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Africa Foundation for Young Media Professionals
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A Trend and Prospect assessment of Digital Public Relations and Marketing in Nigeria
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Digital PR and Marketing Growth in Nigeria
1.
DIGITAL PUBLIC
RELATIONS AND MARKETING IN NIGERIA: OUR STORY Yinka Olaito www.yinkaolaito.com
2.
Pre 2007 Small boys/Yahoo-yahoo
3.
2009 Facebook:
Less 2million LinkedIn: less 20.000 YouTube:20.000active users
4.
2011 Facebook: 4.3million
LinkedIn: 75.000 YouTube: ??
5.
Increased awareness
6.
Not On Net=Nothing
happens
7.
Individual passion
8.
Integration of New
and Old
9.
Growth of mobiles
and Net TVs
10.
Misconception still thrives
11.
Stakeholders’ role Not
defined
12.
P.O. E. M=
Future
13.
Paid =Advertising and
sponsorships
14.
Active players Telecoms, Banks,
Mobile phones
15.
Owned=Content Created by
Brands
16.
Active Players Gadgets, Mobile
phones, FCMGs
17.
Earned=Press statement and
media partnerships
18.
Active players
19.
Changes and Preparation
Vimeo/Tumblr= 20 Millions
20.
Pininterest=12 Millions with
larger Women population
21.
Changes and Preparation
Google Plus
22.
Changes and Preparation Influencers
and celebrity endorsement Marketing
23.
Influencers and celebrity
Marketing: Cyberspace
24.
Prospectss
Driving Business value today
25.
Prospects New business development
Strategy
26.
Prospects
Continued Advocacy and professionalism
27.
Prospects
Owned Media+ Content Development Skill
28.
Prospects Business
Need Tools
29.
Twitter=Real time
perception
30.
Prospects
FaceBook = People and relationships
31.
Prospects
Google+ =Passion
32.
Prospects LinkedIn =professionals and
experts’ opinion
33.
Your Business Story
34.
CONVERSATION CONTINUES Website: www.yinkaolaito.com E-mail: yinka@yinkaolaito.com Twitter:
@pathfindernig Facebook: Yinka Olaito Skype :Yinkaolaito Tel: 234-7029778785
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