEO, ZUJI
- Steven Greenway, Head of Commercial, Scoot, Singapore
- Ilias Chelidonis, Online Marketing Manager, Meritus Hotels & Resorts, Singapore
14:20 All-star panel: Personalisation – How can you offer a unique customer
experience without becoming a nuisance?
Moderator: Caroline Leong, Director, Digital Marketing Asia Pacific, FRHI – Fairmont
Raffles Hotels and Resorts
- Pallav Singhvi, Head – Performance Digital Marketing, Cleartrip, India
- Kenny Lee, Vice President of Marketing, Revinate
- Reserved for MoEngage
15:00 Case Study:
Reserved for Commercial Partner MALAYSIA CLINIC
15.00 Malaysia has surpassed ASEAN countries such as Thailand, Vietnam, Philippines and
Indonesia in terms of broadband penetration. Therefore, the online distribution
channel is becoming rapidly tapped into by many players in travel and tourism, eyeing
the potential group of the customer base which can be connected through the
internet. Leading travel and tourism players such as AirAsia, Agoda, Expedia and Hertz
have shown strong sales performance through its online websites.
All-star panel: Understanding the mind-set of the Malaysian customer – how
can you tap into this emerging tech savvy consumer base?
Moderator: David Chmelar, Co-Founder and CEO, iPrice Group
- Candy Singhakowin, Senior Manager of Partnerships, SEA, TripAdvisor
- Mitsuru Kikunaga, Head of Digital, Air Asia
- Jonathan Yabut, Marketing Head, roKKi
15:20 All-star panel: How can you boost your digital marketing spend and use
social media and partnerships to expand your reach?
Moderator: John Sinke, Assistant Vice President Digital Marketing, e-Commerce &
Social Media, Resorts World Sentosa, Singapore
- Deepali Naair, Chief Marketing Officer, ClubMahindra, India
- Prashant Puri, CEO and Co-Founder, AdLift
- Jia En Teo, Co-Founder, Roomorama.com

11. 16:00 Afternoon Networking Break
DATA ANALYTICS AND USER BEHAVIOR INDONESIA CLINIC
16:30 Case Study Revolution: Mobile retargeting – How can you overcome UX,
connectivity and payment challenges?
In this innovative and interactive format, spend 20 minutes hearing a
best practice case study before being challenged to find solutions to
some of the most prevalent challenges in industry. Engage in small
interactive roundtable discussions before each group presents its
conclusions back to the audience.
Danny Kim, Travel APAC, Google
16.30 Akin to other developing nations in Asia, Indonesia has all the right ingredients to be a
fast-growing travel market. The archipelago is already a prominent inbound
destination, and its domestic travel market is increasingly fuelled by a flourishing
economy, improving infrastructure and rising disposable income among its urban and
working-class population
All-star panel: Brace for the boom – How can you position your brand in a
crowded and upcoming market?
Moderator:
- Andy Khen, Executive Director, L Hotels and Resorts and Shanti Collection
- Hans Ebenhahn, CEO and Founder, NusaTrip, Indonesia
- Kiren Tanna, Co-Founder and Managing Director, ZenRooms
17:20 Case Study: Real-Time Personalisation – How can you influence consumers
during the customer journey?
Dilpreet Singh, Head of CRM and Business Anaytics, Oberoi Group
17:40 Case Study: Data driven approach – How can you use analytics to boost
loyalty and optimize your digital strategy?
Steven Greenway, Head of Commercial, Scoot, Singapore
THAILAND CLINIC
17.30 Thailand has seen steady growth with internet transactions becoming popular among
urban tourists owing to the attractive promotions and discounting prices which
continued to be introduced throughout the year. The most popular categories for
online tourism are hotels and airlines. International brands of intermediaries such as
Agoda.com, booking.com and Expedia.co.th are crucial players which have moved
very fast and jumped into the forefront position, notably Agoda.com.
All-star panel: How can you enter and succeed in the dynamic, high-growth
travel market of Thailand?
Moderator:
- Michael Nurbatlian, Director of eCommerce, Mandarin Oriental, Bangkok
- Robert Phillips, Director of Sales and Marketing, Cassia Phuket, A Banyan Tree
Hotels and Resorts Company
- You Teck Lam, Head of Performance Marketing, HotelQuickly
18:00 All-star panel: The data analytics explosion – How can you drive optimal
efficiency and lower costs while enhancing the customer experience?
Moderator:
- Steven Greenway, Head of Commercial, Scoot, Singapore
- Craig Ferrera, Director of Identity Strategy and Consulting, Gigya
18:30 Close of conference